Ever since the early 2000s, brands and companies started taking their marketing campaigns to social media platforms — Facebook, Twitter, Instagram and more to popularize their products and services. This led to the emergence of social media management tools whose primary objective was to make it easier for users to post on different social channels. Today, you will find plenty of options if you compare free social media management tools 2021
Social media marketing is of utmost importance to any business trying to make a mark on the world. And while you could definitely attempt to grow your following on Instagram and other social networks by hand, this can be time-consuming and rather hard. But thankfully, there are free social media management tools 2021 which can help with all of these issues.
Free Social Media Management Tools 2021 Social media marketing has become a way of life in this day and age. As the internet continues to grow, many well known platforms have come into existence to help us socialize in multiple ways. Since free social media management tools are becoming a necessity for businesses around the globe, you can be sure that the ones which we will discuss today will prove to be helpful especially if you are just getting started with your marketing efforts.
Here you can find the top free social media management tools. Due to the current situation, many businesses are no longer able to manage their social media activities as usual. The management of marketing activities, in this case, is simplified but still requires quality and time, which we do not always have
How do I choose a social media management tool?
When choosing a social media management tool for your small business, you should hone in on these five important aspects. To get in your good books, the right tool should tick the following boxes and criteria:
- User experience – consider how friendly and accessible the software is to use. Think about if you need training or advanced knowledge, or if you can simply set it up and start scheduling
- Features – assess the features each tool offers: do you need the basic elements, or a package with plenty of options? You should also ensure that your chosen tool works with all major social networks
- Price – will it work for your startup’s budget? And more importantly, does it offer value for money?
- Customer support – find out how you can contact customer service, as well as how responsive and helpful the team is
- Goals – think about what you are hoping to achieve with social media marketing. Why you are looking for a social media management tool?
TailWind
Best for marketing of content on Instagram and Pinterest
It is an excellent marketing tool for e-commerce and marketing websites. It helps in scheduling posts multiple times and creates exceptional content for the customers.
Tailwind helps in creating posts at the best time and creates beautiful pins. This tool is loved by marketers to increase the worth of the content and make your website more successful.
Features:
- It helps in increasing the performance and providing you with an outlook of the performance of the products.
- It also helps in managing the visual campaigns and arranging all the data for you.
- The availability of the s and graphics gallery increases the worth of this tool.
- You can easily smart-schedule your business and allow customers to get most of the business.
- You can also easily keep a check on the trends of the online market by using this tool.
Socials Managed:
It is currently managing only 2 social media.
Price:
The pricing for this website starts from $9.99 per month.
Rating:
It is rated as 4 stars by its users.
Brand24
Brand24 is an online monitoring tool that can be used to keep track of mentions on social platforms. It’s the best social listening tool to use to stay ahead of the game when it comes to reputation monitoring.
The tool can be used to track brand sentiment across a range of social platforms including Twitter and Instagram. You can monitor mentions, and discussion volumes based on target keywords related to your brand. These insights will help you to gauge how well your brand is being received on social media, and you can then use this information to inform your strategy.
Brand24 also includes an influencer score feature. You can use this feature to identify and rate influencers in your niche and make informed decisions about which creators to collaborate with.
Pricing:
Prices start from $99/month to monitor up to 5 keywords.
Crowdfire
Crowdfire is a simplified social media platform that can be used to manage multiple social accounts from one easy-to-use dashboard.
The tool comes with a powerful content creation tool, that can help you to curate articles and images from across the web to post to your social accounts. You can also use Crowdfire to publish and schedule content, and monitor important analytics.
Crowdfire is a great all-in-one tool that provides everything social media marketers need to easily stay on track of multiple social accounts. It also comes complete with a mentions feature, so you can easily keep track of what your followers are saying about your brand.
Pricing:
CrowdFire is free for up to 3 social accounts. Paid plans start at $7.48/month.
TryInteract
TryInteract is an innovative tool that can help you to create lead generation quizzes for your social media channels. Quizzes can help you to learn more about your followers, segment your audiences and encourage more social media engagement.
The tools allow businesses to create lead generation quizzes from scratch, or you can choose from and customize a selection of premade templates.
If you’re a marketer looking for new ways to gain insight into your audience and generate leads, TryInteract is a great option.
Pricing:
There is a limited free version of TryInteract available. Paid plans that include a range of integrations start from $17/month.
PromoRepublic
PromoRepulic is a leading social media marketing tool that helps businesses to manage multiple social pages all from one dashboard.
The platform provides marketers with solutions like automation, scheduling, and even allows businesses to recycling of old content that performed well.
With the tool, you also get access to a library of curated content and templates that can be customized to easily create social posts. The tool also has powerful reporting features that are useful for marketers working with a range of clients.
Basic analytics is included on all plans. On Pro plans and above, you’ll find advanced analytics and a social inbox.
Pricing:
Prices start from $49/month for the standard plan. There is also a professional plan available, as well as custom solutions offered for enterprises.
Audiense
Audiense is an audience intelligence platform that can help social media marketers make informed decisions about their strategy based on their target audience.
The tool can be used to identify relevant influencers within your niche and collect important demographic data about your target audience. Audiense also comes with a powerful social media listening tool that focuses on collecting information on what people are saying about your brand.
Audiense also includes Audiense Connect, a Twitter Marketing tool that includes chatbots and broadcast, advanced listening tools, and more.
Using Audiense can help to guide your social media strategy and improve your overall return on investment.
Pricing:
Limited free versions of the Audiense toolkits are available. Paid plans start from $49/month.
Shorby
Shorby is a powerful social media management tool that allows you to create landing pages for your social accounts. It’s one of the best social media landing page creators available and it makes it easy to make the most of traffic from platforms like Instagram.
Using the tool, you can create landing pages to host and organize promotional links. If like with Instagram, you can only include one link in your bio or content, Shorby is exactly what you need.
Shorby is an extremely easy-to-use tool. Once you’ve created your landing pages, you’ll be provided with a short, professional link that can be used across social platforms.,
In addition to landing page creation, Shorby also offers analytics like click-through rate and more.
Pricing:
Pricing plans start from $12 per month (billed annually).
Later
Later is the best tool for scheduling and publishing on Instagram. It was founded in 2014 and now powering more than 4 million users globally.
Initially, it was started as a simple Instagram scheduling tool, but later, they added more platforms like Facebook, Pinterest, and Twitter.
Later offers a free plan that includes one social set (including one Instagram, Pinterest, Facebook, Twitter, Linkedin, and Tiktok account), schedule 30 posts per social profile, and basic analytics.
They also have tons of pre-made templates, so there’s no need to start from scratch ever again.
Using their hashtag research tool, you can find the right hashtags for your posts; it even provides advanced analytics so you can see how well your posts are doing in terms of engagement.
Pricing: Later offers four different plans, including 14 days free trial.
- Free plan: 1 social set, 30 posts per social profile, one user
- Starter plan ($12.50/ mo): 1 social set, 60 posts per social profile, one user, Linkedin bio
- Growth plan ($20.83/ mo): 1 social set, 150 posts per social profile, three users
- Advanced plan ($33.33/ mo): 1 social set, unlimited posts per social profile, six users
SocialOomph
SocialOomph is a social media scheduling tool that monitors your activity on different networks and allows you to schedule posts in advance.
It allows you to schedule content for publishing at any given date/time in the time zone of your choice. You can also bulk upload blog posts from your computer with one click.
SocialOompah has all sorts of features, including self-destructing messages so that they will be deleted automatically after a period of time.
They have a free plan which allows you to connect one social profile, access basic posting features, a maximum of three posts per hour, etc. You can also connect SocialOomph with Shopify, Tumblr, WordPress blogs, but it requires upgrading to a higher plan.
The dashboard is quite simple and clean, but adding social accounts is a bit complicated.
Pricing: SocialOomph has four different plans, also offers a 30 day free trial on the Business Suite plan.
- Free plan: 1 social profile, max three posts per hour, access to personal area only, unlimited schedule posts.
- Advanced suite ($15/ mo): 1 social profile, one blog, one queue, up to 60 posts per hour.
- Professional suite ($25/ mo): 10 social profiles, five blogs, five queues, 5 RSS for post sourcing.
- Business suite ($55/ mo): 20 social profiles, ten blogs, ten queues, 10 RSS for post sourcing, one webhook.
More social media management apps to consider
The growth in social media has resulted in an explosive growth of apps and software for helping companies monitor their presence and manage their engagement. Here are some more tools to consider to help with that:
StatusBrew offers another social media management platform, aimed for use across sales, marketing, and customer care teams. As well as campaign management, there are also reporting and analytics features to keep track of your engagement and overall brand health. On top of that, there are a number of popular integrations available, such as Slack, Zendesk, Mailchimp, and Shopify.
Tweetdeck has become the essential Twitter management tool for many users of that platform. Provided directly by Twitter, it allows you to better filter messages from followers, as well as provide a single dashboard from which you can monitor Tweets, messages, notifications, and trending hashtags. There are also search tips, shortcuts, and various settings provided to manage your monitored content.
Facebook Pages Manager is an app for Android and iOS that allows you to directly manage your Facebook pages on the go from your phone or other mobile device. This allows you to get notifications, read and reply to messages, as well as link Facebook and Instagram accounts together. Standard page management features such as settings, performance, and reach, can also be managed by the app.
Brandwatch puts its ear to the ground to eavesdrop on to the information that could be imperative to your company from Facebook, Twitter, blogs, forums, news and every other corner of the web. Social sentiment analysis shows the tone of the data collected from the profiles you’ve connected with, and it’s easy to tap into pertinent trends and themes emerging from the internet that could tip the balance in your company’s favor.
Conclusion
Social media is changing the way people interact and engage with one another, as well as with brands. Organizations are learning that social channels offer a direct line to a broader market, and they’re compelled to hone their skills and resources in this new digital age.
If you spend a lot of time on social media, it can be easy to burn the midnight oil replying to, liking, or comments all day long. Luckily, there are tools that can help you manage your social engagements from one place and help you save time while you’re at it…