Google for business is the best way to connect with thousands of local customers or national clients! Learn about using google business, then login to your own business page and use any of our many tools, big or small!
Google Business is your one-stop solution for all of your online business needs. With the Google Apps platform, you can create branded websites to engage your customers, provides your employees with the tools they need for both work and personal use, keep everyone in sync with email, calendar, and contacts, and much more…. learn about google business!
Google My Business
Every business with a physical location should be using Google My Business to connect with customers, get reviews, and be found on Google Maps. When searchers Google your business name, or the product or service you offer, the information you enter into Google My Business will be eligible to show up in local search results.
It’s free and very easy to set up, but Google will need to verify your physical addresses, which can take three to four weeks.
Goolge For Retail Businesses
I’m sure you haven’t heard about Google Retail yet. This free tool offers solutions for merchants to list their inventory on Google and start shopping AD campaigns. You can create a Trusted Store and display customer rating or manage inventory across Google using Merchant Center. Google Trusted Stores have to pass a test for reliable shipping and customer service, and in so doing, they earn the right to display a Trusted Store badge.
Depending on the location of your business, Google also offers Android Pay and delivery service called Google Express.
Think With Google
Think With Google is a nice place where you can get industry insights, useful articles, research documents, case studies, various infographics and interviews of industry leaders. This site is updated constantly with loads of useful content that you can use to grow your business.
It also has collection of creative AD campaigns you can draw inspiration from.
Google Analytics
You may already have Google Analytics set up on your site. If not, investigate it today. It’s free and provides invaluable insight into the performance of your website and all of the digital channels that drive your traffic and revenue.
You’ll get information on which pages are most visited, how many users visit your site, your visitors’ demographics, how long visitors spend on your site, and much more. Start with the basics and leverage more as your marketing programs grow. To learn more, Google Analytics Academy is a great place to start.
In addition to providing the world’s largest search engine, Google offers these free — or low-cost — tools to help businesses succeed online. Take advantage of them today to streamline your business, improve your site, and boost your visibility online today.
Google Alerts
At ProfitBooks, we have to constantly keep ourselves updated with latest developments in the accounting and taxation industry. For this, we rely on Google Alerts. This very useful free service from Google sends you an email alert whenever there is any news about topic of your interest appears on internet.
With this, you can stay updated about your industry news and can even track your competitor! For example, you can sign up to get notified whenever someone mentions your company, products, executives, or your competition. Its super simple to use – you just need to add a topic or a search phrase and create an alert.
Google Trends
Every business needs to evolve with the changing times. You need to determine what kind of marketing language and descriptive terminology to use for your sales materials, website copy, and search engine optimization.
In addition to the Google Alerts, Google Trends can be a great tool for helping you monitor industry trends. It enables you to evaluate the popularity of certain terms, compare them against other keyword variations, analyze how their popularity varies over time and in different regions/languages, and shows related keywords, which can be helpful in getting new keyword suggestions.
Google Correlate
Google Correlate is a close cousin to Google Trends – it’s actually Google Trends in reverse (and just as powerful). With Google Trends, you type in a query and get back a data series of activity (over time). With Google Correlate, you enter a data series (the target) and get back a list of queries whose data series follows a similar pattern.
In Google Correlate, you can find correlations across time AND space. If you trying to define your target personas for a new product or service, you can use each correlation to get deep insights about your audience.
The more fascinating part of Google Correlate is the Search by Drawing function. Draw a fun graph and Correlate will give you search keywords that best match your graph creation.
If you find it a it complicated to understand, here is a nice guide that explains how to use Google Correlate.
Public Data Explorer
Google’s Public Data Explorer provides public data and forecasts from a range of international organizations and academic institutions including the World Bank, OECD, Eurostat and the University of Denver. These can be displayed as line graphs, bar graphs, cross sectional plots or on maps.
Google Forms
You might be frequently using Google Docs, Sheets and Slides but very few people use this wonderful free tool – Google Forms. Its simple yet powerful way to collect data using online forms. There are so many use cases – Maintaing sales leads, taking short surveys, conducting interview tests, etc. At Profitbooks, we use it to collect feedback from the customers.
Google Blogger
This Blogging service from Google is popular among individuals but very few businesses are using it to it’s full potential. Start using Google Blogger for business and write about product updates or latest company news. Best part is, Google will give you some SEO love and your content will get indexed more quickly on Google search.
Keyword Planner
If you are planning to start advertising on Google, Keyword Planner will give you an estimate of search traffic and budget. Its a great tool to find out which keywords people are searching for more often. You can slice and dice the data based on geography, gender, interest, browser, mobile device and much more.
Webmaster Tools
Google Webmaster Tools is another useful product that give you valuable information about Site Traffic, Site Health, Optimisation suggestions and various other resources.
You can submit your webpages as well as your sitemap to Google’s index.
Google Feedburner
With Google Feedburner, you can allowing your visitors to subscribe to your website content, particularly your blog, using RSS feeds. After subscribing, visitors can receive regular updates via their web browsers, RSS readers, or email. This can prove very helpful to the growth and reach of your business blog.
Google Scholar
Fed up of routine articles on a specific topic – like business growth? Get more meaningful information using Google Scholar. It is an online, freely accessible search engine that provides a simple way to broadly search for scholarly literature. It searches a wide variety of sources, including academic publishers, universities, articles, theses, books, abstracts and court opinions.
Google Scholar aims to rank documents the way researchers do, weighing the full text of each document, where it was published, who it was written by, as well as how often and how recently it has been cited in other scholarly literature.
Hangouts For Business
Google Hangout started as a simple communication platform for individuals but with its powerful video conferencing feature, more and more businesses started using it. You can have a conference call with your overseas customers, present a webinar to your users, host a QnA session online, interview candidates and even hold group meetings.
Google GSuite
Nothing screams small-time like having a generic email address from Gmail or another service provider. You can get professional-looking email addresses that match your web site’s domain with GSuite. In addition, you’ll get business productivity, conferencing, digital security, and other benefits.
GSuite starts at $6 per user per month and you don’t need to be a tech wizard to set it up. Just set up a GSuite account and follow the directions to give your login credentials to your domain provider.
Conclusion
Google for Small Business is your destination for information on free tools, training, and support to help you take advantage of all the best Google has to offer.