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Useful Content Creation Tools

Cookie-cutter social media has come and gone in the decades since your site’s launch. Websites now need to grab readers’ attention with relevant, engaging content, written by real people. To make this content sparkle, there are now a number of tools that come in handy for creating content for blogs and social media. From free online content creation tools to inspirational content “gurus” for on-demand blogging, here’s alist of helpful tips to get the most out of your next blog post or tweet.

A sizable space for your comments, questions and suggestions concerning content creation tools for social media. Just leave a comment on this page and I’ll get back to you as soon as possible. Also, please be informed that the list of free online content creation tools is updated on a daily basis so feel free to check it here. I hope that this article has provided you with enough information that will help you create quality content in your social media accounts but if you feel there’s more to know about content creation tools for social media, let me know!

This article is about content creation tools for social media. If you have a blog for your business, you will likely need to create a ton of high quality content. Creating that content is the best way to keep your blogs fresh and interesting. But many small businesses find it hard, time consuming and expensive to create that content. For example, creating and posting high quality videos can cost a lot of money if you have to hire a professional.

There are many free online content creation tools available for today’s content marketers. In today’s digital world, knowing about the top online content creation tools for social media is essential for anyone involved with creating content for their business or organization.

What is content creation?

Content creation is the process of identifying a new topic you want to write about, deciding which form you want the content to take, formalizing your strategy (keyword or otherwise), and then actually producing it.

In addition, most content creation processes involve thorough rounds of edits with other stakeholders before content is ready for publish.

Because content can take many forms – blog post, video, eBook, Tweet, infographic, advertisement, to name a few – the content creation process is nuanced and not always as simple as it might seem. But doing it well can truly impact your business. In fact, recent research proves that creating quality educational content makes customers 131% more likely to buy from your business.

Creating great content starts with a well-established process. We’ll walk you through the content creation process from start to finish, and demonstrate how creating great content can help your audiences and customers find solutions and answers to their problems. So where do we start?


Alitu voice recording and editor

Editing is often the most tiresome part of podcast creation. You will probably want to spend your time on recording rather than editing. However, you also need to make sure the sound quality is the best.

You can use Alitu to record, edit, and publish your podcasts without any audio editing skills. It automatically cleans your audio and makes editing easy as pie.


Animaker video making tool

Animaker is a simple, drag-and-drop video-making tool. Used by over 10 M people to create awesome videos, Animaker is a popular tool to streamline your video-making process. Animaker users also include leading brands like Amazon, Nokia, and Unilever.


  • Video making, GIF and short video making, Live video editing
  • Ready-made templates
  • Character builder to spice up your videos
  • Extensive facial expressions for the video characters
  • Auto lip-sync for the characters
  • Animation studio

Pricing: Start at $10/mo with a yearly plan and $20/mo with a monthly plan


Soapbox video content creation tool

Another video-making tool worth mentioning is Soapbox. It is a Chrome extension by Wistia, a video hosting service. With Soapbox, you can create and share videos in your browser window without needing any technical skills or experience.

The extension also comes with the split-screen view feature, which allows you to record your screen and webcam simultaneously.


Free Plan available Solo Plan starts at $300 per year.


Veed video editor tool

Veed is a simple online video editor tool that allows you to add subtitles to your videos, edit video content, translate videos, transcribe audio files, and add visual effects. It is a perfect choice to edit, crop, and add subtitles to your videos quickly with ease.

It has some glitches and takes too long to load every now and then, but it works just fine to save time from manually adding subtitles to videos.

Pricing: Free plan available for quick projects under 10 mins with watermark. The basic plan is $18 per month with a monthly subscription.

SEMrush Topic Research Tool

Content ideas example

Topic research is one of the most effective ways to quickly come up with ideas to explore further and to inspire your content plan. The SEMrush topic research tool makes it a quick and easy process to come up with a whole host of potential ideas around your core topic in just minutes.

Just enter a subtopic and see related articles and questions being asked in real-time. 

Cost: From $99.95 per month (but this includes an entire sweet of content, SEO, PPC, and social media tools)

SEMrush Marketing Calendar

Marketing Calendar screenshot

Once you have identified the content that you want to create, you need to map out a solid editorial calendar and stick to it.

Planning a content strategy around a calendar will help you be accountable and take the steps needed to regularly drive growth. It is a great way to motivate you to keep on top of a regular publishing schedule, and the SEMrush Marketing Calendar is the perfect tool to help you to do this.

Cost: From $99.95 per month 



SparkToro positions itself as a way to “Instantly discover what your audience reads, watches, listens to, and follows.” When it comes to planning your content strategy, it is absolutely imperative that you know who you are targeting and what their interests are.

The more you can create your content around your target market’s needs and wants, the better success you will enjoy, and this tool crawls tens of millions of social and web profiles to share the insights you need on your audience.

Cost: From FREE for 10 searches per month to $225 per month for 500 searches

Google Trends

Google Trends example

Google Trends can help you to understand the popularity of a search term or topic amongst Google searchers (which, let’s face it, is the majority of web users).

Enter a query and see how interest has trended over time and use this insight to create content around topics that are quickly gaining traction (gaining a competitive advantage by being the first to jump on a trend) or, similarly, identify those that are likely losing interest. 

Cost: FREE


Image Source: Canva

Canva is perhaps the most well-known content creation tool among digital marketers, content creators, and bloggers alike.

It offers plenty of content templates for various social media channels such as Facebook, Instagram, YouTube, and LinkedIn. If you’re looking to diversify your blog content, it even offers blog cover templates for you to use.

What’s more, it allows users to create slideshows, PowerPoint presentations, videos, posters, and cards for all sorts of occasions. Alternatively, you can customize your dimensions if necessary.

One reason why marketers love Canva is because of its intuitive interface, which leads to an amazing user experience even for first-time users.

Most importantly, Canva offers free stock photos targeting varied industries, from digital signage and healthcare to logistics and manufacturers. Simply type in the search term and grids of related images will show up.

Digital marketers can easily create well-designed images or videos with the help of Canva.


Image Source: VistaCreate

VistaCreate is world-recognized design software used by 8+ million people who want to simplify their visual content building tasks.

It’s perfect for creating posts and stories of pre-optimized formats for all social networks, flyers, logos, thumbnails, infographics, banners, brochures, and the like.

Delivering around 50K+ ready-to-go design templates and 1M+ creative assets, VistaCreate makes it a matter of minutes to build stunning and professional visuals, which means digital marketers can save so much of their time and energy on the next content creation task.

Unlike some other similar tools, VistaCreate puts a huge emphasis on the productivity tools, for example, allowing you to erase an image background in a click.

You can also automatically align objects, simply apply typography styles, add animations, to name a few features.

Namely, you get started in seconds and customize your design in minutes thanks to the human-friendly, clean editor interface and tons of categorized and pre-designed patterns.

 Adobe Spark

Image Source: Adobe Spark

Adobe Spark, designed by Adobe Systems, is an all-in-one graphic design suite that allows digital marketers to design social posts, web pages, and videos.

One of the highly praised features is its video creation tool which helps turn your images into enticing videos within a few clicks.

Many marketers use Adobe Spark alongside Photoshop to create videos on Instagram or Facebook. Besides, Adobe Spark offers exhaustive articles for beginner-level users whenever they run into difficulties.


Image Source: Pablo

Pablo is a content design tool by Buffer, a social media scheduling platform. That being said, Pablo is a great tool for creating attractive social media images.

It offers 25 different fonts and over 600 beautiful stock images to choose from while allowing for plenty of customization.  

One of the greatest features of Pablo is its minimalistic design principle.

Users can simply follow an easy workflow and share the content directly on social media platforms or schedule it on Buffer once they finish the design.

Also, unlike other content creation tools that sometimes require users to log in, Pablo allows you to create an on-screen project directly.


Loom video recording tool

Loom is a streamlined video sharing and recording tool that comes as both a Chrome extension and a desktop app. What can you do with it? You can record your screen, your webcam, or both simultaneously.

Additionally, this tool lets you crop videos and send them to your colleagues through a link. Loom is a go-to tool for either video messaging with colleagues or recording and downloading your videos.

I came across some glitches on its desktop app, but still, it’s a time-saver. AND it has a free version of up to 25 videos and 5 mins per video. If you plan to shoot tutorials or review videos of digital tools for YouTube, then Loom can be the one you are looking for.

Pricing: Free for up to 25 videos. The Business plan starts at $8/mo with an annual plan.

Also Asked example

Google is regularly referred to as an answer engine, and this means that we need to be considering the questions that are being asked by searchers.

And one of the most effective tools that you can use to help you to find the questions that you need to be optimizing your website for is, a free tool that returns the “People Also Asked” data, giving you an insight into longtail searches and, importantly, defines the relationship between topics and questions.

Cost: FREE

What do you do once content goes live?

Once publish day finally arrives and you’ve released your content out into the wide, wide world, take a long deep breath. But don’t forget that the content creation journey, from ideation to publish, is ongoing. A good content strategy has a solid creation process in place, as well as a promotion plan for both pre- and post-release.Your job as a content marketer is to see every piece of content along its full journey. So don’t let the creation process distract from your post-publish distribution and promotion strategy, which are equally important.

And, as always, learn from your successes and your mistakes. Each piece of content you create is an experiment. Through proper monitoring and measurement of its performance, you will be able to tell what works for you and your organization. Use that knowledge to inform your efforts when you start the creation process anew for your next piece of content. And by establishing a set list of KPIs and measuring your content ROI, you’ll be able to prove the value of your content efforts and gain additional buy-in for future initiatives.


What are Content Creation Tools? Content creation tools are applications or software companies which allow individuals to create content online in just a matter of minutes, and share it with the world through the World Wide Web. Content creation tools have become particularly popular to businesses and organizations looking for a way to create fresh, new content in the quickest time, at a low cost. They’re also very beneficial to individuals interested in creating content; it doesn’t matter whether you want to teach others how to do something, or if you simply have something interesting that you’d like to talk about on your blog. These tools help anyone create engaging web content that can be customized in many different ways.

Content is at the very heart of social media. Without it, you will be attracting people to your profile or company but not engaging them, and this means that they won’t be sharing your content. Content distribution is therefore key, and can be achieved with a variety of different tools.

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