You’re probably wondering why you would need an article on tools for lead generation. You already have a set of requirements from your clients and knowledge of the market. So you must be thinking, “Why do I need to consider any other options?” But answering this question will help you expand your knowledge base, which will save you time, effort, and money.
Let’s face it – generating leads is hard work. You need to come up with engaging content, use the right keywords (or hire someone who knows how to) and make sure your search presence is second-to-none. All that takes time, money and effort – and if you’re already getting started with it all, you probably don’t have much in the way of marketing budget to spend on tools like LeadQuizzes or give away free reports to build an email list. But there are some good tools for lead generation that can help you save time, keep your finger on the pulse and his work from home more enjoyable.
Lead generation is one of the top challenges for sales teams and marketers today. Through implementing various lead generation strategies, it is possible to strengthen relationships with current and potential clients. With the clutter of information on lead generation, it is important to keep track, prioritize, and perfect your methods to achieve success.
Tools for lead generation will help you turn prospect and passive into active leads. For your business to grow, there must be an increase in sales and leads. And lead generation tools can help you achieve this.
There are hundreds of tools that claim to help with lead generation, but none that do it quite like Leadfeeder— which is why we gave ourselves our own category. 💅
So why do we think we’re so cool? We don’t just help you follow up on leads; we find quality leads you didn’t even know existed. It’s like a super spy tool, but for your website.
1. Leadfeeder
Pricing: 14-day free trial, paid plans start at $63/month
Rating: 4.3 stars on G2 (Based on 483 reviews)
Leadfeeder tells you what companies visit your website, even if they never fill out a form or contact you.
Leadfeeder also finds contact information for employees at the company using Leadfeeder Discover. This allows you to follow up with visitors who never inquired about your product or time your outreach to potential leads in your sales pipeline.
To try out Leadeeder, all you need to do is install the Leadfeeder Tracker (it takes less than 5 minutes!).
A 14-day free trial is available with paid plans starting at $63/month.
To sign up for Leadfeeder, follow these steps. We can start sending you leads in minutes. 
Leadfeeder for Marketing
Track site visitors, measure campaign success, and find more qualified leads. DOWNLOAD
Lead data collection tools
Need more data? These tools will help you better understand your customers and prospects so you can develop relationships that convert.
2. Prospect.io
Pricing: Paid plans start at $74/month (annually) or $89/month (monthly)
Rating: 4.2 stars out of 5 via Capterra
Prospecti.io is a modern-day sales automation platform that’s fully integrated with Salesforce, Pipedrive, Close.io, and HubSpot. The Prospect.io Chrome extension helps you find prospects in one click and launch cold email campaigns straight from your browser in mere seconds.
Looking for new leads takes time and effort. With Prospect.io, you can focus on what really matters: selling to decision-makers.
Their essential plan starts at $78 per month (if paid annually), while their business plan starts at $129 per month (if paid annually), and prices go up from there based on how many credits you’ll need.
3. Hoovers
Pricing: Contact for pricing, they offer a free trial
Rating: 3.9/5 stars on G2, based on 380 reviews
Hoovers is a sales acceleration tool that helps businesses leverage data and analytics so you can build your lists and connect with prospects faster. Features include informed conversations, automated workflow software, real-time notifications, and personalized buyer intent data.
Email address lookup tools
These tools help to automate the process of finding someone’s email address.
4. Hunter.io
Pricing: Free to find up to 25 requests/mo; plans start at $49/month with a free option
Rating: 4.3 out of 5 stars via G2
Hunter helps you find emails by typing in the person’s name and their company. You can also browse for all emails at a specific company. You can use the tool for free for up to 25 email searches and 50 email verifications per month. From there, paid plans start at $49/month for 500 searches and 1000 verifications.
5. Voila Norbert
Pricing: Free to find up to 50 emails; plans start at $49/month
Rating: 4.8 out of 5 stars via G2
Voila Norbert is a sales tool that helps you find email addresses. Simply enter the name of the person you’d like to see an email for, along with the company they work for, and Voila Norbert will automatically find the email address. Bulk email identification is also available. In addition to paid plans, you can purchase pay-as-you-go plans start at $50/500 credits.
6. Reply.io
Pricing: free unlimited access for all Reply users
Rating: 4.65/5 stars on GetApp (based on 85 reviews)
The new Reply Chrome extension helps you find prospect emails on LinkedIn in seconds, keeping your pipeline full. You can either look up the required contacts one by one or source emails in bulk directly from LinkedIn Sales Navigator.
A valuable addition to Reply’s sales engagement platform, this extension also allows you to instantly add new contacts to multichannel sequences, access and manage your tasks, and make direct calls.
7. Skrapp
Pricing: Free to find up to 150/month; paid plans start at $49/month
Rating: 3.5 out of 5 stars on G2
Skrapp is a tool specifically for finding someone’s LinkedIn email. Skrapp has Chrome Extension that, when enabled, will show a “Find Email” button on a person’s LinkedIn profile. You can then click this button, and Skrapp will find that person’s email when possible. The tool can be used for free to find up to 150 emails/month. After that, paid plans start at $49 per month for 1,000 emails/month.
8. AeroLeads
Pricing: Plans start at $49 per month for up to 1,000 credits
Rating: 4.6/5 stars out of 35 reviews from Capterra
AeroLeads makes it easier than ever to find contact information for prospects. Simply sign up, add their Chrome plugin, search LinkedIn, CrunchBase, AngelList, etc. and add possible leads to AeroLeads.
Their software will search and find contact information, including email, company URL, job title, and more.
9. Datanyze
Pricing: $39 per month, billed annually, for up to 10809 credits a year. They also offer a free 90-day trial.
Rating: 4.1 out of 5 stars based on 43 reviews on Capterra
Datanyze helps B2B sales teams connect with prospects by providing contact information, company details, and “icebreakers” to help you warm up cold calls and email outreach.
Using data gleaned from social profiles, local news outlets, and more, you’ll know who to contact and know how to start the conversation so you can build relationships — and drive revenue.
Email follow-up tools
If you do a lot of cold email outreach, or your sales approach requires following up with prospects often, these tools will help you to keep track of your outreach efforts.
10. Boomerang for Gmail
Pricing: Free with 10 message credits/month; paid plans start at $4.99/month
Rating: 4.4 out of 5 stars via G2
Boomerang is a Gmail extension that allows you to schedule emails. But, it’s also helpful to deliver emails back to your inbox when you don’t receive a response from the person you originally messaged. For example, you can send the email back to your inbox if the person doesn’t reply within two days. This helps to stay organized when following up with prospects.
11. HubSpot Sales
Pricing: Free, paid plans start at $50/month
Rating: 4.5/5 stars on GetApp (Based on 658 reviews)
HubSpot Sales is a division of Hubspot’s complete marketing and sales platform. One of the best features of HubSpot Sales is the ability to track email opens. HubSpot Sales features a Gmail extension that will allow you to decide which emails to track. Then, when a prospect opens an email, you will receive an update.
You can also check all of your opened/unopened emails in the HubSpot Sales dashboard. You can compare HubSpot vs. Leadfeeder here.
12. Yet Another Mail Merge
Pricing: Free for one user and up to 50 recipients per day, paid plan at $24 for 400 email/day
Rating: 4.7 out of 5 stars via Capterra
Yet Another Mail Merge is a Google Sheets Extension that tracks email opens. This tool makes it easy to send email in bulk, schedule and personalize emails, see who opened your email, and follow up based on who opened your email, who didn’t open your email, etc.
The tool is free to send up to 50 emails/day, and paid plans start at $23/year for up to 400 emails/day.
Form & email collection tools
These tools are all about collecting emails on your site to build your email list, either for future drip campaigns or content promotion.
13. Snov.io
Pricing: Free to find up to 50 emails per month; paid plans start at $39/month.
Rating: 4.9 in Chrome Web Store
Snov.io is a multifunctional tool that helps collect emails from the company website, get emails based on personal and domain names, find emails on Google and LinkedIn, and much more.
The platform also helps with nurturing through automated outreach and lead research.
14. Global Database
Pricing: Available upon request, customizable by the number of regions and industries and other individual requirements.
Rating: 4.5 out of 5 stars via G2
Global Database offers verified and up-to-date business information through an online platform with an advanced filtering system. You can get contact data of the companies matching your ideal lead profile, with a certain financial state, credit risk, position on the market, or digital presence. All you need is to pick various criteria according to your expectations or use one of the integrated workflow solutions provided by the company.
15. Sumo
Pricing: Free, Paid plans start at $49/month
Rating: 4/5 stars on GetApp (Based on 7 reviews)
Sumo is one of the most popular tools for listing, building, and capturing emails on your site. The tool offers popups, slide-in popups, and welcome mats (a popup email opt-in that covers an entire page).
The tool also has an option for a floating social share bar on your site and heat maps for figuring out where visitors are clicking on your site. The tool can be used for free (with Sumo branding on popups and the social share bar).
17. ConvertPlus
Pricing: Paid WordPress Plugin for $23 one-time fee
Rating: N/A
ConvertPlus is another tool for displaying popup forms on your website. However, instead of a SaaS solution, this tool is offered as a WordPress plugin.
It has many of the same features as Sumo, including timed popups, percentage of the page scrolled popups, exit popups, etc. It can be a good tool for companies using WordPress that can’t invest in a monthly SaaS tool.
Email marketing tools
To take it a step further, these tools will allow you to actually create email marketing campaigns and automated email drip campaigns. Using email marketing, you can continue to educate subscribers and eventually turn them into potential sales.
18. MailChimp
Pricing: Free, paid plans start at $9.99/month
Rating: 4.5/5 stars on GetApp (Based on 2295 reviews)
MailChimp is one of the most popular and easiest-to-use email marketing platforms out today. One of its best features is its intuitive, easy-to-use drag-and-drop email builder. MailChimp also offers email automation. The platform can be used for free to store up to 2,000 email contacts and send out 12,000 emails/month. After that, paid plans start at $14/month.
19. ActiveCampaign
Pricing: Paid plans start at $9/month
Rating: 4.5/5 stars on GetApp (Based on 76 reviews)
ActiveCampaign is another popular email marketing platform. While ActiveCampaign’s email builder isn’t as polished as MailChimp, ActiveCampaign has a more powerful email automation editor.
They also offer additional tools in their marketing suite, including landing page templates, segmenting, Facebook custom audiences, contact scoring, SMS marketing, and more.
20. SendinBlue
Pricing: Free, paid plans start at $25/month
Rating: 4.5/5 stars on GetApp (Based on 119 reviews)
SendinBlue is one of the more affordable options for email marketing with their paid plans starting at only $25/month. This plan allows you to send up to 10,000 emails a month. All of SendinBlue’s plans allow for unlimited email contact storage.
21. OutreachPlus
Pricing: Free for one user, one email address, and up to 100 contacts and 100 emails; paid plans start at $19 per month.
Rating: 4 out of 5 stars from G2
Tired of sending cold emails that don’t convert? OutreachPlus is an email integration tool that helps you create, personalize, and schedule follow-up emails.
This makes it easier to build relationships through cold emailing. It also detects changes in replies, such as if your contact responds from a different email address, forwards your message, or has an autoresponder.
Landing page creation & capture tools
These lead generation software tools will allow you to create custom landing pages and lead capture forms on your website. These are useful when trying to get visitors to sign up for an ebook, a demo request, or a sales call.
22. Unbounce
Pricing: Paid plans start at $80/month for up to 20,000 visitors and 500 conversions
Rating: 5/5 stars on GetApp (Based on 48 reviews)
Unbounce is a tool used to create custom landing pages. The platform features a drag-and-drop landing page builder as well as many pre-built templates. Opt-in popups and A/B testing are also available. A 30-day free trial is available with paid plans starting at $80/month.
23. Instapage
Pricing: Paid plans start at $499/month
Rating: 4.5/5 stars on GetApp (Based on 144 reviews)
Another popular landing page builder, Instapage integrates with popular email marketing and CRM platforms like Zapier, Hubspot, MailChimp, and Salesforce. The tool offers a drag-and-drop landing page and other handy features such as A/B testing, lead capture forms, conversion analytics, and heat maps.
24. Leadpages
Pricing: Paid plans start at $27/month
Rating: 4.6 out of 5 stars via Capterra
Leadpages claims to be the “#1 Landing Page Builder”. While we can’t necessarily say it’s the best, it does have a very well-designed drag-and-drop builder that is super easy to use. Additionally, the platform enables you to build Facebook ads directly inside the tool, and it even features built-in payment functionality for forms.
25. ClickFunnels
Pricing: Paid plans start at $97/month
Rating: 4.5/5 stars on GetApp (Based on 11 reviews)
Clickfunnels is a sales funnel and landing page builder all-in-one solution. With the tool, you can select from various sales funnels, and build the process out from there, including adding subscribers to your email list and collecting payments. A 14-day free trial is available with paid plans starting at $97/month after that.
26. SeedProd
Pricing: $79.50 per year for Basic Package (1 site, unlimited landing pages, etc.)
Rating: n/a (5 out of 5 stars on G2, but based on 1 review)
SeedProd is a WordPress landing page builder that makes it easier than ever to build customized landing pages that actually convert. Used by over 1 million professionals, it offers a drag-and-drop page builder, live previews, layout navigation tools, templates, and a revision history tool in case you make a mistake.
27. WPForms
Pricing: Plans start at $299.50 per year
Rating: 4.8 out of 5 stars based on 485 reviews on G2
WPForms is one of the most popular drag-and-drop WordPress form builders on the market. More than 4 million professionals use it to build smarter forms and surveys. Sales and marketing teams can create custom lead generation forms, gather information about their audience, and collect payments.
WPForms also integrates with many of your favorite sales and marketing tools, including Salesforce, ActiveCampaign, and Zapier.
Complete marketing automation tools/CRM
All-in-one marketing and automation software removes the hassle of integrating multiple platforms (such as your email marketing provider, landing page builder, popup builder, etc.) and instead combines all of these tools into one platform.
Additionally, many often include lead management and scoring features. While this can make managing leads easier, it typically comes at a higher price. So consider whether you’d like to go with an all-in-one solution carefully. Below are a few top platforms:
28. HubSpot
Pricing: Free, paid plans vary depending on which features you need, but start at $45 per month
Rating: 4.5/5 stars on GetApp (Based on 1394 reviews)
HubSpot is one of the biggest and well-known tools on the market for SaaS companies and agencies. The all-in-one marketing and CRM solution has features for managing contacts, posting to your blog, creating landing pages, finding new leads, and more. Pricing primarily depends on what features you need as HubSpot consists of three main platforms: HubSpot CRM, HubSpot Sales, and HubSpot Marketing. However, free plans are available for all three platforms.
29. Marketo
Pricing: Paid plans start at ~ $900/month
Rating: 4/5 stars on GetApp (Based on 292 reviews)
Marketo is another all-in-one solution that features lead management, lead scoring, email marketing, email automation, and analytics. Again, pricing will depend largely on the features you need, and you will need to get in touch with sales to receive pricing information. However, we’ve seen packages start at roughly $900/month.
30. Pardot
Pricing: Paid plans start at $1,250/month
Rating: 4.5/5 stars on GetApp (Based on 254 reviews)
With Pardot (now part of Salesforce), you can create landing pages, conduct A/B testing, capture leads, integrate Google Adwords, create email campaigns, and set up email automation. There is no free trial available; however, you can view a demo by filling out a lead form on Pardot’s website.
31. Keap
Pricing: Paid plans start at $79/month for the first five months, they also offer a 14-day free trial
Rating: 4/5 stars on GetApp (Based on 398 reviews)
Keap is an all-in-one solution for marketing automation and CRM. You can manage contacts, score leads, create automated email campaigns, create landing pages, track website visitors, and more. They offer a 14-day free trial.
32. SharpSpring
Pricing: Paid plans start at $400/month
Rating: 4/5 stars on GetApp (Based on 398 reviews)
SharpSpring is a bit of a lesser-known all-in-one solution, but it still has many of the same features as the top players. The platform features lead management, lead scoring, email marketing, landing pages, chatbots, pipeline management, and email automation. Pricing starts at $399/month for 1,500 contacts.
33. Constant Contact
Pricing: Tiered pricing starting at $20 per month for email marketing (other tools priced separately)
Rating: 4.3 out of 5 stars based on 1799 reviews on Capterra
Constant Contact is an email marketing and automation tool that makes it easier to create and send branded emails, manage your website, and even use social media to attract leads to your site. Features include website builders, email segmenting, SEO tools, and deep analytics tools, so you have more of that sweet, sweet data.
Constant Contact is best for small businesses, so make sure it fits your needs before diving in.
Sales process automation tools
These tools help you save time by automatically completing routine actions. They can be used to find leads or for sales prospecting by notifying you of new postings on a specific directory, or they can simply help you save time by automating mundane tasks.
For example, here is a shortlist of ways to use IFTTT for lead generation and other sales automation.
34. IFTTT
Pricing: Free to create up to 3 applets or turn on unlimited applets, paid plans at $3.40
Rating: 4.5/5 stars on GetApp (Based on 27 reviews)
IFTTT stands for “If This Then That.” The platform can be used to complete a specified action when another specific action happens. For example, if someone posts in a particular Craigslist category, you can automatically receive an email in your inbox with that posting. This can be helpful for companies that browse Craigslist for leads, such as web design companies.
35. Zapier
Pricing: Free, paid plans start at $20/month
Rating: 4.5/5 stars on GetApp (Based on 158 reviews)
Zapier works much like IFTTT does; if a specific action occurs, then another is automatically completed. One big difference is you can generally create more elaborate actions using Zapier. For example, when you receive an email, the email could automatically be added to Dropbox, then an alert can be created in Slack.
36. Salesforce Automation (Pardot)
Pricing: $1,250 per month, billed annually for up to 10,000 contacts
Rating: 4.5/5 stars on GetApp (Based on 254 reviews)
Salesforce is a robust sales and marketing tool — in fact, you might already use it as a CRM or for analytics. But, they also have a powerful automation tool called Pardot. Features of their automation platform include lead generation, custom landing pages, smart lead capture forms, dynamic content, targeted messaging, lead grading and scoring, and marketing ROI calculations.
One drawback is the price — Salesforce is powerful, but the price could be too high for small- to medium-sized companies.
37. OnePageCRM
Pricing: Plans start at £12 per month for small businesses
Rating: 4.8 out of 5 stars based on 54 reviews on Capterra
OnePage CRM is a powerful CRM that keeps things simple by reducing admin work so you can focus on closing deals. It helps manage contact contacts, email, your sales pipeline, and offers automation and reporting tools.
Plus, it integrates with tons of other tools, like MailChimp, Unbounce, Skype, and Google Contacts.
38. Nimble
Pricing: $19 per month per user, per month
Rating: 4.4 out of 5 stars based on 1610 reviews on Capterra
Nimble is (as the name implies) a simple, smart CRM that works with Office and GSuite to automatically combine contacts, communication histories, appointments, and email boxes into one place. It works with every social network, including LinkedIn, to unify contacts, track sales activities, and streamline the sales process.
39. HubSpot Sales
Pricing: Starts at $45 per month for two users
Rating: 4.3 out of 5 stars based on 6,900 reviews on G2
HubSpot may be best known as a marketing tool, but it has tons of features to help make lead generation more manageable and productive. Features for sales teams include sales automation, pipeline management, meeting scheduling, tracking, goal setting, and live chat.
Higher tiers offer even more tools, such as sales forecasting, 1:1 video creation, smart send times, and predictive lead scoring.
40. Pipedrive
Pricing: Plans start at $12.50 per month
Rating: 4.3 out of 5 stars based on 1377 reviews on G2
Who wants to make the sales process more efficient? ✋ Teams looking to work smarter should have Pipedrive on their radar. It is a customer relationship management tool designed specifically to help sales teams get more done.
Features of note include custom sales pipeline building, activity tracking, BCC email inbox, email opens and clicks tracking, task automation, revenue forecasting, and (in the higher plans) permission tracking and extra customizations.
Fun fact, Leadfeeder integrates with Pipedrive, so you spend less time flipping between tools and more time, you know, actually selling.
41. LinkedIn Sales Navigator
Pricing: Starts at $79.99 per month per user
Rating: 4.2 out of 5 stars based on 1300 G2 reviews
There’s a good chance you already use LinkedIn for researching and prospecting. Sales Navigator makes the social network even more powerful with features like a full premium profile (social selling 🙌), more InMail messages, saving leads, advanced searches, usage reporting, a learning center, and a relationship manager.
Live chat tools
Live chat tools let your team grab the attention of site visitors using a chat bubble visible on any pages that you set. This allows potential customers to quickly get in touch and answer any questions about your product.
43. Intercom
Pricing: No plans listed on the site, but reported to start at $49/month
Rating: 4/5 stars on GetApp (Based on 103 reviews)
Intercom is also another tool that can be used for live chat on your site. In addition to live chat, Intercom has features for managing conversations, sending targeted messages, and publishing help articles on your site. There are no free plans, but you can request a demo.
44. Tawk.to
Pricing: Free, $19/month to remove branding
Rating: 4.6 out of 5 stars on Capterra
Tawk.to is a live chat tool similar to Drift and Intercom. The tool can be installed for free with Tawk branding on the chat widgets. It’s then $19/month to remove the company branding. Setup takes less than a minute, and you can monitor and track progress over time.
45. Acquire
Pricing: No pricing listed on the site; paid plans estimated to start at $90 per month per user
Rating: 4.3 out of 5 stars via G2
Acquire.io is a live chat tool that allows you to answer customer’s questions instantly in real-time. With a lead bot, you can automate the portion of the chat process and qualify and convert leads faster. Paid plans start at $90 per month, per user.
46. CallPage
Pricing: Free for up to 15 leads per month, $29 per month for up to 30, $119 for up to 150
Rating: 4.3 stars out of 5 based on 30 reviews on Capterra
Looking to increase the number of sales calls from your website, decrease lead response time, and provide better customer service? CallPage can get you there with their callback automation tool that connects you with prospective leads in seconds.
Simply install a widget on your site, and site visitors can click to call and be automatically connected with your team.
Social media & forum software tools
These tools can help to save time finding leads on social networks such as LinkedIn and Twitter.
48. Twitter Search
Pricing: Free
Rating: N/A
Using Twitter Search, you can search tweets to find people who could use your service or product. For example, if you’re a web designer, you may search the term “web designer” to find companies who have tweeted in search of a web designer. Then, you can retweet them or try to find a direct employee’s contact information using one of the email tools we mentioned in this list.
There’s also an advanced Twitter search that supports boolean operators like AND.
49. Quora
Pricing: Free
Rating: N/A
Quora is a massive forum for people to ask questions. It’s similar to Yahoo Answers, but the responses on Quora are generally higher-quality and provide more insight. Using Quora, you can search for questions from your target audience and provide helpful answers. This will create awareness for your company, product, or service. This works not only for the person who originally asked the question but also for future visitors who find the page via search.
Social media contest tools
Running a contest can be a great way to create brand awareness and get people to sign up for your email list. From there, you can continue to market to them through email drip campaigns. Below are a few tools that will make it easy to create and promote a viral contest.
50. Vyper
Pricing: Paid plans start at $149/month for up to 30K leads
Rating: 4.5 out of 5 stars via Capterra
Vyper is a tool for creating viral contests. While getting a contest to go viral is easier said than done, Vyper enables your contest participants to earn additional entries by completing further actions such as completing a form on your website, following your social profiles, or referring a friend. You can set the number of extra entries a participant will earn and increase the likelihood your contest will be shared.
CONCLUSION
The tools below can help you in the initial stages of lead generation. You can create a list of leads with these tools, manually add them to your CRM, and then start taking down notes. Don’t go overboard though – don’t fill up your inbox!
As an SEO, one of the most rewarding things is to help my clients generate leads and business. However, at times when I don’t have enough time to focus on each and every project due to conflicting priorities, its arduous task to select these tools. Here I am going to share with you some web tools which enables you to collect, qualify and nurture leads.
Let’s face it – generating leads is hard work. You need to come up with engaging content, use the right keywords (or hire someone who knows how to) and make sure your search presence is second-to-none. All that takes time, money and effort – and if you’re already getting started with it all, you probably don’t have much in the way of marketing budget to spend on tools like LeadQuizzes or give away free reports to build an email list. But there are some good tools for lead generation that can help you save time, keep your finger on the pulse and his work from home more enjoyable.