What is Social Media Analytics Tool? – Social media analytics and social media analytics tool are the most important areas of digital marketing and digital strategy. This study helps you to know the online presence and popularity of your business or your competitors in the social media world. It lets you know which posts, topics, images or videos are popular or not, who are influential persons in social media and what topics interested your followers or not. For business, it is very crucial information about their target customers.
Social media is a vital aspect of the world. In fact, many people spend more time on social media than they do on smartphones or watching television. Businesses have latched onto this phenomenon, and social media analytics tools are now a necessity for digital marketing. In this article, you will learn about some free social media analytics tools in 2021.
Social media analytics tool free – Measure your performance and improve. Social media analytics tools free 2021: Use this free social media analytics tools to know where you need to invest more time and efforts in digital marketing strategies. Discover essential insights from your social posts and learn how to communicate better with your audience in the ever-changing social media landscape.
Social Media Analytics Tools will help you visualize your social media analytics data in a way that is easy to understand. Get all the insights you need to optimize your marketing strategy: track and analyze performance data from different social media platforms, such as Facebook, Twitter, Instagram, LinkedIn and YouTube
Why do You Need a Social Media Analytics Tool?
If you are buzzed with questions about your daily social media performance and whether it’s worth the time and money, then a social media analytics tool is a must. Find out your top-performing content assets and the overall impact of your endeavors on the digital turf.
Pay close attention to social media analytics, audit your performance against your social media goals, and tweak your strategy accordingly. You can leverage wide-ranging tools like social media schedulers, competitor analytics tools, social media tracking tools, social media metrics tools for diversified insights.
Audiense
Audiense Connect provides one of the most comprehensive analyses of Twitter profiles. You can glean information about your followers’, peers’, or competitors’ location, language, interests, and influence. Audiense uses machine learning on social data such as affinities and demographics to help you understand your target audience. You can then engage these audiences directly at scale.
3 cool features:
- Create your own chatbot and engage customers via Twitter DMs.
- Analyze your followers in-depth and use these insights to build communities.
- Analyze historical and real-time conversations on Twitter.
Social media channels:
What analytics you get for free:
- Best time to tweet
- Community insights dashboard
- Twitter list management
Paid options: $9 and $89 per month
Klear
Klear is an influencer marketing analytics tool that helps you easily identify influencers in any category, in any location across the world on Twitter, YouTube, or Instagram, and manage your relationships with them with a CRM-like system. Klear can analyze not just influencers, but also your own profile and followers, and segment them by niche or interests.
3 cool features:
- Identify influencers in your Twitter feed with a Chrome extension.
- Extract qualitative metrics by tracking hashtags on Twitter and Instagram.
- Generate PDF reports for your social activity, engagement, content performance, fan-base growth, and brand awareness.
Social media channels:
- Instagam
- YouTube
What analytics you get for free:
- Analytics for Facebook Page, YouTube, and blogs
- Social PDF reports
- Hashtag tracking and influencer campaign monitoring
Paid options: Custom pricing
Talkwalker
Talkwalker gives you unlimited free searches for hashtags and keywords across major social media platforms, news, blogs, and forums. It provides a wide range of data such as mentions, sentiment, distribution of conversations, top posts, and more. Overall, Talkwalker is a powerful brand monitoring platform that helps you measure sentiment and compare your performance to competitors’ across channels.
3 cool features:
- Monitor in real-time what customers are saying about your brands, products, events, earning calls, or campaigns.
- Map your mentions to a world map.
- Get demographic information such as age, gender, and occupation on your audience.
Social media channels:
- YouTube
What analytics you get for free:
- Talkwalker Alerts
- Free social search (and monitor)
Paid options: $9,600 per year and custom pricing
Keyhole
Keyhole is a social media analytics tool that automatically collects social media data & creates reports for you. It excels at four key things:
- Getting you inside the minds of your customers.
- Simplifying your reporting — so you can easily share results with your team.
- Showing you what attracts your consumers’ attention.
- Saving you a huge amount of time — as you don’t have to crawl different social platforms looking for and reporting your social analytics.
These are critical features to look out for when making social media analytics software comparisons.
As Neil Patel says, “This tool (Keyhole) does a lot of things others can’t. And as a bonus, it’s extremely user-friendly.”
The tool shows you when your users are most active, so you get to see your audience’s best engagement days and times.
Using Keyhole, you can find, identify, track, and reach out to your influencers:
You can also conduct a detailed and in-depth sentiment analysis of social media posts over time:
With Keyhole, you get to see the number of impressions, reach, posts, and engagements that certain accounts or hashtags are getting. You are also able to identify key influencers who get the highest engagement rates and the number of followers in specific industries and reach out to them right from the tool.
And if you ever want to know the demographics of your hashtag users or account interactors or followers, Keyhole shows you those as well — including the percentage of positive and negative sentiments of your followers.
Also, Keyhole customers can publish and schedule unlimited posts each month from all the accounts included in their plan. Managing anywhere from 3 accounts to unlimited accounts depending on your needs.
Pricing: Custom pricing for businesses of all sizes.
Agorapulse
AgoraPulse is one of the greatest social media analytics tools that helps you identify your best content and see what users need. And we all know that social media sucks time like a plague… But AgoraPulse is good medicine for it.
This tool is a huge timesaver for social media marketers. It helps you execute virtually all your social media tasks in one place.
Pro: You’ll be impressed by Agorapulse’s Twitter reporting functionality. The tool generates specific reports for your Tweets, mentions, retweets, and favorites as well as other engagement stats. This makes social listening pretty easy for you.
You can also post or schedule content across all your profiles at once. Plus, the tool’s chrome plugin helps you do all this at once — saving you time.
Con: Agorapulse’s listening is only available for Facebook, Twitter, and Instagram. So, if you’re interested in tracking LinkedIn and Pinterest you’ll have to use another tool.
Pricing ranges from $99 – $199 per month.
Oktopost
Oktopost is focused on helping B2B brands manage, monitor, and measure all of their social media activities from a single platform.
Do you have global social media teams? Manage social media teams in more than one country all from one platform.
Social media management, social employee advocacy, and social media promotions are some of Oktopost’s best features.
You can measure your social media marketing performance and optimize your efforts accordingly.
Pro: One huge Oktopost plus is that you can integrate other applications such as Google Analytics to access even more detailed social media marketing insights.
Also, did you know Oktopost has recently partnered up with Keyhole? Powered by Keyhole, Oktopost now offers advanced social listening capabilities as well as in-depth research and analytics required to remain competitive.
Con: Unfortunately, the platform does not have the ability to cross-post between networks.
Price: Contact Oktopost for pricing.
Falcon.io
Falcon.io is a social media management and marketing platform. It also includes social media listening to help you keep tabs on conversations about your brand, provides audience data cards filled with valuable information about who you’re engaging with, and provides analytics to help you measure and track performance across each platform. Among these features, one social media managers and digital marketers will find helpful is the cross-channel insights report. It’s an overview of the performance of your social accounts and includes new fans and followers, engagement metrics by geography, age and gender, and more.
Brand24
Liked other social media listening tools, Brand24 doesn’t disappoint. In fact, it packs a solid punch when it comes to identifying opportunities to strengthen social strategy. It does this with features like alerts for discussions around important terms, sentiment analysis of mentions that include your brand and product names, influence scores that inform who you should partner with to reach a larger audience, and more.
Altogether, these features, make it possible to cut through the noise and zero-in on the right data and metrics, and how to devise a stronger social media plan.
Audiense
As its name indicates, Audiense is all about making sense of your audience. It helps you to identify relevant audiences, discover amazing actionable insights, and give you informative strategies to grow your business.
It gives you a unique visual segmentation of your audience.
Audiense Insights allows you to identify and understand your social audience, no matter how specific or unique it is. It offers numerous filter options when you create a report, which you can mix and match to ensure you are analyzing precisely the segment of your audience that most interests you. You can, in turn, compare segments with baselines or other audiences and create benchmarks with different segments, countries or your competitors.
You can easily integrate Audiense Insights with your own data or visualizations.
Google Analytics
While Google Analytics is built for analyzing website traffic down to the last detail, it is very useful for analyzing the impact of social media as a marketing channel and source of traffic. Click through to Acquisition > Social > Overview, and you can check out how many visits your site receives from each of the major social networks. You can tie this back to your bottom line using goals and conversions.
3 cool features:
- Find social networks and communities where people are interacting with your content.
- Measure the value of social media as a channel by analyzing conversions and ecommerce transactions.
- See how users who come from social media navigate through your site.
Social networks analyzed:
- YouTube
and all other social networks
What analytics you get for free:
- Social referral traffic
- Social traffic flow
- Social conversions
How Can You Find a Social Media Analytics Tool that is the Right Fit?
Here’s the starter’s alert, they have limited scope, and users may find themselves with heaps of data from individual social media platforms without proper processing.
However, free social media analytics tools are great for getting ballpark data to create strategies.
Conclusion
Motivated by the need to collect data and analyze it, countless people search for free social media analytics tools. The demand is rising each year and it shows no signs of slowing down. That’s because people are converting to social media like never before. The popularity of Facebook and Twitter has turned these two into household brands. A marketer cannot now thrive without a strong presence on these platforms.
Social Media Analytics Tool Free is social media analysis tool which helps you to track your competitor’s content & posts. Get a deep understanding of your audience, their interests and behavior on social web. Track the success of your posts and online campaigns in detail. Analyze User’s Post, Hashtag & Content for Instagram, Facebook and Twitter.