There are a lot of things that should be taken into consideration before you decide which web analytics tool is best for your company. You need a tool that provides accurate information and gives you the tools you need to develop a thorough marketing campaign. That’s why we have created a comparison of the most popular web analytics tools.
Have you ever wondered to yourself, “which is the best web analytics tool for me”? Or wondered if any of the tools listed are actually good. With the sheer number of options available, it can be difficult to find out how they compare against each other.
Google Analytics
7,251of the 10,000 most popular websites use Google Analytics59,206of the 100,000 most popular websites use Google Analytics420,066of the 1 million most popular websites use Google Analytics1,409,266of the 5 million most popular websites use Google AnalyticsJan 19Apr 19Jul 19Oct 19Jan 20Apr 20Jul 20Oct 20Jan 210500,0001,000,000Domains
The undisputed number one in analytic solutions is Google Analytics. This shouldn’t come as much of a surprise: After all, who can better help to optimize your website than the company many look to as the bar when it comes to measuring digital popularity and the like?
Google Analytics is free and easy to configure. Most people already have the Google account needed to get the tool, and if not, setting one up takes little more than a few clicks. After that, you’ll only have to insert a few lines of code into your website, and that’s it. Dedicated plug-ins are offered for most content management systems (CMSs), like WordPress.
Adobe Analytics
What it is: traffic analytics and multichannel data collection tool from Adobe
What it’s used for: an enterprise alternative to Google Analytics
Price: on request
4% of experts surveyed use Adobe Analytics. As an enterprise alternative to Google Analytics, Adobe Analytics is a specialist analytics tool, offering multichannel data collection spanning web, voice, OTT (over-the-top), and IoT (Internet of Things). The focus is on machine learning and predictive algorithms for advanced insights.
Woopra
If you want to optimize your customer experience to drive engagement and improve retention, Woopra is an ideal choice for you. It is one of the best website analytics tools that provide you with all answers related to your customers’ buying journey.
You get detailed information about what users are doing, who is making payments, or opening emails.
What’s more, you ask? You can use its inbuilt automation to trigger custom real-time actions when a customer interacts with you. This can help you build stronger customer relationships. Woopra is hosted off-site too and is a paid platform. However, for up to 500k actions, it’s free to use.
HubSpot
HubSpot is an effective web analytics tool that brings you a bunch of useful website visitor data at your fingertips. The reports include metrics like traffic, session duration, bounce rate, engagement, average time on site, form fills, and new visitors.
Want to know its best feature? It’s the powerful built-in analytics dashboard of HubSpot.
With inbuilt analytics, reports, and dashboards, it gets easier for you to analyze the data in a smarter way.
These insights will help you understand your website data and put it to use. You can drive more conversions by showing different offers with smart CTAs. It’s easy to use HubSpot as it’s completely hosted off-site too.
Crazy Egg
Crazy Egg is a popular tool that can help you increase traffic and get more sales, with some unique features. This is a good choice for people who would rather look at videos than cold numbers.
One of the most interesting ways to see how your users are interacting with your site is called user recordings, which records entire user sessions. This allows you to see what your visitors are doing on your site through video playback so you can identify pain points in order to ensure a pleasant experience for your visitors. You can also view users by new, mobile, or most active to see how different types of customers interact with your site. Crazy Egg also allows you to view heatmaps of user data and gives you access to a helpful A/B testing tool to put your data findings into action. Pricing: The premade Crazy Egg plans range from $24/month to about $249/month, with the option to customize a more extensive plan if necessary. Good for: Finding pain points in website flow using visual mapping.
CLICKY
Clicky is easily one of the most popular web analytics tools available. If you search for alternatives to Google Analytics, chances are, every single page you open will include it on their list. There’s a very good reason for this: Clicky is one of the strongest tools on the market for web analytics, and unlike many of its competitors it offers real-time updates. The main dashboard might be a little overwhelming for beginners, but you’ll soon learn to love the variety of available statistics. This includes a link report, which tells you exactly which external sites and pages are actively directing users to your own. We’ve mentioned the importance of backlinks many times, and this tool helps you see exactly why.
Just like BBClone, Clicky also provides search data comprising of all the incoming search query keywords being used to direct users to your site from the SERP. Where Clicky overtakes BBClone in a big way is that the tool also comes with the Sheer SEO tool. Sheer SEO helps you to see how well your keywords are ranking, which is valuable information to have and understand.
Another interesting feature is Twitter Search Tracking, which lets you monitor Twitter tags, keywords, and retweets on the social media platform. ClickyTouch, the iPhone app, also allows you to stay up to date with all your analytics while on the go. Clicky is inherently free of charge and is available as a WordPress plugin too. If you need to use it on multiple sites, or your site generates more than 3000 views a day, you’ll start having to pay a minor fee though.
UXtweak
UXtweak is an ultimate website analytics tool when it comes to seeing your website from users’ points of view. It allows you to capture every interaction of your visitors, such as mouse movement, scrolls, taps, and clicks, and replay their entire activity with the pixel-perfect session playback.
UXtweak perfectly visualizes your customers’ frustration in order to better understand their issues.
Key Features:
- Session Replay – see how exactly users interact with your site
- Heatmaps – find out where users click, how far they scroll & where they move the cursor
- SmartSearch Filters – filter out users upon any event
- Activity Tracking
And not only that, UXtweak offers a variety of other UX research & behavior analytic tools, such as Website Testing, Five Second Test, First Click Test, and many others!
Pricing:
- Starter: Free, no credit card required
- Professional: $70/month
- Enterprise: custom
Pros:
- Easy implementation with GTM, GDPR, and CCPA compliant
- 155M+ user panel and Recruiting Widget
- One plan gives you access to all the testing tools
- Technical targeting
- Advanced analytics, filters and PDF reports
Cons:
- Only 10 languages supported
Pro tip:
To get even more valuable insights, try using Session Recording in combination with Website testing. This approach gives you an opportunity to uncover all the possible usability issues of your website.
Conclusion:
The world of analytics is a vast, ever-growing landscape. There are so many different tools out there to help you analyze your website and the traffic it’s getting. It can be overwhelming trying to figure out which ones are best suited for your website, business, and needs.