Best marketing tools for insurance agents to increase your marketing revenue. This is a list of 13 awesome testing tools, some are free ab testing tools that will help you increase your conversion rate.
Every year, new marketing testing tools are released that can significantly improve your sales, sales conversion rate and your final sales total. Many of these tools are free. There are some pretty advanced open-source or freemium strategies that can help you dominate your autoresponder market.
Best A/B Testing Tools
1. Optimizely
Optimizely is the leading A/B testing tool.
Optimizely is basically the big kid on campus. It’s our experts’ go-to choice for working with enterprise level clients, and despite the significant price increases over the years, it remains the king.
It’s also reasonably user friendly for such a complex tool, as Shanelle Mullin summarizes:
Optimizely is the leading A/B testing tool by a fairly large margin. It’s easy to use – you don’t need to be technical to launch small tests – and the Stats Engine makes testing easier for beginners.
Since the Conversion Sciences team uses this tool every single day, I asked them to give me a few thoughts on what they like and dislike about it.
According to the team, Optimizely offers some of the following benefits.
- Easy editing access through the dashboard
- Retroactive filtering (i.e. IP addresses)
- Intuitive data display and goal comparison
- Saved Audiences (not available in VWO)
- Great integration with 3rd party tools
AB testing software Optimizely dashboard with AB Test Experiments highlighted and Edit highlighted.
On the flip side, Optimizely is a bit lacking in these ways:
- Test setup is not as intuitive compared to other tools
- Slow updates for saved changes to the CDN
- Doesn’t carry through query params/cookies within a certain test
- Targeting is more difficult
Optimizely’s multivariate testing setup is simple and intuitive, and it’s the leading split testing tool for a reason. For businesses with the budget and team to utilize Optimizely to its fullest potential, it is clearly a must-own.
2. VWO
AB Testing Tool VWO Dashboard.
Coming in just behind Optimizely in the AB testing pantheon is Visual Website Optimizer (VWO). VWO is incredibly popular in the marketing space, and in addition to serving as a top choice for businesses with smaller budgets, it is also frequently used in conjunction with Optimizely by businesses who run complex testing campaigns.
According to the Conversion Sciences team, VWO offers some of the following benefits as compared to Optimizely:
More intuitive interface with color coding
- Faster updates
- Easier goal setup
- Easier to download data
- Better customer support
On the flip side, VWO is lacking in the following areas:
- Can’t view goal reports all at once, which makes them harder to compare
- No saved targeting, so you must start fresh with each test unless you clone
- No cumulative CR graph if you have low traffic (or what VWO considers low traffic). Instead it gives CR ranges. You must export the data to get any usable information.
This perspective is mostly shared by the ConversionXL team as well, as explained by Shanelle Mullin:
VWO is very easy to use, especially with its WYSIWYG editor. They have something similar to Optimizely’s Stats Engine called Smart Stats, which is based on Bayesian decisions. VWO also offers heatmaps, clickmaps, personalization tools and on-page surveys.
Overall, VWO is in intriguing solo option for smaller to midsized businesses and also works very well in conjunction with Optimizely for enterprise clients.
3. Convert Experiences
AB testing tool Convert Experiences.
While Optimizely and VWO were the tools most commonly mentioned, Convert Experiences received some of the most effusive praise from those who had worked with it.
It seems to have hit a sweet spot for SME/SMBs, combining an exceptional power-to-price ratio with an intuitive interface and highly regarded customer support.
We are platform agnostic, so if our client already has a tool in use, then we try to use that. But in cases where the client has never done any testing before, we typically look first to use Convert (convert.com). I like Convert for a number of reasons. From the very beginning, it has been one of the easiest tools to integrate with Google Analytics. Also, for tricky variations, I’ve had better luck with Convert than others (Optimizely) at getting the variation to display just the way we want. And the support at Convert has always been excellent—again, better than most of their competitors.
We focus on small to medium size clients, and Convert is excellent for that segment with flexible pricing. It’s a great solution for small businesses doing in-house conversion optimization, but it can also work very well for agencies.
– Tom Bowen, Web Site Optimizers
Convert Experiences also stood out as the type of tool that catches new fans wherever it’s discovered, leading me to believe that it will continue to grow and pick up market share.
We have come across convert.com more and more in recent months working on client campaigns. If you are a true marketer and want actionable data then they are a good choice. The user interface is actually pretty good and you can actually understand the data they give you on experiments. They run on the typical drag and drop style experiment setup engine that most others do and can be manipulated even if you aren’t a technical wizard.
The price isn’t too bad either as they fall somewhere in the middle of Optimizely and VWO. I would recommend them to someone who has a bit of budget constraints but wants a bit more testing power. We have used them on multi million dollar per month campaigns with much success.
– Justin Christianson, Conversion Fanatics
Convert Experiences is known for having some of the most robust multivariate testing options in it’s class. At the same time, it is also one of the few tools in its class to not offer any sort of email split testing capabilities.
Overall, it’s a highly recommended AB testing tool that is worth trying out.
Convert has great customer support (via live chat) and is easy to use. We’d recommend it to the same people who are considering using Optimizely and VWO.
– Karl Blanks, Conversion Rate Experts
6. Omniconvert
It’s a conversion rate optimization platform that offers an A/B testing tool, as well as survey, personalization, overlay, and segmentation tools.
Using their A/B testing tool, you can run A/B tests on desktop, mobile, and tablet. Additionally, you can turn winning versions of an A/B test into the control for a future test and leverage Frequentist or Bayesian statistics to validate your tests.
Omniconvert also blends their segmentation tool with their A/B testing tool to let you test over 40 segmentation parameters, like:
- Geolocation
- Traffic source
- Visitor behavior
This allows you to improve your website’s user experience, product features, and content’s ability to engage and convert.
Pricing: Starts at $167/month
7. Crazy Egg
-10.png?width=500&name=pasted%20image%200%20(1)-10.png)
Crazy Egg is a website optimization software that offers A/B testing, heat mapping, and usability testing tools.
Its A/B testing tool lets you test variations of every single page on your website by adding one snippet of code to the pages you want to experiment on.
Crazy Egg also lets you build A/B tests without any coding experience, sends more traffic to the optimal variant of your test once it recognizes it’s the winner, and offers intuitive conversion tracking and reporting tools.
If you work for a small business, Crazy Egg is definitely a tool you should consider.
Pricing: Starts at $24/month
8. AB Tasty
With AB Tasty’s conversion rate optimization software, your team can build and run A/B tests, split tests, multivariate tests, and funnel tests with their visual editor.
-7.png)
You can also leverage their advanced targeting to test based on various criteria like URL, geolocation, weather, and more.
To help validate your tests, AB tasty offers reports that display your tests and their confidence levels in real-time. This allows you to make decisions quickly and accurately.
Pricing: Upon request
9. Convert
-6.png)
Trusted by brands like Sony, Unicef, and Jabra, Convert is an A/B testing and web personalization software that offers A/B testing, split testing, multivariate testing, and multipage experiment tools.
Convert also offers an advanced segmentation tool that allows you to segment users based on their historical behavior, cookies, and JavaScript events.
Additionally, Convert can gauge the performance of all your tests by reporting on a large mix of metrics, from your variations’ clickthrough rate to its return-on-investment.
If you want to use Convert in conjunction with your other tools, they offer a ton of integrations with third-party tools, like WordPress, Shopify, and HubSpot. Convert is best suited for small businesses.
Pricing: Starts at $699/month
10. Adobe Target
Testing your website is important, but what if you have other channels that you want to test? Adobe Target helps you do exactly that.
Whether you’re want to test your app’s new home screen or want to experiment on your internet-of-things system, this tool’s got you covered.
In addition to testing on multiple platforms and devices, Adobe Target also offers testing on both the client and server side, offering advanced features for experienced teams.
Pricing: Upon request
11. Leadformly
Struggling to capture leads through your forms? Perhaps visitors are leaving right before reaching the final step. Or maybe they leave halfway through completion.
In any of these cases, you want a tool like Leadformly to help you get to the bottom of this. Even teams with high-converting forms can still benefit from testing their forms, as they may discover additional ways to increase their CVR.
Pricing: Starts at $37/month
Conclusion
It’s never been easier to start a business from home. Internet has allowed us the opportunity of starting a business online as well as having multiple streams of income. In fact you can start a business for as low as $10 if you know how to market your products or services.