What is digital marketing software? Digital marketing is a way of marketing products and services over the Internet. The term “digital marketing” has become more popular since internet marketing efforts increased with the appearance of new advertising channels such as search engine and behavioral targeting, and with the rise of new technologies such as social media and smartphones.
Now, the world has moved towards digitization and traditional marketing methods are becoming obsolete now.
That’s a fact as things are now changing dramatically and the businesses also have to think accordingly.
Nowadays everyone knows what digital marketing is and how it influences businesses to sell products conveniently compared to traditional marketing tactics. Digital Marketing means marketing goods and services via any digital or electronic media.
We can sell products and services through the digital medium but can it reduce the efforts we put in traditional marketing?
Obviously, the answer is no. Both Traditional and Digital marketing are very different approaches. You need to be aware of both types of marketing and if you fail to do so then you will have a great downfall.
That’s the reason why we need digital marketing software to simplify most of our work and focus more on what we like the most. A software that helps you to target audience, generate reports and analytics, create landing pages, and perform all other types of promotion techniques can be considered as an online marketing software.
List of Top Digital Marketing Software
WASK
Best for beginners, small business owners, digital marketing professionals, corporates, and agencies.
WASK is an all-in-one online software that enables you to easily manage all your digital ad accounts on a single platform. Users start to design, create, manage and optimize their Facebook, Instagram, and Google ads immediately after connecting their ads account1 into WASK.
One of the best qualities of the software is being super easy to use. Even beginners and those who want to start from scratch can place ads in minutes using WASK.
Features
- Finding the perfect audience with AI. Based on data of website and social media accounts. Also integrated with Facebook Pixel.
- Free design tool. Free templates, layers section, lots of stock images, background colors, shapes, emojis, and story borders. Simply everything you require when you design for social media.
- Automation features such as Autopilot, Scheduler, and A/B Test. Buys you extra time.
- Optimization features such as performance comparison and reporting tools. Increases your ad efficiency.
- WordPress integration enables you to use the data of your website.
Pricing
WASK offers three types of different pricing plans:
- Basic: For those who have only one ad account ($9 per month).
- Premium: Up to 4 ad accounts ($19 per month).
- Professional: For professionals, marketing teams, and brands ($99 per month).
Every plan can benefit from all the tools. WASK also offers 15 days of free period for those who want to try. The software does not require billing info before the free trial ends.
Verdict: Suitable if you are a beginner and want to learn fast. Definitely cheap compared to what it offers. Good to see the data from every ad account on a single screen.=> Visit WASK Website
Whatagraph
Best for marketing agencies, freelancers, small & medium businesses.
Whatagraph is a powerful reporting tool that aggregates and visualizes data from multiple sources. The tool can automatically pull data from the biggest social media platforms and Google Analytics, Google Ads and other Google products, several mailing tools, and over 30 different platforms with more on the way.
Whatagraph produces powerful, visual reports that can be sent out automatically. It also provides free reports and dashboard templates, but it’s entirely possible to build your own reports and track campaign performance. With an in-depth onboarding process, Whatagraph is the leading choice among digital marketing reporting tools.
Features:
- Whatagraph provides cross-channel reporting in a single dashboard. Everything from social media engagement to Google Ads goals to even Mailchimp campaign success – all campaign KPIs can be tracked at a glance.
- Client-facing reports can be delivered automatically, straight from the platform. Mailing can be set up regularly and send updates on your client’s digital marketing success.
- Although you will find the most popular data integrations available, Whatagraph also allows connecting custom data from Google Sheets or public API.
Pricing:
Pricing is quite flexible, providing annual and quarterly billing options. Above are annual pricing packages. Quarterly pricing is 119 EUR/mo for Professional, 269 EUR/mo for Premium, and 659 EUR/mo Growth. With the Growth package, it’s also possible to have custom integrations configured.
Verdict: Whatagraph is geared towards marketing teams running digital marketing campaigns on different channels. It’s perfect for tracking campaign progress and regularly reporting to customers.=> Visit Whatagraph Website
Oribi
Best for businesses of all sizes, business websites, eCommerce shops, and marketing agencies.
Oribi helps digital marketing by providing actionable insights on multiple attributes. It is an all-in-one marketing analytics platform. With the use of Oribi, you will find the right channel to invest in. Its Visitor Journeys capabilities make every step of individual visitors accessible and enable you to understand their specific behavior.
Features:
- Oribi provides ready-made beautiful reports.
- It has the facility to schedule the sharing of reports automatically.
- Oribi’s marketing attribution capabilities make the planning of marketing activities easier.
- Its optimization features will uncover the details like events that drive conversions, and where you lose the prospects, etc.
Pricing: Oribi can be tried for free. The Business Website pricing plans start at $630 per month, eCommerce shops plans start at $540 per month, and marketing agency plans start at $900 per month. All these prices are for annual billing.
Verdict: Oribi is an all-in-one tool for marketing analytics and can empower businesses of all sizes. It helps businesses for making smarter, data-driven decisions. The tool has cutting-edge technology and contains powerful features.=> Visit Oribi Website
Semrush
Best for freelancers, startups, and small to large businesses.
Semrush is an all-in-one marketing toolkit for digital marketing professionals. It can provide the services for SEO, Paid Traffic, Social Media, Content & PR, and Market Research. It has solutions for E-commerce, Enterprise, and competitive research. It will help you to spot new opportunities for growth.
You can discover top players, indirect competitors, their traffic shares & trends with Market Explorer. You can gain insights into your target audience and research your target audience.
Features:
- Semrush can provide analytics reports for organic research, advertising research, backlinks, keyword research, traffic analytics, and market explorer.
- It provides tools like SEO Writing Assistant, CPC Map, Keyword Magic Tool, Reports, Charts, etc.
- It has functionalities of Social media tracker, Social Media Poster, On-Page SEO Checker, Content Analyzer, PPC Keyword Tool, Ad Builder, etc.
Pricing:
The above image will show you the monthly billing plans. Annual billing plans are also available, Pro ($83.28/month), Guru ($166.62/month), and Business ($333.28/month).
Verdict: Semrush will help you to excel in your everyday marketing tasks. You can build, manage, and measure your campaigns across all online channels.=> Visit Semrush Website
HubSpot
Best for Businesses of all sizes.
HubSpot is inbound marketing, sales, and service software that helps you to grow your business without any compromises.
It has more than 56,000 customers in over 100 countries and also integration with 200+ apps. Moreover, it also provides completely free CRM at its core because they believe that every organization must have a unified view of its customer database.
Features
- All in one inbound marketing software with features like blogging, landing pages, email marketing, automation, lead management, analytics, CMS, social media, SEO, etc.
- Free CRM (Customer Relationship Management) system that helps you in generating leads, increasing revenue, and tracking your customer data.
- Build, design, and modify your website without any knowledge of IT with drag-drop functionality, effective landing pages, and email templates.
- Drive more and more traffic and get your content in front of the right people with real-time SEO suggestions.
- Convert visitors into conversion leads, track your targeted customers, and generate actionable insights and reports.
Pricing
HubSpot offers three types of different pricing plans:
- Starter: For those who have just started ($35 per month).
- Professional: For automation and personalizing your marketing ($560 per month).
- Enterprise: For managing teams and brands ($2,240 per month).
You can also get HubSpot marketing tools for free. Just follow three easy steps, upload the HubSpot zip file to your website, and there you are.
Verdict: The best tool available for all types of inbound marketing techniques and free CRM.=> Visit HubSpot Website
Sendinblue
Best for small to medium businesses.
Sendinblue offers a platform with all the Digital Marketing functionalities in one place. It has features and functionalities for email marketing, SMS marketing, chat, marketing automation, CRM, transactional email, segmentation, etc.
You will be able to design landing pages for your campaigns. You can integrate a custom Signup form on your website to increase your email contact list.
Features:
- Sendinblue provides the features for Facebook Ads that will help you to retarget contacts.
- For email marketing, Sendinblue offers the feature to design your message, personalize the content, machine learning-powered send-time optimization.
- Its marketing automation features will let you automate the marketing and sales processes.
- For transactional emails, it supports various setup options such as API, e-commerce plugins, marketing automation, etc.
- Sendinblue platform will let your monitor the performance in real-time.
Pricing:
Sendinblue offers four pricing plans, Free, Lite, Premium, and Enterprise. You can get a quote for Enterprise edition. The pricing for others is shown in the above image.
Verdict: Sendinblue is a platform with various functionalities required for digital marketing. It has tools for marketing automation, email & SMS marketing, transactional emails, CRM, Chat, landing pages, etc.=> Visit Sendinblue Website
Mapify360
Best for marketers.
Mapify360 is an application that will help you with finding unoptimized and unclaimed local businesses in any city anywhere in the world. It is a cloud-based software. It supports Windows and Mac OS. It is just a 3-steps simple system that will help you to get new customers and provide traffic to their doorstep.
There is a huge list of businesses that you can help optimize their maps and get more clients. It includes restaurants, car mechanics, coffee shops, hairdressers, etc.
Features:
- Mapify360 can find unclaimed or unoptimized local leads.
- It will be easier to create a professional PDF optimization report.
- It can guide you for claiming a business for any of your clients.
- It provides the features to optimize any local business for higher rankings.
Pricing:
Mapify360 is a one-time investment of $ 97. It is available at a discounted price for a limited period. There will not be any monthly fees. It offers a 30-days money-back guarantee.
Verdict: This software will help you with finding small businesses and to convince them that they require your services.=> Visit Mapify360 Website
MailChimp
Best for Newbies, Freelancers, and Small to Mid-sized businesses.
MailChimp was specially built for small businesses that were not able to use such premium tools and high-end services. These businesses are now increasing their productivity with MailChimp.
Firstly, it was developed only as an email marketing tool but now it is officially recalled as an “All-in-one” marketing tool for all types of business. Moreover, the tool has a very interactive and intuitive interface that helps newbies to start their work very easily.
Features
- One-stop solution or we can say that one app for all solutions like Campaigning, Targeting audiences, and Generating insights.
- It offers a wide variety of pre-designed templates and can even customize them if you want.
- MailChimp helps you to identify your customer’s interests, likes and dislikes and thereby makes it easier for you to target your audience and increase your sales.
- Comes with advanced automation & segmentation, analytics & insights, A/B testing and Multivariate testing.
- With MailChimp, you can easily create, manage, deliver, and analyze.
Pricing
MailChimp offers one free plan for businesses that are just getting started.
Its paid plans are flexible enough to meet the requirements of all business types:
- Essentials: For all types of basic needs (starting at $9.99 per month).
- Standard: For growing businesses that want more customers (starting at $14.99 per month).
- Premium: For advanced features and customization (starting at $299 per month).
Verdict: If you are a beginner then you must start with MailChimp until you realize your real potential and MailChimp will do that for you.
Official Website: MailChimp
Act-On
Best for Mid to Large-scale enterprises.
Act-On is more than just a marketing automation software but is a cloud-based platform that helps marketers to stay communicated with their customers at every stage of buying. Act-On has great reporting metrics that help marketers to successfully analyze and evaluate their reports, insights, and campaigns.
It also lets you do inbound marketing, outbound marketing, drive sales, and check your marketing ROI.
Features
- Inbound marketing lets you build beautiful landing pages that help in conversion, improves your website engagement, convert your social media followers into leads.
- Outbound marketing helps you in automated nurture campaigns, lead scoring, and list management as well.
- Easy to use and setup, quick return on investment, native CRM integrations, easy administration, and quality support to customers.
- Generate useful reports and analytics with the help of campaigns, email performance, landing page, website traffic, conversions, etc.
- Act-On helps every type of marketers from small to mid and from large to diverse organizations to target their market much effectively.
Pricing
Act-On offers two pricing plans:
- Professional: For growing business and teams (starting at $900 per month).
- Enterprise: For large enterprises and organizations (starting at $2000 per month).
Verdict: Great marketing automation and lets you stay connected with your customers. It can be considered as one of the best available tools.
Official Website: Act-On
Emfluence
Best for Mid to Large-scale enterprises.
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Emfluence is another digital marketing software and a cloud-based platform for Email marketing, Website tracking, and Marketing automation developed by digital marketers for digital marketers. It helps users to create complex email campaigns, nurture contacts, and run the A/B test.
Moreover, Emfluence helps users with planning digital strategy, web designing & development, digital tools for optimization, and creating a marketing platform.
Features
- Intuitive and interactive dashboard for smart work, personalized emails for driving more sales, and automate multiple campaigns in a single time.
- Website tracking to check customer engagement with your website, social media marketing for targeting your audience, and marketing automation.
- Beautiful, interactive, and customizable landing pages that help in increasing more conversions.
- Form builders, surveys, marketing calendars, modal, lightboxes, etc. to grow and promote your business.
- Reporting and analytics with CRM to get deeper insights into your business.
Pricing: Its price is based on the number of active contacts you want. Contact Emfluence for more details about the actual pricing plans.
Verdict: Just a perfect tool for digital marketers as it is created by digital marketers by understanding the need for digital marketing.
Official Website: Emfluence
Conclusion
With the advent of technology, the world is witnessing a revolutionary change. The digital platform is making it easier for people to access the internet, make payments on line, make online free phone calls & chat. Everything is possible with digital technology. Many companies are utilizing digital marketing strategies to earn more money.