You can make an incredible wealth of information out of mediocre email marketing tools. Engaging with thousands of customers through email channels is not easy. But to do so, you need many useful email marketing tools. To make the best use of such tools, you should know how to get free email marketing software and platforms for your business.
Email marketing is changing, and tools available to marketers are changing with it. One such change is the development of multiple tools that can perform similar functions for your email marketing campaigns. This means you’ll need to know about different email marketing platforms and tools so you can pick the best one for your business.
It’s time to rethink your email marketing strategy. Email marketing is among the most effective ways of engaging customers, driving sales and boosting revenue. But for this channel to work, you need the right tools. These are the best tools for email marketing campaigns you can get online, all free-of-charge.
This article lists six tools that will help you market your blog or business effectively via email.
HubSpot:
HubSpot, probably best known for their marketing automation platform, recently launched a free email marketing tool that can support a lot of a small business’ transactional email needs.
Whether you need to send kickback emails from lead offers, thank you emails after purchase, or just promote current campaigns, HubSpot Email Marketing’s free version can do that. One of the best parts of HubSpot’s free email tool is its ease of use. The tool features a handy drag-and-drop visual editor, and it also comes equipped with ready-made templates to get you up and running immediately.
What makes HubSpot Email Marketing stand out is, of course, its native integration with other HubSpot tools, such as the free-forever CRM. Once you start an account, you get access to both tools so you can create a centralized contacts database, organize it in lists, and manage and track email performance.
Mad Mimi:
Create professional-grade emails with Mad Mimi’s straightforward WYSIWG editor. Choose from 39 social networking buttons like share, like, pin and retweet and easily customize your emails to add links.
Aside from creating fresh email marketing campaigns, you can copy campaigns using the clone tool – adjust the original document without making changes to prior versions of your work. For the accident-prone among us, there’s no need to worry about deleting your email campaigns as you can always undo the deletion. Phew!
The detailed reporting features allow you to see how many emails were opened, number of embedded links, how many shares there were on social media and a lot more. You can also find out about the links any particular user clicks on.
Mad Mimi integrates with Google Analytics to provide in-depth statistics and click tracking. Get “forward to friend” reports and export them to Excel if you wish. View real-time responses on your social networking activity with regard to email campaigns.
Pricing:
Mad Mimi pricing starts from $10 per month basic account for 500 contacts and the pro package costs $42 for 10,000 contacts.
Sender:
Sender is one of the best free email marketing tools in the market with features to ensure deliverability. It lets you create stunning newsletters without any HTML knowledge. Just choose from a template and customize it with elements like images, videos and text. You can even personalize your newsletters for each recipient to create an even bigger impact.
Sender’s robust analytics feature is one of the top reasons why it’s on our list. It lets you track who opened your emails and clicked on the links, when they were opened and more. It even helps you build accurate buyer profiles based on your subscriber actions, so you’ll be able to optimize your existing email strategy and craft compelling offers.
Sendinblue:
Sendinblue is a marketing communication platform that features both email marketing tools and additional functions such as customer relationship management and landing page creation. With over 70 design templates, Sendinblue’s email design functions make it easy to create a great-looking email. Plus, all of these templates are responsive, and you can preview your results to can ensure your design looks the way you want on any screen format.
After you design your email, you can use features like A/B testing and segmented recipient lists to take the manual effort and guesswork out of optimizing your campaigns and targeting your ideal audiences.
Omnisend:
Omnisend is a sophisticated ecommerce marketing platform that integrates all your communication platforms in one place. Its free plan includes only email, but it’s more than enough to support the email marketing efforts of small and medium businesses. It allows you to automate your email delivery using behavioral triggers and easily time your communications based on your customers’ convenience.
You can utilize its comprehensive audience insights to send out more relevant email marketing messages. Design attractive newsletters using time-saving features like the Product Picker, which lets you select all the products you want to include in your email. You can also include scratch cards, discount coupon codes and gift boxes to further optimize your email performance.
MailGenius:
MailGenius is a free tool that inspects your emails and finds possible triggers that might get your message sent to the spam folder. You can run a deliverability test to ensure your email actually reaches your recipient’s inbox. Otherwise, it won’t be opened.
The tool lays out all the things you can do to avoid landing in the spam folder along with actionable advice and explanations on how to fix any issues you may have.
Even the best email copy and subject line can only go so far if your message lands in spam. Deliverability problems can severely impact your email marketing campaigns, so it’s important to be proactive and run a test to ensure you’re following best practices.
Litmus:
Litmus is a highly versatile tool through which you can use to test and track email. You can test your emails in traditional web-clients and also popular mobile devices like Android, Apple and Windows.
Use Litmus for render testing and make sure your creative is optimized for any given device. You can test more than 40 clients and devices and with a mere click, Litmus can generate a test email to an address so you can send it to your ESP. Within minutes you’re going to see desired browsers, ISPs and devices.
Want your link testing stream-lined? Put the email through a landing page test and within minutes, you’re going to get an overlay of that email with complete results for every link. The ESP tracking report inserts a tracking pixel in your email and you get subscriber data such as how and where the email was opened, how much time the user spent time reading it, and if it was organically forwarded or printed.
Pricing:
Litmus comes with a free 7-day trial, while the premium version can be had for $399 a month, $149 for the Plus version, and $79 for the basic version.
Mail Chimp:
Don’t let Mail Chimp’s links to funny YouTube clips or humorous messages throw you off. It’s all business when it comes to collecting statistics, sending emails and improving performance.
You can even send out surveys. This is a great opportunity for subscribers to vote on the best icon for your app.
The dashboard lays it all out clearly: import lists, create and send campaigns, and proceed to build your audience.
As the import happens in the background, you can work on building your campaign. You have the option to choose if everyone in your list gets the email or a specific segment only – the process is very customizable.
Creating a segment is simple, use filters to build contacts subsets, use previously created segments or cut/paste from a recipient email address list. The tracking options let you know who has opened the email messages and which campaign links receives the most clicks.
The enhanced tracking option links to your website through Salesforce or Google Analytics. To use “auto-responders”, you must have a paid account – you can automatically trigger specific responses or segment users based on actions they take. After sending out your emails, MailChimp allows you to integrate your social channels to post regular updates on Twitter and Facebook.
Pricing:
MailChimp offers free subscription for 2000 subscribers or 12,000 emails per month. For unlimited account, the pricing starts from $10.
Conclusion:
No one wants to go through the process of developing an email campaign only to realize that they don’t have the right tools to execute it. If you’re ready to get started with your next email marketing campaign, you need the best email marketing platforms.
This article is the result of extensive research on tools for email marketing. Thoroughly review this text to get the best free email marketing software, platforms, and companies.