Email marketing is an effective tool for converting leads into sales and delivering targeted content to your customer base. Email drip campaigns are simply the automatic delivery of e-mail content over a certain period of time. Drip campaigns have a history of catching on organically and taking a life of their own without any paid part.
Drip campaigns are a long term way to gain and retain customers, but most businesses don’t want to pay the high monthly fee that marketing automation software can cost. This is why email drip campaign software is an essential tool when you want to grow your business—with one easy monthly payment and all of the features that you need, you can start reaching new customers at no risk to your budget.
Email marketing is a powerful tool but can be challenging to manage. Fortunately, there are a number of popular email drip campaign software tools available that make managing your campaigns easier. I’ll walk you through a few of my favorite tools on the market and explain why they’re so useful.
It was never easy to create email drip campaign before. This is why many marketers depended on email marketing softwares. But now, with all the innovation and new tools available, it is almost always easier to create a drip campaign or any other type of email marketing campaign rather than relying solely on automated emails for your marketing strategy.
Three Things you Need to Look for In an Email Drip Campaign Software
Before we give you a list of top 8 email drip campaign software, let me tell you three things you need to look for:
1. Email & Workflow Builder: To see how easy it is to create, schedule, and trigger your emails.
2. Reporting: To help you get data on key metrics that will guide your optimization efforts.
3. Pricing: To check if the pricing is based on the number of subscribers, emails you send, and which plan offers you drip email functionality.
To make it less overwhelming and save you the time of scheduling trials and demos with each tool, we have created this guide to give you a peek inside the top 8 email drip campaign software.
Let’s read on to find out more.
Omnisend
With so much noise, distraction, and competition online, it’s far too easy for a consumer to close out of a website before they bother completing an order. Recouping even a small portion of those abandoned carts on your own site can make an enormous difference in your overall revenue. Although many drip email tools do allow you to create basic abandoned cart follow-up campaigns, Omnisend really stands out in its innovative, streamlined approach.
Every part of Omnisend is structured around the overall revenue generated through your email marketing efforts. A prominent sales dashboard is front and center inside your Omnisend account, with tabs that break down the information into Live View (who’s currently visiting your website), and Advanced Reporting for Campaigns and Workflows. From there, the tools to help your eCommerce business only get cooler.
Every online user is inundated with opt-in forms, which can make it difficult for an eCommerce store to stand out and earn new subscribers. Omnisend not only includes the basic static signup boxes but also dynamic “wheel of fortune” pop-ups that deliver unique coupon codes and discounts to your website visitors.
As you’re building out your email content within the easy-to-use automation builder, you can insert dynamic product content directly from your eCommerce store. So instead of having to upload product images, copy/paste the description, and manually link the images and buttons to lead back to your products, you can simply browse your own site and tell Omnisend which products you’d like to have added to your email content. All you need to do is add a simple line of pre-written code to your website for this feature to work.
With Omnisend’s Zapier integrations, you can further improve your sales process by setting up automations that do things like automatically adding new leads to an email list, or creating Omnisend subscribers from new form submissions.
Omnisend price: Free for up to 500 emails/month (unlimited list size). Paid plans start at $16/month.
Klaviyo
Once you start automating your email marketing, you have time to step back and really consider what’s working—and what needs to be improved. The problem is that improving your email marketing requires answers to a lot of unknowns. Would changing a subject line increase open rates? Would a different messaging angle result in more sales?
If you want more data to inform your email optimization goals, you might gravitate toward a tool like Klaviyo, which goes above and beyond in helping you see exactly how your emails are performing.
Klaviyo has been a popular option among email marketers for many years, and a quick glimpse inside the tool quickly indicates why. The interface is both clean and functional, with the primary dashboard full of customizable analytics that you can use to monitor your email effectiveness. A sidebar gives you quick access to the various areas within Klaviyo, each one filled with a powerful feature set.
Inside the automation builder, you can opt to view the overall open rates, click-through rates, and bounce rates to monitor the performance of your drip campaigns. But you can also dial in a lot deeper. If you integrate Klaviyo with your website, you can also see data points like where a subscriber went on your site after clicking the link. Yes, you could cobble together the same insights by using various tracking tools and aggregating the information, but it’s a huge time-saver to have Klaviyo do it for you, in a way that’s contextually appropriate for your email marketing efforts.
Overall, Klaviyo is a strong tool that can help you better understand your subscribers and tailor your marketing and sales copy to better fit their preferences.
With Klaviyo’s Zapier integrations, you can alleviate even more manual work by creating automations like adding new Klaviyo subscribers from your QuickBooks contacts or ShipStation orders.
Klaviyo price: Free for up to 250 contacts and 500 email sends/month. Paid plans start at $20/month.
GetResponse
Building Drips:
The simplest way to create a workflow for your drip campaign is to use the premade workflow templates. You can choose anyone depending on your goals and needs.
You can also create a workflow from scratch by going to the visual workflow builder and dragging the blocks you want to use. You can use tags and scoring to track user behavior and optimize further communication flow.
You can use a list or calendar view to plan your emails for a particular day in your subscribers’ journey.
To create emails, you can use their simple drag-and-drop editor or start from one of the ready-to-customize templates provided.
Reporting:
In the reports dashboard you get the open rate, click rate, goals, social media, bounce, unsubscribe and spam complaint ratio details for each campaign or list. You can choose to get this information directly to your inbox, weekly, monthly or any frequency that you choose.
Pricing:
They offer a 30-day free trial after which you can choose a paid plan. To use drip campaigns, you will have to choose the Plus Plan or above. The least price for Plus Plan is $49/mo for up to 1000 subscribers and 5 workflows.
ConvertKit
Building Drips:
ConvertKit believes that plain, simple text emails perform better than image-heavy ones. So their email builder is focused on writing and editing. You don’t get bombarded with drag-and-drop features, fancy templates, etc.
You can create a drip campaign in just two steps – write your emails, do the setting for time, exclusion of any list, etc. and just hit save.
You can set the timing of the email under the ‘When to Send’ tab and that’s it. Once you do that for all the emails your drip campaign will be built.
Reporting:
You can get information on how each email performed and how the overall campaign performed under the ‘Reports’ of each drip campaign.
Since Convertkit is created for creators, bespoke, local businesses, their reporting dashboard doesn’t try to overwhelm you with any geography data, heatmaps, etc. It’s simple and gives you a quick glimpse into all major metrics. You can see the open rate, click rate, subscribers, unsubscribers.
Pricing:
They offer a free plan if you have less than 1,000 subscribers but that only allows you to send broadcast emails and not drip campaigns.
So, you will need to choose a paid plan that starts from $29/mo ($25/mo if annual plan is chosen) & you get access to all features. The pricing increases as your number of subscribers increases. You can check more about ConvertKit Pricing here.
Sendinblue
Building Drips:
Sendinblue uses a visual canvas-like workflow editor to help you create your drip sequence. To get started, you can choose from one of the pre-made templates or choose ‘Custom’ to create something from scratch.
Once you define the flow of your drip campaign, you can then select the email template you want to use at each step.
Reporting:
You can get a report of how your contacts are engaging with each email in the workflow under the ‘Logs’ section.
Useful feature here is ‘Workflow Logs’ that gives you a report of currently where the subscriber is, in the workflow.
You can also see the key metrics for each campaign on the reporting dashboard.
If you have a premium plan, you can also get data based on location of people who clicked or opened your emails.
Pricing:
The pricing isn’t straightforward so you will have to dig deeper to balance your budget and feature requirements. The cost will depend on the number of emails you send, rather than the number of subscribers you have and on the kind of features you want. They have a forever free plan but that gives you just 300 emails/day and the quota to send 2000 automated emails in a month. If you wish to send more than 2000 automated emails in a month, you will have to choose a Premium plan. Every plan below that will restrict automated emails to 2000 per month.
HubSpot
With HubSpot, you can put all of your efforts together in one place with its professional sales tools. They will allow you to capture leads and turn them into paying clients, manage your customer base and content, and build beautiful email sequences without the help of designers or coders.
Features:
Wide choice of free and paid email templates.
Email personalization to improve open rate and CTR.
Unlimited email tracking that lets you know when a recipient opens an email or clicks a link in it.
Scheduled email sending based on the user behavior.
Zapier and other integrations to set up additional automation.
HubSpot mobile app.
Smart send feature that suggests the best send time for each prospect.
Pricing:
$600/month for 5,000 sequences, 500 email sends/user/day. Besides, Hubspot offers a bunch of free CRM, marketing, sales, service, and operations tools you can access regardless of what plan you are on.
If you don’t need follow-ups and email sequences but just a tool to send emails with, you can use one of HubSpot Marketing plans that start from $50/month for 2,000 email sends.
Mailchimp’s Venture Into eCommerce
One important update for all those looking at Mailchimp as an option is that Mailchimp has also recently launched its own online stores for SMEs, and a new service for booking appointments. The appointment booking service went live on 28th April 2021, and the new eCommerce features are scheduled to become available for the US and UK Mailchimp customers by May 18th 2021.
New ‘Websites and e-commerce’ plans will be introduced (and free-plan users will have to pay 2 percent transaction fee). Transaction fees will be reduced for users of different pricing grades, for example, those who go for a Plus plan at $29, only 0.5 percent transaction fee will be applicable.
Besides, for $10 extra, Mailchimp’s branding will be removed and you will get email and chat support, and you will only have to pay 1.5 percent transaction fees.
All their plans will also include SEO tools and Google Analytics integration. Plus, you can build websites with unlimited pages and without bandwidth restrictions.
And when it comes to the online stores by Mailchimp, you can build your product catalogues, manage your orders, and taxes and shipping configurations.
But if you don’t need all of these additional features and services, you should still proceed with comparing Mailchimp with other email service providers, like SendX.
Conclusion
Email drip marketing or email marketing automation is a process of automating your email campaigns such that you send your emails to only those subscribers who are interested in receiving your emails. By using this technique, you can save tons of money as you can keep sending out your emails to the right people and avoid sending them to the rest of the people who have subscribed to your list by mistake.
Email drip campaign software is the most effective way to nurture leads and keep current customers coming back. Send automated email sequences that convert customers and grow your business with our bulk email marketing software. Now it s super easy to drive a highly targeted audience from your list of contacts straight to your website, increase sales, and make money 24/7.