Market research software free is a resource for people who want to look at the types of software available or who are planning market research for software products. Whether you are looking for information about what you should be researching or are simply looking for options for your own marketing software, we have got you covered.
Research is a key part of a good product launch. Whether you need a primary piece of market research or a secondary piece, the market research software free download below will help you quickly get up to speed on available options.
Nfield
Nfield is a powerful cloud based data collection platform for professional market research organizations. It features all you need to conduct high quality, professional and secure surveys. Nfield is available for CAPI and Online interviewing. Nfield is delivered as a service: hosted and managed by NIPO Software. For you this means: no servers, no licenses and no IT costs. NIPO Software takes care of running the IT infrastructure and making sure the platform is available 24×7.
SurveyMonkey
SurveyMonkey is leading market research software where the user can easily conduct market research surveys. The user can comfortably reach to a specific audience through this software. The user can also research & analyze a target market, measure brand awareness, and easily gain insight into the future product through SurveyMonkey. It’s also a useful market research tool to compare the strategies with your competitors and for effective market segmentation.
SurveyMonkey Market Research Features : Data Management, Email / Online, Paper-Based, Statistical Analysis, Survey Management
KPI6
KPI6 is a Software as a Service Suite adopted by Brands and media agencies to understand consumers, identify their needs, and define audience segments. It analyses a multitude of user-generated content and unsolicited sources like online reviews, social and web panels, digital open data to provide the critical strategic insights a company needs to drive innovation, opportunity assessment, strategic planning, segmentation, creative development, and media strategy.
Alchemer
Alchemer (formerly SurveyGizmo) transforms customer feedback into operational gold to create customer-centric organizations. Alchemer provides a customer-experience platform and pre-packaged solutions that enable businesses to collect and act on feedback to find, get, and keep more customers and employees. Only Alchemer puts customers at the center of everything a company does by integrating feedback directly into the systems and applications that power the organization today. Alchemer serves more than 15,000 global customers and 30% of the Fortune 500.
Alchemer Market Research Features : Benchmarking, Compensation Management, Data Management, Email / Online, Face-to-Face, Panel Management, Paper-Based, Phone-Based, Sample Management, Statistical Analysis, Survey Management
Social Mention
This software comes in handy if your business has already gained a strong social presence. It helps to monitor various social media and provides you with detailed report(s) on how your brand is performing across various platforms. With this marketing research software, you can easily track all comments or mentions about your product or brand on various social platforms.
Furthermore, the app provides clear customer insights, lets you manage your online reputation. Social Mention supports Twitter, Facebook, Instagram, and virtually all social media platform you know. More so, it works in real-time.
Cloudscene
Cloudscene is a data-driven marketplace platform that transforms the way businesses buy network services. By streamlining procurement and simplifying sales activities, Cloudscene makes way for stronger connections, easier tracking and management, empowered and agile teams, time and cost efficiency, and increased productivity for forward-thinking organizations. Our platform is backed by unmatched market intelligence as we believe the best business decisions are founded on powerful data.
Typeform
Typeform is a data collection tool where the user can turn data collection into an experience. The software offers refreshing ways to ask questions and fun way to get answers. The user can collect better data through the conversational feature. Typeform offers a user-friendly interface to the users. You can find different templates to boost your market research. It’s also a suitable option to integrate with the third-party software.
Typeform Market Research Features : Data Management, Email / Online, Survey Management
SurveySparrow
Surveys are a good way to get relevant information from the public regarding a product you’re about to launch, or a product that has already been in the market in a while. With SurveySparrow, you will create various types of market surveys from the available built-in templates.
SurveySparrow, as a company, also offers various other marketing solutions for obtaining insights about the participants in a market. More so, SurveySparrow surveys can be embedded on sites and applications. This marketing software offers a ton of exclusive features that guarantee good results.
Discuss.io
Discuss.io is a smart video platform that helps global brands and agencies plan, execute and share qualitative research conversations at scale. We help enterprise market researchers, UX researchers, product managers, sales professionals, brand managers and CX departments ramp consumer conversations and streamline the workflow. Built by market researchers, key features include live video interviews, mobile screen share, interactive whiteboards, built-in auto translation (100+ languages), powerful.
Qualaroo
With Qualaroo, targeting the right audience, analyzing the market, and collecting feedback becomes super easy. Qualaroo’s list of professional templates has something for everyone, from e-commerce to educational technology companies. The surveys can be used for market research, checking NPS, prototyping, check CX and UX metrics and more on websites and apps with the option of advanced targeting to get accurate results.
Qualaroo Features: Survey Templates, Mobile iOS & Android, Nudge for Prototypes, AI Sentiment Analysis, Confirmation Page Surveys, Question Branching, NPS, Exit Intent Surveys, and A/B Testing
Statista
Statista is popular among product launchers and digital marketers; it is a tool that lets you get statistical data analytics for any product. This software is cloud-based and runs on all devices or systems. It collates market data from 600+ industries and is available globally. The app is very easy to navigate and use, featuring a super-intuitive interface.
With Statista, you can easily create buyer personas, online questionnaires, and have access to various content marketing tools. Interestingly, the result charts are straightforward and you can understand them easily.
SurveyLegend
SurveyLegend is the best mobile-ready free online survey app where you can easily conduct effective market research for your future products. The user can create engaging surveys on their tablet or computer with ease. You can find different themes for the survey as per your brand requirement. You can share your survey through email, facebook, twitter, blogs and with more ways to reach your audience. SurveyLegend also offers real-time data analytics to get real-time insights.
SurveyLegend Market Research Features : Data Management, Email / Online, Face-to-Face, Panel Management, Phone-Based, Sample Management, Statistical Analysis, Survey Management
Qualtrics
Qualtrics is the go-to marketing tool used by companies to run market research and understand their customers’ needs. This software helps you to reach your full audience, irrespective of their location. Forms and questionnaires created with Qualtrics are accessible on mobile devices and computer systems. It delivers real-time information, as well as provides real-time insights.
Furthermore, Qualtrics integrates with Zendesk, Adobe, Marketo, and many other business systems for more functionality. This software tool is available at a considerable price and it is for use in all industries.
Conclusion:
In the world of software, the amount of research available online is almost overwhelming. While you can find a number of great resources for essential data, not many sites make it easy to compare the different software packages available to help you conduct market research. That’s why we created this guide to help you out. We’ve narrowed down all the options into a list of the top market research software packages for your convenience.