We live in a data-driven world. What we view is what we get. Every click goes into a spreadsheet that has its own business story to tell. All this seems both simple and extremely sophisticated at the same time. No wonder it became so popular and widely used as a marketing tool! It’s the way of the future. You can have your fair share of it by using some of the most effective web analytics tools (that are also free of charge!)
What is marketing analytics software and what is it used for?
Marketing analytics platforms keep digital marketers organized and successful in their marketing efforts, such as customer data, user behaviour, and website analytics. Also, with the help of analytics software, they can collect the data from every channel they use, such as search engines, social media, email marketing and many more for your digital marketing agency and small business.
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So yeah, a data-driven marketing approach can offer a holistic perspective. But with the sheer quantity of data, how can you make sense of it all? This is where best marketing analytics reporting tools come in handy.
A marketing analytics tool allows you to tap into the full potential of your data. Being able to collect, organize, manage, and take control of various information can optimize the efficiency of the business. Therefore, you can understand what drives growth, boost overall performance, reach business goals faster, and improve your bottom line.
In order to avail these benefits and more, you must select the right analytics software for your marketing needs for your digital marketing agency. But there are so many tools available. Evaluating all the pros and cons of each to identify which one aligns with your business goals can help you find the best marketing analytics tool. To make the task easier for you, here are a few features that you need to consider.
Analytics are important because they can help to benchmark your performance and understand what you’re doing. In our digital marketing world, web analytics plays a crucial role in analyzing traffic, identifying trends and gauging the effectiveness of different campaigns. It can tell you so much, but it can also tell you nothing if it’s not used properly or if you don’t fully understand how it works.
Featured Tools
Prominent Digital Marketing Analytics Tools
Whatagraph
Whatagraph is an online platform used by marketing agencies, in-house marketing departments and freelancers to review, monitor and report on the performance of their marketing campaigns. Whatagraph pulls data from multiple channels directly integrated into the platform. Visit Website
AgencyAnalytics
Marketing reporting software designed for agencies. Save time, boost revenue and impress clients with insightful reports and live dashboards. Report on SEO, PPC, call tracking, social media, email marketing, and more with 60+ integrations. Visit Website
Coact
Digital marketing reporting made easy with all your marketing data in one place. Your clients pay you to do their marketing, not slave away for hours creating reports. Get all the detail and quality without compromising your time. Get it with Coact. Visit Website
Justuno
Intelligent lead capture, personalized website messaging, and audience analytics to convert more visitors into customers. Visit Website
Oribi
Oribi is the first and only company dedicated to building an AI-based technology that can help any business of any size become completely data-driven. They provide millions of companies to gain access to a field that was so far only available to a small segment. Visit Website
DAN Member Tools
in Digital Marketing Analytics
AgencyAnalytics
Marketing reporting software designed for agencies. Save time, boost revenue and impress clients with insightful reports and live dashboards. Report on SEO, PPC, call tracking, social media, email marketing, and more with 60+ integrations.View ProfileVisit Website
Improvado
Improvado helps marketers, analysts, and agencies drive ROI by consolidating all their marketing data in one place. Businesses get a holistic picture of their advertising efforts by streamlining data from Google, Facebook, Instagram, Twitter, and 200+ other sources.View ProfileVisit Website
Mediaocean
Mediaocean is the mission-critical platform for omnichannel advertising. Mediaocean provides foundational software to connect brands, agencies, media, technology, and data. View ProfileVisit Website
Justuno
Intelligent lead capture, personalized website messaging, and audience analytics to convert more visitors into customers.View ProfileVisit Website
Adverity
Adverity is an intelligent marketing analytics platform specialized in enabling data-driven marketing teams to make better decisions and improve performance, faster and easier. They reduce the complexity in demonstrating the return on investment of multichannel campaigns.View ProfileVisit Website
Whatagraph
Whatagraph is an online platform used by marketing agencies, in-house marketing departments and freelancers to review, monitor and report on the performance of their marketing campaigns. Whatagraph pulls data from multiple channels directly integrated into the platform.View ProfileVisit Website
Kumulos
We help Agencies drive better results for their clients. Our fully white labelled software platform allows you to help your clients drive greater interaction, engagement and retention of website visitors and mobile app users.View ProfileVisit Website
Coact
Digital marketing reporting made easy with all your marketing data in one place. Your clients pay you to do their marketing, not slave away for hours creating reports. Get all the detail and quality without compromising your time. Get it with Coact.View ProfileVisit Website
Free Listing Tools
in Digital Marketing Analytics
Reveal Mobile
Reveal Mobile provides location-based marketing and analytics. Customizable reporting helps advertisers and agencies easily understand the audiences that visit the locations they care about, and the profile of that audience. Visit Website
Bitly
Bitly is used by businesses around the world to build stronger connections with their customers across every digital channel. Complete Link Management Platform empowers influencers and businesses of every size to embed short, branded call-to-action links. Visit Website
MaaxMarket
Track your customers and visitors in real-time and understand their online behaviour including email and social media interaction. MaaxMarket uses machine learning algorithms to automatically score leads based on customer purchase behaviour.Visit Website
Heap
Heap’s mission is to power business decisions with the truth. They empower companies to focus on what matters, discovering insights, and taking action, not building pipelines or tagging. Visit Website
OWOX BI
OWOX BI is an all-in-one marketing analytics platform which allows marketers and analysts to automatically combine marketing data and build reports to measure what works best for their business. Visit Website
Nexoya
Nexoya analyses large amounts of marketing data is the proven competitive advantage for the company’s marketing departments and marketing agencies. Visit Website
Stitch
Stitch lets businesses focus on enhancing their analytics efforts without worrying about building and managing a data pipeline.Visit Website
Contentsquare
Contentsquare empowers brands to build better digital experiences. Their experience analytics platform tracks and visualizes billions of digital behaviors, delivering intelligent recommendations that everyone can use to grow revenue, increase loyalty and fuel innovation.Visit Website
Polar Analytics
Polar Analytics is an intelligent dashboard where e-commerce brands can connect all their marketing data, easily analyze them and get actionable insights. Visit Website
ProfitWell
ProfitWell provides industry-standard BI solutions that improve your retention and monetization automatically through unmatched subscription intelligence. Visit Website
DialogTech
DialogTech’s platform solves one of the most pressing challenges in today’s mobile-first world by eliminating the black hole inbound calls create in understanding true marketing performance.Visit Website
Affinio
Affinio is a marketing strategy platform that helps marketers better connect with people using rich interest and affinity data.Visit Website
Everview
Connect your favourite apps to mix and match data from any source in one dashboard. Everview works perfectly for SaaS, sales, marketing and eCommerce.Visit Website
Glew.io
Powerful analytics and business intelligence for eCommerce, agencies and more. Glew.io is the only multi-channel eCommerce analytics solution that lets you see all your data in one place through easy-to-use, intuitive dashboards.Visit Website
Factors.ai
Factors.AI is a marketing analytics platform providing sophisticated omnichannel and performance insights for marketers about all revenue-generating efforts, including demand gen, inbound marketing, account-based marketing, and outbound sales. Visit Website
Segment
Segment provides the customer data infrastructure that helps businesses put their customers first. Using Segment, companies can collect, unify and connect their first-party data to over 200 marketing, analytics, and data warehouse tools. Visit Website
Matomo Analytics
Matomo is a powerful, secure, web analytics platform that gives you 100% data ownership and user privacy protection.Visit Website
Cyfe
Cyfe is an all-in-one dashboard software that helps you monitor and analyze data found across all your online services like Google Analytics, Salesforce, AdSense, MailChimp, Amazon, Facebook, WordPress, Zendesk, Twitter and more from one single location in real-time.Visit Website
App Annie
App Annie is the most trusted mobile data and analytics platform. App Annie’s mission is to help customers create winning mobile experiences and achieve excellence.Visit Website
Parse.ly
Parse.ly is a new measure of content value. Parse.ly measures over 30 unique content metrics – including content views, engaged time, social interactions, and content conversions. Parse.ly’s content analytics system includes a rich dashboard, a powerful reporting engine. Visit Website
Optimo Analytics
Automated marketing analytics insights and reporting for brands and agencies. Fully automated to save organizations time and labour in order to allow them to focus on their business.Visit Website
Hotjar
Hotjar is a powerful product that reveals the online behavior and voice of a website’s users. By combining both analysis and feedback tools, Hotjar gives the ‘big picture’ of how to improve a site’s user experience and performance – conversion rates.Visit Website
Latana Brand Analytics
As the leading insights hub of brands around the world, Latana’s SaaS platform enables better marketing decisions for Brand and Campaign Performance. Latana delivers the best of brand tracking and machine learning in one intuitive dashboard. Visit Website
Chartbeat
Chartbeat improves audience engagement, inform editorial decisions, and increase readership. Chartbeat delivers real-time analytics, content intelligence, and transformative newsroom tools for digital media and publishing companies around the world.Visit Website
Affluent
Affluent aggregates data from all of your clients’ affiliate platforms into one dashboard and helps you save time, optimize programs, and grow your business.Visit Website
Leadfeeder
Leadfeeder is a website visitor analytics software that shows you the companies visiting your website, how they got there, and what pages they clicked.Visit Website
Funnel
Funnel is changing the way we think and interact with data by taking messy, siloed data from over 500 platforms and automatically generating Business-Ready data that is fully harmonized, instantly refreshed. Visit Website
Adobe Analytics
Adobe Analytics Cloud is the core system of intelligence for the enterprise. It enables businesses to move from insights to action in real time by uniquely integrating audience as the core system of intelligence for the enterprise. Visit Website
Mixpanel
Mixpanel mission is to increase the rate of innovation. Through analytics and engagement products, companies can analyze how and why their users engage, convert, and retain in real-time across the web, mobile, and smart devices. Visit Website
Optimizely
Optimizely is the world’s leading experimentation platform, enabling businesses to deliver continuous experimentation and personalization across websites, mobile apps and connected devices.Visit Website
Singular
Singular is a marketing intelligence platform that unifies marketing analytics, giving marketers actionable insights from previously siloed data. Marketers can measure ROI from every touchpoint across multiple channels and optimize spend down to the most granular levels.Visit Website
Kissmetrics
Kissmetrics is behavioral analytics, segmentation and email campaign automation all in one place. They built to help marketers and product teams increase conversions, engagement and retention. Visit Website
Clarisights
Marketing teams around the world use Clarisights for every aspect of their performance marketing workflow from integrating with data channels, creating and optimizing dashboards, and collaborating with teammates all in real-time.Visit Website
TrackMaven
TrackMaven is the marketing insights company powering 400+ of the world’s leading brands. Their mission is to help brands grow and innovate faster by making sense of the world’s marketing dataVisit Website
ClickMeter
ClickMeter is an easy to use Link Management Service. They help advertisers, agencies, affiliates, and publishers optimize clickthrough and conversion rates through the management, tracking and monitoring of marketing links. Visit Website
Bitclu
Bitclu comprehensive and sophisticated data analysis software, which is intended to be used by sellers and vendors on the Amazon Marketplace.Visit Website
Finteza
Finteza is a free comprehensive analytics tool. The software provides real-time in-depth website and app analytics to help digital marketers maximize conversions from the top to the bottom of their funnel.Visit Website
Omnisend
Omnisend is the all-in-one eCommerce marketing automation platform that helps you sell more by converting your visitors and retaining your customers. Reach your customers with personalized messages using our powerful automation workflows and boost your sales.Visit Website
Jepto
Jepto is an analytics and automation platform that helps you automate tasks and data analysis. Monitor your sites and marketing data across all channels in one place.Visit Website
SegMetrics
SegMetrics is a marketing analytics tool. Get 100% clarity on where your leads come from, how they act, and how much your marketing is really worth.Visit Website
Ruler Analytics
Ruler Analytics enables sales and marketing teams to work smarter, together. By uncovering the data behind every visitor, touchpoint and conversion, sales and marketing teams can increase lead volume and sales efficiency.Visit Website
AppsFlyer
AppsFlyer, the global attribution leader, empowers marketers to grow their business and innovate with a suite of comprehensive measurement and analytics solutions.Visit Website
Rebrandly
Rebrandly is the easiest way to create, share, and manage branded links. They offer companies and individuals the possibility to brand and shorten the links they share using a custom domain name of their choosing. Visit Website
Piwik PRO
Enterprise-level analytics suite with a focus on user privacy and data security perfect for governments, finance, and healthcare sectors. The suite includes Analytics, Tag Manager, Customer Data Platform, and Consent Manager.Visit Website
e-clincher
e-clincher is all about ease-of-use, helping you manage your online brand reach and reputation. e-clincher offers publishing, scheduling, automation with smart queues, content curation feeds, monitoring feeds, analytics, team collaboration.Visit Website
Vertify
Vertify is the leading revenue operations intelligence platform, providing robust data integrations to connect revenue applications and applying data assurance to continually clean, normalize, and enrich customer and prospect data. Visit Website
Amplitude
Amplitude is the leading product intelligence platform that helps companies use their customer data to build great product experiences for digital growth. Visit Website
Google Analytics
Google Analytics gives companies rich insights about their websites, their audiences and their digital marketing. Powerful, flexible and easy to use, Analytics helps savvy marketers find the messages and channels that earn them the best results.Visit Website
Oribi
Oribi is the first and only company dedicated to building an AI-based technology that can help any business of any size become completely data-driven. They provide millions of companies to gain access to a field that was so far only available to a small segment. Visit Website
Digivizer
Digivizer lets marketers and companies of any size see how well their digital marketing programs deliver, across all main digital social and search platforms, in a single view that’s accurate, immediate and affordable.Visit Website
NinjaCat
NinjaCat is a scalable reporting platform built for agencies, media companies, and multi-location brands. They enable you to connect all your marketing data sources into a single platform, build and automate reports and dashboards. Visit Website
Morphio
Morphio’s AI routinely scans for digital marketing failures that cause performance issues. With Morphio, you can secure your marketing stack against execution risks, not just technical ones.
CONCLUSION
There are a lot of different tools you can choose from depending on which stage of marketing you are at. If you want to test, analyze and optimize your Internet or social media campaigns then Google Analytics is your best choice. If you want to create and improve landing pages for increasing quality inbound traffic, then check out Unbounce & Leadpages. For the rest of this article I will list some of the most popular tools, along with good and bad things about each one.
As a digital marketer, you know that the digital marketing landscape is changing constantly. Punters are moving from their desktops to smart devices and their number one go-to place for information is Google. However, you also know that all the digital changes in your industry isn’t making your job any easier. So where should you start as a marketer?