Social media management tools can be very useful for marketer, especially those who are looking for free social media engagement tools. The era of social media marketing has come, and it can increase your brand awareness and overall popularity. When you use free social media manager tool, you can manage as many social media accounts that you want to promote. This free tool can saves your time to connect with people on different platforms. And more users will like your page and follow you once they hear about interesting contents that posted by your Page frequently.
Free social media management tools are ideal for startups and entrepreneurs. Choosing the right one however can be quite a challenge. I have used several social media management tools and narrowed down to my favorites so that you don’t have to. In this article, I will inform you about some of the best ones that your business can use.
Social media is here to stay, and businesses must create a strong online presence using it. Using the best social media management tool helps businesses grow on social media. If you are looking for one, go through our list of leading tools that have been handpicked by experts as the best in 2021.
The list of social media management tools is enormous. Finding the best management tools for you can be hard. That’s why we’ve prepared a list of the best social media engagement tools and platforms, to help you find the right solution. And, as a team of social media enthusiasts and digital marketing experts, we’ve set ourselves against the challenge to provide you with relevant information and helpful tips.
What is social media management?
Social media management is the process of controlling the contents posted on your social media channels such as Facebook, Twitter or Youtube, and their interactions with readers on the platforms.
Other than posting content and updating your social media profiles, social media management is more about engaging new visitors and maintaining the brand’s existing public presence reputation. A social media manager must excel at dealing with every social media activity to develop an inclusive strategy on how to look for opportunities to increase reach and visibility with original content.
Feedly
Feedly is a great social media tool that collects relevant news topics from a variety of sources and combines them into a single feed that is customized to suit your business interests. This is a great tool to use to track business insights without having to sort through everything that you find on the internet.
Cost: The pro plan is $6/month, and the pro plus plan is $8.25/month.
Notable customers: Lufthansa and Cloudflare.
Bitly
Bitly is a nifty social media management tool that allows users to shorten URLs to fit within their social media posts. This is a great resource for making sure that your embedded links are easily accessible and user-friendly. Also, Bitly offers campaign management and analytics features that allow businesses to track their success.
Cost: Bitly has a free version, or you can upgrade to the basic version for $29/month, the premium version for $199/month, or contact them for a custom plan.
Notable customers: Disney, Buzzfeed, ESPN, and The New York Times.
Influential
Influential is an influencer marketing platform that connects businesses with relevant influencers across a multitude of platforms. It uses a combination of AI and human intelligence to help businesses develop their creative strategy, media strategy, analytics, reporting, and so much more.
Cost: Visit the website for a free demo.
Notable customers: Pepsi, the NFL, McDonald’s, Venmo, and Wells Fargo.
Buffer
Buffer has been a popular social media management tool for a long time. It’s an intuitive and dependable place where you can manage your social media networking in a neat and organized dashboard.
The app offers a full package of features for publishing, engagement, analytics, and team collaboration. Your scheduled posts display in a queue list format. You just need to scroll down to see which posts already go the status of your posts, whether they go live, platform and time.
On Buffer, you can track your followers’ activity and know the perfect time to publish your content based on that.
Friends+Me
Friends+Me not only focuses on Google+ features but also helps you to achieve goals by boosting your content promotion across all social media networks. Frends+Me enables you to stay focused on the creation of great content to share, which is the best way to increase your brand visibility. It has available plans for businesses of all sizes.
Users can share their Google+ content to other networks effortlessly. It’s flexible and simpler than many other tools.
Sprout Social
Another all-in-one social media management tool is Sprout Social. It provides tools that cover all essential aspects of social media management – ranging from scheduling, drafting, publishing to monitoring and reporting.
Especially, Sprout Social has social CRM tools that help you understand your customers, serve them in a better manner, and establish a strong relationship with them.
Reporting is a superb feature of this tool. All reports for Facebook, Twitter, Instagram, or LinkedIn are designed so neatly and beautifully that you can use for further purpose without having to edit anything on them.
Later
Later claims to be the number one marketing platform for Instagram. It’s undeniably one of the most cost-effective and worthwhile tools for visually planning, schedule, and analyzing social media content, especially for Instagram, Facebook, and Twitter.
You can schedule Instagram posts for a week in just 20 minutes with visual calendars, drag-and-drop operations, and automation scheduling. You can also preview your Instagram posts
Hootsuite
Hootsuite is the most effective way to manage and grow your social channels. You can use it for free, but if you want more features like visual scheduling, then there are multiple plans available that will help you go faster than ever before! Learn more about Hootsuite and manage your social media channels with ease!
Tweetdeck
Tweetdeck is the best place to stay on top of what’s happening in your industry, bring people together with common interests and find new opportunities. Manage your Twitter account with ease, through Tweetdeck. Learn more about Tweetdeck and decide if it’s the right fit for you!
Zoho Social
Zoho Social is a social media management tool that helps businesses and agencies grow their presence on the internet. You can sign up for free, and see if it is the right fit for you!
IFTTT
IFTTT allows you to unify your posts on different social media platforms. This tool helps you build your own commands to connect various applications so that they’ll perform actions automatically if triggered.
For example, if you post an image on Facebook, then tweet the image to your followers on Twitter. You can also have that image saved in your Dropbox account and shared on Instagram as well. A single and simple process does it with IFTTT.
ScheduGram
Everyone is checking images on Instagram all the time. Having a scheduling tool that helps you to create a constant flow of content posting on this trending platform opens a door for your business to increase brand visibility. ScheduGram is undoubtedly a great solution.
With ScheduGram, you can bulk upload your scheduled posts and manage multiple profiles with ease. You will receive email notifications at the time of posting.
SocialPilot
SocialPilot is a simple and const-effective social media marketing tool. It’s one of the most chosen tool for teams and agencies to streamlize the social media management. Over 115,000 businesses use SocialPilot that enables them to ease social media tasks daily and increase engagement in the community effectively.
Aside from fundamental functionalities like bulk scheduling posts, SocialPilot offers users a wide range of incredible features essential for different types of clients from small businesses and professionals, marketing aganecy and teams to enterprise.
You can keep track of everything presenting and operating on your social media network via a powerful and in-deptgh social media analytics and white label PDF reports. You can make more data-driven decisions to improve your social media strategies and increase engagement.
SocialOomph
SocialOomph is the perfect solution for individuals who want more control over their social media marketing. With advanced post scheduling tools, you can boost your productivity and join together with other people or teams in an effort that will be successful!
Friendsplus
Friendsplus, you can create content that is relevant to your audience at the perfect time and publish it across multiple platforms. The more people who see what’s inside these posts – be they followers or subscribers! Check it out and see if it’s the right fit for your needs!
Crowdfire
The Crowdfire platform helps you engage with your fans, followers and customers on social media more effectively. You can schedule posts in advance, so they’re always sure to catch whatever’s going viral at that moment! Learn more about Crowdfire and see if it’s the right fit for your needs.
Social Champ
Social Champ is a social media management tool with some next-level automation features supporting the six major social platforms, including Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Google My Business.
With features, such as Auto RSS feed, Bulk Upload, Social Media Calendar, Analytics, Team Collaboration, Recycle, Repeat, and others, you can fully automate the processes.
Social Champ also has integrations for Canva, bit.ly, UTM tracking, and a royalty-free image library. All-in-all, Social Champ allows you to perform all social media tasks, ranging from creating and scheduling to analyzing and tracking.
Use the content dashboard to create, edit, design, and schedule posts. View all the scheduled/published posts in a calendar view and reschedule them using drag/drop features. Analytics and reports allow you to track the progress of different socials with platform-centric metrics.
ContentCal
ContentCal offers a 14-day free trial. Feature-wise, it is a CoSchedule-like tool. It offers a powerful collection of features to help you manage our entire content marketing plan. It’s segmented into 3 tools. Here’s a look at what they do:
- Publish: This is where you’ll go to collaborate with team members on content ideas, create workflows, and publish articles, emails, and press releases. ContentCal also comes with Web Clipper, a tool that captureS content you come across on the web and saves it to your content library for use later.
- Analyze: Dig into audience engagement with content and campaigns. Track hashtags, stories, top-performing content, and competitors to see what’s working and how to improve your content. Reporting is a major component of driving growth, and Analyze lets you visualize data for paid and organic analytics across platforms, and export your u findings in PDF or PPT format.
- Engage: Connect with customers through ContentCal’s team inbox. Depending on the size of your organization, you can assign queries to specific teams, handling messages from all platforms. Engage also offers a notes feature for messages from customers. These can be added by team members to formulate a complete and effective response to customers.
ContentCal’s also working on a fourth feature called IQ. It’s an AI-powered intelligence solution to offer deeper insights. It will help identify channel performance, assign a content quality score, benchmark competitors, attribute revenue to campaign performance, and deliver industry benchmarking.
Key elements of social media management
Social media management is a general process – and to break it down into smaller pieces, the following are some specific activities that a social media manager has to handle:
- Create original content
- Schedule posting timeline
- Monitor comments to sort and respond
- Track posts engagement
- Analyze posts’ performance reports and analytics
- Manage multiple accounts across different channels
Conclusion
As a professional architect, I’m well aware of what it takes to prove my skills. That’s why I spend long hours every week researching technologies and methods that can help advance my career. In today’s fast-moving industry, there are many social media management tools promising the best free services out there. Although there are many platforms that require your money, it is always better to try out their free trial periods before committing to a longer membership.
Best social media management tool can help your business grow its brand presence, engage and nurture prospects, interact with customers, and analyze data across multiple social channels. This is why social media management tools have become a vital part of marketing tech stacks.