Ecommerce Tracking Tools

On the first day of The Internet Marketing Conference, Google invited me to attend a private presentation to see new developments in their Analytics platform. This session covered the entire suite of Google tools and how they could benefit marketers. One important takeaway I found interesting was the current industry trend in tracking sales data … Read more

Free Ecommerce Analytics Tools

INTRODUCTION Are you looking for free ecommerce analytics tools? Your answer to the question will be a simple “Yes!” as most of the online business owners find it difficult to dedicate time and money on ecommerce analytics. The last thing they want to do is to deal with issues arising due to wrong interpretation of … Read more

Free Ecommerce Marketing Tools

There are several effective ways for a business owner to promote their website and gain a stronger customer base. However, most businesses are often unaware of some of the most effective ways (especially free methods) to improve their internet presence. This article will highlight some previously unknown but highly effective ways that ecommerce business owners … Read more

Free Ecommerce Monitoring Tools

INTRODUCTION When I can’t sleep at night (yes, I’m a night owl) and need to do some light reading, or when I’m waiting in line at the supermarket, then I tend to read about marketing. Services like Google Analytics are a good source for free information; however as an ecommerce professional you have to have … Read more