What Are Lead Generation Tools

A lot of people who are into business tend to generate leads by using cold calling. However, this method although is accessible and easy to do, is not as efficient as other methods in the market. We all know that we cannot influence someone without having a prior relationship with them. Advertisers understand this which is why they go all out to build trust with the target audience before they recommend any product or service. And yet, businesses are successful with this kind of marketing. The secret behind their achievement is lead generation software.

Before you write one word of copy, you’re going to need to create a website people actually want to read. And before you get your website up and running, it’s important to structure the foundation of your online business correctly. That’ll ensure your lead generation efforts pay off.

These tools help to maximize your website’s traffic engagement and generate new leads through forms, surveys, social proofs, and sticky notification bars.

1. Qualaroo

Qualaroo

Best For: Survey, lead forms, on-site polls, behavioral insights

Integrations: Yes

Qualaroo is an effective tool to optimize CRO that lets you collect valuable feedback, behavioral insights, map users’ journey, and generate new leads simultaneously.

How to Use Qualaroo as Your Lead Generation Platform:

  • Create feedback surveys and add a lead form at the start or end to generate new leads.
  • Embed an external link to the survey to redirect customers towards your mail and newsletter subscription page.
  • Add its popup survey Nudges™ to your website, app, mobile browser, and SaaS product to collect the voice of your customer and capture new leads from every platform.
  • Place the Nudges™ at the right places and ask the right questions to maximize lead generation on your website or app.
  • Offers pre-built templates, over 10 question types, conditional branching, branding options, and much more to create truly personalized surveys for visitors.
  • You can choose between multiple-choice questions, ratings, NPS, CSAT, and free-form answer types to design your surveys and collect behavioral insights from your visitors.
  • Choose how, when, and who to target with each survey and lead form using advanced targeting options.
  • Offers AI-powered sentiment analysis to track mood metrics and keywords across all customer responses and free-form answers.
  • Collect customer feedback to uncover issues and grievances, and build your hypothesis for A/B testing to optimize your product, website, or app.
  • Easily integrate with tools like Slack and Salesforce to collate the leads data, automate workflows, and plan follow-ups to nurture them into clients.

Price: Starts at $80/month billed annually


Bonus Read: Best Customer Feedback Tools


2. Picreel

Picreel

Best For: On-page lead generation, surveys, and lead forms 

Integrations: Yes

Picreel lets you target visitor behavior to explore customer experience optimization and lead generation opportunities. It focuses on exit intent to help you understand customers’ intent and prompt them to leave their contact information to build your prospects list. You can re-target the leads with follow-up conversations to convert them into customers.

How to Generate Leads Using Picreel?

  • Design personalized offers and rebrand them to suit your website using the visual editor.
  • Use overlays to display customized offers based on visitor’s behavior, position on the page, or after a designated amount of time on the page.
  • Combine offers with lead forms to prompt visitors to share contact information.
  • Use Reelinks™ to show a lead form overlay when visitors click on a page link to allow them to join the mailing list or navigate to another page.
  • Embed survey overlays to collect valuable insights from exiting visitors.
  • Target visitors based on demographics, visitor type, referral site, etc., to maximize engagement.
  • It provides a mobile-responsive design for website overlays.
  • Measure the performance of your website and campaigns with the in-depth analytics dashboard. It shows the page visits, conversions, impressions, and other useful metrics for quick analysis.
  • Integrate with other applications to send the leads to your CRM tools and turn them into customers.

Price: Starts at $14/month billed annually


3. ProProfs Survey Maker

ProProfs Survey Maker

Best For: Surveys, polls, quizzes, scored surveys, web forms, and sidebar form

Integrations: Yes

ProProfs Survey Maker is another CRO tool specifically designed to maximize user engagement and prompt them to fill the survey forms. It offers a plethora of features such as scorecards, skip logic, 15+ question types, visual questions, and more to make your surveys fun, interactive, and personalized for your visitors.

How Can You Generate Leads With the Survey Maker?

  • Use the drag-&-drop editor to create beautiful surveys, web forms, polls, quizzes, sidebar forms, assessments, and more in minutes.
  • Use 100+ beautiful templates to create surveys and quizzes in minutes.
  • Send the survey and polls via mail, embed them on your website, and share them via social media to maximize the response rate.
  • Design polls to know the consensus of your visitors regarding new updates and changes.
  • Prompt the users to leave contact information with fun and immersive scored surveys and quizzes.
  • Use the sidebar form to add a non-intrusive feedback form, lead form, or contact form on your website.
  • Use the comprehensive reporting section for quick data analysis. You can see the survey responses, user details, survey scores, and more under the same screen.
  • Integrate with your CRM tools, such as Mailchimp, Salesforce, and Zendesk, to send across lead data and build prospect lists.

Price: Free Basic Plan. Paid plan starts at $0.05/response/month billed annually


Bonus Read: Best NPS Tools


4. Proof

Proof

Best For: Social Proofs and experience, On-page lead generation

Integrations: Yes

Proof is a SaaS-based tool that prompts website visitors to take action by adding Social Proofs and experiences on your website. You can show how people interact with your website and products in real-time, making Proof a perfect tool to build brand credibility and trust among your visitors.

How to Generate Leads Using Proof?

  • Social proofs show notifications to visitors about actual people taking action on your website. These include recent activity, live visitor count, hot streak, and more.
  • Personalize your visitors’ experience and generate new leads by building credibility and brand confidence through social proofs and experiences.
  • Prompt visitors to fill forms, place orders, and subscribe to newsletters by showing what other customers are doing on your website in real-time.

Price: Based on visitors. The plans start at $29/month


5. HotJar

Hotjar

Best For: Surveys, feedback, and behavioral Insights.

Integrations: Yes

Hotjar is a visitor behavior analysis tool, and it is also great to get new leads through surveys, feedback, and on-site polls. This single tool provides an entire arsenal of features to map customers’ journey, collect feedback, generate leads, understand customers’ behavior, and optimize your website.

Why Choose Hotjar for Lead Generation?

  • It supports heatmaps and session recordings to study visitor behavior.
  • See what your visitors are clicking on and map their website journey.
  • Strategically place the surveys and feedback widgets on the website to collect customer feedback and visitor information.
  • Multi-device support. It works on desktop, mobile, and tablet versions of your website.
  • Allows integration with your CRM tools to build the prospect list for the sales team.

Pricing: Starts at $99/month


Bonus Read: Best Conversion Rate Optimization Tools


6. Sumo

Sumo

Best For: Smart Bars, list builder popups, and welcome mats.

Integrations: Yes

Sumo is a simple yet effective lead generation tool for your website. The makers of Sumo vouch that the tool can be set up in less than a minute and offer different apps, such as List Builder, Welcome Mat, Share, and Smart Bar for lead generation.

Here’s Why Sumo Is an Easy-to-Use Tool to Generate Lead:

  • Add list-builder popups, Smart Bars, share button panels, and welcome mats to your website.
  • Prompt visitors to take action, such as fill forms or subscribe to newsletters to generate new leads.
  • Improve customer engagement and experience.
  • Easily integrate with platforms like Zapier and Mailchimp to manage the leads.

Price: Free basic plan. Paid plan starts at $50/month


7. WPForms

WPforms

Best For: Survey forms

Integrations: Yes

WPforms is one of the best lead generation tools and customer feedback software that uses survey forms. It’s a WordPress plugin that allows you to design and add forms to your website in minutes without writing a single line of code.

What Makes WPForms so Effective?

  • Create lead generation forms and surveys in minutes using the drag-&-drop WordPress form builder.
  • It is ideal for business owners, bloggers, designers, developers, and photographers.
  • Easily embed your forms in blog posts, pages, sidebar widgets, and footers to collect valuable feedback and generate new leads.
  • Responsive mobile-friendly view.
  • Integrate with mail service, such as Mailchimp to build your contact list and start mail campaigns to send interactive survey forms via mail.
  • The only limitation is, it works with WordPress websites.

Price: Starts at $79/year

Bonus Read: 30 Best Website Feedback Tools


8. Typeform

Typeform

Best For: Survey forms and quizzes.

Integrations: Yes

What makes the CRO tools so effective in generating leads and nurturing them is their ability to ask personalized questions in the surveys to understand your prospects so you can take follow-up accordingly. Typeform does precisely that for you.

How Does Typeform Help in Generating Leads?

  • Use Typeform to create forms, surveys, and engaging quizzes for your website visitors.
  • Create surveys and forms in minutes using pre-built templates, custom layouts, and themes.
  • You can also use conditional logic to give a truly personalized experience to your respondents. It redirects the users to correct follow-up questions depending on their previous answers.
  • Add the survey to your website, share it with a link through social platforms, and send it to your contact list via email.
  • Offers integration with Slack, Mailchimp, etc., so you can export the data to your CRM tool and nurture your collected leads.

Price: Starts at $35/month


Bonus Read: Best Online Survey Tools


9. Survey Anyplace

Surveyanyplace

Best For: Surveys, quizzes, and personalized personality tests.

Integrations: Yes

Survey Anyplace is a CRO tool to boost customer engagement with surveys, quizzes, and personality assessments to generate new leads. It adds value to your surveys and quizzes with personalized results to drive maximum visitor engagement.

How to Use Survey Anyplace to Generate New Leads?

  • Create personalized personality quizzes, marketing questionnaires, lead generation quizzes, and surveys.
  • Provide extra motivation for customers to take your surveys and quizzes by providing a useful result at the end of completing it. It can be a score, advice, maturity level, or personality type.
  • Send the personalized result and advise via email or auto-generated pdf report.
  • Embed the questionnaire and survey on any device, i.e., iOS or Android phone or tablet, native app, Facebook page, web app, and other compatible devices to maximize customer engagement and lead generation.
  • Integrate the tool with your CRM tool to export the data and pursue the prospects.

Price: Starts at 33/month


10. Unbounce

Unbounce

Best For: Landing page optimization, forms, pop-ups, and sticky bars.

Integrations: Yes

Use Unbounce to bring your website alive with exciting landing pages, forms, and sticky bars to prompt user action and increase engagement.

How to Use Unbounce as a Lead Generation Tool:

  • Create and optimize beautiful landing pages using drag-&-drop landing page builder and 100+ templates to drive visitor engagement and reduce bounce rate.
  • Create and embed lead forms, opt-in, popup, and sticky bars on your website to collect visitor information.
  • You can launch popups and sticky bars when visitors arrive on a page, abandon a page, click an element, scroll down, or whenever you want.
  • It also supports A/B testing. Experiment with messaging, UI design, and forms to validate what works for your visitors and what doesn’t.
  • Real-time data dashboard to check how your pages and tests are performing.
  • Integrate with other tools, such as Google Analytics, Slack, etc.

Price: Starts at $80/month


Bonus Read: Best A/B Testing Tools


11. Leadformly

Leadformly

Best For: Conversion rate optimization tool, website lead forms 

Integrations: Yes

Leadformly is a conversion rate optimization tool that helps you capture and collect leads using lead forms. It comes packed with powerful features to help you design interactive and intuitive lead forms to maximize the ROI on your lead generation process. With Leadformly, you also have access to extensive support and self-help material such as video tutorials, knowledge base, community forums, and product experts.

How to Generate Leads Using Leadformly?

  • Use the drag-&-drop form builder to create lead forms, embed them on your website in minutes, and collect new leads.
  • It offers 50+ easily customizable templates, branding options, and mobile responsive designs.
  • Use conditional logic to show or hide questions based on respondents’ previous answers.
  • Perform A/B testing to see which forms and designs are performing better.
  • Integrate and send the captured leads to over 200+ CRM tools.

Price: Starts at $37/month


12. Hello Bar

Hellobar

Best For: Sticky bar and banner on the website

Hello Bar is a relatively simple lead generation tool than the others discussed in the list. However, it effectively draws visitors’ attention and prompts them to take action, such as clicking on CTAs and filling the survey forms.

How Does Hello Bar Act as a Lead Generation Tool:

  • The Hello Bar widget adds an unobtrusive sticky banner on the top or bottom of your website.
  • You can customize the message and CTA on the bar to increase visitors’ actions.
  • Prompt visitors to subscribe to the mailing list and fill forms to collect new leads.
  • Add product announcements to attract customers and increase conversions.
  • Add incentives, such as free pdf, ebooks, or discounts to motivate people to fill the survey forms.
  • Use geo-targeting to target specific audiences from desired locations.

Price: Free basic Plan.Paid plan starts at $29/month


Outbound Lead Generation Tools

These tools allow you to reach out to your prospects via emails, calls, and SMS.

13. Mailshake

Mailshake

Best For: Email outreach, cold mails

Integrations: Yes

Mailshake is one of the most effective tools for mail outreach. It offers a plethora of personalization and targeting options for your cold mail campaigns.

How Does Mailshake Help in Generating Leads?

  • Send bulk emails to your contact list, generate new leads from replies, nurture them using drip mail campaigns, and convert them to your customers using Mailshake.
  • Provides a single dashboard view to manage your entire marketing campaign from one screen.
  • Other features include ready-made email templates, personalization options, alerts, an inbuilt phone dialer, automated lead status management, and mail status monitoring.
  • Easily integrate with other CRM tools, such as Slack, Hubspot, Salesforce, and much more. 

Price: Starts at $59/month


14. Acquire

Acquire.io

Best For: Email and SMS marketing, Live chat, and call 

Integrations: Yes

With Acquire, you get an all-in-one customer engagement and lead generation tool for your business. It offers an integrated omni-channel approach to help you build a satisfying conversational experience for your customers irrespective of the channel they use to interact with you.

What Makes Acquire a One-Stop Solution for All Your Lead Generation Needs?

  • Acquire makes it possible to connect your customers via multiple platforms.
  • Engage your visitors via SMS, call, live chat, and emails to collect valuable information and find new prospects.
  • Keep things neat and clean by unifying all communications channels into a single dashboard.
  • Integrate with Zendesk, Shopify, Zapier, and other tools to export captured leads and manage them accordingly.

Price: Contact for a price quote


15. Mailchimp

Mailchimp

Best For: Email and social marketing, lead forms

Integrations: Yes

Mailchimp is another all-in-one marketing and lead management tool that offers email marketing, survey forms, social ads, and AB testing capabilities to build your marketing campaign.

How to Generate New Leads Using Mailchimp:

  • Use the drag-and-drop builder and pre-built templates to design engaging emails.
  • Publish posts on social media and create ad campaigns in Mailchimp to retarget visitors to your website.
  • Assist your visitors from filling the signup forms to buying the product using automatic follow-up emails.
  • Use behavioral targeting to auto-send messages according to visitors’ actions, like a welcome message or a related product recommendation for a recent buyer.
  • Create and add customizable forms to your website’s sidebar and footer to collect contact information. 
  • Show popup forms based on conditions and customer interactions on your website to generate new leads.
  • Merge your contacts from all channels into the in-built Mailchimp CRM.
  • Compare industry benchmarks to study open rate, click rates, subscription rates, and other metrics to analyze your campaigns’ success.
  • Lets you A/B test to see what is working for your audiences, such as different subject lines, images, layouts, and more.
  • Easily integrates with LiveChat, Zapier, and other tools.

Price: Basic free plan. Paid plans start at $10/month


16. Sendinblue

Best For: Email marketing and SMS marketing

Integrations: Yes

SMS Sendinblue is one of the best experience optimization and lead generation tools. It offers a plethora of features to optimize your website, maximize engagement, target visitors to collect leads, and streamline the sales process.

You can do it all with this single tool – email and SMS marketing, website live chat, marketing automation, designing landing pages, creating lead forms, and deploying Facebook ads.

How to Use SendinBlue to Generate New Leads:

  • Create, design, and deploy your email and SMS marketing campaigns to find new prospects.
  • You can install the live chat widget on your website for support and lead generation.
  • Build interactive signup forms using the drag-&-drop editor to collect in-depth information from the website visitors. 
  • With Sendinblue Inbox, you can reply to your customers in real-time on email, SMS, and chat.
  • Inbuilt CRM to manage your contacts in one place. You can store and update all the information about your contacts, including relevant documents.
  • Use different lists to organize your contacts, such as the source of acquisition, step in the conversion funnel, or any other criteria.
  • Create tasks, add deadlines to them, and assign them to different team members.
  • Automate workflows with automatic lead scoring, transactional SMS and emails, and more to streamline your sales process.

Price: Free basic plan. Paid plans start at $25/month


17. Intercom

Intercom

Best For: Live chat, chatbots, email marketing

Integrations: Yes

Intercom is one of the best conversational engagement software that will help you generate new leads and serve your website visitors simultaneously through live chat support and email marketing.

How to Use Intercom as an Online Lead Generation Tool?

  • Supports live chat, custom chatbots, outbound mails, in-product messaging, push messages, and notifications to maximize engagement with the visitors.
  • Use custom chatbots to trigger interactions automatically with the visitors via personalized greetings based on what they’re doing on your website and collect valuable information.
  • Streamline workflows with advanced routing rules so the chatbots can chat, qualify leads, route, and schedule the meeting of new prospects with the right team.
  • Integrate and manage all the conversation channels from one place.
  • Reply to customers, start a live chat or call, and send outbound emails directly from the inbox. 
  • Integrate Intercom with tools like Salesforce, Marketo, Stripe, Shopify, and more to sync data and automate workflows.

Price: Starts at $39/month


18. CallPage

Callpage

Best For: Callback automation

Integrations: Yes

CallPage is one of the best callback automation software that will help you connect with buyers immediately. You can collect leads from the website and contact them instantly without letting them wait on the phone.

How to Qualify Leads Using CallPage?

  • Add a fully customizable popup on the website to collect visitors’ contact information.
  • Automatically transfer the data to the consultant and connect with the customer within 28 seconds.
  • A popup prompts the potential customers to provide their phone number >>The widget connects them straight to your consultant >> The consultant talks with your potential customer on their mobile or landline.
  • Offers mobile responsive popups.
  • Call your leads directly from the CallPage dashboard.
  • The analytics dashboard displays the client’s data and interactions like source, date, time, name, the manager who spoke with the client, customer geolocation, and much more.
  • See call status and other information – received calls, missed calls, unanswered calls, and upcoming calls.
  • It supports several integrations, such as Salesforce, Slack, and other CRM tools.

Price: Free basic plan. Paid plans start at $159/month


Bonus Read: Best Mobile In-App Feedback Tools


19. Sendblaster

Sendblaster

Best For: Bulk emails, email marketing

Integrations: Yes

Sendblaster is also an email marketing tool that lets you capture new leads through targeted mail campaigns. You can run mass mail campaigns, organize your mailing lists, and track your mail campaigns’ progress from a single screen.

What Makes Sendblaster a Useful Lead Generation Tool?

  • Set up your email campaigns and send bulk emails to your contacts to generate new leads.
  • Pay once and use the product to send emails to an unlimited number of users.
  • It provides free templates to create professional emails in minutes.
  • Send different attachments to different users by creating programmable tags and storing the attachment path or file names in the database.
  • You can set rules to segment contacts and automatically organize your user lists.
  • Directly import customers’ details into Sendblaster from another mail software like Outlook or Thunderbird.
  • Track your mail campaign progress, such as open and click rates, users’ actions, responses, and more.

Price: $129 (one-time fee)


20. Wisestamp

Best For: Email outreach, Email marketing

Wisestamp is an application that lets you generate and manage professional email signatures for your cold outreach, as well as email marketing campaigns. Simply click through to the app, use one of the many templates to edit and generate a beautiful-looking email signature in minutes.

What Makes Wisestamp a Useful Lead Generation Tool

  • Can be easily installed on any email client of your choice, including Outlook, Yahoo, Mac, Office 365, or Gmail
  • Easily link to lead magnets from within your email signature in order to capture leads passively from your email messages
  • Include dynamic content from your blog, Twitter, or other social media networks to improve click-throughs and conversions from your email signature

Price: Free plan available. PRO plan is charged at $5.80/month (billed annually)

CONCLUSION

If you’re in the B2B space, you’re probably familiar with Lead Generation. But if you’re in B2C, it might sound all foreign to you. That’s okay, we’re here to help enlighten you on lead gen tools and the benefits of using them for your business.

Lead generation tools are a great way for you to build a list of potential customers. They can also be a great source of information on the kinds of people who are interested in your offer. By understanding this information, you can then customize your sales funnels, advertising, and so forth to target these potential clients as efficiently as possible.

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