If you’re looking to learn about digital marketing tools in 2021, then this report is for you. This research has become the most in-depth, unbiased review available that compiles all the top digital marketing tools by industry. The report also reveals information about the companies behind the tools.
The purpose of this post is to present you with the most influential digital marketing tools for you and your business. I will focus on the tools that will be popular in 2021 (but which you should start using right now if not sooner).
Google Drawings
You might be considering running a lot of campaigns for your brand in 2021. All those marketing campaigns start with a plan — a plan that details all the activities involved, the strategies to be executed, potential challenges, timelines, resources required, and the budget.
Traditionally project planning is done on a whiteboard or a notebook. It makes collaboration, sharing and documentation difficult. Google Drawings is a tool that will make your planning process simple and easy.
Google Drawings helps create a visual plan for your project, which is better than a textual one as it registers better. Digital marketers can use Google Drawings to organize their ideas and plan strategies. You can also draw on Google Drawings just like you draw on paper.
Here is how Google drawings can help marketers:
- Create wireframes for websites
- Project workflows
- Mind Map to brainstorm content ideas or marketing ideas
- Create infographics or other visuals
You can collaborate with other team members, use hyperlinks to share references, edit drawings, add photos, and chat with the team.
It’s a free tool that you can get access to if you have a Google account. Just visit Google Drawings and start planning your campaigns for 2021.
Trello
After planning your project comes the execution, where a project management tool plays an important role. Marketing teams, both at a digital marketing agency and in-house, are executing and managing various projects.
Another issue that marketing teams face is working in silos and being oblivious of sales promotions or customer retention strategies planned by other team members. It could continue to be the biggest concern in 2021 since teams will continue to work remotely, just like the current year. However, a project management tool like Trello will help tear down the silos and enable transparency, keeping all in the know.
Trello helps marketers, marketing managers and project managers to work efficiently. It facilitates organization and communication amongst the team. I have used Asana for years; yet, I find Trello better with its advanced features that make project management effortless.
We use Trello at Synclarity to stay aligned on project requirements, keep track of work and project status, understand marketing workflow, processes and more.
Here is how Trello can help you:
- Create Editorial Calendar to control and monitor content creation, content editing and publishing.
- Get a high level view of marketing goals, current projects, and what’s up next for the team.
- To plan an event or webinar.
Trello is free to use regardless of your team size. The free version gives you ten boards per team, unlimited cards and unlimited lists. You only need a premium subscription, which starts at $9.99, for more boards or larger file attachments.
Create an account on Trello and use these ready-to-use marketing templates to efficiently manage your marketing campaign projects.
Google Analytics
2020 taught us one thing that it’s hard to predict the future. However, we believe that with predictive analytics, you can foresee the outcome of your marketing campaigns. While predictive analytics is an advanced subject, a tool that can enable you is Google Analytics.
2020 has moved a lot of offline commerce to online stores, which demands the need to establish ROI using digital analytics tools like Google Analytics to garner insights. Marketers rely heavily on Google Analytics to understand customer preferences and garner insights into how to create better user experiences.
Google has introduced new Google Analytics recently which will give you smarter insights to improve your marketing decisions and get better ROI. By applying Google’s advanced machine learning models, the new Analytics can automatically alert you to significant trends in your data – like products seeing rising demand because of new customer needs. It even helps you anticipate future actions your customers may take.
Here are the benefits of Google Analytics to Marketers:
- Traffic Volume and Sources
- User Behaviour
- Helpful insights on devices and platforms used by customers
- Customer Demographics
- Customer lifecycle from acquisition to conversion and retention
- Measure Goals Completion and Revenue
Google Analytics is a free tool which also has advanced features including predictive metrics. Start leveraging the insights shared by Google Analytics to optimize your marketing campaigns and increase your business ROI.
SendFox
On average, only 1.84% – 5.31% of visitors to your website convert. It’s imperative to find ways to convert the other 95% of visitors who drop off your website.
Email marketing plays a pivotal role in helping nurture your visitors and push them towards conversion. Lead capture is the first step to enable this whole user conversion journey.
SendFox is a good email marketing tool that’s a perfect combination of simplicity and affordability. The tool allows you to capture leads; create, schedule, and automate unlimited customized emails.
SendtFox has a few features to make marketers life easy:
- Integrated RSS functionality to send your latest blog posts to your subscribers
- Unlimited email sends
- Custom landing pages and forms to capture leads on your site
- Email Automation to grow and nurture your email list
Though SendFox is free up to 1000 contacts, you can get a lifetime plan for just $49. Start email marketing to grow your subscribers, nurture your leads and grow your business.
Unbounce
Image Source – unbounce.com
Landing page plays an important role in the success of any ad or email campaign. If your landing page has a high bounce rate and low lead generation rate, then you are probably losing massive opportunities to scale your business.
The audience could be bouncing off your page for various reasons: it has too much or too little information; probably it lacks relevant information that the audiences were looking for.
Making changes to your live website might seem too much; however, there is an easy option — create landing pages. Unbounce is an easy-to-use tool that will help you create landing pages even if you don’t know to code.
How can Unbounce help marketers:
- Increase conversions with landing pages and conversion marketing platforms
- Integrates seamlessly with analytics, CRM, and email platforms
- Ready to publish
Unbounce is free for the first 14-days; then you can choose from plans starting at $80 a month depending on your requirement. Get started with Unbounce and launch your campaign with a few clicks and don’t let designers or developers unavailability stall your marketing plans.
HubSpot CRM
Successful marketers know the importance of customer relationship management for their brands. Building a relationship with their customers creates loyalty and ensures customer retention. CRM strategy can also be implemented to help convert potential leads into customers.
Hubspot is a comprehensive inbound marketing and CRM platform that helps you achieve your business goal across the marketing funnel and also create customer loyalty.
What can marketers get from HubSpot:
- All-in-one inbound marketing software to find, engage and nurture leads
- HubSpot CRM to help your business grow better.
- CMS Hub to create amazing customer experiences
Hubspot starts at $45 per month. Contact us to learn the right choice of HubSpot tools that will meet your requirements. Get started with Hubspot to capture leads and turn them into customers today.
Buffer or Hootsuite
Personally, I prefer Buffer because it is simplified in a way that allows me to use it more quickly and efficiently.
Start out slowly with a free account. With a free account, you are able to add a single social media network and schedule up to ten posts in advance. Start with Twitter because it is the easiest to schedule posts for in Buffer and Hootsuite.
Since posting to Twitter and using Buffer is free in this case, you can experiment quite a bit, and experience a bit you should because you may find many of your posts are ineffective. Getting followers on Twitter, especially with a newer account, is viciously difficult.
WishPond
The WishPond tools are all about plugging the holes in your marketing that may exist simply because you cannot be expected to know everything about everything. For example, if your landing pages are not striking the right tone, or maybe they are under-performing, then WishPond can create something that will perhaps speak better to your target audience.
Perhaps you are interested in pop-ups, but you are not keen on the sort of data collecting your WordPress or Magenta plugins are doing. In that case, you would get in touch with WishPond, and they would fix something up on your website that suits whatever you are aiming to achieve. Perhaps you are looking for referrals, or maybe a way to organize an online contest. Each can be accommodated with WishPond.
Conclusion
One-stop shop for all things digital marketing. From promotional tools to advanced tools, from practical guides to useful tips, from free downloads to useful guides – we have it all! Our blog is well-researched and written by marketers who can give you a viewpoint from the trenches. The writers here are well-known industry professionals that have been successful in what they do.