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This book is a must for students and anyone in marketing research. The market research methods pdf will answer all your questions on when, how and why to use the different research techniques available to the marketing researcher. Introduction to marketing research pdf will also tell you when not to use all these different techniques … Read more
Marketing research pdf comprises one of the crucial parts of marketing. Marketing research studies can be performed in many different ways and for different purposes. It includes topics like consumer behaviour, customer behaviour and competitive analysis etc. Marketing research pdf explores the market and customers and their needs and motives. The main purpose of marketing … Read more