One of the ideal ways to boost your sales and grow your business is through email marketing. Like the name suggests, it does entail the use of email for achieving this purpose. You might be wondering if you can really grow your business using just emails. Well, you certainly can if you choose the best email marketing platform for your business. You won’t find it easy picking one as there are various options available in the market today.
Trying to decide which email marketing software you should use can be a difficult task. When it comes to small business owners, they only want to take the most effective steps when it comes to their use of email marketing. Here, we’ll discuss the best email marketing software for small business uk, and then we will talk about how you can make use of the best free email marketing software for small business uk.
The Best Email Marketing Software For Small Business Uk: Constant Contact Constant Contact is an incredibly easy email marketing tool to use. This software is great for small businesses and solopreneurs, as well as nonprofits, event planners and large healthcare enterprises. Their design editor has been a lot of thought and you can create some really amazing emails with it.
Email marketing is one of the most powerful tools you can use to promote your business. It’s important that you understand the different types of email marketing software available before making a selection. This will allow you to choose the right email marketing software for your business. I’ve done the legwork for you by reviewing the best free and paid email marketing software options on the market.
How Do I Bulk Mail?
Bulk mails are good for special promos, sending info to customers, and promoting webinars/new products:
- Choose your email editor
- Create a campaign
- Preview on several devices
- Set a target audience of many subscribers (bulk)
- Check before sending
- Wallah – make sure to personalize the email (subject line, custom fields, etc)
ConvertKit: Advanced Tools To Skyrocket Creators
Key Specifications
- Create Landing Pages
- Organize Audiences Using Evergreen Tags
- Visual Automation Tools
- Over 80 Integrated 3rd-Party Tools
- Easy-To-Embed Customizable Forms
- 30-Day Money-Back Guarantee
PROS
- Fast & Efficient
- Creator Oriented
- Great Features On All Plans
CONS
- Only 30 Templates
- Support Not 24/7
- No Phone Support
| Starter Price | 1000 Subscriber Price | Landing Page Templates | Rating |
|---|---|---|---|
| FREE | £24.89/mo | 30 | ★★★★★ |
Advanced Features – Even On the Free Plan
For the money, you get an immense host of features to promote your online business idea – with excellent options. That’s true even on the free plan: up to 500 subscribers, unlimited traffic, over 30 premium landing templates, an unlimited number of signup forms/customizable CTAs, email broadcasts, and the subscriber tagging feature.
Top Tip: You won’t get the integration tools on this plan.
Get Every Advanced Feature On the Next Plan Up
ConvertKit doesn’t mess around with lots of fiddly tiers that all look roughly the same… No, it’s very cut-and-dry. Even if you try it out for free, you get great starter features that can serve many creators well
There is no time limit on the free plan. But price points increase based on how many subscribers you want tobe able to manage on your list. Whatever number you choose, you gain free migrations, reporting tools, visual automation funnels, automated email sequences – to name a few..
Scotty, that’s a lot of fire power.
But, Direct Support Is Limited
Customer support is available 7 days a week, 6 a.m. to 6 p.m. EST. Unfortunately, they do not offer phone support, but you can directly email them at help [at] convertkit.com or support [at] convertkit.com.. Alternatively, grab help in the automated chat account window.
Constant Contact: Loved By Small Businesses 💳
Key Specifications:
- Full Mobile-Optimization
- Email Marketing Automation
- Action Blocks, For Integrated Customer Options
- Real-Time Tracking Tools to Measure Success
- Dynamic Signup Forms & Hundreds of Integrations
- 60-Day Money-Back Guarantee
PROS
- 98% Email Hit Rate
- Lots of Landing Templates
- Creations Remain After Trial Expires
CONS
- No Free Plan
- Few Automation Tools
- Pricier Than ConvertKit
| Starter Price | 1000 Subscriber Price | Landing Page Templates | Rating |
|---|---|---|---|
| £15/mo | £30/mo | 240+ | ★★★★★ |
Superb For Small Businesses
So you have a cool email hosting provider.. We’re not done yet.
In the ever-quickening space race for the ´best email marketing service´ title, Constant Contact is only a few light-bursts away from ConvertKit.
While ConvertKit is a newer kid on the block, CC has been around since 1995. In that time, they have created very cool unique features, including a unique social media marketing tool, and an event management tool. You get more than just a great email marketing service UK ready for business.
Social Media Marketing Tool
That’s right… Constant Contact’s Social Share tool lets you promote your emails via your social media channels, including Facebook, LinkedIn, and Twitter. Schedule your social posts ahead of time, right from your Constant Contact account. The social media Quick Starter Guide gets you started right away with a fast video tutorial.
Action Blocks \
(Yes, that’s a chocolate bar emoji above).. Find AB’s in the builder tab. Create compelling emails stop professional design to get customers to perform
There are different types. Just to name 2:
- Shopify action block – sell items from your Shopify account directly in emails
- Eventbrite action block – let customers buy tickets for events directly from emails
60-day Free Trial
A cool win-win – figure out whether Constant Contact is for you. Create as many campaigns as you like. Try out the Action Blocks. And whenever you choose to become a customer – if you do – what you have created in the trial will be available for use.
You’re limited to 100 unique contacts. CC recommends that you try this out with your close friends or colleagues, to gather honest critique on your campaign skills.
A no-cost practice opportunity.
Automizy: Fast Automations 🤖
Key Specifications:
- AI-Aided A/B Split-Testing Data
- Visual Automation Builder
- Interest Tagging
- Drag-and-Drop Email Editor
- Integrate: Zapier, Natives, Public API
- 60-Day Money-Back Guarantee
PROS
- 14 Days Completely Free
- Great Automation Tools
- Very Cheap Starter Plan
CONS
- Support Not 24/7
- No Free Trial
- No In-Person Training
| Starter Price | 1000 Subscriber Price | Landing Page Templates | Rating |
|---|---|---|---|
| £15.45/mo | £24.89/mo | 11 | ★★★★★ |
Automation Features
Another relative newcomer. This stellar email marketing service is making strong headway.. As the name suggests, you’ll find powerful automated workflow features that connect your marketing channels efficiently.
The Automation Builder looks like a workflow diagram. Connect a visual “blocks” of actions. Arrange a flow system for them, based on link clicks, what email has been sent, and so on. Overall great system – the visuals of a cool web design software combined with the power of systemization.
Easy Drag-And-Drop Editor
To be fair, everything in Automizy is click and drag-and-drop.. Whether you are creating action blocks or setting up the design for a signup form, the system is very visual and intuitive in that way.
No programming is needed. Just drag blocks of information on to your email template, and click away – to edit text and the arrangement. Very hands-on and fast.
Track Results
You can’t optimize what you don’t measure. Likewise, the hallmark of a top-tier email marketing service is the ability to track your results.
There is a full range of analytics available for you to measure your success and errors:
- Email performance metrics Campaign analytics
- Automation analytics
- Form analytics
ConvertKit – best for content creators
At the top of our list of best email marketing software in the UK is ConvertKit, which boasts over 250,000 users and a very long list of happy reviews. Since 2013 when it was founded, it has been the number one choice for several small businesses. In addition, it is widely used among content creators.
As for the quality of service, ConvertKit is a top-notch email service provider that comes with all the marketing tools vital to the success of your marketing campaign.https://f59f86a652a6290168dc5d5c418a681e.safeframe.googlesyndication.com/safeframe/1-0-38/html/container.html
Apart from its customized landing pages, 98% delivery rate, and email analytics, why else should you use it? Let’s see.
Why ConvertKit?
With ConverKit, you can customize your email signup forms as well as your landing pages. That is very crucial for your email marketing campaign. You are also allowed to automate your sales funnel.
What’s more? ConvertKit is a host to hundreds of email templates that you can easily customize and send to your subscribers. It can also be scheduled for any preferred dates.
Furthermore, you can customize your subscribers’ list on the basis of their actions using the audience section feature. Finally, you can also perform A/B testing.
Pricing
In terms of cost, ConvertKit offers three varieties of packages to users, and the pricing is based on the number of your subscribers.
So, if you just started and you still have less than 1k subscribers, you can enjoy the software for free!
Nevertheless, businesses with over 1k subscribers can choose between a creator pro package that starts with £45/month or a creator plan that starts with £22/month.
Overall, ConvertKit remains a top-of-the-list recommendation for online businesses looking to succeed in email marketing campaigns in the UK.
MailChimp – best for marketers and startups
From its inception in 2001, MailChimp has grown to become one of the leading email marketing software for small and large businesses. However, even with over 11 million users, MailChimp is picked as second in the UK.
Nonetheless, at a glance, MailChimp offers some of the best features such as the drag-and-drop builder, real-time analytics, automated response, transaction emails, and award-winning customer support.
Why MailChimp?
Designing and customizing converting emails has never been made easier!
The success or failure of your email marketing heavily depends on A/B testing, and MailChimp plans provide this feature.
Thanks to MailChimp, you get a user-friendly content studio and real-time analytics dashboard that allows you to track your campaign progress. You get to find out what’s working and what’s not.
For startups with less than 2k contacts, MailChimp can be used for free! While for those with more than 2k contacts, there are three different paid plans to choose from.
Pricing
The paid plans are Essential (£7.79 monthly), Standard (£11.68 monthly), and Premium (£233 monthly).
In summary, whether you’re a professional marketer or a startup, MailChimp is an excellent email marketing software for your campaign. They’ve topped the industry for a while and for a good reason.
MailerLite—Best for Superior A/B Testing
Since its inception in 2005 by Eimantas Norkunas and Ignas Rubežius, MailerLite has grown to be a reliable email marketing service provider. With a loyal base of more than 800,000 customers, MailerLite is in a league of its own with its easy-to-use interface and seamless user experience.
All of its features are simple yet effective in supercharging your email marketing campaigns.
MailerLite Features
In addition to a beginner-friendly interface, here are the three best features of MailerLite:
1. Diverse Content Format
MailerLite’s services are not just limited to emails. Say you want to grow your business and customer base. In that case, you can create forms and pop-ups with this software and embed them on your website. Irrespective of the type of content you create, you’ll enjoy the benefits of insights, template diversity, and optimizer.
2. A/B Testing
MailerLite makes A/B testing a breeze. Say you don’t know how A/B testing works. All you’ll have to do then is follow Mailerlite’s features to create different versions of the same emails and see which of those versions give the best results.
3. Customer Segmentation
Want to customize your image based on different segments of your customer base? Try MailerLite’s customer segmentation. Divide your customers based on age, sex, country, or recent action and send individual emails in bulk to each segment.
Pricing
The free plan of MailerLite allows you to send up to 12000 emails for 1000 subscribers.
All the other paid plans fall under the premium category and their pricing looks something like this:
- $10/month: Unlimited emails for 1000 subscribers
- $15/month: Unlimited emails for up to 2500 subscribers
- $30/month: Unlimited emails for up to 5000 subscribers
- $50/month: Unlimited emails for up to 10000 subscribers
Pros:
- Simple to use
- Easy A/B testing
- Segmentize your customers
- Create landing pages, forms, pop-ups, and much more
Cons:
- Inadequate tutorials and set-up assistance
| Software | Our score | Pricing |
| MailerLite | ⭐⭐⭐⭐ | Starts at $10 |
| Summary | |
| Starting Price | $10 |
| Free Trial/Demo | Free Trial |
| Deployment | Web-based, Saas. Mobile application |
| Integrations | Zapier, Salesforce, WordPress Salesforce, etc |
| Features | AB testingDiverse content formatCustomer segmentation |
How I Found The Best Email Marketing Software Providers
Choosing the right email marketing software provider is certainly not an easy task provided that there are a plethora of tools available all claiming to be the best.
To create this list, I personally tested all the leading email marketing software, compared their features, price points, and the value for money they provide.
Following are the few things you need to consider when selecting the best email marketing software for your business.
1. Audience segmentation and automation
A successful email marketing campaign depends a lot on A/B testing and audience segmentation and automation are two of the most important factors while selecting the best email marketing software.
The ability to create different audience segments based on their behavioural pattern as well as automating responses to connect with your audience plays a crucial role in the success of an email marketing campaign and these are the first two things I consider.
2. Drag and drop editor and pre-built templates
If you are not tech-savvy and prefer easy to use tools for getting the job done, then it’s worth considering the editing tool of an email software provider. After all, most of your time will be spent creating and testing different emails.
Another important thing worth considering is the number of pre-built templates the service provider has. As a consumer, I personally prefer editing pre-built templates that have proven results rather than spending hours creating my own templates and then testing those.
3. Detailed analytics and reports
As a marketer, monitoring and analyzing the performance of different marketing campaigns is a major part of the job. For this reason, I prefer a marketing solution that provides detailed statistics on how my emails are performing.
Knowing your audience, finding what’s working for your campaign and what’s not, and measuring other important stats like ROI, delivery rates, etc. can lay grounds for a successful email marketing campaign ad hence, I always look for the software providing the most detailed analysis of my campaign.
If you are serious about marketing campaigns and really want to succeed, then you must choose the software providing detailed audience insights so that you can optimize your campaigns constantly.
4. Pricing
Most of the email marketing software charges are based on the number of subscribers your business has and the price keeps on increasing as the number of your subscriber’s increases.
While pricing is not an issue when you only have a few thousand subscribers- the scenario can change drastically as your subscriber’s list grows. Depending on the number of your subscribers, you can be charged even thousands of Pounds.
Therefore, it is important to consider pricing before starting out otherwise you might face trouble later on.
For this reason, I suggest planning one step ahead and comparing the prices of different software with their features.
5. Dedicated mobile app
While not a major deciding factor, I personally prefer software having a dedicated mobile app for its consumers.
For me, a dedicated mobile app shows the commitment of the service providers and the willingness to go the extra mile for the end consumers AKA marketers like you and me.
Having a dedicated mobile app just gives you the extra flexibility to control your campaigns and gives you peace of mind that you can always keep track of your marketing campaigns with just a few clicks.
Almost all the above-listed email marketing software has a dedicated mobile app and that’s why they are on my list of best email marketing software UK.
Conclusion
Small Business Email Marketing Software – Are you looking for a reliable email marketing software to help you promote your business? While traditional marketing methods are still very much in favor and will probably remain so well into the future, email marketing is one the fastest growing trends in advertising.
Email marketing is one way of communicating to your customers and most importantly turning them into loyal customers. Emailed newsletters, automated follow up emails, offers, promotions and discounts can be sent to your customers.