There are countless numbers of applications out there that can help you with social media management. If you are running a business, it might be useful to you. Take a look at this article — full of the best free social media management tools for small business.
Free Business Social Media Management Tools is a free social media management tool that lets you collaborate and schedule posts from one single dashboard. It also allows you to seamlessly post across multiple social media platforms.
You probably already know that social media is a big, big deal. In fact it’s only getting bigger, with Google itself having recently announced the possibility of incorporating social signals into its rankings algorithms. One reason is therefore because of all the free business social media management tools 2021 it enables marketers to do.
Social media can be a huge help for growing your business. If you’re not sure how to manage social media for your business, here are our top recommended free business social media management tools that will help you save time and reach more customers.
Must-Have Features of Social Media Management Software
Many social media management software options have similar features, but not all are exactly the same. It’s important to look at what’s included with each brand to make sure you’re getting the right software for your needs. Here are some of the best features that should be included in social media management software:
- Multi-account management: With the use of social media management software, users should be able to manage multiple social media accounts and profiles. This feature is a must for social media marketing agencies.
- Post scheduling: It should be easy to schedule social media posts so users can plan out content several weeks or months in advance.
- Automated publishing: Users should also be able to automate their publishing. Once they pre-plan their posts, they should be able to publish automatically.
- Reporting tools: Social media management software should include reporting tools. These reports should make essential data easier to interpret so brands can make more informed social media campaign choices.
- Social media monitoring: With this software, it should be easy for users to monitor social content related to their brand or industry.
- Customer engagement tools: This kind of software should also include customer engagement tools to make it easier to communicate with social media users effectively. This makes it simple for brands to keep conversations going.
Buffer
As its name suggests, the heart of Buffer is a queue of posts. You continually add posts to this buffer, and Buffer makes the posts at your designated posting times.
Buffer offers a simple Free plan, where you can schedule up to 10 posts across three social accounts. If you have higher needs, plans start at $15 per month.
Post scheduling is part of Buffer Publishing. Buffer offers two other apps (requiring separate subscriptions):
- Buffer Reply – allows you to reply to social conversations and provide support from one shared team inbox
- Buffer Analyze – enables you to measure the performance of your social media content and create reports
You can now also get Buffer All-in-One, which includes all three Buffer products.
If you begin using Buffer Publishing by trialing the free plan, you will notice that the main dashboard has a decidedly spartan look, with only three menu items – Queue, Analytics, and Settings along the top, and the social accounts you have attached on the left-hand side. You can still create (and schedule) up to ten posts. Although you have an Analytics tab, all it does is list the posts you have made over the last week. The free plan does not give you a chance to see Buffer’s queue at work, but it does allow you to schedule some posts.
Buffer’s capabilities improve dramatically once you opt for a paid plan, however. They give you a great deal of flexibility when it comes to creating posting schedules (which are essential for the buffer to work). A combination of creating original posts, adding content with the Buffer browser add-on, and uploading posts from appropriate RSS feeds, should provide plenty of material for your social accounts.
Crowdfire
Crowdfire offers a free plan alongside its premium plans. It’s also a smart blend of content discovery and social media management capabilities. To find new and engaging content for your audience, Crowdfire curates articles according to search terms you choose. Once terms are selected, you’ll receive a steady flow of new content to share. And sharing’s easy. Crowdfire presents a default post with copy and a link. You can publish posts in this format, but I recommend that you personalize it a little to look fresh and appealing.
Something any busy influencer or marketer can attest to is the slog of grabbing links from websites and other, online shops, or other resources. It can be a painful process. Crowdfire will help give you back that time. By connecting your YouTube channel, WordPress site, Etsy or Shopify store, you can publish directly to your social accounts. Crowdfire pulls new content and you can easily publish content or tweak post copy before sharing.
Crowdfire would be incomplete without post scheduling. It will help you identify the best times to share content, allowing you to prep content in advance. Need attention-grabbing images? Crowdfire’s image curation feature is another time-saver. It pulls images for posts and automatically credits creators. Crowdfire also comes with the option of adding your own RSS feed and a helpful Chrome extension to quickly share articles you come across.
You’ll love Crodfire’s team inbox. It’s where all direct messages are stored, making it easier to get to all messages without missing any. You also get a solid analytics reporting feature. Gather insights on post engagement, and customize reports with metrics that matter most. Analytics also covers competitors. You can spot which posts perform best, or get an overall view of their performance on social.
SocialChamp – $29/month
Best for social media automation platform for all major socials.
Social Champ stands out as one of the fastest-growing management tools for social media incorporating the much-requested and highly trending social media features. In the year 2021, Social Champ served 40,000 plus social media accounts with over 4 million social posts scheduled.
It is your one-stop solution to stay connected with your audience, save time and keep your social media game on point. Users love what it does, including big influencers like Guy Kawasaki, Peg Fitzpatrick, Ian Anderson Gray, Jehan Ara, Neal Schaffer, and many more.
Notable Features:
- Create and schedule away content individually or in bulk with media attachments, emojis, hashtags, location tags, and first comments.
- You can measure the performance of your social media posts with key data metrics and download them in the form of PDF, CSV, and Powerpoint files.
- You can keep your social accounts active with trending articles by automating RSS feeds through this tool.
- Access an all-in-one social media calendar and a social inbox without switching between windows.
- Avail exclusive integrations like Canva, Crello, Dropbox, Google Drive, and many others with this platform.
Socials Managed:
This tool helps to manage 7 major social media networks, including Facebook, Instagram, YouTube, Pinterest, Twitter, LinkedIn, and Google Business Profiles.
Price:
There are multiple plans that’s able to cater to a versatile audience. You can also avail yourself of its exclusive, feature-packed Free Plan with unlimited scheduling options, analytics, social inbox, and all social media networks.
The Champion Plan starts from $29 per month. For the Business Plan, you have to pay $99 per month. At the same time, these plans start with a free trial of 7 days.
For an Agency Plan, it is best to ask for custom pricing.
Rating:One of the best social media marketing tools is rated 4.6 in the market.
SocialOomph – $6.97/month
Best for posting scheduled content and providing the right delivery of engaging posts.
This is a social media monitoring tool and it controls the posting on your social networks. The best thing about this tool is that it can help you with scheduling posts.
We all know that it becomes difficult to be on social platforms 24/7. But the growth of your business needs to keep your customers updated. This tool is here to help you with scheduling posts.
Features:
- This tool has the best features for managing multiple social media accounts for a single user.
- You can also upload bulk tweets from your account in a single text file by using this tool.
- Photos, blogs, and shared tweets can be easily posted by this media tool.
- RSS feeds have made it easy for customers to publish content on any social network.
- It has an amazing customer support service and you can get in touch with the best online customer support.
Socials Managed:
This social media tool is currently managing 7+ social networking sites including Twitter, Facebook, and Instagram.
Price:
This tool can be used for a free trial for 7 days. You can use it and see if it is working for your business or not. Once you are satisfied with the performance you can choose from the unlimited and professional plan. The unlimited plan is available for $6.97$ and the professional one is billed for $17.97.
Rating:
This social media tool is rated as 4.21 by its users.
SocialBee
SocialBee is our top pick for the best social media scheduler tool. It makes it easy to organize your social media content calendar and manage your publishing tasks from one place.
SocialBee allows you to easily set up a posting schedule to help you to stay organized. All you have to do is use one of SocialBee’s calendar templates and customize it to your needs.
SocialBee also offers more advanced scheduling tools than some of its competitors, such as custom URL shortening and tracking, retargeting tools, advanced analytics, and more.
You can use it to organize your scheduled content into different categories to ensure a balanced mix, repost evergreen content, or create post variations to refresh recycled content. The RSS function allows you to easily import content from different sources.
Pricing:
SocialBee is available from $19/month for their Bootstrap plan. All plans come with a 14-day free trial if you want to try before you buy.
Sendible
Sendible is another popular all-in-one social media management tool that makes it easy to grow your (or your client’s) social media profiles.
Like Agorapulse, it includes a diverse range of features including publishing, social listening, and collaboration tools, as well as advanced analytics.
One thing that makes Sendible stand out from other tools is the number of integrations it offers.
Aside from integrating with all the major social media networks, it also integrates with other apps and tools in your marketing stack, like Google My Business, WordPress, Blogspot, Canva, Google Analytics, Slack, and more.
You can even install the Google Chrome extension to publish and schedule content as you browse the web, without even having to open the tool.
We also like the built-in image editor and graphic design tool, and the post preview tool, which allows you to customize and preview text and images on each platform before they go live.
Pricing:
Plans start at $29/month for their Creator package, which includes 1 user and 6 social profiles. A 14-day free trial is available for all plans.
What’s your go-to social media management tool?
Social media management tools come in all shapes and sizes, and what suits you best depends on your social media goals and needs. I hope I’ve managed to mention at least one tool that might suit your needs.
I’m sure this list only scratched the surface of the entire ecosystem of social media management tools. If your favorite tool is on the list, I would love to hear what you love about it. If I’ve missed your favorite tool (sorry!), please give it a shout out and share why you love it.
Conclusion
Social media management tools are free for individuals and small businesses. Social media management tools help you to create a social media strategy, and then execute it. Best of all, most social media management software is free.
It is not popular to admit that someone else can do the job better and at less cost than you can. But this is the truth and sometimes the only way that we improve our skills and our businesses. That’s why there are free business social media management tools for us. These are useful for small companies or entrepreneurs who need to organize their business, gain more fans and increase their sales.