Email marketing is still one of the best ways to promote your business. Many business owners rely on email marketing to drive sales and find customers while others use it to collect email addresses or simply to communicate with customers. While there are many free email marketing tools, here is a list that will help you take your email marketing efforts to the next level.
SendinBlue
SendinBlue is a complete SMS and email marketing software for businesses. They are one of the fastest growing email marketing platforms in Europe.
It is an extremely easy to use platform with excellent tools to create beautiful and highly engaging emails. Their simple drag and drop email editor is perfect for beginners with no experience in email marketing.
SendinBlue includes beginner-friendly marketing automation tools that allow you to send transactional emails, create workflows for automatic follow-up emails, and segment users. It can also select the best time to send bulk emails using their AI algorithms to ensure the best email deliverability.
SendinBlue offer a completely free email marketing plan unlimited contacts. Their free plan lets you send up to 300 emails per day, but all your emails will have their branding.
Their paid plans start from $25 per month for Lite. You can also include SMS to your account, but the pricing will vary based on your sending requirements.
They have improved their premium plan recently to include more advanced features like landing page builder, live chat, sales CRM, and Facebook ads integration. This means users now get more value for the same price.
SendinBlue also offers a separate SMTP bulk email marketing service which you can use to power automated or transactional emails from your WordPress site. You do not need this for email marketing campaigns, but it’s a nice functionality to have if you have a large website, and you want automatic real-time content based emails.
Free Plan: 9,000 emails/month (300/day) for unlimited subscribers
Best for: eCommerce, Publishers, Agencies
Unique feature: SMS personalization features
Sendinblue is a free email marketing platform that started as a transactional email platform and then expanded its reach into email marketing and marketing automation. The tool will give you access to a drag-n-drop builder to customize your email templates and create your newsletters.
While the template library isn’t rich, Sendinblue is great if you need mobile-responsive campaigns. Apart from its email creation abilities, the email service equips you with free SMS marketing features to engage with mobile users.
Email and SMS personalization are also available on the free plan, along with various segmentation options to manage your contact list more easily. Marketing automation is also included in the free plan. You can create workflows with the workflow editor, but you can only target up to 2,000 contacts.
Overall, Sendinblue is a great email marketing tool with SMS marketing options and a good sender score. However, you should keep in mind that your email campaigns will include the Sendinblue logo.
Sendinblue Features
- Mobile-friendly newsletter campaigns
- SMS marketing personalization for targeted messages
- Advanced segmentation options to group subscribers
- Contact lists and details to keep your contacts organized
- Send transactional emails and SMS sending
- Online form builder to boost lead generation
Sendinblue Pricing
Sendinblue’s free plan has all the necessary features you need but with a strict daily email sending limit of 300. Paid plans start at $25/month, offering A/B testing tools and more advanced features.
Constant Contact:
Constant Contact is one of the largest and fastest growing email marketing service in the world. It is also the most easy to use and beginner friendly email marketing service.
You can easily manage your email lists, contacts, email templates, marketing calendar, and more.
Each account gives you access to unlimited emails, easy tracking and reporting, built-in social media sharing tools, free image library, list segmentation, Facebook ads integration, and a powerful eCommerce integration for Shopify stores.
Their Email Plus accounts also come with powerful features like email automation, drip campaigns, surveys & polls, coupons, online donations, and subject line A/B testing which helps you send targeted emails to maximize your open rate.
Constant Contact offers unmatched customer support with live chat, phone calls, email, community support, and a vast library of helpful resources.
Aside from online training, they also offer in-person live seminars across the United States. This allow small business owners to quickly learn the basics of email marketing and start using it to grow their business like a pro.
For all the reasons above, we rate Constant Contact the best email marketing service for small businesses and startups.
Constant Contact has a 60-day free trial (no credit-card required). After that their pricing starts as low as $20/month.
WPBeginner users can use our Constant Contact coupon code to get an additional 20% off.
Drip:
Drip is a powerful enterprise email marketing platform for eCommerce, bloggers, and digital marketers. They offer a wide range of tools to make marketing automation, sales funnels, and personalization easy.
Their email software offer seamless integration for all popular website builders including WordPress and WooCommerce. This allows you to easily add pop-ups / opt-in sign up forms to your website and capture more leads.
What sets Drip apart from the competition like Campaign Monitor is their intelligent marketing automation tools, smarter email segmenting, split testing features, list groups, and a visual automation workflow builder. These features allow you to reach targeted customers in your email list to get more sales.
Support options at Drip include live chat support, webinars, automation training, detailed courses, free guides and excellent documentation.
We use Drip for several of our businesses because it allows us to send bulk emails while connecting and engaging with every customer on a personal level using their smart eCommerce marketing automation.
Their eCommerce revenue attribution feature shows us exactly how much revenue we generate from each email marketing campaign.
Even though it’s a bit pricey, we believe Drip is the best email marketing software for eCommerce websites and business owners who want more advanced features to maximize their marketing efforts.
Drip offers a free trial, and their plans starts from $49 / month which includes all their features.
Recently, they’ve added SMS notification as a feature to all plans which allows you to connect with your users on both email and SMS marketing channel. This makes them a true all-in-one email marketing platform for store owners.
HubSpot:
HubSpot is one of the most well-known softwares in the CRM and email marketing space.
Their email marketing service is free to start, and it comes with a lot of powerful automation features designed to grow your business.
You can use their easy drag-and-drop email builder and a selection of templates to create a completely custom newsletter that matches your brand’s personality and colors.
Because of the native integration with the HubSpot CRM, you can personalize your emails for each subscriber based on things like device type, country, list membership, or any other custom information you might have on the individual subscriber.
HubSpot comes with all the powerful feature you’d expect from an enterprise level email marketing software such as send time optimization, high email deliverability, A/B testing, detailed performance analytics, marketing automation, drip campaigns, and more.
One of the main reasons why small, medium, and enterprise customers choose HubSpot is because they offer an all-in-one marketing platform that includes email marketing, CRM, automation workflows, sales tools, website builder, operation hub, and more.
Hubspot Email Marketing has a free plan, which includes the CRM and all of HubSpot’s free marketing, sales, service, and operations tools.
The free version allows you to send 2,000 emails and store an unlimited number of subscribers. You can create custom signup and popup forms, build landing pages, manage and track your online ads, and more. It has all the tools you need to get started.
If you need more advanced capabilities, then their paid plans starts at $45/month.
Free Plan: 2,000 emails/month
Best for: SMBs, SaaS, Agencies
Unique feature: Free CRM
If you want a free email marketing tool to fuel your entire marketing funnel, HubSpot is the one for you. The tool is an all-in-one growth platform that helps you grow and scale your business.
What’s interesting about HubSpot’s free email marketing software is that it comes with many other marketing tools that make your email marketing all the more powerful. HubSpot is known for its CRM and powerful marketing automation platform designed to give you insight into your audience and how your marketing efforts influence them.
Apart from the CRM, you also get beautiful newsletter signup forms to capture leads, a customizable landing page builder, social media, Facebook ads management, and more. On top of all the optimization, the free plan will give you access to analytics tools to improve your strategy.
All in all, HubSpot is among the best free email marketing services to increase your lead generation, manage your lists, and ensure your email deliverability, despite its quite restrictive monthly email sending limit.
HubSpot Features
- Subscription forms to capture your leads
- Contact management features
- Facebook, Instagram, Google, and LinkedIn ads
- Reporting and conversion analytics
- Landing page builder to boost conversions
HubSpot Pricing
HubSpot’s free plan is ideal for small business owners who want all the tools to start email marketing. For more, paid plans start at $50/month, giving you form follow-up emails, email health insights, and upgraded functionality.
Conclusion:
Email Marketing is one of the best ways for you to market your business online. It was never so smooth as it is nowadays, because free email marketing tools are solving every marketer’s basic problems.