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What is marketing lead generation? You might be asking that question because you’re not familiar with the marketing lead generation process, or even where it fits into a bigger digital marketing strategy. You’re certainly not alone — those who don’t work in the online marketing field don’t always understand how marketing lead generation works. What … Read more
In marketing, lead generation (/ˈliːd/) is the initiation of consumer interest or enquiry into products or services of a business. A lead is the contact information and in some cases, demographic information of a customer who is interested in a specific product or service.[1] Leads may come from various sources or activities, for example, digitally … Read more
Lead generation is a marketing process that involves capturing and stimulating people’s interest in a specific product or service to develop a sales pipeline. It entails all marketing practices that initiate consumer interest in the products or services a particular business offers. With lead generation, the marketer aims to warm up target customers and get … Read more