Do you own a website? Great! There are many techniques to help you understand how the site is performing, and it helps to utilize free tools in tracking your progress. Website tracking tools free should be mastered by all marketer, no matter if you are newbie or expert.
In this article, we will share some free website tracking tools with you. So after reading this article, you will be able to settle upon a website tracking tool which is compatible with your business requirements.
SERPWatcher
Best For Daily Rank Tracking
SERPWatcher can help keep a tab on the organic traffic potential of your website daily. After all, it allows beginners to go from initial setup to reviewing daily rankings within 30 seconds. You just have to enter the domain and start tracking.
This platform also provides email alerts to notify you of any significant changes in ranking positions. Additionally, you get precise local ranking data of more than 50K locations, including states, cities, countries, and DMA regions – crucial for rank tracking.
The changes and data obtained can be further shared with clients and team members using SERPWatcher’s interactive report sharing feature. Just schedule the reports based on priority.
Features:
SERPWatcher is a simple and intuitive rank tracker for beginners and professionals alike. Alexa, Airbnb, Skyscanner, and Adidas are just a few of the big names that trust its credibility as a rank tracking platform.
Here are a few of the features SERPWatcher has to offer:
- Daily keyword tracking
- Mobile and desktop-friendly
- Shareable interactive reports
- Tracks rankings over 50K locations
- Performance index to know about organic traffic potential of the website
- Organizes keywords with tags
Pricing:
SERPWatcher offers a 48-hour money-back guarantee. So, even if you’re not satisfied with it, you may request a refund by canceling any of the following monthly or annual subscription plans.
1. Mangools Basic Plan at $49/month
- Annual plan at $29.90/month
- 100 keyword lookups/24 hours
- 200 of 700 keyword suggestions/search
- 25 competitor keywords/search
2. Mangools Premium Plan at $69/month (Best Value)
- Annual plan at $39.90/month
- 500 keyword lookups/24 hours
- 700 of 700 keyword suggestions/search
- Unlimited competitor keywords/search
3. Mangools Agency Plan at $129/month
- Annual plan at $79.90/month
- 1,200 keyword lookups/24 hours
- 700 of 700 keyword suggestions/search
- 1,200 SERP lookups/search
netFactor VisitorTrack
- Price: Contact netFactor for pricing details
- G2 rating: 4.7 out of 5
netFactor’s VisitorTrack software brings in more buyer intent details from across the web than any of the other identification and visitor tracking software on our list. Their Company Surge feature tracks your website visitors across the web — so you can pinpoint those with the highest buying intent and reach out with the right message at the right time.
Google Analytics
- Price: Free
- G2 rating: 4.5 / 5
Google Analytics is one of the few free tools on this list, but it still packs a punch. Created by Google, it’s a robust software that allows you to analyze user behavior, attribute traffic to source, track conversions, and much more.
However, the downside of Google Analytics is that it’s tailored to search engine optimization (SEO) professionals. Thus making the interface complicated and not beginner-friendly. You’ll have loads of data at your fingertips. But, there may be a learning curve when it comes to knowing how to analyze and apply these insights. However, if you don’t have a marketing expert on your team, Google offers a plethora of free courses to help you understand the platform. They offer everything from general beginner courses to very specific expert topics.
Wincher
Best For Affordable Keyword Tracking
Wincher is one of the most cost-effective rank tracker tools that help online businesses follow their SEO efforts and progress. But that doesn’t mean affordability comes in the way of its functionality.
The powerful rank-checking software comes with features that let you monitor keywords efficiently. Consequently, it has helped brands gain quality traffic from organic searches, improving overall SEO performance.
Wincher also has a range of tools to help you find and focus on high-volume keywords that both you and competitors might not have known existed. You can further grow your business by outranking competitors while keeping track of their ranking positions.
Features:
From keeping track of ranking data to customizing it into automated and manual reports, Wincher can do it all. It helps make your marketing outcomes clear at affordable pricing.
Here is a list of features the software offers:
- Boosts ranking positions on SERPs
- Provides daily reports via emails
- Monitors competitors
- Automatic keyword recommendations
- Accurate local ranking data across 180 countries
- Complete API access
- Multiple device accessibility
Pricing:
Wincher has one of the most flexible and cost-effective pricing models. You can opt for any of its monthly and annual subscription plans based on your business size and keyword tracking requirements.
1. Starter Plan at 29€/month or $34/month (approx)
- Annual plan at 24€/month or $28/month (approx)
- Tracks 500 keywords per day
- Ten websites
2. Business Plan at 59€/month or $70/month (approx)
- Annual plan at 49€/month or $58/month (approx)
- Tracks 1,000 keywords per day
- Unlimited websites
- White-labeled reports and API access
3. Enterprise Plan at 249€/month or $295/month (approx)
- Annual plan at 199€/month or $235/month (approx)
- Tracks 5,000 keywords per day
- All features of the Business plan
- Gives project permission to external users
UserTesting
- Price: Reach out for pricing details
- G2 rating: 4.5 / of 5
Looking for more qualitative website visitor tracking? UserTesting has got you covered. Tailored to marketers and B2B businesses, UserTesting helps you understand user behavior and make informed decisions about your marketing campaigns.
View session recordings to see how users navigate your website and take action at specific conversion points. With this tool, you’re better able to understand why users do what they do and what this means for your lead generation strategy.
Amplitude
What it is: product intelligence.
What it’s used for: tracking product usage, user behavior, and funnel conversions
Price: from free for up to 10 million actions per month
1% of our polled analytics users chose Amplitude. Unlike GA, Amplitude is focused on tracking user experience and offers advanced features like behavior cohorting, and persona and user profile data.
Baidu Analytics
What it is: traffic analytics from Chinese search engine Baidu
What it’s used for: recording website visitors, traffic sources, and conversions
Price: from free
Another 1% of our 2000+ analytics experts use Baidu Analytics (also known as Baidu Tongji). Baidu Analytics offers standard traffic analytics data, integrates with Baidu’s PPC platform (Baidu Tuiguang) to provide ad performance metrics, and shows organic search keyword data from Baidu’s search engine.
HubSpot
What it is: marketing platform and sales analytics software
What it’s used for: measuring traffic, managing leads, email automation, and conversion rate optimization (CRO)
Price: from $40/month
Used by 1% of polled analytics professionals, Hubspot is an all-in-one customer lifecycle analytics tool. Hubspot has a lot of functionality, from landing page creation to social media mention tracking, email performance measurement, and lead nurturing.
Woopra
- Price: Free plan; paid plans start at $999/month
- G2 rating: 4.4 out of 5
With features for optimizing your web, mobile, and product experiences, Woopra is one of the most comprehensive web analytics and visitor tracking tools on our list. Their People Profiles enable you to take a closer look at real users and website visitors and get to know them on a deeper, more qualitative level.
SimilarWeb
- Price: Free plan; contact SimilarWeb for paid pricing details
- G2 rating: 4.1 out of 5
SimilarWeb approached website visitor tracking from a different angle than the rest of the solutions we’ve mentioned so far — by looking at your competitor’s website. With SimilarWeb’s Research solution, you can benchmark the makeup of your customer base and website visitors against competitive websites. Plus, you can identify the content and websites your visitors (and your competitors’ visitors) find most engaging across the web.
Conclusion:
It’s no secret that when you use tools that collect data on your website, you are able to track what is happening in your website. Website tracking tools are used everyday by everyone from beginners to experts in both personal and professional settings. The best thing about these free online website tracking tool is that they are easy to use.