Social media analytics tools 2022 can help you measure what is going on when utilizing various social media platforms for business or pleasure. Most social networks like Facebook, Twitter and Google+ offer free analytics within their own platform, but what if you want to analyze how these sites are performing from a numerical perspective.
The best social media analytics tools 2022 are the ones that provide reliable, meaningful, and actionable insights. Are you considering free social media analytics tools 2022? The right free social media analytic tool can help you manage your social interactions more effectively. The best part? There are quite a few great free social media analytics tools 2022 available that can be used to help you grow your brand. These free social media analytics tools 2022 to pick up right now.
Free Social Media Analytics Tools 2022, social media analytics tools. Affective social analytics is an indispensable part of succeeding in our current climate for markets. The data-driven strategies that inform decision-making and processes are switching to those that are based on Artificial Intelligence (AI). This has led to modernization in automation, effectiveness, and productivity in several markets, particularly that of social media marketing.
With free online social media analytics tools the whole world becomes an open playground where you can try new things, test your own theories and think outside of the box. While many digital marketers have already discovered how powerful these tools are, some other marketing professionals still consider social media to be a land of uncertainty. However, with the availability of free social media analytics tools this is no longer true.
What are Social Media Management Tools?
Social media management tools are important platforms for making it easy for you to handle social media accounts. Workflows can be easily streamlined by the users when using these platforms.
These tools also help in assisting with creating the right content and publishing it. Various tools even operate your work without costing anything.
These tools have multiple categories including paid and free. You can also use these boxes according to the size of your business. For small businesses and large enterprises, there are different rates.
The specifications and prices are reasonable for all of these tools and you can easily find the perfect one for you.
Keyhole
For the sake of expanding your content’s reach, hashtag analytics are a must-have.
Tools such as Keyhole provide a real-time performance analysis of the industry and campaign-specific hashtags on Twitter and Instagram. Doing so allows brands to promote during peak times and likewise understand which tags are most popular among their followers.
Google Analytics
While it’s not solely a social media analytics tool, Google Analytics is one of the best ways to track social media campaigns and even help you measure social ROI.
You likely already have an account set up on your website to monitor and analyze your traffic right now. But did you know you can access and create reports specifically for social media tracking, too?
For instance, you can see how much traffic comes to your website from each social network, or use UTM parameters to track specific social media campaigns.
ShortStack
Typically, running a social media contest requires a surprising amount of legwork.
From the process of picking a winner to analyzing engagement from a giveaway campaign, ShortStack can pick up the slack.
For brands running frequent contests or giveaways, a dedicated contest analytics tool ensures that you aren’t just giving away freebies for no reason. ShortStack looks at everything from entry data to long-term campaign performance to do just that.
By analyzing your contest’s performance with a social analytics tool like ShortStack, you’ll be able to see engagement metrics and identify which types of contests work best with your audience.
Socialbakers
Socialbakers is a collection of analytics tools that includes all the fundamental resources you might need—tracking of multiple profiles, key performance indicators, competitive intelligence, and automated reports. Beside analytics tools, Socialbakers also offers tools for publishing and optimizing your content, identifying influencers, digital persona mapping, and customer care on social media.
3 cool features:
- Analyze audience sentiment towards your campaigns from their reactions and interactions.
- Decide whether to boost Facebook posts or not based on predictive analysis.
- See how your performance compares to that of your competitors in the last 90 days on Instagram and Facebook.
Social media channels:
- YouTube
What analytics you get for free:
- All features for 14 days
- Social media analytics
- Automated sentiment analysis
- Smart benchmarks
- Omnichannel paid analytics
- Facebook and Instagram performance report
- Facebook benchmarking tool
- Instagram analytics tool
Paid options: $200 per month and custom pricing
Iconosquare
Iconosquare helps you track, grow, and report your Facebook and Instagram accounts’ performance. Agencies can manage multiple brands from a single dashboard and schedule reports to be sent directly to clients. The competitor tracking and benchmarking features help you compare your performance with other brands in your industry.
3 cool features:
- Discover photos, captions, and comments that tag or mention your brand.
- Track engagement on competitors’ profiles.
- Learn when your followers are online and engage them live.
Social media channels:
What analytics you get for free:
- All features for 14 days
- Advanced analytics
- Competitor and hashtag tracking
- Industry benchmark
- Facebook account audit
- Instagram account audit
Paid options: $29, $59 per month, and custom pricing
Tailwind
Tailwind is a Pinterest and Instagram marketing solution that helps you schedule content, monitor conversations, and analyze performance. For Pinterest, its analytics gives you insights such as the number of pins with your domain, the potential impressions, and the number of followers for your boards. For Instagram, it shows basic metrics such as followers, posts, comments, and likes.
3 cool features:
- Identify the best hashtags on Instagram with the Hashtag Finder.
- Use the browser extension to create multiple posts from any site.
- Upload images in bulk using a drag-and-drop calendar to save time.
Social media channels:
What analytics you get for free:
- Basic profile performance
- Basic metrics for individual posts
- Board and website insights
Paid options: $9.99, $799.99 per month, and custom pricing
Hootsuite Impact
Key benefits: Track how organic and paid social impact real business goals and get recommendations for how to improve
Free or paid: Paid tool
Skill level: intermediate to advanced
Best for: social media teams at enterprise organizations with lots of moving parts, paid social advertising teams
Hootsuite Impact provides an in-depth look at the performance of your organic and paid social posts. It then compares that performance to specific business goals, like sales and leads generated. Next, it recommends actions to improve your results.
Hootsuite Impact integrates with tools like Google Analytics, Adobe Analytics, and your ad accounts on many differt social platforms. This gives you a full picture of your post and campaign results, all in one place. With organic and paid analytics side-by-side, you don’t have to gather data from separate tools to create a social media analytics report.
Instead, you see exactly how much revenue all your social efforts generate, so you can prove your social ROI. Keep in mind that ROI is not only about sales generated. Hootsuite Impact uses a custom ROI formula developed specifically for your business. Seeing which of your efforts have paid off has never been easier.
You’ll also get a clear breakdown that shows you exactly how to replicate your successes and improve in the areas where you’re falling short.
Then there’s the competitive benchmarks. To get the best insights from social analytics, you need to understand how other businesses in your industry compare. Hootsuite Impact shows how your results stack up against your competitors, so you can spot opportunities to improve.
Channelview Insights
Key benefits: Analyze the YouTube performance of multiple channels
Free or paid: Paid tool (free for Hootsuite Enterprise users)
Skill level: all skill levels
Best for: YouTube marketers and creators, social media managers who run a YouTube channel alongside other social channels
The Channelview Insights App adds YouTube analytics to the Hootsuite dashboard.
With this integration, you can analyze your YouTube video and channel performance alongside all your other social media channels. You can also schedule automatic, regular reports.
Easily see the following metrics in one place:
- Views, engagement, subscription activity
- Video traffic sources
- Audience insights for demographics, geography, acquisition and more
Mentionlytics
Key benefit: Track mentions, keywords, and sentiment across multiple languages on social channels and elsewhere on the web.
Free or paid: Paid tool
Skill level: Beginner to intermediate
Best for: PR and communications teams, brand monitoring teams, product marketers, researchers at small to medium-sized businesses.
Want to get a big picture view of what’s being said about your brand on the internet? Mentionlytics is a great entry into the world of social media monitoring — especially if you run a global business in more than one language.
Other things you can do with Mentionlytics:
- Sentiment analysis
- Find top influencers that follow you
- Filter results by keywords
- Reply to mentions directly
Likealyzer
Likealyzer is a Facebook Page analyzer tool by media intelligence firm Meltwater. It audits your Facebook Page and returns metrics such as posts per day, engagement per post, timing, and length of posts. Likealyzer also grades the Page’s performance based on more than 70 different data points, and offers recommendations for improvement based on the results.
3 cool features:
- Benchmark your Facebook Page against a million others to know how you are performing.
- Get recommendations based on how your content is performing.
- Export your chosen metrics and insights in the form of easy-to-understand reports.
Social media channel:
What analytics you get for free:
- Analysis of your Facebook Page’s front page, about page, activities, response, and engagement
Cyfe
Cyfe is a custom dashboard tool that you can fill up with integrated metrics from dozens of marketing tools. Its social media section allows you to sync up all the major networks and pull overview reports for the accounts you manage and those you want to track. It offers 50 widgets for Facebook alone, for tracking reach, impressions, clicks, check-ins, and posts.
3 cool features:
- A fully customizable dashboard
- Set up email and SMS alerts to notify you when certain thresholds are crossed.
- Monitor your brand mentions and competitors’ activity using the Twitter search widget.
Social networks analyzed:
- YouTube
What analytics you get for free:
- Five widgets
- A fixed view of the trailing 30 days of data
Paid options: $29 per month
SocialBee – $19/month
Best for planning and sharing customized content across all your social media platforms.
With SocialBee, you can enjoy effortless posting to your socials, gain access to a rich list of features, and stay in touch with a highly responsive customer service team.
SocialBee allows you to easily schedule your posts in a calendar-like view and customize them for each social media platform (Facebook, Twitter, LinkedIn, Instagram, Pinterest, Google My Business, and TikTok).
With this social media management tool, you can categorize your posts into different categories and then automatically post them on all your socials at once.
Features:
- Reporting & analytics to analyze the performance of your accounts.
- Create beautiful designs for your posts through their Canva integration when in post editor mode.
- You can also benefit from 10 more integrations in the app.
- Categorize your posts into different categories and then automatically post them on all your socials at once.
- Recycle evergreen posts or expire time-sensitive content.
- Content curation through RSS Feeds.
- Real-time preview of your upcoming posts.
- Use the URL shorteners to track your links.
- Have multiple workspaces and team collaboration features.
Socials Managed:
This tool can manage between 5 and 150 socials per plan.
Price:
SocialBee’s pricing plans are quite straightforward. The pricing starts at $19 per month. This gives you unlimited scheduling & editing options, with the main benefit of saving at least 8 hours per week. SocialBee also has a 30-day money-back guarantee.
All plans have a free 14-day trial.
What is the best free social media scheduling tool?
As we have already discussed, there are many media management tools available. Some of their versions are free and some of them are purchased.
If you are looking for an all-in-one solution we will narrow it down to Hootsuite. It is one of the most amazing tools for amplifying your social media performance. It also optimizes the visibility of the content and experts are in love with this site.
Conclusion
Social media analytics tools have become quite popular among business owners, bloggers and other social media users in recent years. At the same time, these tools are also extremely efficient for their users. If you are running a business enterprise or managing the social media account of a brand, then there is no doubt that you’d be looking for some such tool at this point.
Social media analytics tools are application software that allows you to track, measure, and analyze data across social channels. Social media has become a vital part of our culture. Our free social media analytics reports give you access to detailed statistics about reach, engagement, demographics, and more.