Useful web analytics tools There are so many different tools available to help you measure your website’s online success. It can be overwhelming figuring out which ones to use and when.
There’s so many great tools out there, but at the end of the day, it can be tough to filter through them to find the best fit for you. The good news is, I already did that for you. I scoured through pretty much every SEO and marketing conference I could find and gathered up some of the most popular web analytics tools for you.
Below I have listed 15 useful web analytics tools that will help you take complete control over your website’s performance.There are a ton of web analytics tools out there. I have personally used or have been recommended around 100 different web analytics tools. Some of these tools are just crap and not worth the time of day, and others though, do a great job at capturing important metrics at a glance. Today I want to share with you some of the best web analytics tools I’ve used over the years.
1. Leadfeeder
We built Leadfeeder so marketers and sales teams could see exactly who’s visiting their websites, even if the site visitors never fill out a contact form or send an email.
Website Visitor Identification Guide
The people visiting your website don’t have to be a mystery DOWNLOAD
At a high level, it works by identifying the companies that visit your site, then finding contact info from individual visitors at that specific company.
You’ll also be able to see exactly which of your web pages your leads are looking at, which will enable you or your sales team to reach out to those warm leads with a laser-targeted sales pitch. The next step is personalization with access to individual IP addresses using the new Leadfeeder Discover product.
To start a free 14-day trial with Leadfeeder, follow these steps:
Step 1: Sign up here.
Step 2: Fill in your company name, website address, name, and contact info. Don’t worry, we don’t sell it, we just have to know who you are. 🙂 
Step 3: Tell us about your role on your team. This way we can help customize your experience.
Step 4: Select the CRM you use. If an integration is available, we can help you get the two connected. You don’t need a CRM or any of the ones listed to use Leadfeeder.
Step 5: Choose your marketing tool. If we have an integration we will let you know, if not, we will keep you updated on future integrations. 
Step 6: Do you have a sales team? This information will help us customize your sales training and support.
Step 7: Tell us about your main goals with Leadfeeder. We’ll share this with the team to make sure we do everything we can on our end to help.
Step 8: Install your Leadfeeder tracker script. This can be done DIY style or if you have a tech-savvy colleague, they can take over. This article: How to Install the Leadfeeder Tracker is helpful if you end up getting stuck. 
Step 9: Give the tracker an hour or so to begin reporting. Once the tracker starts collecting IP addresses, you’ll see leads listed like the screenshot below.
Whoo-hoo! All done. Be sure to take the in-app tour to make yourself at home.
Leadfeeder for Marketing
Track site visitors, measure campaign success, and find more qualified leads. DOWNLOAD
2. Visual Website Optimizer (VWO)
Visual Website Optimizer (VWO) gives you the tools to perform experiments by A/B testing different graphical and textual on-page elements.
It also gives you the ability to record visitor sessions for playback analysis. For example, one company used the live user recording feature of VWO to discover a critical shipping error that appeared randomly throughout the day. As a result, the bounce rate on that page decreased by almost 45 percent.
VWO offers a free trial of its web analytics tool and asks you to contact them for pricing.
3. ClickMeter
Determining the ROI of various marketing channels can be tough. ClickMeter gives you the ability to create pretty URLs and then track and analyze them by looking at over 100 different parameters.
ClickMeter integrates with Google Analytics and will allow you to redirect, track, and analyze website traffic.
It also gives you the ability to understand the true value of your marketing efforts and eliminate those traffic sources that aren’t converting.
Pricing starts at $29/month and tops out at $349/month.
4. PageSpeed Insights
PageSpeed is a free Google tool that gives you the ability to see how fast (or slow) your web pages load.
In this day and age of high-speed internet, your site must be able to keep up.
Even with a high-speed internet connection, your website could experience painfully frustrating loading times. Most internet users aren’t going to wait around for more than a second or two for a page to load.
A slow website could be caused by one of many different things, such as network latency, poor server optimization, or huge image/file sizes.
According to a study done by Aberdeen, a single second delay in website response time can lower conversions by almost 7 percent!
Pricing: Free!
5. Intercom
Does your organization have a web app for iOS or Android? Intercom offers a set of robust tracking and analytical tools that will enable you to get a better understanding of who’s using your web app.
With just a couple of lines of Javascript code, you can be tracking and interacting with your web app users in a matter of minutes.
In addition to providing analytic stats, Intercom allows you to onboard new clients, announce new features, and ultimately improve the customer experience.
Intercom has a 14-day free trial. Pricing starts at $136/month with an enterprise-level package available.
6. Domo
The different departments of any given organization often find themselves (and the data they create) siloed. It’s usually up to the IT department to run comprehensive database reports that can offer actionable business intelligence from site analytics.
Domo connects databases, systems, and people so that all departments are seeing the same analytics data. This not only simplifies the lives of department heads but gives the leadership team a proverbial 90K foot view of any department with a few clicks of the mouse.
7. Segment
As time goes by and companies grow, so does their customer database. Problems can arise when this data becomes unwieldy, siloed, and segmented.
Additional problems can occur when there is no standard data governance plan in place. Abbreviations and variations of words can cause confusion and misleading reporting.
Segment attempts to solve all of these problems by acting as infrastructure to collect, clean, and control customer data. It also integrates with a long list of tools such as Google Analytics, Salesforce, and Facebook Pixel – just to name a few.
There is a limited functionality free account available. Pricing starts at $120/month.
8. PaveAI
If you’ve used Google Analytics at any length, you’ve probably seen line after line of referrer spam showing up in your reports.
Many people aren’t even aware that spammers and their evil bots are visiting their websites and falsely driving up page views by hiding in the traffic reports.
PaveAI removes this “fake web traffic” from your analytic reports, thereby giving you a clear view of your traffic levels.
It works in conjunction with Google Analytics and uses the Management API to continually add new filters once referrer spam is detected.
Cost: Free
9. Pingdom
Much like Google PageSpeed Insights, Pingdom tests your website for various factors that could cause it to slow down. Going one step further, it will also monitor your site and server for latency issues.
You can manage and monitor your website’s performance, uptime, and user interactions which in turn will give you peace of mind when you’re away from the office.
Pingdom offers a 14-day free trial with pricing starting at $11.95/month, all the way up to $199/month for the Professional package.
10. SimilarWeb
What if you could have eyeballs on the analytics of your competitors (legally, of course)?
SimilarWeb is a website data collection company that uses multiple data points to compile a comprehensive data set that can be used to gain actionable insights into your competitors.
The eggheads, mathematicians, and data scientists employed by SimilarWeb have created a robust data platform that offers valuable insights for marketing, sales, and research.
Pricing is free for a basic limited plan. They ask that you call their sales department for the enterprise-level plans.
11. Screaming Frog SEO
Web analytics software is much more than looking at who is visiting your website. Screaming Frog SEO provides insightful data in the form of reports compiled by a friendly bot that scans your site for errors and other helpful data.
Just enter in the URL of your website and in a few minutes (depending on the size of your site and the crawl speed of the bot), you’ll have a comprehensive technical SEO audit at your fingertips.
Find and fix broken links, check for 404 pages, and analyze your onsite SEO.
Screaming Frog SEO can also help find the exact location of errors found by such tools as Google PageSpeed and Pingdom.
The tool has a free version that’s limited to crawling 500 URLs. The paid version starts at £149.
12. Woopra
Customer data is the lifeblood of any company. Woopra gives you the ability to parse and analyze that data which will provide you with a better understanding of what your customers are doing.
It accomplishes this by mapping out the customer journey and answering complicated questions.
Woopra also integrates with over 50 platforms such as MailChimp, Slack, and MySQL. Having the ability to get a proverbial 90K foot view of what your customers are doing is essential to providing an excellent customer experience.
Pricing ranges from free to $999/month. An enterprise plan is also available.
13. SEMrush
SEMrush has a robust suite of SEO tools that will enable you to view the results of your SEO marketing efforts.
By performing competitor analysis, looking at your backlinks, and digging deep into the data, you can get an idea of how to out-rank the competition.
In addition to looking at backlinks, you can also monitor your brand name, perform keyword gap analysis, and monitor your social media efforts.
Monthly subscriptions start at $99.95 and top out at $399.95/month. An enterprise plan is also available.
14. Moz Keyword Explorer
Moz Keyword Explorer gives you the same basic functionality as SEMrush. You can view backlinks, analyze the competition, and explore potential linking opportunities.
It also gives you the ability to find new keywords and content ideas by looking at the websites of you and your competitors.
When used in conjunction with Google Analytics, Moz Keyword Explorer can ultimately help you discover new search engine keyword opportunities that will drive both traffic and sales.
There’s a 30-day free trial and pricing starts at $99/month.
15. Cyfe
Cyfe acts as an all-in-one dashboard that enables you to pull data from multiple unrelated sources such as Salesforce, Paypal, and Google Adwords.
No coding experience is required. There are pre-built widgets that will automatically connect with a wide range of online tools and services.
Cyfe prevents you from having to log into multiple websites to get a clearer picture of exactly what’s going on at any given moment.
There is a free trial and pricing starts at $29/month.
CONCLUSION
Analytics is a big word that means a lot of different things to a lot of different people. However, in this case, I’m going to focus on one key definition: Web Analytics is the gathering and analysis of data about your website traffic—with the purpose of being able to take action. In other words, your web analytics tool will tell you how customers are behaving on your site.
Web analytics is the measurement, collection, analysis and reporting of Internet data for the purpose of understanding and optimizing web usage. The term web analytics refers to tracking the behaviour of visitors to a website. This data can then be evaluated in order to gain insight into the performance of marketing campaigns, analyze trends in the popularity of certain websites, monitor traffic sources and carry out competitor analysis.