Let’s face it, most lead generation software is terrible. Actually, let’s not even put it up to a vote — Its true (just do yourself a favor and don’t ask anyone in the B2B marketing software industry). The best lead generation software is revolutionary, giving you every tool you need to squeeze every last lead from your contacts. Coming in with its fully loaded arsenal of lead generation weapons — creating landing pages out of thin air, tracking your social media campaigns, providing intelligent contact capture, save tons of money on printing costs verifying emails and more — PipelineDeals stands out as the best lead generation software for those who want to be at the top of their game.
Beyond all the options you have, which are the best lead generation software? The only way to know this is by diving into those options, testing them, and then labeling those results. This would take thousands of hours and cost a ton of money… Definitely not an option for most of us! With that in mind, we’re going to focus on some of the best lead generation software programs you can nearly try for free.
Generating leads is crucial to the success of your business. A lead is simply a potential customer, and if you can find ways to get more leads for your business, then you’re going to be able do the things that you want, like expand or continue offering your products or services. And that’s why you need lead generation software.
What Types of Lead Generation Software/Tools Are There?
Lead generation isn’t a “one size fits all” process. In fact, there are many different ways (and tools) to generate leads. They include:
- On-page Lead Generation: Drives leads directly from your website through optin forms and campaigns
- Email Marketing: Nurture those leads with campaigns to keep them engaged with your brand
- Email Address Finders: Connect with people who aren’t on your email list
- Prospecting and Outreach: Collect contact on anonymous visitors and reach out to potential leads
- Customer Relationship Management Tools: Connect and track leads throughout the sales funnel
- Sales Tools: Turn leads into paying customers while also staying in touch with existing customers
- Communication Tools: People love to chat and communicate. Use this to your business’ benefits to help generate leads
- Advertising Tools: Drive traffic to your site from places like social media and through paid ads
We know, it’s a lot. But you don’t have to use all of them to have a successful lead generation campaign.
It all comes down to the type of tools that make sense for you and the type of campaigns you want to run.
So, are you ready to get started? Let’s dive straight into our list.
Best Lead Generation Tools
Here’s a table of contents to help you navigate through this post:
- On-Page Lead Generation & Email Marketing
- Email Address Finders
- Prospecting and Outreach Tools
- CRM Tools
- Sales Tools
- Communication Tools
- Advertising Tools
- Other Lead Generation Software & Tools
That way, you can find what you’re looking for FAST.
Let’s start with the best tools for lead generation and email marketing.
On-Page Lead Generation and Email Marketing
You can’t beat on-page lead generation and email marketing for online lead generation.
If visitors are already looking at your website, they are already interested in your services or products. So, strike while they are on your site and collect that lead!
The stats show that most people welcome emails (even cold emails if they’re done right and follow the rules) from the companies they want to connect with.
That makes the combination of on-page lead generation and email marketing software the best lead generation duo. Here are some tools we recommend.
1. OptinMonster
OptinMonster is the best lead generation tool that makes it easy to convert your visitors into leads and customers.
It doesn’t matter what kind of website you run and what kind of leads you’re looking for. OptinMonster comes with the right solution for building campaigns to collect quality leads for your unique needs.
OptinMonster gives you the creative control to create eye-catching on-site lead generation campaigns like popups, slide-in windows, and gamified spin-to-win wheels. Even better? You can do it with a beginner-friendly and easy-to-use builder.
Plus, OptinMonster’s powerful personalization and targeting display rules put your campaigns in front of the right people at the right time.
In fact, OptinMonster is how AtHoc increased sales qualified leads by 141% and how SnackNation adds 1200 segmented leads every week.
Key Features:
- Reduce cart abandonment: Offer abandoning visitors a custom-tailored offer before they leave your site with Exit-Intent® Technology.
- Increase conversions and sales: Create upsell, downsell, and cross-sell offers to boost your customers’ average order value (AOV).
- Show targeted promotions: Show free shipping bars, share discount codes, promote flash sales, and more based on referral source, geo-location, previous on-site behavior, user’s device, etc.
- Targeted offers: Use what you already know about your visitors to run OnSite Retargeting® campaigns and improve conversions.
- Grow your email list: Integrate with your favorite email marketing, content management, and CRM platforms to automate your business.
Pricing: OptinMonster pricing starts at $9/month for our Basic plan, $19/month for Plus, $29/month for Pro (our most popular plan), and $49/month for Growth.Get Started With OptinMonster Today!
BONUS: Done-For-You Campaign Setup ($297 value)
Our conversion experts will design 1 free campaign for you to get maximum results – absolutely FREE! Click here to get started →
2. TrustPulse
TrustPulse is the market’s best social proof notification plugin.
Wait, social proof? Weren’t we talking about lead generation? Yes. But without trust, you will never collect leads. Social proof builds that trust.
In fact, adding social proof notifications is one of the most effective lead generation marketing tactics requiring the least amount of effort. TrustPulse will show notifications of activities taken by real people on your site, like viewing or buying products, signing up for newsletters, and more.
By displaying actual activity from real people, you will build trust with visitors.
Key Features:
- Real-time event tracking
- Smart targeting to boost conversions using advanced targeting rules and timing control
- Flexible design options to match your site’s branding
- Actionable analytics to get the stats you need to boost conversions
- Easy setup on any website with no coding needed
Pricing: The pricing plans start at $5/month for up to 2,500 sessions!
3. SeedProd
SeedProd is the best landing page builder on the market. Create beautiful landing pages using only a drag and drop builder (and no coding) in only a few minutes.
With a beginner-friendly drag and drop builder, you can create various pages for your site. Whether it’s for sales, maintenance, webinar, or optin campaigns, SeedProd has your back. But, with 150+ landing page templates, you don’t even need to worry about designing responsive and mobile-ready pages. All the hard work is already done for you.
SeedProd strong arms the conversion game by integrating with many email service providers and protecting your pages from spam, bots, and other fraudulent entries.
Key Features:
- Edit content in real-time and preview your website exactly as your visitors would with its live preview
- Put your website into coming soon, 404, or maintenance mode and go live whenever you’re ready, all with one click
- Compatible with any WordPress theme and helps you ensure your website matches your branding
Pricing: SeedProd’s yearly pricing starts at $39.50 for their Basic package, $89.55 for their Plus package, and $159.60 for their Pro package.
4. WPForms
WPForms is an easy-to-use form builder that adds simple lead generation forms to your website.
With 300+ pre-built templates, you can get the proper form on your site in just a few clicks.
While forms are limited in targeting rules as opposed to tools like OptinMonster’s popups, they are still an excellent and reliable way to generate leads.
Key Features:
- Drag and drop builder to make customization easy
- Mobile-friendly forms let you collect leads from any type of visitor
- Instant notifications allow you quickly respond to leads
- Smart conditional logic guides you through creating high-performing forms
Pricing: WPForm’s yearly pricing starts at $39.50 for their Basic package, $99.50 for their Plus package, $199.50 for their Pro package, and $299.50 for their Elite package.
5. Constant Contact
If you have a more extensive contact list or simply prefer a MailChimp alternative, try Constant Contact. It’s a fantastic email marketing platform that will help you stay connected with your leads.
Constant Contact has an incredibly easy-to-use and lightweight interface. And, as one of the largest email marketing services globally, Constant Contact can offer great deliverability rates.
Their drag and drop editor and email newsletter templates give your emails a polished and professional look, impressing your leads.
Key Features:
- Integrates with other lead generating tools, so you start emailing leads right away
- Marketing automation sends pre-designed emails to increase engagement and drive sales
- Easy-to-read reports track email success in real-time
- Simple contact management tools give you the power to sort, add, and manage your email contacts
Pricing: Constant Contact’s email marketing pricing ranges from $20/month for Email to $45/month for Email Plus. They do offer a free trial.
6. Sendinblue
Sendinblue is a complete marketing automation platform that combines both email marketing services and SMS messages. In addition, they offer a drag & drop builder that you can use to create highly-engaging emails, build automated workflows, and segment users.
Sendinblue can be your home for almost anything email marketing. From automation, segmentation, and email design tools, Sendinblue has it all.
It also offers builders for Facebook ads, landing pages, and signup forms.
Key Features:
- Customizable dashboard based on your business
- All-in-one marketing suite
- Email heat maps so you can visualize how your contacts engage with your email
- A/B testing so you can test different emails to see which resonates best with your contacts
Pricing: Sendinblue does offer a free plan for unlimited contacts and up to 300 emails a day. Their paid plans range from $25/month for their Lite package to $65/month for the Premium package.
Once you’ve chosen your email marketing tool, make sure to check out our email marketing guide to get started with email lead generation.
Email Address Finders
Sometimes you’re going to need to connect with people who aren’t on your email list. That means finding their email address and contact details. This next batch of tools will help with that.
7. Hunter
If you want to do a quick email search, Hunter is a valuable tool. Just type in the domain, and it’ll find the email address pattern.
Hunter also includes a confidence rating, so you know if the email is likely to be correct.
That makes Hunter one of the best email finder tools on the market.
Key Features:
- Email verifier checks the validity of any professional email address in bulk
- Browser and Google Sheets extensions
- Gmail integration to send cold email campaigns
Pricing: Hunter’s pricing depends on the number of requests you make. It’s free for up to 25 searches and 50 verifications per month. Paid plans start at $49/month and range to $399/month for the Enterprise plan.
8. AeroLeads
AeroLeads provides a Google Chrome extension to help you search various professional websites like LinkedIn for sales leads.
All you have to do is add a name and company to your AeroLeads account. The tool will then find their business email addresses and other contact details.
AeroLeads will add these leads to your email marketing lists, so you can start working on those leads right away.
Key Features:
- Chrome extension makes searching simple
- Export data to a CSV file or transfer to email marketing tools
- Verified business emails also come with job titles, company, website, location, and LinkedIn URL
Pricing: AeroLeads offers a limited free plan to help you get going. Their lowest tier is Take Off, which is $49/month for 1,200 records. After that, plans go up to Enterprise, priced by special quote.
9. Voila Norbert
Voila Norbert promises to help you find and verify email addresses to help you do everything from collecting leads to building business relationships.
You can search in bulk for prospects with a CSV file. The tool also integrates with a wide range of CRM software to make storing and sorting email lists effortless.
All things considered, it’s a solid lead generation tool.
Key Features:
- Collect verified emails to lower the amount of bounced emails
- Removes duplicate email addresses, invalid formats, and bad domains
- Provides additional details about each contact like job roles and social media profiles
Pricing: Voila Norbert’s pricing ranges from their Valet package at $49/month for 1,000 leads up to their Counselor package at $499/month for 50,000 leads with a few options in between.
Prospecting and Outreach Tools
Want to turn more of those contacts into leads and sales? These (mostly) automated lead generation tools will help with that process.
10. D&B Hoovers
D&B Hoovers claims to have the world’s most comprehensive business database. You can use it to build targeted lists of new prospects.
Hoovers’ database includes company information to help you have more relevant conversations with those prospects. That aids you in turning more prospects into leads and sales.
This information can help guide your marketing decisions to deliver more relevant communication with your leads.
Key Features:
- Filter prospects to engage the most promising leads
- Send leads directly to your CRM tools
- Real-time trigger alerts
- Dynamic lists constantly update your contacts, so you always have valid contact information
Pricing: You can try Hoovers for free though you’ll need to contact their sales team for more pricing information.
11. Datanyze
Datanyze focuses exclusively on B2B contacts. With their Google Chrome extension, you can get a plethora of contact information, including email, direct dial, and mobile numbers, all without leaving your browser.
Then, you can export those to your CRM software for management and follow-up.
You can use Datanyze stress-free as they promise refunds for any inaccuracies within their database.
Key Features:
- CCPA and GDPR compliant
- Target specific industries for B2B leads
- Capture contact information while you browse business websites and LinkedIn
- Icebreakers help you start meaningful conversations
Pricing: You can start with a free demo of their software. After that, you’ll need to contact their sales team for a pricing plan.
2. Lead Forensics
Sometimes you can miss out on good sales leads because you don’t know everyone who visits your site.
Lead Forensics aims to solve that problem by getting contact details for anonymous website visitors. You can also use lead scoring, so you spend your time on those most likely to convert.
You’ll also receive contact data of key contacts that match your target profile to help continue to grow your leads list.
Key Features:
- Uncovers the identity of anonymous website visitors and turns them into leads
- Provides full contact information, including business names, identities of key decision-makers, and more
- Integrates with many of the top CRMs
Pricing: You can begin with a free trial of Lead Forensics. After that, you’ll need to work with their sales team to get a package and pricing plan that’s right for your business.
CONCLUSION
Generating leads is the most important task of any business, whether you’re an established enterprise or a startup. Every project needs a budget – and no budget can succeed without checklists that unambiguously show what to spend money on and how much. Lead generation software is being increasingly used to automate lead generation. Here’s some best practices for picking the right lead generation software for your needs.
Do you want to grow your business? Sure you do, who wouldn’t. And the best way to accomplish this is by getting more consumers into your funnel. More leads means more sales and a most likely an increase in profits.