Construction marketing and building construction company marketing plan can be difficult as a small business owner. One of your responsibilities is to generate as many leads as possible for your business.
If you are an insurance agent or a construction company owner, you want to know or understand the marketing tools for insurance agents,construction marketing and construction company marketing plan .
The marketing tools are essential for creating a successful marketing plan for construction companies. Marketing tools are an integral part of your business operations. Therefore, you should know the right marketing tools that will help you reach success.
Lead Generation Tools
Reonomy Marketing
Reonomy Marketing allows you to quickly source lengthy lists of property owners of any asset type, in any CRE market nationwide.
You can run a property search using a number of different location, asset type, building and lot, sales, debt, and ownership filters to find the properties and owners most relevant to you.
Once you’ve identified properties in need of repair or new construction, you can quickly export your list as a CSV file to be integrated with the marketing tools of your choice (CRMs, etc).
These lists can be used to fuel email and direct mail campaigns, cold calls, and other online marketing strategies.
Marketing Automation Tools
HubSpot
An all-in-one application, HubSpot Marketing is designed to streamline and maximize the efficiency of all your marketing activities in one place.
HubSpot is however much more than a marketing automation software. It also offers actionable tools for web design, content creation, SEO, social media, and conversion strategy.
With a solid basis in marketing analytics, HubSpot provides effective guidance on how to tailor your marketing to individual prospects, while increasing conversion rates for your construction business.
HubSpot can also help you elevate your customer service. Its ‘Service Hub’ feature offers conversational bots, custom support fields, ticketing, customer service automation, and more. This can be an invaluable asset to lone contractors and small teams that want to provide first-class, yet efficient customer service.
HubSpot is also a great option for new construction businesses or those looking to cut their operating budgets. You can check out the software for free, and upgrade to one of the more comprehensive packages as your demand grows.
Act-On
Busy construction industry professionals juggling existing client relationships and projects often don’t have the adequate time to also pursue new business.
Marketing software such as Act-On solves this problem by automating many of the traditionally time-consuming tasks involved with marketing campaigns, whether inbound or outbound.
The platform can help you identify potential clients and guide them through your sales funnel while helping you close more deals in less time. Act-On gathers data on your prospects and creates personalized content designed to convert leads into customers.
For example, if you provide HVAC repair and maintenance services in the San Francisco area, the platform can help you identify new clients within that geography and develop a targeted marketing game plan for these specific prospects.
In addition, Act-On can help you unify your brand message across all your marketing channels, including your website, social media platforms, and email marketing. A consistent brand image can generate momentum, and increase recognition and trust among both your existing and prospective clients.
CoConstruct
While originally created for custom home builders and remodelers, CoConstruct is a software that can be used by any commercial construction company to streamline business processes and fine-tune marketing messages.
The software offers features such as leads tracking, existing client and project management, bidding and proposal submission, schedule coordination, budgeting, photo and file sharing, and more.
CoConstruct is also a great marketing resource – it provides customizable marketing and branding materials, and can automate and track marketing campaigns.
In addition to desktop, the platform is also available on mobile and tablet devices, allowing users to easily manage teams, clients, projects, to-do lists and more from anywhere.
KMS Software
KMS Software is a CRM tool designed for project-driven organizations whose business is centered around providing excellent customer service. The platform incorporates Microsoft Dynamics 365 and proprietary software to power client management, sales, and marketing solutions for various industries.
In addition to construction, KMS offers tailored products for manufacturing, vendor management, event management, product suppliers, and other professional services. The platform features powerful dashboards and real-time reporting allowing users to monitor all aspects of their business, including project progress, opportunities, employee performance, and accounts activity.
KMS can easily be integrated with your favorite office software, including email and Microsoft Office. The platform can also be used on mobile and tablet devices, which makes it ideal for construction contractors and consultants who are regularly away from the office.
Content Marketing Tools
Moz Pro
Successful online marketing is largely dependent on the use of localized keywords that can help generate more traffic and better targeted leads for businesses, and construction companies are no exception.
While there are several keyword tools on the market, Moz Pro can help you source highly targeted keywords with lower levels of competition.
The platform also uses data analytics to help track website rankings. If you are looking to improve the ranking of your website in search results, you can use Moz Pro’s Optimization tool, which promotes SEO best practices.
BuzzSumo
Looking to tap the help of construction industry influencers with your marketing efforts? Curious to see the kind of content that your leading competitors are posting? BuzzSumo can help you uncover the most popular content trending in the industry of your choice based on keyword search.
In addition, you can use BuzzSumo to find the latest news in the construction industry and other relevant information that may be helpful to your customer base. Sharing content from other sites can keep your website fresh and your existing and prospective clients interested. It will also show your visitors that you have your finger on the pulse of the latest market trends and industry legislation.
Oracle
Oracle, the multinational computer software company, has a cloud-based content marketing platform that allows you to create, publish, and analyze all of your online content in one place.
With Oracle, you can deduce the best content for your target audience. The platform also offers customizable templates that can guide you in your content creation. Oracle uses analytics to help you track your content’s performance and improve your future output.
Social Media Marketing Tools
Buffer
Do you market your construction business on multiple social media platforms? Buffer allows you to integrate, analyze, and manage all your social media channels from a single platform.
For example, you just snapped an impressive photo of your latest construction project that you would like to share with your followers. With Buffer, you can schedule the same content to be posted on all your platforms simultaneously, rather than having to log in and update each account individually. Buffer also employs data analytics to help you optimize your posts and analyze your reach.
IFTTT
When considering marketing tools for your construction company, it is also worth looking into some of the less traditional alternatives on the market. IFTTT, “if this, then that,” is a genius piece of software that allows you to connect all your social media channels and smart devices.
With IFTTT for example, you can easily transform an Instagram snap into a native Twitter image. Alternatively, you can use your smartphone’s voice assist to schedule your social media posts.
Search Engine Optimization (SEO)
All construction firms should have a website, and while website design isn’t free (our web development services are affordable, though), you can optimize your website for search engines without spending a dime.
SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
What Goes Into SEO?
To understand the true meaning of SEO, let’s break that definition down and look at the parts:
- Quality of traffic. You can attract all the visitors in the world, but if they’re coming to your site because Google tells them you’re a resource for Apple computers when really you’re a farmer selling apples, that is not quality traffic. Instead, you want to attract visitors who are genuinely interested in the products that you offer. (this is called “searcher” intent)
- Quantity of traffic. Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better.
- Organic results. Ads make up a significant portion of many SERPs. Organic traffic is SEO also involves putting keywords in your webpage’s meta title and meta description to help search engines find and rank your website.
Understand, that this is just a brief overview of SEO, and most Baton Rouge SEO companies stop at keyword research.
But there is so much more to search engine optimization. There’s also:
- Technical SEO
- On-Page SEO
- Off-Page SEO
- Content Marketing
- Matching User Intent
- Plus much, much more.
The good news – we can help you make take a holistic approach to SEO, and help you make sure that your construction business marketing efforts provide an acceptable Return on Investment (ROI).
There’s a reason we’re the leading SEO agency in Baton Rouge, Denham Springs, Hammond, New Orleans, South Louisiana, and beyond.
Don’t believe us, check out our credentials.
Social Media
Today’s consumers want to interact with the companies they do business with.
Interaction involves so much more than building a website and slapping a phone number on it.
According to a recent Nielsen report, 92% of consumers believe suggestions from friends and family more than advertising.
And 74% of consumers identify word of mouth as a key influencer in their purchasing decisions.
Social media is one of the best ways to show your dedication to customer satisfaction to potential clients.
By using your construction company or home builder’s social media, you can
- Share information and promotions
- Communicate and engage with your market
- Benefit from the buzz your audience generates through shares.
By being responsive to people who engage with you, you show that you care and you can increase loyalty and improve your chance of referrals. (and increase your overall visibility in search engines).
Google and search engines call these social signals.
Social media is now more than a messaging and acquisition channel: it directly impacts your company’s SEO, making it more important than ever for your construction company’s marketing strategies to include a cohesive social media strategy that focuses on promoting high-value campaigns, sales, and products.
Kill two birds with one stone, boost your online presence and build credibility at the same time through your social media channels.
Share your Expertise
Google and other search engines’ algorithms are based around the acronym E-A-T. In February of 2019, Google confirmed that E-A-T is indeed a very important part of their algorithms.
E-A-T in SEO stands for Expertise, Authoritativeness, and Trustworthiness.
Demonstrating good E-A-T both on and off your website can potentially help improve Google rankings.
Sharing your expertise through articles or interviews is also one of the best ways to get in front of your market.
You may land an opinion piece on someone else’s website, get interviewed on a podcast, or guest lecture for a webinar or online summit.
Articles and interviews allow you to show off your expertise, authoritativeness, and trustworthiness in a way that’s more genuine (and more effective) than a traditional ad.
Don’t limit your guest appearances to online events. Print publications and TV shows often need experts and guests.
Press Releases/Publicity
Similar to being a guest writer or being interviewed, free publicity offers credibility that will increase market response more than traditional advertising.
The trick is to submit a newsworthy PR idea relating to your business.
A press release isn’t meant to be an ad, so avoid the temptation to just send an email about your business to a newsroom.
Your PR pitch needs to contain something newsworthy, such as winning an award, reaching a milestone, or connecting your business with something going on in the world (like volunteering resources to a worthy cause).
A great resource that media outlets use to find guests and experts is Help a Reporter Out (HARO). You can join for free and then respond to media queries.
Joint Ventures and Influencers
In a joint venture, you partner with someone in a similar industry, typically in a cross-promotion, although there are a variety of ways to form a joint venture.
Joint Ventures are one of the best ways to grow your company fast. JVs are all about creating relationships with people who already have access to large audiences that contain the target customers that you are trying to reach.
Influencers are a great way to do this.
Influencers help you leverage their popularity to get your product or service in front of another audience
Constructor
Marketing is an important function of your company. It’s all about finding what works best for you, putting it into action and then measuring the results.