When it comes to email newsletter services, free doesn’t usually mean it’s the best. The most well-known services are often paid so many people don’t even give them a second look. However, there are some great free services that can fit almost any budget or company size so it pays to look around before you choose who your emails are sent through.
Most startups and bloggers agree: the best way to attract new customers and increase revenue is through email marketing. But creating and sending an email newsletter can be a true nightmare for businesses big and small — especially when it comes to picking the right service for your needs.
Newsletter software is essential since it allows you to beautifully design a newsletter email and deliver the email to your subscribers with features such as:
- A/B testing
- Smart content
- Templates and customizability
- Analytics
However, not all email newsletter tools are created equal.
HubSpot’s Email Marketing Tool
Pricing: Starts Free
Designing, sending, and analyzing email newsletters has never been easier with the HubSpot Email tool. HubSpot offers a drag-and-drop email editor so you can easily create a polished email newsletter that you can personalize to fit your brand’s design without needing a designer or IT professional.
Additionally, you can experiment with smart content rules, personalization, A/B testing, and advanced reporting — ensuring your email newsletters are optimized for your business. You can also see who’s engaging with each newsletter email and when, what device they’re using, the most popular links and documents, and more. You can use these insights to design tests that will take conversion rates to new heights for your business.
Ultimately, what makes HubSpot’s Email tool so exceptional is its ability to pair with HubSpot’s free forms tool to easily collect email leads, as well as HubSpot’s free CRM to give you insight into how your marketing emails are performing.
For example, you can use an email subscriber’s lifecycle stage, list membership, or any information in their contact records to automatically serve up the most relevant subject lines, content, links, attachments, and calls-to-action.
Best of all, it can grow with you as you grow.
Stripo:
Pricing: Starts free
Stripo is an email template builder that allows you to design HTML email templates and export them to your email newsletter software of choice. If you’re not a fan of working in HTML, you also have the option to use the drag-and-drop editor, or even combine the two editing formats, depending on your preference. With Stripo, you’ll have access to interactive elements (such as rollover effects on buttons and images) and features for embedded dynamic content and personalization.
Stripo also offers over 350 prebuilt templates with over 100,000 free stock images and 1,000 prebuilt modules that you can use across your campaigns.
You can use the embedded email testing tool so you know how your newsletters will render across your contacts’ email clients.
Additionally, Stripo has a native integration with HubSpot, which allows you to push all your emails from Stripo to HubSpot with just a few clicks.
Benchmark:
Pricing: Free up to 250 emails per month
Benchmark offers the ability to easily create email newsletters via drag-and-drop functionality, giving non-technical marketers the power to create beautiful newsletters. There’s also a good selection of newsletter templates that you can choose from in the Benchmark template library.
Some of Benchmark’s most valuable features include detailed analytics on how each email campaign performs, A/B split testing to ensure you’re sending the best emails, spam testing tools that ensure your emails get to inboxes, responsive designs and templates, list segmentation tools, and auto-responders.
Sender.net:
Pricing: Free up to 15000 emails/month
Sender.net is an email marketing automation platform that doesn’t require any technical skill to set up. The platform provides an intuitive drag-and-drop editor and a simple yet powerful HTML editor for more advanced users.
Additionally, Sender includes many features that are intended to automate or ease the process of managing subscribers. New subscribers can be easily collected by using embedded forms and pop-ups that are provided by the platform. Plus, Sender only counts unique entries towards the total subscriber count, unlike many other email marketing platforms.
Finally, the platform provides in-depth email campaign analytics that allows marketers to dig deep into data and discover areas for improvement.
Pabbly Email Marketing:
Pricing: Starts free
Pabbly Email Marketing is a powerful bulk emailing tool that provides features like built-in email templates, auto-followups, custom fields, subscription forms, integrations, all included in the basic plan.
Pabbly provides the ability to choose from more than 50 SMTPs for sending emails. Using the SMTP routing feature, you can divide your email campaign into smaller segments of subscribers and use different SMTPs for each segment. Sending emails using different SMTPs can improve the deliverability of your emails.
Zoho Campaigns:
Pricing: Starts at $3 per month
Zoho offers a great email solution for marketers looking to utilize automation features, including auto-responders and workflows. If you’re already a Zoho CRM customer, it might be worth checking out Zoho Campaigns for an email newsletter tool, since they work better together.
Zoho includes many modern and well-designed templates to choose from. If you’re worried about how your newsletter will look on different mobile devices or browsers, Zoho gives you the ability to check to see how your newsletters look on various devices to ensure your newsletter is optimized for mobile, tablet, and desktop.
Postcards:
Pricing: Starts free
Used by major brands like Nike, Disney, and T Mobile, Postcards is a drag-and-drop email builder that enables you to create impressive email newsletters. The tool features a “modular system”, meaning you can stack and re-arrange pre-made designs to create a custom newsletter that fits your brand. Customizable modules include a header and footer, CTA, and menu options.
Additionally, the tool enables you to collaborate with teammates to ensure the newsletter is up to everyone’s standards and gives you a 30-day version history if you decide to revert to an older format. Plus, you’ll get unlimited exports.
BEE Pro:
Pricing: Starts free
If you’re a freelance designer or work at an email agency, this tool could be a good fit for you. BEE Pro lets you create mobile-ready emails quickly with smart design tools — plus, you can save custom templates, and even assign projects to specific clients’ to ensure an easy workflow if you’re using this one email tool for multiple brands. Additionally, the tool enables you to invite clients or colleagues to review and make comments on email newsletter drafts to get approval faster.
Conclusion:
That’s it! These are the best email newsletter tools that I recommend. You can’t go wrong with any of these tools since they all offer similar features, but there will be one that’s best suited for your business.