Marketing automation is the process of leveraging software to automate repetitive marketing tasks. Marketers use this software in order to help nurture leads, often through integrations with customer relationship management (CRM) and customer data platform (CDP) software. They also use these platforms to automate and personalize marketing messages and content. It’s big business for vendors. Bloomreach, a digital experience platform (DXP) provider, acquired Exponea in December of 2020. Exponea offers marketing automation and CDP integrations.
These marketing automation systems are meant for small businesses who want to reach out to a wider audience and manage their marketing tasks efficiently. Or people who would like to learn digital marketing tools but do not have enough time to take a course can also benefit from these automation systems. They provide a series of free online classes, free marketing tools and free training.
Let Constant Contact Deliver Powerful Emails Simply, and Easily
Constant Contact is an extremely useful email marketing automation tool that has powerful automation capabilities to take your marketing beyond just the basics.
Its autoresponder is wonderfully adaptable. You can build welcome sequences, drip campaigns, and any other sort of automated email campaign with fine-tuned customization.
That applies to everything: timing, volume, subject matter, targeting, triggering, and even the content in your emails.
Plus, Constant Contact allows you to quickly embed custom forms on your landing pages. So, you not only get names and email addresses, but any other information you want to ask for.
Thus, you can send one welcome sequence to new senior VP-level subscribers, another one for sales folks, another one for regular Joes, and on and on. And that’s just on the basis of job title. You could thin slice on anything from where they live to their favorite kind of beer.
Make it as granular and intricate as you’d like. Set long-tail, automated campaigns for each track and let Constant Contact do the hard work for you over weeks or months. All you have to do is look at the reports and keep a finger on the pulse.
You’ll need Constant Contact’s Email Plus plan to really reap the benefits of the platform’s email automation. That starts at $45/month for up to 500 contacts in your list, scaling upward at increments of $25-$30 for each additional 2,500 contacts you need to accommodate.
Automatically Engage and Grow Your Following on Instagram with MobileMonkey
MobileMonkey is a powerful Instagram automation tool that lets you automate everything from replying to comments, stories, and even direct messaging.
This is a huge advantage for busy marketers looking to get back more time in their day through automation.
And don’t forget the power of automation to grow your audience, your brand affinity, and your conversions from hot engagement channels like Instagram.
MobileMonkey Instagram marketing tools let you automate:
- Replies to DMs
- DM replies to Story Mentions
- DM replies to post comments
And if you really want to juice the Instagram marketing funnel, set up drip campaigns to send timed follow-up messages to anyone who starts a messaging convo with you.
The Instagram follow-ups feature, which is included in InstaChamp as well as the multi-channel MobileMonkey messaging automation suite (along with messaging tools for Facebook Messenger, SMS, and web chat) is a convenient way to send offers and promotions to anyone who DMs your Instagram.
Best of all, these Instagram DM automations are 100% Instagram-approved because MobileMonkey is one of the only official partners for Facebook and Instagram marketing automation.
Generate Leads, Close Seals, and Manage Your Pipeline on Auto-Pilot With HubSpot
HubSpot is an inbound marketing tool with the goal of turning outbound leads into inbound ones.
It’s perfect for content marketing.
Their Starter package is $45 a month for all the free tools plus simple automation, conversation routing, task queues, and email support.
Their Professional Plan starts at $450 per month, which provides everything in the Starter package, plus marketing automation, goal-based nurturing, and custom workflows.
You also get Salesforce integration, smart content, attribution reporting, user roles, A/B testing for CTAs, and A/B testing for emails.
Enterprise pricing is $1,200 and includes revenue reporting, custom-event reporting, custom-event automation triggers, predictive-lead scoring, contacts and company reporting, and event-based segmentation are included.
Use Customer.io to Automate Timely Emails
Customer.io lets you send targeted messages to your customers that you can craft based on how they interact with your business.
The best part about this tool is that it integrates with your mobile app or website so you can see data in real-time and triggers actions by adding in predefined rules.
Basically, it makes personalized messages simple.
Other features include A/B testing, conversion tracking, customer profiles, and in-context conversations.
Pricing starts at $150 per month for unlimited emails, SMS, tracking, and technical support. Their Premium plan costs $995 a month and includes all the basic features plus dedicated customer service rep, onboarding, HIPPPA compliance, and premium tech support.
Supercharge Your Marketing Analytics Automatically With Pardot
Pardot, a Salesforce company, is a marketing automation suite perfect for boosting your revenue.
Amp up your engagement with CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting.
This tool is perfect for helping sales teams shorten sales cycles.
Their Growth plan pricing is $1,250 per month, and features include email marketing, in-depth prospect tracking, lead nurturing, and lead scoring and grading.
You also get ROI reporting, forms and landing pages, and standard CRM integration.
Their Plus plan is $2,500 per month and includes all standard features plus advanced email analytics, email-rendering preview, and spam analysis.
Email and landing page A/B testing, advanced dynamic content, and Google AdWords integration are all included.
You also get API access, multiple scoring categories, an integrated marketing calendar, and social profiles.
Advanced pricing is $4,000 per month and includes pro features as well as customer-user roles, custom-object integration, and API access for up to 100,000 calls per day.
It also includes a dedicated IP address and phone support.
Use AdRoll to Automate Ad Campaigns
AdRoll is helpful for retargeting customers through re-engagement on Facebook, Twitter, and the web.
With cross-device and cross-platform retargeting capabilities as well as flexible segmentation, you can provide customized experiences that dramatically improve marketing efficiency.
Key features include retargeting across devices and platforms, dynamic LiquidAds, flexible segmentation, transparent analytics, and expert optimization and conversion reporting.
AdRoll offers a free plan with limited features, or you can get their Growth plan for $19 a month.
Automatically Nurture Leads With Marketo
This marketing software lets you drive revenue with lead management, mobile marketing, and more.
Marketo, an Adobe company, is a cloud-based tool for companies large and small that not only helps build customer relationships but helps you sustain them.
There are no set-up fees, and the tool comes with a free trial, so you don’t have to commit until you’re sure it’s right for you.
Their first product was “Lead Management” in 2006, but the company has grown tremendously since then and now offers a larger variety of features.
Automate Inbound Call Analytics with Dialog Tech (Invoca)
Dialog Tech (now called Invoca) is great for voice-based marketing automation so you can boost ROI with call automation and analytics.
You can optimize voice interactions with Dialog Tech’s tools by measuring your success and adjusting accordingly.
Features include keyword call-tracking, phone surveys, caller-profile data, reverse lookup, conversation analytics, in-call scoring, geolocation routing, voice broadcasts, SMS, and more.
Keyword call tracking is a game-changer for voice interactions.
Otherwise, you really have no way of tracking that kind of data over the phone yourself unless you’re manually recording calls and playing them back later.
Even then, you’d have to manually track how those customers reacted after hearing certain keywords.
Unfortunately, they don’t publish their pricing. So you’ll have to get in touch with them to get a quote.
Deliver Personalized Campaigns Across Multiple Channels With Oracle Eloqua
Oracle’s B2B cross-channel marketing solution Oracle Eloqua lets marketers plan automated campaigns while simultaneously personalizing them.
The company was launched in 1999 with the goal of boosting lead generation.
Now, the tool has grown into an effective personalization device across various channels like email, video, and mobile.
Oracle Eloqua will give you all of the lead-management tools you need and segment your audience in specific ways to get them to buy.
Plus, you can track reports and insights into a buyer’s journey with just a few clicks.
They no longer list their pricing online, but previous plans started around $2,000 a month.
Track Marketing Interactions Across All Channels With Bizible
Bizible closes the gap between sales and marketing.
You can maximize AdWords ROI and use multichannel tracking to get a full picture of both sales and marketing metrics.
Big features include keyword-level metrics for AdWords as well as metrics for campaigns and ad content, UTM parameters, detailed lead history, custom reports, and integrations.
Bizable was purchased by Adobe, and now exists as a product under Marketo. You’ll need to reach out for a quote and more information.
Let Act-On Seamlessly Nurture Inbound and Outbound Leads
Act-On’s cloud-based platform lets you connect inbound and outbound leads to manage your nurturing programs. There are tons of other helpful features too, like landing page design.
With this tool, you can take your revenue to the next level.
The company was founded in 2008 and first sold software through Cisco exclusively.
The professional package starts out at $900 per month for 2,500 active contacts, 3 marketing users, and 50 users in sales. You’ll get 30,000 API calls-per-day.
Enterprise pricing is $2,000 per month for 2,500 active contacts, 6 marketing users, and 100 sales users. You’ll also get 30,000 API calls-per-day with this feature.
Automate the Customer Journey With LeadSquared
LeadSquared, founded in 2012, helps small and medium companies align their marketing and sales efforts.
Capture leads from inbound email, online campaigns, phone calls, your website, chat, and more with this tool.
LeadSquared offers a free trial, and pricing for automation plans starts out at $400 for the basic package (10,000 contacts).
The cost is $1200 for the standard one (20,000 contacts) and $2500 for the enterprise package (200,000 contacts).
Get CRM, Sales, and Marketing Tools Automated Together with Keap
Keap (formerly Infusion Soft) is for you if you want to get organized, increase sales, and save time.
Don’t we all?
If you’re a small business owner or blogger, this tool is perfect for you.
Keap makes it simple to create a new sales or marketing strategy and execute it so that you can capture and close sales more quickly.
Save time by automating repetitive tasks like follow-ups, billing, contact management, and payments.
Pricing starts at $79 for Lite plan, $159 for their Pro plan, and $199 for their Max plan. Each package covers 500 contacts, with additional costs for additional contacts or users.
Grow, Engage, and Acquire Customers with Genoo‘s WPMktgEngine
WPMktgEngine is a WordPress plugin designed to help small businesses implement marketing automation.
Capture lead forms, profile customers, and create new landing pages to drive results fast.
Key features include a centralized lead database with unlimited leads, landing page design, CMS, lead activity tracking, SEO analysis, and more.
Their Conversion Pro package starts at $166 per month for up to 15,000 leads. The Engage Pro package starts at $83/month for 5,00 leads, and their Inbound Pro packages starts at $44 per month for up to 2,500 leads
Conclusion
If you’re a marketing professional or a marketing team of a small business and want to automate your marketing tasks to save time, money and energy, then check out the Digital Marketing Automation blog. We have thousands of live learning courses to choose from, ebooks, certifications, marketing automation tools and marketing programs.