Email marketing remains a vital part of the sales nexus for most companies and organizations. Even with new channels, tools and platforms cropping up by the day, nothing has outshone email when it comes to both engagement and ROI. But what is it that makes email marketing software so valuable you may ask? That’s what we will be exploring further in this article.
Are you curious about best email marketing tool for salesforce? Or about best email marketing software for Salesforce? For years, salespeople have used email to prospect and nurture leads. Recently, it has become a common practice to use email as part of professional service providers’ marketing strategies. But not everyone has appropriate email marketing software for Salesforce.
Best email marketing software for Salesforce! NewsletterMaker integrates your emails into Salesforce and shares them with your subscribers. That way, you always have access to the most relevant information about each contact.
Email marketing is one of the most cost effective marketing tools out there. When implemented correctly, it can help your business drive more leads and sales to your company. But there are a lot of reasons email marketing can fail. There are many things you need to decide on first before you even begin sending out an email campaign.
What Are the Best Email Marketing Software Tools and Services?
The best email marketing software should allow you to design emails easily, segment your list, personalize your messaging, and view analytics reports.
Plus, it goes without saying that they should be priced appropriately.
ActiveCampaign
Description: ActiveCampaign offers email marketing, marketing automation, CRM, and Sales Automation. Users have complete control over their email campaigns and have access to solid data collection and automation capabilities. Precision targeting takes the stress out of planning, as contacts are segmented into unique groups based on behavior and other important demographics. Its user-friendly interface and simple visual overlay allow quick onboarding and a shallow learning curve. ActiveCampaign also offers social media analysis and deep site tracking.
GetResponse
Description: GetResponse offers a suite of simple and robust solutions that can be scaled and customized for small and large organizations. The company’s marketing solutions include automation, CRM, webinar software, email design, and more. Marketers can easily use the automation tool to create complex workflows, and the software allows for hundreds of customer journey scenarios with real-time updates. Meanwhile, the customer profiles features include tagging and scoring to build detailed segments.
Constant Contact
Description: Constant Contact works with small businesses, nonprofits, and individuals across various industries by providing them with the marketing tools they need to build their brand, attract customers, and improve their online business. For Salesforce users, Constant Contact offers an integration that allows companies to sync contacts, accounts, leads, and more, all of which can be automatically synced bi-directionally between the two platforms. Constant Contact’s marketing automation features focus on email marketing and help Salesforce users improve prospect, client, and partner engagement.
SharpSpring
Description: SharpSpring, from Constant Contact, offers a marketing automation platform for businesses and agencies. Its behavioral-based tracking tool helps users understand what motivates each click. It also enhances email automation, as customers are tracked after the click for increased personalization. SharpSpring’s visual workflow builder includes branching logic to engage leads correctly. Users can customize buyer personas to improve segmentation. The detailed data collection allows critical marketing decisions to be made with logic and efficiency.
Act-On
Description: Act-On offers a platform that eliminates many of the monotonous tasks marketers deal with. Various analytics and insights allow users to collect a large amount of data to inform and improve marketing techniques. With the collected data, Act-On then automates nurturing based on user preference. It even segments customers and leads into various categories. Act-On offers integrations with several CRM solutions, and the vendor also provides professional services to clients that need help building an effective marketing strategy.
Maropost
Description: Maropost Marketing Cloud provides tools for building complex customer journeys. The platform gives marketers the ability to connect with customers across email, web, mobile, and social media channels. Users can create and automate workflows from a simple dashboard on every channel and lifecycle stage. Event-driven workflows nurture visitors on a path that reflects their behavior. Machine learning tools utilize data to make personalized recommendations on your website. The Maropost dashboard includes a single customer view that combines all available data on a customer. This creates deep segmentation functionality based on both manual and automatic data.
Pardot
Description: Pardot is the B2B marketing automation solution from Salesforce. It directly integrates with Salesforce’s CRM to harness all available data. This helps align marketing and sales to generate leads and keep them engaged. Since Pardot focuses exclusively on B2B, users can prioritize valuable leads through scoring and grading. It captures prospect activity and provides real-time alerts telling salespeople when to contact leads. The solution also gives marketers the ability to build and segment email marketing campaigns.
Autopilot
Description: Autopilot offers a marketing platform with a focus on integration. The platform connects customer information from a variety of tools and systems. Users get a single view of all their customer data to make automating the marketing journey easier. These insights also create deep personal journeys that change based on customer behavior. Individualized messages will be sent to new customers based on their site behavior and engagement, like signing up for a webinar.
Marketo
Description: Marketo offers marketing automation as an application. All of Marketo’s applications can integrate with their Engagement Marketing Hub. The marketing hub also includes LaunchPoint partner applications so that users can build an optimal marketing platform for their needs. The automated marketing application lets users create and scale automated marketing campaigns across channels. It also provides nurturing options that can be as persistent as needed. Each customer journey can be customized based on collected data, and each campaign is tracked for efficiency. Adobe acquired Marketo in September of 2018.
dotdigital
Description: dotdigital offers a platform with simple drag-and-drop functionality for communicating with customers. It has multichannel capabilities to target customers efficiently. Users can harness analytics to send messages at the right time, in the right place, and on the right channel. Collected data includes customer identification and tracking. Lead scoring can be customized to focus on relevant data sets like purchase history, email opens, clicks, page views, and more. dotdigital can also work directly with users through managed and creative services.
LeadSquared
Description: LeadSquared brings marketing automation to key time-consuming areas, so marketers and salespeople have time to focus on substantial projects. This is accomplished through automating engagement with leads and customers. The software easily captures lead and activity data across channels, making each engagement meaningful and targeted. LeadSquared helps more than just marketers, as salespeople can easily access critical data to find sales-ready leads to target. The platform uses machine learning to forge a deeper understanding of conversion attributes. LeadSquared also integrations with popular CRMs like Salesforce and Microsoft Dynamics.
iContact
Description: iContact began as an email marketing company for SMBs before becoming a larger marketing automation and consulting entity. They offer detailed email marketing tools to help marketers deliver personalized messages. Delivery of messages is further enhanced by advanced tracking and reporting. Users can learn what’s driving a campaign’s success or failure. Depending on your team’s skills, iContact offers access to a strategic advisor to help build personalized campaigns with ease. Advisors have a detailed understanding of the platform and help make your email marketing goals a reality.
Sender—Best Text And Email Marketing Software
Founded in 2012 by Edgaras Vaitkevičius, Sender is another popular email marketing tool that holds its ground with brilliant email marketing templates, content optimizer, customization, and affordable & flexible pricing.
Sender Features
Here are the three best features of Sender:
1. Simple Content Editor
Sender prides itself in keeping everything on its website simple and user-friendly, and its content editor is a prime example of this. Whether you are creating an email or a newsletter, all that you have to familiarise yourself with is a drag and drop builder to arrange your email elements and create a crisp & engaging email copy.
2. Pop-ups & Customizable Forms
Sender does not just help you manage your existing subscriber base but also helps your business grow with its customizable forms and pop-ups. Embed these pop-ups on your website and landing pages to encourage more customers to register with your service. You can also use a customizable form to collect unique data about your leads to know them inside out.
3. Automated Emails
Almost every email marketing tool these days has an automated email feature. But what makes Sender’s automated email special is that they’re available even in the free plan. You can now automatically send bulk, transactional emails or notify your customers about their abandoned cart for absolutely no cost.
Pricing
The free plan of sender allows up to 15000 monthly emails for 2500 subscribers.
The paid plans include:
- Standard plan at $41.75 — covers 240k emails a month and 20k subscribers.
- Professional Plan at $208 — covers 480k emails a month and 20k subscribers.
All the plans, including the top-level enterprise plans, are customizable. You can find custom pricing by simply entering your total number of subscribers.
Pros:
- Generous free plan
- User-Friendly interface
- Brilliantly designed email and pop-up templates
- Emails compatible with embedded media files
Cons:
- A/B testing isn’t available
- Inadequate customer support
| Software | Our score | Pricing |
| Sender | ⭐⭐⭐ | Starts at $41.75 |
| Summary | |
| Starting Price | $41.75 |
| Free Trial/Demo | Free plan |
| Deployment | Web-based, Saas, Mobile applications |
| Integrations | Gamil, Hubspot, Google Forms, Discord, etc |
| Features | Customizable forms and pop-upsAutomated emailsSimple content editor |
SendPulse— Best for AI-powered Email Marketing Management
SendPulse is a powerful email marketing tool that specializes in audience segmentation, A/B testing, lead generation, customer tracking, and of course, email marketing.
While all the basic features of SendPulse are available in most other email marketing tools, what makes it different is its dominance in the field of push notifications and SMS marketing.
Founded by Eugene Medvednikov and Konstantin Makarov in 2015, SendPulse is perfect for you if you are looking for an all-in-one email marketing tool.
SendPulse Features
Let’s take a look at the top three features of SendPulse:
1. Powerful AI
SendPulse’s AI allows you to get into the minds of your customers. You can check their purchase history and understand the kind of email they would be interested in. With the data extracted by the AI, you can resend unopened emails and identify the perfect mailing timing to achieve the highest open rate.
2. Code-free Email Designs
Creating an engaging email copy without email marketing tools will require in-depth knowledge of advanced-level coding. This is where SendPulse comes into the picture. All you have to do is use the drag and drop builder to create your perfect email template in just a few minutes.
3. Email Scheduler
Email marketing requires consistency, and it’s not possible for marketers to manually send out emails round the clock. But with SendPulse’s email scheduler, you can upload and schedule all your emails well in advance. This tool will automatically send out your emails even when you are away.
Pricing
Sendpulse offers 4 packages:
- Free pack for up to 500 subscribers and 15,000 emails
- Standard pack starting at $6.40/month (Customizable)
- Pro pack starting at $7.68/month (Customizable)
- Enterprise plan starting at $10.75/month (Customizable)
Pros:
- Competent AI
- Reliable Email scheduler
- Hassle-free email creation
- Easy implementation of A/B testing
Cons:
- Steep learning curve
| Software | Our score | Pricing |
| SendPulse | ⭐⭐⭐ | Starts at $6.40 |
| Summary | |
| Starting Price | $6.40 |
| Free Trial/Demo | Free plan |
| Deployment | Web-based, Saas, Mobile applications |
| Integrations | Zapier, WordPress, WooCommerce, TypeForm, etc |
| Features | Powerful AICode-free email designEmail scheduler |
EasySendy
EasySendy is the best email marketing software for online gig creators like bloggers, podcasters, vloggers, business coaches, YouTubers, writers, course creators, consultants, freelancers, authors, coaches, musicians, photographers, and startups.
With EasySendy, you can launch various campaigns to engage your subscribers and customers with autoresponders and automated drip email campaigns. It has a free plan and pro plan from $19.
Features:
- Various email campaigns like regular email campaigns, event-based email, autoresponder email campaigns, etc
- Drip email campaigns
- Advanced email segmentation
- Drag and Drop email creator and editor.
- Pop up forms and landing page
- Email list building and management
- Micro email delivery
- Easy SMTP Management
- Advanced and real-time reports
Email Automation: Do I Need Something More Sophisticated?
If your business has thousands of customers and you’ve got a lot of money to invest in your email marketing efforts, it may be time to graduate from the above tools.
Email automation tools are really for medium sized businesses and bigger. There is a lot of functionality that is likely unnecessary for smaller companies.
Most of the tools in our list above have simple email automation that allow you to do things like trigger emails based on simple site events like:
- Abandoned carts
- Prior email opens
But if you need to trigger emails when a female user between age 24 and 36 opens your mobile app and adds a scarf to their cart… well, that’s a bit more complicated.
Conclusion
Empowering your sales team to get meetings more easily and to send personalized emails is not an easy task. There are dozens of marketing automation platforms available to choose from, and everyone has their own opinion. However, as a sales tool it must be easy for use by non-tech savvy people.
Email marketing software helps businesses to create, send and manage email campaigns that are effective, automated and personalized to enhance your buyer experience. Email marketing software can be separate from your CRM or part of it. This page has some of the best stand-alone email marketing tools. Email Marketing Software for Salesforce is a cloud-based solution that integrates with Salesforce CRM and includes 1-click templates and social media sharing features. It also provides room for integrating with every third-party app through its API integration functionality.