Web analytics software solutions allow you to track, analyze and present your website data so you can gain insights into your website traffic and marketing. Whether you’re new to web analytics or looking for a recommendation of web analytics software solutions, the information here will be of use to you.
There are many web analytics software solutions for small businesses, but how do you choose which to use? This article outlines key considerations small business should keep in mind when deciding which web analytics solution to purchase and the top solutions available based on those considerations.
You need to improve your website by collecting website analytics and doing web analytics software solutions. But how do you achieve this? We will provide a thorough guide on how to measure web traffic through different kinds of software and tools. This can help marketers and business owners assess performance, convert more visitors into leads and customers, and learn what consumers want through the data collected.
Proof Pulse
By Proof
4.6 (45)Proof’s flagship product, Pulse, helps online business increase their leads and sales by showing real-time social proof. Visitors will see notifications on the page when other people sign up or purchase. Seeing this builds trust and confidence with the visitor, which leads to higher conversions. Across 20,000 sites that use Proof, the average conversion lift of leads and sales is 10-15%. Proof Pulse is perfect for any online business that wants to convert their visitors to leads and sales. Learn more about Proof PulseCompareSave
Pipedrive
By Pipedrive
4.5 (2340)With Pipedrive’s Web Visitors add-on, you can reveal which organizations are looking at your website, how they found you, and what they engage with. Discover new leads and monitor existing customers on all your websites. Automatic rankings tell you which hot leads to follow up with first while insights show you which topics and content they’re interested in. Add Web Visitors to any Pipedrive CRM plan to get more leads and manage deals with one software. Start your 14-day free trial. Learn more about PipedriveCompareSave
Userflow
By Userflow
4.9 (8)The fastest way to fast user onboarding You want to improve user onboarding but your developers are busy. Your conversion rate suffers. Userflow lets your whole team build customized in-app surveys, tours and checklists, without code. Convert more customers and increase retention. Learn more about UserflowCompareSave
EngageBay
By EngageBay
4.6 (160)EngageBay is a simple, affordable, all-in-one marketing, sales and service CRM software built for small businesses and startups to acquire, engage, nurture web visitors and convert them to happy customers. Acquire leads through lead generation forms and popups, engage web visitors through beautiful landing pages, nurture them through engaging emails, and automate your marketing funnel through marketing automation – all from one easy to use platform. Learn more about EngageBayCompareSave
Lucky Orange
By Lucky Orange
4.6 (65)Learn why your visitors aren’t converting and how you can grow sales and capture leads with Lucky Orange. Installation takes a few seconds and doesn’t require coding experience. With 10 tools for the price of one, Lucky Orange’s suite of conversion rate optimization tools includes Dynamic Heatmaps, Session Recordings, Live Chat & Live View, Visitor Profiles, Surveys, Announcements, Form Analytics, Conversion Funnels, and a Realtime Dashboard. Get started today with a 7-day free trial. Learn more about Lucky OrangeCompareSave
Google Analytics 360
By Google
4.7 (6466)Analytics 360 is a data analytics platform to evaluate the performance of marketing, content, products, and more. Learn more about Google Analytics 360CompareSave
Hootsuite
By Hootsuite Media
4.3 (2795)Hootsuite helps you build your brand, strengthen connections with customers, and drive real business results with social media. Learn more about HootsuiteCompareSave
Squarespace
By Squarespace
4.6 (2207)Squarespace is the all-in-one platform to build a beautiful website, online store, or portfolio. Learn more about SquarespaceCompareSave
Semrush
By SEMrush
4.7 (1450)Semrush is a leading online visibility management software-as-a-service platform. Learn more about SemrushCompareSave
Marketing 360
By Madwire
4.6 (924)Powerful analytics software for brands. Talk to a web analytics expert today. Learn more about Marketing 360CompareSave
Peek PRO Tour Operator Software
By Peek Travel
4.8 (667)Peek Pro is an end to end solution for tour and activity operators to be able to run their businesses on and off their mobile devices Learn more about Peek PRO Tour Operator SoftwareCompareSave
Agile CRM
By Agile CRM
4.1 (419)Agile CRM is a complete sales, marketing and service suite designed to let SMBs to sell and market like the Fortune 500. Learn more about Agile CRMCompareSave
Hotjar
By Hotjar
4.7 (407)Hotjar is an industry-leading behavior analytics solution that will help you understand what¿s actually happening on your website. Learn more about HotjarCompareSave
Sisense
By Sisense
4.5 (357)Sisense delivers rapid, full-scale analytics on large and scattered datasets and allows for easy exploration of complex data. Learn more about SisenseCompareSave
Ahrefs
By Ahrefs
4.8 (314)Ahrefs is an all-in-one SEO toolset that helps you rank higher and get more traffic. Learn more about AhrefsCompareSave
Moz Pro
By Moz
4.5 (301)Moz Pro starts at $99/month and includes access to Moz Campaigns, Moz Research Tools, a Q&A forum, and more. Free 30-day trial. Learn more about Moz ProCompareSave
Visitor Analytics
By Visitor Analytics
4.8 (225)A high-performing app that offers an all-in-one solution for any website: website stats, UX & behavior, visitor interactions, & more. Learn more about Visitor AnalyticsCompareSave
Pendo
By Pendo
4.5 (195)Product and journey analytics by user and account from Pendo. Learn why customers engage, return, and succeed. Learn more about PendoCompareSave
Domo
By Domo Technologies
4.2 (192)The modern BI platform that works seamlessly with your existing technology. Learn more about DomoCompareSave
TapClicks
By TapClicks
4.3 (168)With TapAnalytics, divide or group data based on the tags. Normalize naming conventions, visualize, compare performance sets and share. Learn more about TapClicksCompareSave
ClickCease
By CHEQ
4.7 (158)Get the data you really need to optimize and block fraud on your PPC campaigns. Get full visitor transparency with ClickCease Learn more about ClickCeaseCompareSave
SE Ranking
By SE Ranking
4.7 (145)Cloud-based platform for SEO and online marketing professionals Learn more about SE RankingCompareSave
Looker
By Google
4.6 (140)Data exploration and analytics solution combining modeling, transformations, and derivations at the same layer. Learn more about LookerCompareSave
germain APM
By germain APM
4.8 (128)Identify & resolve UX issues at a fraction of the time & cost. Learn more about germain APMCompareSave
ClicData
By ClicData
4.6 (123)ClicData for Web Analytics is the easiest way to understand your website performance via analytics and in a real time and in real time. Learn more about ClicDataCompareSave
Oktopost
By Oktopost
4.4 (70)As the only B2B social media platform, Oktopost helps manage social media at scale and integrate social data with a marketing stack. Learn more about OktopostCompareSave
Visitor Queue
By Visitor Queue
4.6 (63)B2B lead generation software that identifies the name, contact details and user data of the businesses that visit your website. Learn more about Visitor QueueCompareSave
FullStory
By FullStory
4.6 (61)FullStory web analytics helps businesses understand, measure, and improve their digital experience across sites and apps. Learn more about FullStoryCompareSave
Happierleads
By Happierleads
4.8 (59)Lead-gen tool designed to give you information on B2B companies. Learn more about HappierleadsCompareSave
WooRank
By WooRank
4.6 (59)Automated website reviewing with advanced SEO auditing and monitoring, keyword tracking, competitive analysis and a powerful site crawl Learn more about WooRankCompareSave
Glew
By Glew
4.4 (56)Multichannel analytics, workflow and performance management for ecommerce merchants, digital agencies, retailers and B2B sellers. Learn more about GlewCompareSave
Jungle Scout
By Jungle Scout
4.7 (55)The leading all-in-one platform for selling on Amazon. Learn more about Jungle ScoutCompareSave
TUNE
By Tune
4.6 (52)TUNE builds technology that powers successful marketing partnerships across mobile and web. Learn more about TUNECompareSave
Amplitude
By Amplitude
4.5 (42)Analytics solution that analyzes customer behavior to streamline processes across campaign management, conversion tracking, and more. Learn more about AmplitudeCompareSave
Acquisio
By Web.com
4.0 (40)AI-powered digital marketing software for agencies and local SMB resellers to launch, optimize, and report on PPC campaigns at scale Learn more about AcquisioSave
Matomo
By Matomo
4.9 (36)Matomo is the leading open-source analytics solution. Make more informed decisions while ensuring data privacy and ownership. Learn more about MatomoSave
Chartio
By Chartio
4.5 (36)Chartio’s powerful cloud business intelligence solution allows anyone to easily analyze & visualize their data. Learn more about ChartioCompareSave
BrightEdge
By BrightEdge Technologies
4.2 (36)Web-based platform that provides businesses with resources required for promoting their marketing content and track its performance. Learn more about BrightEdgeCompareSave
Whois Visiting
By Whoisvisiting.com
4.6 (35)Whoisvisiting – B2B Website Visitor Tracking Software. Turn Unknown Website Visitors Into Leads. Learn more about Whois VisitingCompareSave
SEO Tester Online
By Quarzio
4.7 (32)The SEO platform to analyze, optimize and monitor websites and contents and to overcome competitors on search engines. Learn more about SEO Tester Online CompareSave
Heap
By Heap
4.5 (30)Heap quickly surfaces friction or drop off points in multi-step digital journeys, so teams can make impactful product improvements. Learn more about HeapCompareSave
Bloomreach
By Bloomreach
4.6 (29)Powerful content, customer engagement, and product discovery offerings to achieve true personalization and drive unparalleled growth. Learn more about BloomreachCompareSave
Siteimprove
By Siteimprove
4.6 (29)Siteimprove cloud-based software combines everything you need to perfect your digital presence. Learn more about SiteimproveCompareSave
VisitorTrack
By netFactor
4.6 (29)ID who’s visiting your site now – and what they’ve been researching across the web. Learn more about VisitorTrackCompareSave
LiveSession
By LiveSession
4.6 (28)Web analytics software with site session replays, user event tracking, and customer segmentation. Learn more about LiveSession Save
GoSquared
By GoSquared
4.9 (27)The all-in-one platform for your business. Real time web analytics, intelligent live chat and a customer data hub. Learn more about GoSquaredSave
Inspectlet
By Inspectlet
4.0 (27)Stop guessing what your visitors want. Google Analytics tells you what, Inspectlet tells you why. Learn more about InspectletSave
Clixtell
By Clixtell
4.9 (26)Stop Bots & Competitor Click Fraud – Save money and boost your ROI! Clixtell is the world’s #1 rated Click Fraud Protection software. Learn more about ClixtellSave
marketgoo
By marketgoo
4.1 (26)The easiest SEO tool to start increasing your website traffic and Google rankings. Learn more about marketgooCompareSave
HockeyStack
By HockeyStack
4.9 (25)HockeyStack is an end-to-end SaaS analytics tool that helps growth and marketing teams save time on analytics with no code. Learn more about HockeyStackCompareSave
Advanced Web Ranking
By Caphyon
4.7 (24)Get accurate rankings, find opportunities for extra organic traffic and outperform competitors, while reporting results to clients. Learn more about Advanced Web RankingCompareSave
GetSocial
By GetSocial
4.6 (24)Social tools and content analytics platform for marketers and publishers to measure and increase social traffic, including dark social. Learn more about GetSocialSave
Oribi
By Oribi
4.5 (24)Marketers from all kinds of businesses use Oribi to get amazing marketing results without having to rely on developers or analysts. Learn more about OribiSave
ConvertCart
By ConvertCart
4.9 (23)ConvertCart is a machine learning-based all-in-one CRO tool suite that ties together 21 tools into a powerful ecosystem. Learn more about ConvertCartSave
Leady
By Leady
4.7 (23)Recognizes your website visitors and reports back to you. Learn more about LeadySave
LogRocket
By LogRocket
5.0 (22)Modern Frontend Monitoring and Product Analytics Learn more about LogRocketCompareSave
Anodot
By Anodot
4.5 (22)Anodot is an AI-driven platform that monitors business metrics to provide real-time, high-fidelity anomaly alerts and forecasts. Learn more about AnodotCompareSave
What is Web Analytics Software?
Web Analytics Software enables organizations to track and analyze information regarding their website visitors including who they are, how they found the site, what path they take through the site and the actions they take while there.
Related Software Categories:
- Campaign Management Software
- AB Testing Software
- Website Monitoring Software
- Marketing Automation Software
- Lead Management Software
Why is Capterra free?
Capterra is free for users because vendors pay us when they receive web traffic and sales opportunities. Capterra directories list all vendors—not just those that pay us—so that you can make the best-informed purchase decision possible.
I’m looking for Web Analytics Software that is:
FreeFor AndroidFor iPhoneFor MacFor WindowsFor Small BusinessesWeb-Based
CONCLUSION
Nowadays, almost all organizations are dealing with a varying level of data. Data refers to the collection of facts, figures and records that can be used for accountability and improvement. Data is at the core of information technology and enables businesses to gain deeper insights into consumer behavior. How much data is being generated every second? Due to its vastness, companies are presented with complex tasks to understand how customers use their products in order to improve customer experience. Are you looking for a web analytics software solution? Don’t worry! I have your back. In this blog post I will share with you four best web analytics software solutions that are precise, user-friendly and cost-effective.