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Video Editing Software For Small Business

Video editing software is a must for those who would like to create amazing content. And as a small business owner, you can hardly afford to spend your time doing it. Therefore video editing software is a must-have tool for creating awesome videos which will be an effective marketing tools.

Best video editing software for small business can be much better than you ever thought! Video is the most popular and powerful way to reach your customers and we bet we can help you do it much better. Take a look at our guide and pick the best video editing software you need.

SDC Free Video Editor

VSDC Free Video Editor is one of the most comprehensive video editing software options out there, and best of all, it’s free! While it features a fairly powerful and versatile interface that offers the user a variety of objects and effects, it’s still simple and pleasant to practice with. It offers a simple drag-and-drop interface and easy-to-follow instructions.

One drawback of this option is that it can give beginner users too much information at one time, which could be overwhelming for those just starting out. In addition, some of the more specialized features aren’t as intuitive as they could be.

Pinnacle Studio

Easy to use and capable of great performance, Pinnacle Studio 21 is a great software option that gives the user plenty of options beyond simple editing. Featuring an effective drag-and-drop interface of user video and audio snippets, Pinnacle Studio is intuitive and accessible. It is professional quality in terms of its capacity and its range of functionalities.

The creative toolset at Pinnacle really stands out amongst others that are more geared towards beginners. You can capture and import material from a broad range of sources, and can incorporate unique effects like stop-motion and 360-degree editing.

DaVinci Resolve

This is one of the best video editing software options out there and although there is a paid version, the free version is great for beginners who are just testing things out. This professional-grade solution integrates several tools into one that allows for editing, calibration and audio post-production.

Primarily dedicated to colorimetry and post-production professionals, DaVinci Resolve has a wide range of advanced features for editing, mixing and producing high-quality video. A key feature here too is that it has built-in features for data storage and project collaboration.


The IMovie software is a great place to start for any Mac user and it consistently receives top ratings amongst all of the software available, which says a lot. It features an extremely simple and user-friendly interface, and just enough special features to keep things interesting without overwhelming new users.

Although less comprehensive than Final Cut Pro X, the paid version of Apple’s editing software it has everything you need for making quality video at a medium-professional level. In addition you can create clips, trailers and movies in 4k resolution.

One of its notable qualities is its multi-media aspect — for instance, you can start editing on a different device such as a mobile or tablet and move your material onto your Mac with no trouble. There’s also a green-screen feature which is great for those interested in digging into the arena of special effects.


Avidemux is a totally free video editing software that’s complete and accessible for those just starting out. It’s a linear video editing software available on multiple platforms.

With this simple and intuitive software, even a beginner will be able to encode his videos. For this, he will have the choice between several formats. The program has at its disposal, to perform this task, many codecs. This software also offers several video processing features.

Adobe Premiere Pro

The Adobe reference video editing solution is popular with many professionals in a range of industries. It’s really one of the best in its class and is a must-have for video editing and post-production professionals. It is full of advanced tools and is very powerful to process your video streams.

This non-linear editing tool allows direct access via a video acquisition source, which is why it’s frequently used by television studios. It’s super responsive, stable, and has all the professional tools you could need.

Final Cut Pro X

Final Cut Pro X is the standard for post-production and video editing on Mac OS X. Acquired by Apple in 1998, this software provides functionality for both beginners and video professionals.

A must-have video editing on Mac OS X, this one gets richer and more innovative with every update of new features. It now features 360-degree footage and HDR, quality 3D effects and more multi-camera options. This powerful and stable software is distinguished by its easy-to-use interface coupled with very good editing tools.

Avid Media Composer

Avid is one of the top software programs used in the professional film industry today and stands out as one of the very best. Their new, simplified menu offers a better selection of menu categories and overall a more intuitive experience than previous versions. This is one of the more expensive ones on the market, in part because it’s one of the few editing tools that explicitly focuses on audio. But if you’re looking for high quality, this is the way to go.


Lightworks is a complete video editing software that’s best for more advanced users. Using it to its full extent does require a high level of technical knowledge. Although it can be downloaded for free, this program has a Pro version with additional features and greater export flexibility.

Lightworks offers a simple and intuitive interface. After registration, the software invites the user to launch his first project, within a somewhat austere interface but rather simple to handle. It consists of four tabs with all the tools to manage audio / video files, edit video, add effects and edit audio files.

A toolbar provides access to a video or audio stream capturing tool, import windows (video, sound and image) and export windows, as well as the video editing tool

Vegas Pro

First developed and edited by Sony and then taken over in 2016 by Magix, Vegas Pro is a longstanding software and is a must-have for professionals for movies, TV shows and more. Vegas Pro has an intuitive user interface for quality results. You can use it to create special effects like 3D titles and you can also even use it to copyright your own discs.

It’s great for editing and media processing, and amongst other features, it offers the opportunity to create professional-level video montages. The software is constantly evolving to offer users the most up-to-date options in the industry and as such it remains one of the best professional tools out there.


Wondershare Filmora is a unique video editor blended with special features that enables one to create a splendid piece of work with ease. Any novice to pro can grasp the concepts and create mesmerizing videos by using its wide tool of video effects.


  • Easily compatible with 4K files.
  • Supports enhancing pictures, videos in a professional manner.
  • Enhances sound by using keyframing, audio equalizer and deleting background noise.

Windows 10 Photos

Windows 10 Photos is the grandchild of tech-giant Microsoft. It is a reliable video tool that can be used by businesses running on a tighter budget. Windows 10 Photos is designed to edit images; videos create movies and a range of albums in a hassle-free manner.


  • Allows users to dash special 3D effects inclusive of butterflies, lasers, or explosions.
  • Users get the liberty of drawing over images or videos and share the animated playback of drawing as well.


One of the well-crafted mediums vouched to render good quality video is Magisto. With this video editing tool, users can intelligently design their videos or pictures. It has a dedicated special tool inclusive of adding logos, captions, making longer videos, reshuffling scenes to fetch ultra-videos!


  • Has an in-built A.I. enabled video editor useful in making effective product videos?
  • Magisto helps in optimizing videos for social media, email marketing and video-editing platforms.


For the small business owners out there, the web-based suite -Animaker is a good video editing tool. Being the renowned animation software in the market, Animaker is the best you could ask for.


  • Simple and intuitive user interface.
  • It provides customizable templates to users.


If you are good at art and want to digitalize your handmade stuff, then you can rely on Pencil2D. Being a simple and sober option, it is a budget friendly video tool that can make great animations.


  • This software is compatible with Windows, Linux, and macOS systems.
  • Users can sketch, ink, and paint actively by switching workflows from Raster to Vector effortlessly.


A good explainer video can fetch you sky-rocketing reach and audience. So, to make a stunning and concise video for your small biz, iMovie can prove to be a reliable medium that allows creating high-resolution video.


  • Handy features like green-screen effects and filters give a cinematic touch to the video.
  • Simultaneously work from your iPhone and Mac by transferring files via AirDrop or iCloud Drive.

Adobe Rush

Alternatively, one can switch to all renowned Adobe Rush for taking their explainer video to next level. By using this video tool, users can change font according to one’s need, make changes in size and colors of the video too.


  • Syncs data to the cloud which is accessible from any platform.
  • Available for iOS, macOS, and Windows


For creating social media friendly videos, Wave can be coined as a well-sorted option. It helps in creating Facebook, Instagram friendly videos and spice with good range of fonts and effects.


  • Can merge multiple clips together.
  • Has a gallery of a whopping 3, 00,000 audio clips which can be used in inserting audio in video.


Wistia is a great video editing tool for interactive videos. Many people might are interested in making this kind of videos, but not having a tool. In this case, you can try Wistia to empower your business.


  • You can use it to customize the video player
  • Various elements to make interactive videos with easy to follow steps


Clipchamp is an online video tool without installing any software. You just need to log in to export video for social media directly. It is a timeline editor with flexible functions.


  • The free plan only contains basic editing tools and the exported video is up to 480p
  • It offers a stock library to make creative videos


Video editing software is the best choice for anyone to make an eye-catching movie or film. It can also be helpful for new people who would like to edit video, photos and images with few clicks of mouse. For this purpose, you can consult video editing tool online or offline.

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