Email marketing has shown itself to be a very impressive marketing channel. After all, you have direct access to the inbox of your target customers. This is a great place to send relevant and valuable content which will assist your leads to become buyers and/or influencers. All of this can be boosted through the right email deliverability software in order to make sure that you maximize your results.
Your email marketing efforts can be jeopardized by one thing—deliverability. By achieving top-notch deliverability you’ll increase the open and click rates of your emails. This will enable you to further enhance your email marketing campaigns by making them smarter, faster, and more effective than ever. In other words, you achieve great results for a little money.
Online marketing is important for businesses. Email marketing is one of the best marketing that can make your business successful. It gives you more chances to reach more customers, clients, and audience globally. By using effective email marketing software, you can easily achieve your marketing goals with the help of email templates. There are many factors that affect the deliverability of your email marketing campaign. It includes spam complaint issues, bounced back emails, blacklists due to poor email lists or poor content quality and others. If you want to avoid all these troubles and make your email marketing campaign successful, then opting for an effective email deliverability software can help you a lot.
Best Email Marketing Software For Deliverability. Your business’ email deliverability depends on a combination of email infrastructure, list management, personalization, and subscriber relationships.
What is an Email Marketing Service or ESP?
There are two main parts that belong to an ESP (email service provider): software that helps you set up a newsletter, manage your contacts and forms. The other building block is an email engine that will deliver your newsletters. On top of that, email marketing service providers can cover everything from automation and segmentation to customer relationship management (CRM) and reporting. These marketing tools exist to make our lives easier and are crucial to a strong marketing strategy, so it’s important to find one that’s easy to use and has the functionality you require.
Sendinblue
Trusted by over 300,000 businesses worldwide, Sendinblue is an all-in-one marketing platform for engaging with your contacts and building better customer relationships through targeted and meaningful communication. Cover your entire marketing funnel with our all-in-one solution for marketing automation, email marketing, SMS marketing, chat, Facebook Ads, CRM and for sending transactional messages via email and SMS. Sendinblue’s real power comes from the flexible and versatile marketing automation platform. The Sendinblue Tracker script lets you track web behavior from your contacts and use this information, as well as email engagement and data from your contacts, to create complex automation workflows that can save you time and help you scale and grow your business with no work at all. Sendinblue pricing is based on the number of email messages sent, rather than the number of contacts you keep in your account. Sendinblue offers free accounts that allow you to send up to 300 emails per day (9,000 emails per month) 100% free. As your business grows, you can upgrade to a plan that meets your needs without breaking the bank. Send up to 100,000 emails per month for just $65 — or send even more emails at low prices. You are a large sender or have more specific needs? That is why Sendinblue has developed an Enterprise solution, a custom plan tailored to suit your needs and scale with you. Learn more about our paid plans, pay-as-you-go options, and pricing for SMS credits here: www.sendinblue.com/pricing
Mailchimp(11,642)4.3 out of 5Optimized for quick responseEntry Level Price:$17.99Favorite
Mailchimp’s all-in-one Marketing Platform helps small businesses market smarter so you can grow faster. As the backbone for your customer relationships, they provide AI-powered, user-friendly tools anyone can use to be successful. Mailchimp puts your audience at the center so you can send marketing emails and automated messages, create targeted ad campaigns, build landing pages, send postcards, facilitate reporting and analytics, and sell online. Millions of businesses and individuals – from community organizations to Fortune 100 companies – trust Mailchimp to connect with their audience with the right message, at the right time, in the right place. Founded in 2001 and based in Atlanta, GA, Mailchimp has 1000+ employees and is privately held.
Constant Contact(4,849)4.0 out of 5Entry Level Price:Starting at $9.99Favorite
Constant Contact is a trusted partner in helping small businesses and nonprofits drive results with online marketing. We make it easy to build a professional presence, attract customers, and sell more online—helping you move your business forward. – Email & Automation Create professional emails, segment your list and automate your messages to drive more sales for your business. – Ecommerce Integrations Connect your current ecommerce platform to drive more sales with targeted emails. – Websites & Online Stores Get a custom-designed website or online store and start selling online in a few simple steps. – Social Media Marketing Create and manage posts to generate awareness, drive leads and promote growth. Constant Contact has been trusted by small businesses, agencies, franchises, corporate networks, and developers for over 20 years. Our partnership solutions are anything but one-size-fits-all. Learn more and apply at https://www.constantcontact.com/partners.
ActiveCampaign: Best Email Marketing Service for E-Commerce Businesses
ActiveCampaignActiveCampaign includes sales automation and advanced segmentation tools that are perfect for growing online retailers.Shopify, WooCommerce, BigCommerce and other popular e-commerce software can integrate seamlessly with ActiveCampaign.To access ActiveCampaign’s best e-commerce integrations and features, you’ll have to invest in the Plus tier (starting at $49 per month).COMPARE QUOTES
ActiveCampaign is an excellent choice for e-commerce businesses that need to send frequent customer communications such as transactional notifications, product updates and sale announcements. It has a multitude of marketing features and tools for online sellers, like custom order management, revenue reporting, customer service management, product landing pages and contact scoring.
Editor’s score: 8.8/10
We were impressed with ActiveCampaign’s integration options. ActiveCampaign integrates with hundreds of customer engagement solutions, including popular options like Shopify, WooCommerce and BigCommerce. Sales and customer data from your integrated platform automatically go to your ActiveCampaign e-commerce dashboard so you can create targeted, personalized email campaigns from the tool’s 125-plus templates. This email software also includes unlimited sends, so it’s easy to scale and send numerous email campaigns to your customer base.
The best e-commerce marketing features ActiveCampaign has to offer are only available at the Plus tier or higher, starting at $49 per month for up to 1,000 contacts. This may not be enough for e-commerce businesses that want to scale quickly on a limited budget, but if you only have basic email needs right now, ActiveCampaign still provides many useful tools for you to build relationships with your customers as an online seller.
ActiveCampaign is expanding its efforts to offer solutions to businesses of all sizes by helping them build unique automations based on customer data specific to their business. This can be achieved through ActiveCampaign’s new integration tool called “Custom Objects.” While this has been an ongoing effort of the company, this expansion specifically involves “democratizing data visibility, flexibility and actionable insights.” By leveraging custom objects, businesses both large and small can bring more personalized automation via customer data that’s specific to the business.
Mailchimp: Best Email Marketing Service for Beginners
MailchimpMailchimp’s interface is easy to learn and ideal for new users.The free version of Mailchimp has numerous useful features.You can only create one audience on the free plan, limiting your segmentation options.COMPARE QUOTES
For businesses just starting to explore the world of email marketing, Mailchimp is a solid option. Even if you’ve never used an email marketing platform before, this platform is very easy to learn and use. It’s simple to find all the features you need to start creating and running email campaigns from the dashboard.
Editor’s score: 9.4/10
You can start risk-free with Mailchimp’s free plan, which allows 10,000 monthly sends and up to 2,000 contacts. We were impressed that it has everything you need to run an effective email marketing campaign, including a drag-and-drop email editor, customizable templates, detailed tag-based audience segmentation, and some automation tools.
In case your business outgrows the free plan, Mailchimp offers multiple paid plans to fit nearly any company’s budget. Paid plans offer multiuser accounts, an extensive knowledge base, marketing automation features, A/B testing and analytics tools. You can also create and publish email campaigns, landing pages, popup forms, Google remarketing ads, and Facebook and Instagram ads on any Mailchimp plan.
iContact: Best Email Marketing Service for Scalability
iContactiContact is a scalable solution that allows you to increase your contact limits easily as your subscriber list grows.You get 500 contacts and 2,000 sends per month with iContact’s free plan.iContact’s free and standard plans have relatively few automation features.COMPARE QUOTES
If you want to start with a free email marketing plan and scale up as your audience grows, iContact is an ideal solution. The free version of this software allows 500 contacts and up to 2,000 sends per month. We like that it includes all the features you need to get started with email campaigns as you build up your subscriber base.
Editor’s score: 8.8/10
iContact includes a drag-and-drop email designer and a comprehensive, professionally designed template library. You can access iContact’s template and stock image library, landing page creation and hosting option, A/B testing capabilities, real-time campaign reporting, API integrations, and automation features on any plan.
One potential downside is that there aren’t many automations in the free and standard plans. You can upgrade to the Pro plan (starting at $30 per month for 1,500 contacts) for full access to features like automatically optimized send times (“smart sending”), audience segmentation, engagement follow-ups and multiple event series campaigns.
Salesforce Marketing Cloud: Best Email Marketing Software for Larger Businesses
Salesforce Marketing CloudEmail Studio is part of Salesforce Marketing Cloud, a data-first marketing solution designed to build lasting customer relationships.Salesforce is one of the most respected names in CRM software, which means top-notch features and support.Salesforce Marketing Cloud pricing starts at $400 per month, which may be cost-prohibitive for small and midsize businesses.COMPARE QUOTES
Salesforce Marketing Cloud is an excellent tool for mid- to enterprise-sized companies that want to improve their email campaigns and marketing strategies. Email Studio is just one of the many marketing tools in Marketing Cloud. It helps businesses leverage powerful data and email personalization to maintain relationships between their customers and sales teams.
Salesforce is incredibly feature-rich and has an incredible amount of the best CRM software functionality to allow deep customization. Email Studio alone has a variety of features with practically limitless options to digitize and customize your workflow. You can easily scale your campaigns to as small or as large of an audience as you need. Salesforce’s data-driven email customization features offer plenty of unique and engaging options for your campaigns. Marketing Cloud allows you to seamlessly integrate your sales, marketing and service data with the rest of the Salesforce CRM. For integrations with outside software, Salesforce provides an open API that allows development teams to create their own integrations.
As one of the most recognized and well-rounded marketing platforms on the market, Salesforce Marketing Cloud is priced accordingly. Small and midsize businesses may find the $400 monthly starting price tag a bit too high for their limited budgets, but larger businesses with the resources to pay for Salesforce will find its features incredibly useful.
How Do I Pick the From the Best Emailing Services?
Nowadays, most email marketing software is designed to perform a range of functions beyond simply sending email campaigns and newsletters. Which features are an absolute must? Here’s our list of the key things you should be looking for in order to support your marketing strategy:
- Drag and drop editor: An easy-to-use visual editor that will let you customize your email templates (without any coding) is your best bet for getting campaigns sent out quickly and efficiently
- Different campaign types: Your email mailing software should be able to support a range of email types, including regular newsletters, A/B tests, and autoresponders
- Marketing automation: Whether you need just simple autoresponders or advanced automation features such as targeted automated campaigns, it’s important to make sure that your software can cater to your automation needs
- Sign-up forms: A good email marketing platform will allow you to create your own online form to capture subscribers, which can either be embedded on your site or hosted on a separate landing page
- Integrations: Your email software needs to be able to link up to your other key applications – e.g. your blog, ecommerce, CRM, and analytics tool
- Email Deliverability: What good is a newsletter service if your emails don’t get past the spam filters?
- Support: A thorough knowledge base, email support and live chat/phone support are all ideal. Not all email marketing platforms provide all these channels, though
- Detailed reporting: It’s important to monitor the performance of your email marketing campaigns. Some providers offer more data than others.
Conclusion
Online marketing is important for businesses. Email marketing is one of the best marketing that can make your business successful. It gives you more chances to reach more customers, clients, and audience globally. By using effective email marketing software, you can easily achieve your marketing goals with the help of email templates.
There are many factors that affect the deliverability of your email marketing campaign. It includes spam complaint issues, bounced back emails, blacklists due to poor email lists or poor content quality and others. If you want to avoid all these troubles and make your email marketing campaign successful, then opting for an effective email deliverability software can help you a lot.