Social Media manages our social engagements. And, today, it has dominate the internet due to its viral nature. Social media marketing is all about publishing and distributing content across the platforms for promoting business and other brands. The best thing about it is that you don’t have to invest a lot of money in it and you can start your social media marketing project with choosing the free social media marketing tool.
Klear
Klear is an influencer marketing analytics tool that helps you easily identify influencers in any category, in any location across the world on Twitter, YouTube, or Instagram, and manage your relationships with them with a CRM-like system. Klear can analyze not just influencers, but also your own profile and followers, and segment them by niche or interests.
3 cool features:
- Identify influencers in your Twitter feed with a Chrome extension.
- Extract qualitative metrics by tracking hashtags on Twitter and Instagram.
- Generate PDF reports for your social activity, engagement, content performance, fan-base growth, and brand awareness.
Social media channels:
- Instagam
- YouTube
What analytics you get for free:
- Analytics for Facebook Page, YouTube, and blogs
- Social PDF reports
- Hashtag tracking and influencer campaign monitoring
Paid options: Custom pricing
HubSpot
With HubSpot’s analytics tools you can tie social media performance to business and revenue growth. Whether publishing directly through HubSpot, or publishing using other tools or while on the go, you’ll be able to report on the success of your social strategy across every channel. You can also compare the performance of multiple social channels to measure campaign performance.
HubSpot’s social analytics tools offer expansive graphs and visuals that break down the numbers by specific platform features, like audience, session lengths, and impressions.
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What’s important to highlight is that HubSpot’s social analytics tools is part of HubSpot’s Marking Hub, their all-in-one inbound marketing software. This means that using the platform you’ll have insight into the entire customer journey, not only social media-specific metrics. You’ll be able to see which marketing tactics are working best for your business, how are they impacting your bottom line, and learn about your social media campaigns ROI.
That makes HubSpot an excellent choice for businesses whose marketing teams want to keep all campaign functions in one place.
TapInfluence
The boom of influencer marketing has created a need for social media tools specifically tailored for influencer campaigns.
Enter TapInfluence, an analytics platform which removes many of the “what-ifs” related to influencer marketing. This includes metrics such as reach, engagement rate and the potential price tag behind any given influencer.
In short, TapInfluence highlights relevant influencer metrics in black and white so brands can better understand whether or not a potential relationship makes sense prior to outreach.
Influencer campaigns shouldn’t be a black hole of ROI. In addition to individual influencer metrics, the platform also measures the performance of overall campaigns against industry benchmarks.
AdsReport
With a successful paid social strategy, you can accelerate progress toward your brand’s goals.
Whether you want to grow your audience, sell more products, or do anything in between, Facebook Ads can give a much-needed boost.
But tasks like monitoring ad accounts and tracking results aren’t as simple as they should be.
If you need to confirm basic metrics like spend, impressions, or cost per click (CPC), you often have to sort through a mountain of data in your Facebook Ads account.
When you want to streamline your analysis, AdsReport has you covered.
Once you connect your Facebook Ads account, you can see insights in seconds.
Key metrics like spend, revenue, impressions, clicks, click-through rate (CTR), and CPC appear at the top with helpful comparisons to the previous period.
Track your Facebook Ads insights with one of our favorite social media marketing tools.
Click to view more metrics, and you can see all the other data that matters to your team, such as page likes, landing page views, post engagement, and purchase metrics.
Just want to check stats for a specific campaign? Scroll down, and select the right campaign.
Along with campaign metrics, AdsReport identifies the best-performing ad based on criteria like clicks, impressions, CPC, or CTR.
2. Facebook Barometer
Does it seem like your Facebook strategy is missing something? A little perspective can go a long way. But when you’re so focused on what’s right in front of you, it’s tough to consider external factors.
Let’s say your client’s Facebook following is growing at a steady clip. Or maybe your social media marketing agency is rocking reach compared to previous months. Nice work!
But how do your results compare to your competitors’?
After all, your competitors are working hard to attract a similar audience. It’s essential to keep their progress in mind when you review your brand’s results.
With the free social media tool Barometer, you can compare your Facebook Page to your competitors’ Pages in seconds. Connect your Facebook Page to this free tool, and see how your performance stacks up to over 58,000 other pages. You can compare metrics like:
- Fans reached
- Engagement rate
- People talking about your page
- Negative feedback
- Organic reach
- Paid reach
- Viral reach
- CTR
Barometer is #2 on our list of favorite free social media marketing tools.
The average percentages featured in Barometer are based on the last 50 posts for each Facebook Page, giving you a solid basis for comparison.
To fine-tune your Barometer, choose the audience range that matches your Facebook Page and get more accurate industry averages.
Then scroll down for page insights like reach and impressions.
You can compare your Facebook Page against the industry average for the past 30, 90, or 180 days to get a better idea of how your brand is truly performing.
3. Bit.ly
When you share links on social media, you don’t always want to show the original URL. Maybe the URL is way too long and would clutter up your post so you’d prefer a shorter link. Perhaps the URL points to a website that you don’t manage and you’d like to find a way to track stats.
Many of the best social media management apps include tools that automatically shorten your URLs.
But these built-in tools don’t always give you much control over the process.
Bit.ly—one of the social media marketing tools out there that make work easier
Meet Bitly, a free social media marketing tool that shortens URLs and stores them in your own personal database.
With Bitly, you can make any URL shorter or create a URL with a custom slug, such as bit.ly/my-custom-slug.
Within your database, you can give URLs original titles and add tags for better organization. That means you can tag all URLs related to a campaign or promotion so you can find and analyze them easily.
But Bitly offers much more than shortened URLs. This tool also provides basic analytics, so you can understand how each link performed. You can monitor the number of clicks your URLs received each day, and you can track each link’s referrals.
With a quick glance, you can see whether social media, email, or SMS campaigns drove clicks.
If QR codes are part of your marketing strategy, you’ll appreciate Bitly’s simple QR code generator. You can create a QR code for any Bitly link, giving your audience another way to connect with your brand.
If you have extra room in your budget, Bitly also offers paid features.
With a paid plan, you can create branded URLs with custom domains, which can improve CTR and help you reach your web traffic goals even more reliably.
4. Canva
Whether you’re sharing a blog post, a seasonal sale, or anything else on social media, you need images. Good, high-quality images.
But snapping your own photos and designing your own graphics takes time and money.
If you don’t have much of either to spare, Canva is an excellent option. This free design app lets you create all kinds of graphics, from Facebook cover images and Instagram Stories to tweets and images for your blog posts.
Canva, one of the most popular social media marketing tools for easy design crafting
You can get started by choosing from hundreds of templates.
All of Canva’s social media templates follow each platform’s recommended image dimensions, so you don’t have to worry about resizing. Just swap in your own text, logos, and photos to customize each graphic.
If you don’t have original photos to work with, choose from Canva’s free library or download free images.
Once you create something you like, you can use it over and over. Just copy the design and update the text or images, and you’ve got a branded template that you can reuse.
If you find that you’re using Canva constantly, you might benefit from the paid version.
When you upgrade to Canva Pro, you can set and save brand colors and fonts, add GIFs, and resize designs for other platforms with a single click.
If you’re an Agorapulse user, you can also take advantage of our Canva integration. Here’s how:
In Conclusion
Sometimes, it makes sense to pay for a social media marketing tool. Many tools are worth the investment, especially when you need a reliable platform for content scheduling, social listening, and reporting. Still, you don’t have to pay for everything.
Make Sure to add some of the best free social media marketing tools to your arsenal, and start driving better results for your company or clients. it saves alot!