The best Instagram tools make the work of social media marketers easier. The worst tools are a waste of time. To save you time, we have collected best markrting tools for instagram.
We’ve done the legwork so you don’t have to. This list features official Instagram partners and expert-endorsed tools that take the busywork out of running an Instagram business account.
Hashtagify
Hashtags are important discoverability tools that can help you increase your reach on Instagram. Adding to the huge content pool on Instagram, hashtags help you reach out beyond your target audience. Build a strong Instagram hashtags’ strategy with Hashtagify.
Since hashtags are an important discoverability tool, you need to employ a reliable Instagram tool to optimize your hashtag strategy.
This Instagram tool will help you find appropriate hashtags based on your content. You can search for any and every hashtag on this tool and also explore popularity, correlations and trends amongst the most popular hashtags.
By using Hashtagify, you can take your content strategy to the next level. You can get instant Instagram hashtag suggestions with the help of this tool.
Unbox Social
Unbox Social is an influencer marketing platform that helps you with platform-wise social media analytics and competition tracking. The tool has a dedicated feature to give you insights on your brand’s Instagram presence.
Know how your stories and posts are performing on the platform with detailed insights on every metric. Additionally, the tool also helps you assess your competitors’ performance. The Instagram analytics feature provided by Unbox Social is highly detailed and also provides you with information on audience demographics and audience sentiment.
Not just that, this tool will help you find relevant Instagram influencers for your brand campaigns. With the help of a reliable database, you can search for influencers from different niches and demographics.
Knowing whether your posts on Instagram are meeting your goals or not will help direct your future Instagram marketing strategies.
Unbox Social helps you uncover important insights on your engagement, outreach and audience metrics through a comprehensive dashboard. From Instagram content and video posts to all your stories, you can track all important metrics using this Instagram tool. Whether you want to track your performance for a given week, for a given month or for a customized time period, Unbox Social will provide you with the data for the same.
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You can also get important insights about your competitors and benchmark your performance against theirs with the competition tracking tool.
Unbox Social also offers an Influencer marketing platform in India, the Influencer Suite where you can find different Influencers to partner with. It provides you with important insights about Influencers including their interaction rates and engagement levels. You can use this Influencer marketing platform to send out campaign briefs to your Influencer partners, as well. Meanwhile, you can also monitor campaign progress and generate reports to capture performance.
Buffer
Buffer Publish is your go-to Instagram tool for scheduling your Instagram posts. It ensures a streamlined process of marketing your products with their automated scheduling post. Buffer Publish makes it possible for you to automatically post your content on Instagram. All you have to do is add your photo and video content with prewritten copies to the queue.
Schedule your Instagram posts and focus on more important business problems.
Schedule your posts by your social media calendar and your content will automatically be posted on Instagram on the allotted dates. With Buffer, you can increase the efficiency of your Instagram marketing efforts.
Later
Later is another Instagram tool you can rely on, for managing the scheduling and posting of your content on Instagram. You can now save up on all the time you could otherwise spend on manually posting your content. With the comprehensive and intuitive visual calendar that they offer, you can start scheduling Instagram posts in a matter of minutes. Plan your posts by using the drag and drop feature of the tool to build a beautiful Instagram feed. You can then schedule and auto-publish all your content on Instagram.
Get your Instagram strategy on the fast track by using a good Instagram tool for scheduling and posting content on the platform.
With Later, you can sync photos and videos from anywhere, including your desktop, Google drive, phone, and Dropbox. You can use labels to stay more organized. If you have more than one account on the platform, you have the option of creating one content library of every Instagram account.
Tagboard
One of the most powerful content types is User Generated Content. When you post content generated by your users on Instagram, it adds to your credibility. It shows that people are actually using your product (s). They are also taking efforts to post and share content featuring your brand. It works as a form of peer review as well.
User-generated content can add credibility to your brand and works as a form of peer review.
Tagboard is one such Instagram tool that will help you pull out user-generated content and branded social content into one place in a matter of seconds. Using Tagboard, you can find and feature your favourite social media content from multiple social networks. Tagboard finds hashtags associated with your brand, in a matter of seconds of being posted on social media.
Social Rank
Social Rank is a tool with which you can track, sort and organize your followers. Studying your audience is an integral part of your Instagram strategy and this tool helps you do just that.
Social Rank will help you categorize your followers using filters like bio keywords, hashtags, and word search. Once you have a list of all your followers, you can generate custom lists and export the data to PDF format. For a more organised approach towards understanding your followers, you can sort your audience as per different criteria. You can sort your audience by the most influential profiles, frequency of engagement, most engaged followers and so on.
In this sense, Social Rank is your go-to tool for executing location-based activation as well as surprise and delight campaigns on Instagram.
Have2Have.It
With Have2Have.It, you can make the shopping experience easier for your audience on Instagram. The Have2Have.It link will take your followers to a specially curated page, where they can shop your products easily. It has the same look and feel like your Instagram feed. Users can simply tap on images and discover products that they like.
Boost your conversions by offering an easier and shorter purchase gateway to your audience.
Have2Have.It is just the tool to boost your conversions by offering an easier and shorter purchase gateway to your audience. Use Have2Have.It to increase conversions and boost your revenues on Instagram.
Offer an enhanced shopping experience to your audience on Instagram with Have2Have.It.
Auto Hash
Another tool to take your Instagram hashtag game to the next level, Auto Hash helps you find hashtags that will work for your content. This tool has a vision algorithm tool that suggests hashtags by just looking at your images.
All you have to do is launch the app and add the image for which you want to generate hashtags. Auto Hash scans your image, analyses all the objects and features in your image and then suggests hashtags that will go well with your image. Not only that, you can turn on your GPS to get location-based hashtags for your image on Instagram.
Use this Instagram tool to find and add hashtags that will go best with your Instagram posts.
Canva
Canva is the perfect tool for enhancing your visual content with extra layouts and elements. It is free of cost and offers a free stock photo-library. It also offers an exhaustive list of layouts and templates that you can use for generating content for Instagram. The tool also comes with photo editing features.
Enhance your photo and video content by using a good Instagram tool for your visual content.
Use Canva to optimize all your visual content. Enhance all your photos to produce top-notch visual content that draws the attention of your audience.
Shortstack
Contests and giveaways are a great way to generate audience engagement on Instagram. Use Shortstack to build contests, giveaways, quizzes and even landing pages. With this tool, you can add fun, interactive elements to contests and giveaways and that too in a matter of minutes.
Contests and giveaways are a great way to generate audience engagement on Instagram.
You can also create nice user-generated content contests using Shortstack. This tool will gather all the content featuring your brand on the platform and display it. You can then pick out the winners.
With this tool, 100 entries are offered free of cost.
Well, now that we have equipped you with all the important Instagram tools it’s time to understand why it is important to use them.
Instagram Insights
Creator and business accounts have access to Instagram business tools like Insights. From the Insights tab, you can learn about who’s following you, when they’re most active, and what type of content is most popular. Some data disappears after 7-14 days, so consider the following tools for more detailed reporting.
Hootsuite Analytics
Hootsuite offers features that go above and beyond Instagram’s analytics tool. From the Hootsuite dashboard, you dig deeper into data from the past and run customizable or historical reports whenever the need arises. You can also monitor your account’s response time and rank Instagram comments by positive or negative sentiment.
Hootsuite Impact
Up your analytics game with Hootsuite Impact. This results-oriented platform provides graphs, tables, and KPI summaries, so you can clearly measure the ROI of your Instagram marketing. Plus you can compare how your campaigns measure up against competitors with built-in benchmarking. Another benefit is you can connect with Adobe Analytics and BI tools, like Tableau and Microsoft Power BI, for measurement across the customer journey.
Conclusion
There are around 25 million business profiles on Instagram and thus several Instagram Marketing tools are available in the market to help with staying relevant among the audience. While choosing the tool one should consider its positive impact on business growth.
In this article, we have shortlisted the top tools of Instagram Marketing.