Ecommerce is a huge tool for any business large or small. You’ve probably heard about multi-million dollar companies that started pure online. However, I assure you that many companies have made multi-million dollar profits with just eCommerce. The difference between the winners and losers in this game is the tools they choose to market their company with.
Tool # 01: Google Analytics
This is the most common tool used by businesses. It helps to better understand your customers. The insights you can gain from Analytics will help you evaluate how your market, content, products, campaigns, and more are performing.
It’ll guide you to where your investments are failing so you can take action. Google Analytics for eCommerce business also shows you how many people were on your website and how many followed through with a purchase. This can help you make better strategies, product pages, and more.
Tool # 02: Kissmetrics
This tool helps you understand your customers and their behavior. It answers common analytical questions like your most engaged users, best-performing products, and customer leaving rates. This, in turn, will allow you to invest in better marketing campaigns so you can get new customers and keep the old ones.
3. Zendesk
Best for: Customer service
Pricing: Starts at $5 per agent, per month
With Zendesk, you can offer customer support through email, chat, phone and social media. This allows you to continue building a relationship with your audience and ensure you provide excellent service to your customers.
Zendesk is fairly easy to set up, and you can customize the level of support for your business’s needs. The company collects data from every customer interaction, and it can even record response times. That way, you can continue to improve your interactions with customers.
4. SEMRush
Best for: Overall marketing tool
Pricing: Starts at $99.95 per month
SEMRush describes itself as an all-in-one marketing tool, and it’s a great way to manage every aspect of a marketing campaign. With SEMRush, you can track your analytics, monitor your social media channels and improve your site’s SEO.
You start by analyzing your content and comparing it to your competitors’. You can discover new keywords, uncover new competitors and do keyword research. You can also monitor your site’s traffic, qualify leads and identify new business opportunities.
Plus, you can use the social media tracker to monitor your social media campaigns, as well as schedule all of your social media posts in SEMRush and determine which content is performing the best.
5. Improvely
Best for: Conversion tracking
Pricing: Starts at $29 per month
Improvely helps you track how well customers are converting on your site. The software monitors your website for organic traffic, social media, SEO and paid advertising. It helps you identify which marketing channels are working best so you can invest in the strategies that are working.
Improvely will also create customer profiles and track customers who repeatedly visit your site. With Improvely, you can identify your best customers and learn the lifetime value of each customer.
3. Zendesk
Best for: Customer service
Pricing: Starts at $5 per agent, per month
With Zendesk, you can offer customer support through email, chat, phone and social media. This allows you to continue building a relationship with your audience and ensure you provide excellent service to your customers.
Zendesk is fairly easy to set up, and you can customize the level of support for your business’s needs. The company collects data from every customer interaction, and it can even record response times. That way, you can continue to improve your interactions with customers.
4. SEMRush
Best for: Overall marketing tool
Pricing: Starts at $99.95 per month
SEMRush describes itself as an all-in-one marketing tool, and it’s a great way to manage every aspect of a marketing campaign. With SEMRush, you can track your analytics, monitor your social media channels and improve your site’s SEO.
You start by analyzing your content and comparing it to your competitors’. You can discover new keywords, uncover new competitors and do keyword research. You can also monitor your site’s traffic, qualify leads and identify new business opportunities.
Plus, you can use the social media tracker to monitor your social media campaigns, as well as schedule all of your social media posts in SEMRush and determine which content is performing the best.
5. Improvely
Best for: Conversion tracking
Pricing: Starts at $29 per month
Improvely helps you track how well customers are converting on your site. The software monitors your website for organic traffic, social media, SEO and paid advertising. It helps you identify which marketing channels are working best so you can invest in the strategies that are working.
Improvely will also create customer profiles and track customers who repeatedly visit your site. With Improvely, you can identify your best customers and learn the lifetime value of each customer.
#6: Triberr – A Content Marketing Tool
Several eCommerce brands have great content on their social media page, but it doesn’t reach the correct audience. Triberr ensures that your content reaches wider social networks. The reach is achieved with the help of professional influencers and bloggers who are experts in a tribe and whose recommendations are looked upon by their tribe.
They have the potential to increase social shares by engaging with a more prominent social presence. The main idea of Triberr is to integrate influencers who form a solid team to expand their social presence to ensure a wider reach.
Key Features
- This eCommerce marketing tool lets your content reach more people and drive traffic to it by getting it shared and recommended by influencers and bloggers.
- Leverage other influencer’s social audience and grow your social following by getting your content shared by other bloggers and influencers in their tribe.
- Build a network of like-minded people as a tribe to leverage each other’s influence.
- Discover what kind of content your tribe wants to see from you and curate relevant content around it.
- Measure the social reach of your content by monitoring the number of clicks on your post and by tracking which tribe mate has shared your content.
- Be socially active by distributing content across several platforms. Set a sharing frequency, assign the social accounts to be used for sharing, and fill up your queue with content to publish on different social accounts.
Image Source: Triberr
Pricing
- Triberr offers most of its features free for everyone.
- However, if you want to form a total of 7 tribes, each allowing up to 50 members, you need to choose the lite plan billed at $20 monthly, and if you want a total of 21 tribes, each allowing up to 75 members, you need to select the prime plan billed at $50 monthly.
- Details of pricing can be accessed from here.
eCommerce Marketing Tools #7: Nutshell – A Customer Relationship Management Tool
The ultimate goal of eCommerce marketing remains to convert leads into your customers. However, this process is very complex and hard to handle. Nutshell is designed to simplify the journey to convert leads into customers quickly as a customer relationship management tool.
Key Features
- Prepare a perfect sales process to auto-assign leads to your teammates that will minimize the chances of losing essential leads.
- Manage your pipeline by three different views that are the board, list, or map view to monitor different stages of pipelines and see what next has to be done.
- As soon as you add a lead, it extracts several lead data to reduce your manual processing time.
- Prepares customizable reports that give you an insight into your business for easy measurement of performance and pinpoint improvement.
- Tracks your sales performance, team’s productivity, and forecast sales, and download charts for analysis within the click of a button.
- Stores customer interaction and team communication in a nutshell to make team collaborations hassle-free.
- Based on your CRM data, creates a custom audience, sends marketing emails to thousands of leads at once, and instantly tracks the results of your message and instantly track the impact of your messages.
Image Source: Nutshell
Pricing
- Nutshell offers a free trial for 14 days.
- After the free trial Nutshell charges, $19 per user per month billed annually for a starter plan and $35 per user per month billed annually for a pro plan.
- Details of pricing can be accessed from here.
eCommerce Marketing Tools #8: Segmentify – A Customer Experience Personalization Tool
Your customers won’t be interested in purchasing from your eCommerce store if you just show them the available products in your store. You need to show them the products of their interest to convert them into your paying customers. Today’s eCommerce store owners struggle to increase their conversion rate, which remains at 2.27% (Average conversion rate as of January 2021).
Segmentify creates a personalized shopping experience for each of your website visitors, thus increasing your conversion rate. Using machine learning technology, they craft a tailor-made customer experience using which your customers can’t resist leaving your site without shopping. Segmentify has helped its clients to boost their average order value by almost 30%.
Key Features
- Personalized email notifies customers of updates in their interested products and push notifications updates them about the availability of products that were earlier out of stock.
- Predicts the customer’s product preferences when they visit your website and shows the products of their interest, thus boosting instant sales.
- Creates personalized product recommendations according to individual customer preferences by analyzing your site to combine personal interests, top-performing products, and buyer behavior.
- Creates cross-sell opportunities as whenever a customer puts one product in their cart, it immediately recommends another one.
- Performs conversion analysis by identifying the products which your customers most purchase to allocate more budget to them.
- Decreases bounce rates by showing similar products to customers according to their past purchases.
Image Source: Segmentify
Pricing
- Segmentify offers a free trial for 14 days.
- After the free trial, Segmentify’s charges for the entry plan start at £749 per month.
- Details of pricing can be accessed from here.
Tool # 09: Campaign Monitor
This website can be used to generate email campaigns for eCommerce businesses, by using email customization templates. These templates can be used to deliver interesting and attractive email advertisements. The personalization and customization tools make it easier to create.
Tool # 10: Active Campaigns
Send personalized, responsive, and attractive emails or trigger automated email responses based on customer action. The website also helps to organize all customer data and has a direct messaging feature where the organization can connect with the customers.
Tool # 11:Omnisend
For those who are looking to leverage email marketing, Omnisend is a great tool to use. Built with eCommerce in mind, it comes preloaded with tons of features, and emails, and automation workflow templates to help you get started quickly. No coding is required, Omnisend uses a visual drag-and-drop builder for emails, automation workflows, forms, popups, landing pages, and so on.
Omnisend also offers other channels for eCommerce marketers to reach their customers: SMS, MMS, and push notifications are but a few clicks away and can be added into automation workflows alongside email. This means you can create one automation workflow and reach your customer with well-timed SMS messages, push notifications, and emails.
Tool # 12: Klaviyo
This website helps create targeted, relevant emails, and social media advertisements. This website makes it easier to acquire information from the business eCommerce website, software, and marketing tools. Some tools include automated triggered emails for welcome chains and abandoned shopping carts.
Tool # 13: GetResponse
This is an online email marketing campaign management website offering marketing email designs and templates. It also offers statistical and analytical tools. This website, unlike most, is available in 27 different languages. The app is also available on the Play Store and App Store.
Marketing automation tools for eCommerce business
This refers to the software that is used for automating marketing actions and responses. Marketing automation tools help in automating tasks such as emails, advertisements, responses, and other website actions using personalized and useful content that helps to gain customers and their satisfaction.
Tool # 14: Zapier
This website helps to move information between your websites and applications automatically so that other important works can be prioritized. This website helps to create a trigger flow and connect your most-used apps to send information automatically.
Tool # 15: Smile.io
This website is used to introduce reward systems and reduce dependence on advertisements. Points and reward systems can be used to retain the best customers.
Tool # 16: Google Marketing Platform
This easy-to-use platform can be used for small and big enterprises. Free tools and advanced analytical tools can be used for intuitive testing of the app or website and its analysis. if you want to know more about eCommerce marketing platforms and eCommerce tools you can check these additional resources section of this article.
Tool # 17: Drift
This platform is used for conversational marketing. With drift on your website multiple conversations, whether individual or group, can be made. The LeadBot qualifies the visitors on the website, identifies whom to speak with, and then schedules meetings.
Optimization Tools for eCommerce business
Conversion rates for eCommerce businesses are crucial. They give insights into how many people landed on your website and either bought something or left without buying.
They also help you understand why someone left the product behind- was it the UI? Or too many steps to check out? These are important questions that every business should ask.
Tool # 18: Hotjar
This tool allows you to measure user behavior. It goes into detail about what users want, what they like, and what they don’t base on clicks, taps, and scrolls on your website.
Identify at what point your customers are leaving the site through conversion funnels. Find problems and sort them out before you lose more customers. Feedback from customers is important. Hotjar helps by putting out surveys and polls so that you can gather feedback in real-time from customers about their experience on your site.
Tool # 19: CrazyEgg
This tool can access your website’s heatmaps, which indicate where people spent the most time and where no one’s going. You can see what elements are performing best and what aren’t so you can cut losses on failed campaigns.
CrazyEgg also makes sure your Call-to-Action buttons are being seen and acted on. How well are your email campaigns doing? Have your ad campaign visitors clicked on anything or bought a product? Using CrazyEgg to analyze this will save you a lot of money in marketing campaigns and a lot of time and effort.
Social media marketing tools for eCommerce business
Social media platforms are just as important for eCommerce marketing. Social media tools for eCommerce businesses can help reach your audience where they spend the most time- online!
Platforms like Facebook, Instagram, and Snapchat have made it easier to connect with audiences and show them your products. This could be in the form of marketplaces, paid ads, or simple swipe-up links. With social media, businesses and customers have come closer and interact much better than before.
Tool # 20: Facebook Ads
If you’ve scrolled through your newsfeed recently, you’ve probably seen ads that you’re interested in. This is a perk of Facebook. Businesses can promote ads to select audiences based on browsing history and searches.
The Dynamic Ads feature lets businesses upload their entire catalog to Facebook so that you can hyper-target ads based on past purchases and user data. Lookalike Audiences find you more people who are interested in your products based on your previous customers.
Tool # 21: AdEspresso
You can create and manage campaigns across Instagram, Facebook, and GoogleAds. There’s no need to switch platforms or even hire people for each platform – get all the insights you need on a single dashboard.
AdEspresso allows you to share your campaigns with clients. They can get a live preview of the campaign and see how it might work before approving it with a single click.
SEO and SEM tools for eCommerce business
If there’s anything to know about eCommerce marketing, it’s that SEO and SEM are crucial. It’s quite a complicated topic so many people feel out of their depth. With SEO tools for the eCommerce business, you can get SEO and SEM out of the way easily.
As a refresher, SEO (Search Engine Optimization) is where businesses appear on search engines organically because they had keywords related to a user search. SEM (Search Engine Marketing) is where websites are promoted through paid ads that show up first on the search results.
Tool # 22: SEMRush
SEMRush finds the best keywords after going through your website content. It also looks at where you can use backlinks and even compares your strategy to that of your competitors! You can track their paid ads performance, organic keywords, even their best-performing product listing ads.
SEMRush is SME-friendly. It’s got over 3 million users from all over the globe. Use SEMRush to make your campaigns hyper-local or get phrase-match keywords for SEO and PPC campaigns.
Tool # 23: Ahrefs
Another eCommerce marketing strategy to grow your search traffic is Ahrefs. Many business owners wonder why their competition is doing so well and how they can get that kind of success. Ahrefs helps with competitive analyses and keyword reports. Their database has around 150 million keywords for the US alone, so you can bank on them to find the right keywords for your business.
Ahrefs provides tutorials to use their tools. You don’t have to spend additional money on training people and can get started with the tools immediately.
Tool # 24: AdNabu
If Google AdWords is uncharted territory for you, AdNabu has got your back. Their algorithms can automatically put together the best AdWords campaigns for your business.
AdNabu also creates ads. Test different templates before making the best choice. You can do that for multiple campaigns too! The tool helps ease the pressure of managing different campaigns all at once, so you only have to wait for the results.
Tool # 25: Google Ads
It’s a search engine marketing tool for eCommerce business at its finest. Use Google Ads to position your business on the front page of the search engine through paid ads. Google times these ads in such a way that they pop up when the user is searching for something much like your products. This targeted method is effective in bringing in leads.
Conclusion
As technology is advancing, that means that there are so many marketing automation tools for eCommerce businesses out there that can help you grow Ecommerce marketing can be a difficult thing to understand for those who are new to it. It is a very vast topic to learn about and learn how to do it right. But, if you approach to ecommerce marketing with the right mindset and discover your own niche, there is a big opportunity out there for you.