Email Marketing is now recognized as a key marketing tool for small businesses. These templates will give you the ideas and tools to help accelerate your email marketing results.
If you are looking for free email marketing template to promote your product or business then you are at right place, today I got 12 best email marketing templates for small businesses these templates are easy to use with clean and elegant design.
MailChimp
MailChimp offers a free service that allows users to send up to 12,000 emails to 2000 subscribers per month. It has limited analytics tools on its free plan but does include a number of easily editable ‘drag and drop’ templates. There’s also a segmentation feature so you can divide your captured email addresses into lists for personalisation.
EmailOut
EmailOut offers 12,500 emails to 2,500 subscribers per month for free. There are some really slick professionally designed templates to choose from and edit, as well as tools for custom fields and your own HTML design imports.
Benchmark
With Benchmark’s free starter plan, users can send up to 14,000 emails to 2000 subscribers. Note that the plan omits automation features, A/B testing and targeting. If you’re just looking for the basics and some beautifully designed editable templates this one could be for you.
Cakemail
You can find 56 downloadable email templates on Cakemail.com, all of which are responsive and HTML editable. There is also an option to use the Cakemail editor to edit the templates if you are not familiar with code, although this is a paid for subscription service.
Mailerlite
If you have fewer than 1000 subscribers, you’ll be able to send unlimited emails with Mailerlite for free. Mailerlite has a diverse range of template designs to suit many different branding styles. You can deliver emails by timezone, split test and tag subscribers with interests to use in your personalised campaigns, too.
Email on Acid
Email on Acid provides this free responsive template with variated widths that will adapt to desktop and mobile devices. Alongside the template is a handy blog post with hints and tips if you’re new to email marketing.
Response to General Inquiry Email Template
Subject line: Thanks for reaching out to us, [name]!
Hi [name],
Thank you for reaching out to learn more about [company name]! The best way to learn more about our products/services as they pertain to [you/your business] is to set up a free [consultation/consult call/one-on-one chat (hyperlink to the page)] with [whoever is designated]. [Describe what the consult is like, how long it is, and what the prospect will get out of it].
There will be no obligation to sign up after the call, and [provide a “what do you have to lose” perk here].
If you’d like to set up one of these [adjective, ideally reflective of your brand voice)]( and free!) consults, [make the call to action and link to it here] or [provide alternative method if applicable].
We look forward to hearing from you!
[Closing statement of your choice],
[Signature]
Example:
Automatic Payment Reminder Email Template
Subject line: Your automatic payment is approaching
Hi [name],
Just a friendly reminder that the next payment for your [policy/account/subscription] [ending in XXXX (if applicable)] is scheduled for automatic withdrawal from your bank account on [date x days from billing date].
Amount to be withdrawn: X
No action is needed on your part, we are just keeping you in the loop! Thanks for choosing [your business name].
Sincerely,
[Name]
[Business name]
[Business number]
[Business email address]
[Business website]
Example
Hi John,
Just a friendly reminder that the next payment for your account ending in 5383 is scheduled for automatic withdrawal from your bank account on November 10, 2020.Amount to be withdrawn: $149.99
No action is needed on your part, we are just keeping you in the loop! Thanks for choosing ABC Business!
Sincerely,
Jane Doe
ABC Business
555-234-3345
abcbusiness.com
Thank You for Choosing Us Email Template
Subject Line: Thank you for choosing [company name]!
Hi [name],
We just want to take the opportunity to thank you for choosing [company name] as your provider of [product(s) or service(s) you provide]. We are proud of our satisfied clientele and look forward to many years of working together.
You’ll be getting an email soon from your account representative, but if you have any questions in the meantime, you can respond to this email or call us at [phone number].
Thank you for your business and [well wishes relevant to your offering]!
The [company name] Team
Example
Lead magnet promotion email
You can send the lead magnet promotion email to your existing list of subscribers to encourage them to sign up for a new lead magnet. Remember that the email signature is one the best places to add an additional CTA for your lead magnet.
Subject Line: New [Lead magnet type]) [Lead magnet name]
Body:
Hi there [Name],I’m emailing you today to let you know we have created a new [lead magnet type] called [lead magnet name].
In this [lead magnet type], you’ll learn how to create [describe what your lead magnet covers in 2 to 3 sentences].
[Link]Click here to access the [lead magnet name] ⇒[Link]
If you know anybody else who’ll find this useful, please forward the email to them.
Let us know if you face any problems accessing the [lead magnet type] by replying to this email. We’ll get back to you ASAP and ensure you gain access to it immediately.
Thank you,
[Your signature]
Here’s a good example of a lead magnet promotion email I received from HubSpot.
This email starts with a persuasive subject line announcing their new ebook and its title.
Next, they open with a personalized “Hi” that includes my name, followed by an intro where they talk about the problem to get me more interested.
After that, they tell me about the solution (the ebook), then finally ask me to get it by clicking on the button.
Did you notice they placed “New Ebook” in brackets to gather extra attention? Using brackets can increase open rates, as found by Joanna Wiebe of Copy Hackers.[*]
Joanna tested the subject lines “startup Qs about landing pages + emails [Copyhackers]” and “open startup Qs about landing pages + emails”.
The former subject line got an open rate of 36.4% while the latter got 32%. In this case, the “Copyhackers” branding helped. To see if using something like “new ebook” will help, you will need to conduct your own split test.
Lead magnet follow-up email
You should send this email if the person doesn’t open the lead magnet delivery email. You can also send it if they don’t click the lead magnet link.
Note: You can only include this email if your email service provider has this tracking option.
Subject Line: Here is your free [lead magnet type]
Body:
Hi [Name]
I noticed that you didn’t download the [lead magnet type] I sent, so I’m sending it again.
[Link]Click Here to check out the [lead magnet name] ==>[Link]
Thank you,
[Your signature]
Here’s an example of a lead magnet follow-up email I got from Frank Kern. As you can see, he was not only tracking my email activity, but also the activity on the video the email directed me to.
He figured out that I didn’t watch the entire video. So, he followed up with an email that asks me to check out the free masterclass again.
Testimonial/review request email
You should send the testimonial/review request email a few days after a customer buys a product.
Subject Line: Could you please do us a small favor?
Body:
Hi [Name]
I hope you are enjoying your recent purchase of [name of the product].
If you found it useful, we would like you to help us and others who would like to buy it too.
So, could you please visit this page [insert link] and leave a review? It should take you less than three minutes.
We really appreciate your help.
Thank you,
[Your signature]
Only ask for reviews on your site and third-party sites that allow you to ask for reviews, as there are sites like Yelp where you aren’t allowed to ask for reviews.
If possible, set your email automation software to send the email a few days after the product is delivered (if you are running an ecommerce store). This will encourage them to leave the review after they try the product.
Here’s a good example of a review request email I received from Amazon. They made sure to send it to me a few days after it was delivered.
Conclusion
You have a number of options to format text for specific purposes, such as headings or readability. One kind of formatting that doesn’t require its own type style is the character style. Such styles usually affect font and point size along with other text attributes like color and boldface. This makes them very handy for particular types of documents. The following 12 Free Email Marketing Templates For Small Businesses examples will show you how to do it using the Style Gallery (Window > Styles).