Are you curious about top free social media management tools? Or about best social media management tools 2021? Read this article on free social media management tools 2021. Let’s see what it has in store for your small business or yourself.
Social media can be a great way to reach customers who aren’t yet part of your base. A recent study found that 76% of consumers use Facebook as a resource for finding local businesses. As someone who works in small business management, it’s important that you find tools that help you expand your audience, no matter where they live.
You may have heard rumors floating around the social-media realm that say that free social media management tools, in general, aren’t great. While all those rumors are half true, there are still some exceptional free social media management tools out there for the taking. On top of their free offerings, you can pretty much manage your entire social media presence from a single platform using some of these apps.
Social media has become a key component of every business as they try to drive leads and sales through various platforms. But running an effective social media presence is no walk in the park. It requires a lot of work and a number of social media scheduling tools. Fortunately, there are many free tools for scheduling and posting content to your social media profiles.
But how do you decide which product to use?
With so many great social media management tools out there, we thought it would be great to showcase some of the top ones to help you pick what’s best for your business.
Later — Best marketing platform for Instagram
You can’t properly focus on your core mission and on growing your business if you have to constantly worry about posting on social media. Instead of wasting your time, effort, and resources, how about you use technology for all the heavy work while you get on with the essentials?
That’s where Later steps into play. This isn’t just a tool, it’s an entire platform that allows you to handle everything your business needs when it comes to platforms like Twitter, Pinterest, Facebook, and Instagram.
Visually plan, schedule, and analyze posts to save time and resources in the process. In other words, Later allows you to organize and arrange your social media content to be visually appealing and attention-grabbing across multiple social media networks. The best thing about Later – it’s one of the free social media management tools around.
Key features
- Post managing
- Instagram feed management
- Feed designing
- Content synchronization across multiple devices
- User-generated content advertising
- Visual post scheduling
- Content organization
- Audience targeting
- Content performance analytics
Pricing
- Free
- Plus – $9/month
- Premium – $19/month
- Starter – $29/month
- Brand – $49/month
Snaplytics — Best manager app for Snapchat
Modern social media users demand something more engaging than just ordinary posts, images, and videos. That’s why social networks like Instagram, Facebook, and Snapchat provided an additional option to attract wider audiences – Stories.
Snaplytics allows a brand to create engaging and visually appealing stories, quickly and easily. This tool is loaded with excellent features a business can use to go about their daily needs. Create professional and engaging content, take care of distribution, and track your performance to improve your impact.
Key features
- Publishing suite
- User-generated content reposting
- Advanced messaging
- Automated analytics
- Monitoring and social media listening
- Permission management
- Team collaboration
- Story monitoring
Pricing
- 2-5 accounts – $29
- 6-10 accounts – $49
- 11-20 accounts – $79
- More than 20 accounts – contact Snaplytics
Hubspot — Inbound marketing, sales and service tool
HubSpot is a social media management software for marketing, sales, and service that is designed to help a business grow and expand to new markets.
It allows a brand to harness the full potential of automation and digital marketing techniques to handle everything from CRM, CMS, marketing, sales, and customer service. It also provides full CRM support, free of charge. This is a tool that allows you to combine customer service, sales, and marketing efforts into one powerful weapon for business growth.
Key features
- Blog analytics
- Integrated social publishing
- Social media monitoring
- Social media analytics
- A/B testing landing pages
- Segmentation
- Custom lead scoring
- Sales lead notifications
- Email testing
Pricing
- HubSpot CRM – Free
- HubSpot Marketing Suite Basic – $200/month
- HubSpot Marketing Suite Pro – $800/month
- HubSpot Marketing Suite Enterprise – $2,400/month
- HubSpot Sales Basics – Free
- HubSpot Sales Pro – $50/user/month
LastPass
LastPass is a password protection tool that helps businesses keep track of social media passwords. Not only can it help you create uber-strong passwords, but it also stores your existing passwords in a secure vault.
Cost: LastPass offers a free version, a premium version for $3/month, a team version for $4/month, and a business version for $6/month.
Notable customers: The New York Times, FOX Business, and The Economist.
Followerwonk
This tool is designed to find, analyze, and optimize followers on Twitter by searching bios, comparing users, tracking followers, and then sorting them.
Cost: You can use Followerwonk for free if you only have one profile, or you can invest in the target version for $29/month, or the multitask version for $79/month.
Agorapulse
This social media tool has all the basic publishing, reporting, monitoring, and team collaboration software. It also offers a unified social inbox, intuitive publishing, social listening, and insightful analytics features.
Cost: Agorapulse has a free version, a pro version for $79/month, a premium version for $159/month, a customizable version, and a 30-day free trial.
Notable customers: Ogilvy, West Virginia University, and Digital Butter.
Twitter Analytics
This social media tool is great for businesses because it’s free to anyone with a Twitter account. Essentially, Twitter Analytics lets you analyze and measure the performance of your campaign by reviewing engagement, reviewing how users interact with your account, and helping you adjust your marketing efforts accordingly.
Facebook Analytics
Like Twitter Analytics, Facebook Analytics (now Facebook Business Suite) is a free tool that comes with the platform. It works by looking at your business’ content and assessing how other users have interacted with it.
Compared to Twitter’s free analytics tool, Facebook Analytics is more comprehensive because it reports exactly who engages with your contact and where, whereas Twitter Analytics mostly reveals numerical data.
NapoleonCat
NapoleonCat is an advanced social media management tool. Its flagship product, the Social Inbox, helps brands manage social media engagement and provide excellent social customer service across all major social platforms: Facebook, Messenger, Instagram, Twitter, LinkedIn, YouTube, and Google My Business.
The Auto-moderation feature helps social media managers in managing their profiles hands free. You can use it to filter out and automatically handle the most recurrent questions, and also to protect your social profiles from harmful content, such as comments including abusive language or spammy links.
With NapoleonCat, businesses and individuals can improve their response rates, streamline social communications, and analyze their performance – and it’s all available in one user-friendly dashboard. The tool’s other features include automated publishing, reporting, and competitive analysis.
SocialOomph
SocialOomph offers a wide range of features for multiple social media platforms, from typical features like scheduling and analytics to some interesting ones like automatically removing outdated Twitter DMs from users’ inbox. According to the statistics by Zendesk, SocialOomph ranks in the top 5% of social media management apps.
This tool has capabilities to manage your activities across many social media platforms, such as Facebook, Twitter, LinkedIn, and more. For Twitter, it can automate direct messages to new followers to welcome and start building a connection with them. You can also look for high-influencing Twitter individuals by setting up keyword searches.
Zoho Social
Zoho Social offers great support in growing your business, or even agency, by optimizing your brands on social media platforms. The tool features a cohesive function list that allows you to track your social channels’ performance seamlessly at ease.
With Zoho, you can flexibly schedule your posts with your own timeline, or use Zoho’s predictions for the times your followers are the most active to increase the reach rates. The tool is supported by a content calendar that enables you to visualize the posting timeline and organize your posts as you wish. Monitoring your posts on Zoho Social is no longer challenging as there are multiple listing columns provided to keep you updated with what matters across channels. Especially, you can grasp your audience’s insights with the comprehensive analytics tool pack including Facebook lead ads, CRM integrations, and advanced reporting features.
Zoho Social offers some quite affordable plans for individuals, businesses, and agencies, ranging from $15 to $400 per month. Each plan is provided with an equivalent feature list to satisfy specific market needs. You can try these plans for free in advance, and consider your payment later after the trial ends.
Oktopost — B2B social media management platform
B2B enterprises have a lot to think about when it comes to achieving their marketing goals. Fortunately, modern technology has a solution to every modern problem a business might have today.
Oktopost is an effective SMM solution for B2B companies as it allows them to manage, monitor, and measure all of their social media interactions and activities. It’s a three-in-one platform that allows a business to handle everything related to social media management, employee advocacy, and social media promotions across multiple channels.
Key features
- Conversion tracking
- One-click posting
- Integrations
- Assign permissions
- Rescheduling
- UTM customization
- Link preview customization
- Content scheduling
- Keywords tracking
- Automatic link shortening
Pricing
Quote-based plans
Planable — Best tool for efficient social media collaboration
It’s been a while since social media was a one-man show. Today it’s teams, stakeholders, approvers, designers, project managers, and so on. Planable is a modern social media collaboration tool built with teams in mind. It is the most visually rich and accurate platform you’ll find which helps both you and your stakeholders easily preview and review your content. Collaboration happens in context, right next to the posts themselves. You’ve got 4 views to create, preview, and plan content: a feed view for accurate previews, a calendar view for planning across all platforms, a grid view for Instagram, and a list view for power actions.
Planable is integrated with 7 social media networks: Facebook, LinkedIn, Instagram, Twitter, Google My Business, YouTube, and TikTok. If you manage multiple brands, you can create separate workspaces and group stakeholders and platforms for each one. The best thing is that Planable has a free plan allowing you to test at ease during your first 50 posts.
Key features
- Multiple views: feed, calendar, grid, list
- Mobile app
- Internal/External collaboration
- Four approval workflow options
- Workspaces
- Scheduling
- Media library
- Image editing
- Video trimming
Pricing
- Free for the first 50 posts
- Starter — $39/month
- Premium — $99/month
- Enterprise — custom/month
How do you stay on top of all your social media marketing tasks?
From creating and publishing content to analytics and reporting, it can be pretty overwhelming to think of all the jobs social media marketers have to complete every day.
Thankfully, there are a bunch of awesome social media management tools available to help. These tools can streamline your workflows, help you save some time and even ensure your content reaches the right audience at the right time.
Conclusion
Social media marketing doesn’t come cheap. In fact, a recent survey found that 81% of marketers had increased their social media budgets over the last year while almost all of them (88%) plan to increase or maintain their social media budget in 2021. If you’re a small business owner with a limited budget and a long list of projects, though, this doesn’t mean you need to miss out on the benefits of social media marketing. With these free social media management tools, you can start engaging with customers and building your brand today—without breaking the bank.
There are a ton of free social media management tools available, but many are flaky or lacking in some key ways. Finding the right free social media management tools can be crucial to your content promotion success. And if you want to know more on best social media management tools 2021.