Social media is a game of constant attention. A well-made posts can draw in thousands upon thousands of shares, views, and likes, while the less-than-quality ones are quickly buried under an avalanche of hate comments. One way to gain valuable insights about your social media presence is through analyzing these statistics with data analytics tools.
If you are a marketer, social media analyst or have any connection with social media marketing, You must have come across the term “social media analytics”. It is necessary to know everything about your followers, likes and shares which can be achieved by the help of social media analytics tools at hand. The post discusses some of the advanced tools that can help you analyze your success on social media and check out which area needs improvement.
Social media analytics can be a completely overwhelming task for SMMs. It’s a very tedious job to make posts, replies and manage marketing campaigns with the growing competition. This is where additional social media analysis tools come in handy…
When it comes to social media, brands are always looking for new ways to measure their ROI. Whether it’s by pushing sales with increased visibility or community growth, ranking in social media reports play an important factor on how businesses can scale. Social media management tools not only help you engage with your audience but will help you gain insights on the most effective marketing strategies by analyzing brand mentions and customer feedback.
What Are Social Media Marketing Tools?
To manage your social media marketing efforts can be complicated at times, as there are many things to do. And here is where the use of different types of social media marketing tools can be a huge benefit to grow online and to your business at large.
There are tools for different purposes, and not all of them will be useful for you, it will depend on your goals and what you’re trying to achieve with social media.
Especially when it comes to paid tools, you need to carefully evaluate if the features of the tool can bring a higher ROI to the marketing efforts.
Luckily the availability of free tools helps you discover the core features that you need first before getting sometimes expensive tools.
We recommend monitoring your social media marketing activities closely and seeing where you need the most help or where you can save the most time.
For small businesses or companies starting with lower budgets, understanding what you need first is crucial.
Addictomatic
Addictomatic is straightforward tool that can be used to monitor your brand’s influence and reputation. Its discovery platform searches Google, Bing, Twitter, WordPress, YouTube, and Flickr to find the most recent blog posts, news, images, or videos based on your keywords. It breaks the search results into headers, making them easier to navigate.
Likealyzer
Likealyzer is a Facebook Page analyzer tool by media intelligence firm Meltwater. It audits your Facebook Page and returns metrics such as posts per day, engagement per post, timing, and length of posts. Likealyzer also grades the Page’s performance based on more than 70 different data points, and offers recommendations for improvement based on the results.
3 cool features:
- Benchmark your Facebook Page against a million others to know how you are performing.
- Get recommendations based on how your content is performing.
- Export your chosen metrics and insights in the form of easy-to-understand reports.
Social media channel:
What analytics you get for free:
- Analysis of your Facebook Page’s front page, about page, activities, response, and engagement
Cyfe
Cyfe is a custom dashboard tool that you can fill up with integrated metrics from dozens of marketing tools. Its social media section allows you to sync up all the major networks and pull overview reports for the accounts you manage and those you want to track. It offers 50 widgets for Facebook alone, for tracking reach, impressions, clicks, check-ins, and posts.
3 cool features:
- A fully customizable dashboard
- Set up email and SMS alerts to notify you when certain thresholds are crossed.
- Monitor your brand mentions and competitors’ activity using the Twitter search widget.
Social networks analyzed:
- YouTube
What analytics you get for free:
- Five widgets
- A fixed view of the trailing 30 days of data
Paid options: $29 per month
Union Metrics
Union Metrics is a social intelligence tool suite that has acquired TweetReach, which provides a free snapshot of your Twitter analytics. Type in any keyword, hashtag, or username, and you get useful charts and graphs for reach, exposure, activity, and contributors. It’s quite valuable for checking in on mentions, tracking branded hashtags, and analyzing industry keywords.
3 cool features:
- Measure the potential reach for any hashtag on Twitter or Instagram.
- Look at your competitors’ activity and measure their share of voice.
- Know what sort of content works in your industry by analyzing conversations in real-time.
Social networks analyzed:
What analytics you get for free:
- Twitter assistant
- Twitter analytics report
- Instagram account checkup
Paid options: $49, $99, $199 per month
Quintly
Quintly is an enterprise-level analytics tool that monitors your engagement on all major social networks. You can mix and match dozens of customizable metrics and automate the deployment of flexible, shareable dashboards. By adding multiple pages belonging to you or your competitors, you can compare them against pre-set benchmarks or each other.
3 cool features:
- Choose from 350+ metrics to effectively set up and measure social KPIs.
- Export data in a variety of formats including CSV, XLSX, PDF, and PPTX and send automated reports.
- Use Quintly’s API to extract data into custom dashboards and integrate it with a BI solution.
Social media channels:
- YouTube
What analytics you get for free:
- All features for 14 days
- Advanced analytics
- Reporting
- Customizable dashboard
Paid options: $100, $255, $480 per month, and custom pricing
Followerwonk
One of our favorite Twitter tools, Followerwonk shows you detailed breakdowns of your followers and activity. Click on the Analytics tab, enter a Twitter username (either yours or someone else’s), and view information on followers and following. See stats like when your followers are online, when you typically post, and how your followers fall into categories like social authority, activity, total tweets, and follower count.
3 cool features:
- Find targeted users by keywords used in their profiles or bios.
- Sort users or followers of an account by insightful factors such as influence or activity.
- Compare your stats to those of competitors or peers with the help of a visual graph.
Social media channel:
What analytics you get for free:
- Search up to 50 profiles per day
- Analyze accounts with up to 25,000 followers
- 20 comparisons per day
Paid options: $29 and $79 per month
Channelview Insights
Key benefits: Analyze the YouTube performance of multiple channels
Free or paid: Paid tool (free for Hootsuite Enterprise users)
Skill level: all skill levels
Best for: YouTube marketers and creators, social media managers who run a YouTube channel alongside other social channels
The Channelview Insights App adds YouTube analytics to the Hootsuite dashboard.
With this integration, you can analyze your YouTube video and channel performance alongside all your other social media channels. You can also schedule automatic, regular reports.
Easily see the following metrics in one place:
- Views, engagement, subscription activity
- Video traffic sources
- Audience insights for demographics, geography, acquisition and more
Mentionlytics
Key benefit: Track mentions, keywords, and sentiment across multiple languages on social channels and elsewhere on the web.
Free or paid: Paid tool
Skill level: Beginner to intermediate
Best for: PR and communications teams, brand monitoring teams, product marketers, researchers at small to medium-sized businesses.
Want to get a big picture view of what’s being said about your brand on the internet? Mentionlytics is a great entry into the world of social media monitoring — especially if you run a global business in more than one language.
Other things you can do with Mentionlytics:
- Sentiment analysis
- Find top influencers that follow you
- Filter results by keywords
- Reply to mentions directly
Panoramiq Insights
Key benefit: tracks Instagram analytics, including Instagram Story analytics
Free or paid: Paid (or free for Hootsuite Enterprise users)
Skill level: All skill levels
Best for: Instagram marketers
Alert all the Instagram marketers. Panoramiq Insights is perfect for Hootsuite free users or pro users who want to get deeper insights on their Stories in particular. (Just download the app from our App Library).
Among other things, Panoramiq Insights lets you:
- Analyze follower demographics, including age, gender, country, city and language
- Monitor Instagram account activity (for up to two accounts), including views and new followers
- Find your best posts with view and engagement analytics
- Measure Story views and interactions
SparkToro
SparkToro is an audience intelligence tool-in-the-making, founded by former Wizard of Moz Rand Fishkin. It will eventually be a search engine that helps you identify the websites, publications, podcasts, and social profiles that appeal to your audience. At the moment, it is a collection of nifty tools that evaluate your Twitter handle and followers, and give an objective assessment of your brand influence and authority on Twitter.
3 cool features:
- Audit your followers and know what percent of them are fake.
- See the specific topics that marketers are talking about on Twitter.
- Get a ‘SparkScore’ of your influence, based on the performance of your tweets.
Social media channels:
What analytics you get for free:
- Fake follower audit
- SparkScore
Audiense
Audiense Connect provides one of the most comprehensive analyses of Twitter profiles. You can glean information about your followers’, peers’, or competitors’ location, language, interests, and influence. Audiense uses machine learning on social data such as affinities and demographics to help you understand your target audience. You can then engage these audiences directly at scale.
3 cool features:
- Create your own chatbot and engage customers via Twitter DMs.
- Analyze your followers in-depth and use these insights to build communities.
- Analyze historical and real-time conversations on Twitter.
Social media channels:
What analytics you get for free:
- Best time to tweet
- Community insights dashboard
- Twitter list management
Paid options: $9 and $89 per month
Klear
Klear is an influencer marketing analytics tool that helps you easily identify influencers in any category, in any location across the world on Twitter, YouTube, or Instagram, and manage your relationships with them with a CRM-like system. Klear can analyze not just influencers, but also your own profile and followers, and segment them by niche or interests.
3 cool features:
- Identify influencers in your Twitter feed with a Chrome extension.
- Extract qualitative metrics by tracking hashtags on Twitter and Instagram.
- Generate PDF reports for your social activity, engagement, content performance, fan-base growth, and brand awareness.
Social media channels:
- Instagam
- YouTube
What analytics you get for free:
- Analytics for Facebook Page, YouTube, and blogs
- Social PDF reports
- Hashtag tracking and influencer campaign monitoring
Paid options: Custom pricing
Canva
Graphic design is crucial in digital marketing, and having to create beautiful and engaging content consistently can be time-consuming. As consistency in social media marketing is a key element, you want to have the ability to create fresh and engaging content all the time.
Here’s where Canva fits in.
With Canva, you can easily create new social media posts, ads, and all sorts of visual content to share across your socials.
Its extensive library of templates for all social media platforms makes it an excellent addition for anyone on your social media team to create the content they need every time they engage followers.
You can use Canva more widely throughout your content marketing strategy and not just for social media posts. Combining Canva with free images from Unsplash, you can create engaging content faster for sharing.
As of now, Canva offers a free subscription with many free templates to choose from, which is why we added it to the list of free tools.
Types Of Social Media Marketing Tools
- Engagement tools
- Scheduling and automation tools
- Management and monitoring tools
- Analytics tools
- Content creation tools
- Content idea discovery tools
Conclusion
Social media tools are tools you can use to grow your social media presence. They help you track, manage, and measure your social media presence. Since social media is a powerful marketing channel for businesses, there are many tools being created to help make it easier. The best social media analytics tools are used to generate insights into how your audience behaves and what success it is having with your content.
Social media has become a marketing force in the 21st century. With 2.46 billion users out there, a large number of brands are also attempting to connect with these people to boost their business. You can use social media analytics tools to measure performance on your social media platforms and determine how effective they are. Social media analytics tools help you learn information like who is following you on social media, how many fans you have and what their demographics are, the number of people seeing each post across various networks, insights into engagement and sharing, number of retweets, likes and more. The best part about it is that all these tools are absolutely free!