There are hundreds of website traffic analytics tools out there. In fact, you might be surprised to find out how many there are. But tracking your website visitors can be a daunting task if you don’t know where to start. Which web app analytics tools should you use? So how do we decide on the best tool for our needs? That’s why I decided to put together a list of free web apps and website analytics tools that will tell you just that: the number of visitors coming and going from your site, and which pages they’re visiting the most.
Web analytics tools for web traffic analytics. In order to find out more about the different types of web analytics tools available, you need to know what each tool is capable of. Below I’ll go over a few free web analytics tools that can help you to learn more about what website traffic analytics tools can do.
Hubspot’s Marketing Grader
This free tool allows you to quickly measure the effectiveness of a website.
Without signing up for an account, the website grader will help you understand:
Performance: Hubspot’s Website Grader checks for several indicators that your site is performing at its best. It checks to make sure that your page size and page speed are within acceptable ranges (under 3MB and 3 seconds, respectively). The number of HTTP requests your webpage requires affects page load time, which ultimately influences user experience, bounce rate, and other key metrics. Website Grader also checks for opportunities to minimize the number of HTTP requests.
Mobile: This tool ensures that your site uses responsive design that adapts to all screen sizes, no matter what device it’s being displayed on. It also checks to ensure your website’s viewport is properly configured for mobile users.
SEO: To ensure your website is easily discovered by search engines, Website Grader checks for proper page titles, meta descriptions, H1 tags and XML sitemaps.
Security: To check that your site is safe and secure, Hubspot’s Website Grader looks for an SSL certificate. SSL protects websites from attacks, as well as give your visitors confidence that your site is authentic and trustworthy.
What I love about Hubspot’s Website Grader is how simply they present the data, along with supplementary educational content and clear next steps you can take to improve your site’s performance.
Ahrefs
Ahrefs’ Backlink Checker shows the top 100 backlinks to any website or web page. It also tells you the estimated monthly organic search traffic to each linking page. This can be useful for understanding your competitors’ best sources of referring traffic. You may even want to try to get featured on those pages yourself. This free tool runs off Ahrefs’ huge database of 16.6 trillion backlinks.
SimilarWeb
SimilarWeb is a new player on the market (as far as I know) and is really great for providing competitive insights about websites and overall digital presence of companies. As a bonus, it does so in a beautiful way. Not only does it look great on a desktop with easy navigation, it was wonderful on my iPad!
SimilarWeb can:
- Discover the most important traffic activity and ranking insights for any website.
- Find the biggest websites in your industry and region with their Top 100 ranking of websites by category and country.
- Send your users reliable insights to discover, categorize, tag and rank the websites that matter to them through their API.
There is a paid version with more features coming soon, as well as a Chrome plugin for fast insights as your browse around the internet. Definitely worth checking out!
Woopra
Woopra is an analytics platform that lets businesses get to know their customers through multiple touchpoints.
Woopra is all about understanding the consumer journey from the moment they “set foot” on your site. This helps companies analyze their behavior and ultimately engage and retain those visitors and turn them into loyal customers.
Woopra uses proprietary technology to provide you with details on individual customers, called People Profiles, where you can see the entire customer journey for each visitor of the site.
To analyze and optimize the customer experience, Woopra offers a suite of integrations, with over 50 different platforms such as Salesforce, Zendesk, and many others.
Key features
- Advanced real-time reporting — Woopra employs custom-made reports, segmentation, and other real-time reporting systems.
- Customer profiles — each customer has a unique profile with data including email, live chat, and help desk conversations.
- Third-party integration — there are over 50 one-click integrations to unify all customer data.
- Complete metrics — take note of every point in the customer journey, from entry pages to conversions and exit pages.
- AppConnect — customer data is gathered from various sources enabling marketing automation, and social media integration.
Pricing and plans
There are three different plans you can choose with Woopra and each plan comes with a series of distinct features.
Free plan
- Free of charge
The Core plan is a free plan that comes with 500k actions per month and 90 days of data retention. All of the core features are available, but the premium ones, such as behavioral segmentation, are not.
Pro plan
- $999 per month
The Pro plan brings 5 million actions per month, 24 months of data retention, premium support, and advanced premium analytics tools.
Enterprise plan
- Contact customer support
The Enterprise plan is tailored to your business, and you can get over 50 million actions per month, more than 2 years of data retention, special support, and more.
Clicky
Clicky is a website analysis tool that allows website owners to track the activity on their websites in real-time through a simple user interface.
Clicky is a web analytics platform that has been around for over 13 years, helping websites and business owners monitor online action at any given moment. It is often described as a user-friendly alternative to Google Analytics with many of the same features, but with a much clearer view of the data.
Clicky is a very simple tool to use, which is probably one of the main reasons why more than 1.2 million sites rely on it to monitor their traffic. To start using Clicky, users first need to register an account. After that, an admin site key will be provided, together with a tracking code that needs to be installed manually into the organization’s template, or you can use a plugin from Clicky. Once this process is completed, the tracking of website visits begins.
Clicky is there to register every visit on your site, plus the location of every visitor, where the visitors were referred from, how much time they spent on your page, what sort of actions were registered, and even heatmaps for every individual visitor. All in real-time.
Clicky relies on widgets and dashboards to provide its clients with enough customization options and a clear overview of everything that goes on at their sites.
Where Clicky does a perfect job is getting a huge amount of on-site analytics to website owners in real-time. Moreover, there are no bots and referrer spam thanks to their state-of-the-art protection systems. You can also use heatmaps by visitor, page, or segment in real-time.
Clicky has both a free version and a paid one, and the difference between the two is reflected in the number of websites you can follow, and the availability of special features. The good thing is that all new users automatically get a free 21-day trial of premium features that they can use on up to 3 websites, as well as up to 1 million visits on all sites.
Key features
- API — analytics API allows for easy extraction, analysis, and storage of website data in several formats.
- Bounce rate — Clicky’s bounce rate tells you exactly how much time a visitor spent on your site with extra accuracy.
- Content reports — visitors receive detailed reports about the most active pages on the site, the downloads from the page, as well as video and audio activities.
- Heatmaps — heatmaps show where the users are clicking while on your site.
- Twitter analytics — this analytics tool lets you monitor all mentions of your account, website, or anything else on Twitter.
Pricing and plans
Clicky has several paid programs and a single free one. Subscriptions can be paid on a monthly or yearly basis, which can bring extra savings. Remember, all new users automatically get a 21 day free trial with premium services upon registration.
Free plan
- Free of charge
With the free plan, you can track a single website with up to 3,000 daily visits. Unfortunately, there are no premium services, heatmaps, and uptime monitoring available on the free plan.
Pro plan
- $9.99 a month
- $119.99 a year
Up to 10 websites tracked with up to 30,000 total daily visits. This plan includes standard and premium features.
Pro Plus
- $14.99 a month
- $119.99 a year
Tracking allowed for up to 10 websites with up to 30,000 total daily visits. This plan includes premium features, plus heatmaps and uptime monitoring.
Pro Platinum
- $19.99 a month
- $159.99 a year
Clients can track up to 30 websites with up to 100,000 total daily visits. This plan encompasses premium features, plus heatmaps and uptime monitoring.
Custom plan
- Custom pricing according to requirements
The custom plan lets you monitor up to 1,000 websites with up to 20 million daily visits. The price for this program varies based on multiple factors, so you’ll need to contact customer service for more details.
Matomo
Matomo is a web analysis tool that gives its users complete control of all data generated on their platform.
Matomo is a website analytics tool currently present in over 190 countries and with over 1 million active users. It is a powerful tool that allows you to track the entire customer journey on your website.
One of the biggest selling points of Matomo is that not only is it a feature-rich platform but also the fact that Matomo allows the user to have 100% data control and full ownership and protection of all sensitive data. This means that no third-party will ever gain access to your sensitive data as all information will be stored on your servers with an on-premise Matomo solution. Even if you opt for the Matomo cloud, you will still be the sole owner of the data and Matomo won’t ever sell your data to any third-parties.
Matomo analytics is in compliance with the strictest privacy laws, such as GDPR, HIPAA, CCPA, and PECR, so you don’t need to worry about any legal issues. Also, Matomo is a user-friendly tool offering many customization options that allow you to adjust the functions of the platform to the needs of your business.
The complete website analytics package from Matomo provides its users with custom reporting, event tracking, and a set of other tools that lead to better conversion rates, such as heatmaps, funnel analysis, session recording, A/B testing, and much more.
Conclusion:
A website analytics tool can be a very useful tool for a business website. It provides the information that business owners need to understand how visitors use their website, and it can help them improve content, navigation and marketing to grow their user base.