Market Research Techniques

Market research in business is no longer a luxury. It’s an integral part of doing business in today’s global environment. Market research can help you identify opportunities to increase sales, conduct marketing research to produce marketing strategies, and evaluate the success of marketing strategies. This book covers it all plus how to conduct various types … Read more

Market Research For Software Products

This report gives an example of market research for software products, and it describes how to find the best market research software for business. Market research is an important part of the product development process. It is important to measure what people like or don’t like about a product. It is also good to find … Read more

Tools And Techniques For Gathering Market Research

What is primary market research ? Basic information is given about the purpose of each type of research. From there, useful, relevant statistics are provided for every type of research. For advanced readers, more detailed descriptions are available for most types of market research. The primary market research methods are customer surveys, interviews, focus groups,  and … Read more