Every brand needs to maintain a continuous social media presence, but how can you monetize it without coming across as commercial? Even while applications like Facebook and Instagram offer social commerce tools, how can you re-engage customers who have already visited your store on social media?
Every brand needs to maintain a continuous social media presence, but how can you monetize it without coming across as commercial? Even while applications like Facebook and Instagram offer social commerce tools, how can you re-engage customers who have already visited your store on social media?
Social Media Analytics Tools for Ecommerce
Iconosquare
The most important indicators are shown on Iconosquare’s customized interface. Their simple infographics demonstrate your accomplishments or development for criteria such;
- Subscriber development,
- Overall click-through rate,
- Publishing consistency,
- Reach, likes and views statistics, and more.
Additionally, they offer automated social media reporting about the performance of your competitors, hashtags, and all of your major social media sites. Iconosquare allows you to compare Instagram sponsored posts with other posts to determine the effectiveness of advertising.
Additionally, they feature a variety of pre-made categories, including “Labels” and “Albums.” They will make it easier to organize and categorize your content for additional analysis. Only a few examples of companies that collaborate with them in the eCommerce sector include Kicker, Gymshark, and Sephora.
They offer many services, such as Random Comment Picker, Instagram Audit, Facebook Audit, or Twinsta, as part of the free plan in addition to a 14-day trial. The yearly costs are:
- Pro: $49 per month
- Advanced: $79 per month
- 10+ social media platforms: custom priced.
Measure Studio
The all-in-one social content analytics tool, Measure Studio, makes it easier and faster for your company to implement its social media marketing strategies.
By allowing access to and monitoring of your social profiles from a single area, the program undoubtedly saves time. They are also inexpensive due to the lack of technical expertise needed for the precise observations and customized reporting tools. Therefore, this can spare your company the expense of acquiring specialized technological skills.
They provide a report on overall performance in addition to identifying the articles and content that draw in new followers and increase engagement from existing ones. During the first 48 or 72 hours after publishing a new post, you can monitor and enhance early achievement. They keep these hourly data forever. So, you are free to review it whenever you choose.
Sarah Galvez, Joe Biden for President’s director of social media & audience growth, demonstrates the legitimacy and authenticity of their claims:
In order for the campaign to easily coordinate on what material was effective, we needed a trustworthy data partner. Measure Studio met expectations.
You can join up for their 14-day free trial to see if the app is what you’re looking for. Additionally, you can ask for a demo at a convenient time.
Whatagraph
Whatagraph is a fantastic web tool that gives marketers the ability to keep tabs on and analyze cross-platform campaign effectiveness.
Your eCommerce marketing initiatives will be guided in the appropriate direction by Whatagraph’s ad hoc graphical displays and data-driven observations. Additionally, you’ll be able to merge real-time data from other marketing platforms, accounts, or campaigns, like your Facebook page or an Instagram competition, to provide a comprehensive picture of your success and advancement.
You may select a design from ready-to-use simple templates and prepare reports quickly.
There are 40+ possible integrations within Whatagraph’s reach. For example, you can also integrate custom data into your reports via Google Sheets and Public API interfaces.
They provide a 7-day free trial that will give access to all the features. Also, annual prices are so:
- Pro: $119 per month,
- Premium: $279 per month,
- Growth: $699 per month.
Sendible
The best social networking site for your growing small business is Sendible.
Your company is frequently mentioned online by customers. By using a keywords tracking tool, you can be certain that you won’t miss any mentions of your company. Additionally, this will result in a positive, dynamic interaction between your company and its clients.
Additionally, you may observe what your rivals are doing and how their clients connect with them. You may want to receive daily or weekly updates about your competitors in your mailbox without bothering to sign up for our program.
Organizing Instagram posts is made easier by their user-friendly mobile software, which is accessible for iOS and Android. By establishing these schedules, they will also save themselves from the strain of manually posting things on several channels.
All annual purchasing plans starting with a 14-day free trial with the opportunity of cancelling anytime are as follows:
- Creator: $25 per month,
- Traction: $76 per month,
- Scale: $170 per month,
- Expansion: $340 per month.
Hootsuite
While Hootsuite offers a much more capable platform for enterprise firms that need support for more social accounts and more users, Buffer is the ideal solution for brands who are just getting started and trying to increase brand awareness. Hootsuite provides planning and posting capabilities, as well as a stream dashboard (to see what’s happening at a glance), social media advertising management, and thorough analytics, much like Buffer.
Features
- Create, schedule, manage and monitor posts across Pinterest, Facebook, YouTube, Twitter, LinkedIn and Instagram.
- Social Inboxes and Mentions
- Streams Dashboard
- Social Listening based on keywords and follow hashtags
- Social Advertising Management
- Team Collaboration
- Analytics and Reporting
Hootsuite’s $49 per month subscription includes 10 social accounts, unlimited posts (to all social channels), the stream dashboard, social inbox, and mentions, but only one user is permitted. Consider their Team package, which costs $129 a month, if your company needs access to additional social profiles or 3+ users. The Business plan, which costs $739 a month, offers 5 users with 35 social media accounts for large enterprise businesses who have a huge social media department and need more help. Additionally, this subscription provides enhanced capabilities for premium apps like Basecamp, Slack, and Zendesk.
Iconosquare
Your Instagram, Facebook, and Twitter channels may be scheduled, managed, and monitored with Iconosquare’s social media analytics tools. By putting an emphasis on analytics, organizations may discover how their content affects engagement and create fresh growth plans.
Features
- Create, schedule, manage and monitor posts across Facebook, Instagram, and Twitter.
- Community analytics (demographic data of followers) and competitor tracking.
- Tags and mentions analytics
- Analytics and Reporting for all social media channels including LinkedIn and Tiktok
- Social Media Engagement
- Social Listening based on custom feed and hashtag tracking
- Monitor competitor profiles
- Team collaboration
Pricing
Iconosquare’s smallest plan at $49 per month allows for 3 social profiles, 2 team members and access to everything aside from promoted posts analytics, post approval & collaboration, tags & mentions and more advanced reporting. Its more advanced plan at $79 per month allows for 5 social profiles and unlimited team members. The app also offers an enterprise plan with a Custom Success Program. Merchants must contact Iconosquare for pricing.
Later
If you happen to be more visual and you’re looking to build your Instagram and Pinterest channels, you need Later. Built for sharing photos, videos, and stories, it’s a user-friendly platform that offers a multitude of features. The platform also provides user-generated content curation and creation.
Features
- Create, schedule, manage and monitor posts across Facebook, Pinterest, Twitter, LinkedIn and Tiktok.
- Visual Instagram and Pinterest planner
- Chrome Extension for collection content from influencers and customers
- Link in bio for linked social posts
- Ecommerce integration with Shopify
- Team collaboration
- Analytics and Reporting
Pricing
With 10 posts per month on each social media platform, unrestricted media storage, photo and video scheduling, and its visual Instagram planner, Later’s free plan is designed for small businesses. Additionally, it only supports one user. We advise the $40/month Growth plan, which allows for 150 posts per month, three accounts on each social network, and three users, in order to fully take advantage of Later’s capabilities. Additionally, this plan interacts with Shopify, enables linked social postings, more sophisticated analytics, user-generated content, and team collaboration.
Social Media Analytics Tools
Keyhole
Keyhole is the first item on our list of the top social media analytics tools. The platform provides a stunning, thorough, and simple dashboard that tracks all of your social media activity.
Keyhole’s user-friendly technology genuinely helps you understand the thoughts of future clients and engagements. To help you decide what and where is most effective, you will now have access to comprehensive reporting that has been streamlined.
This platform offers a huge number of functions. The quantity of impressions, reach, posts, and engagements that particular accounts or hashtags are receiving will be visible to you.
Keyhole can help you there as well if you need to figure out which key influencers have the most followers and the highest interaction rates. In conclusion, you
Sprout Social
Sprout Social’s expertise in tracking and reporting on cross-channel social media analytics is what really elevated it on this list. With the help of this platform, you can compare all of the outcomes from various networks at once or get in-depth into the reports and analytics of a single network.
You can track anything from Facebook impressions to Twitter link clicks with the help of Sprout Social’s numerous features and tools. Having said that, tracking data for sites like LinkedIn and Pinterest are also integrated because, as we all know, social media platforms are rapidly developing.
The platform provides both pre-built and bespoke reporting possibilities. This means that you will have a variety of options.
Hootsuite
Hootsuite is another of the top social media analytics tools available right now. This platform has a strong reputation in this industry and has long offered reliable social interaction services.
You can fully manage postings, collaborations, scheduling, and analytics with the aid of Hootsuite. Your social media management team will be able to automate posts with the tools it offers, schedule posts appropriately, access a ton of analytics and insights, and calculate key performance indicators from all the marketing content.
Hootsuite’s ability to swiftly and simply interface with all social media networks, such as Facebook and Instagram, is yet another noteworthy feature. This implies that viewing analytics doesn’t require switching between different platforms. rather, you can.
Zoho Social
We are all aware that Zoho has a ton of fantastic products, including one of the greatest CRM systems. With the inclusion of Zoho Social, they also bring a solid platform for managing and reaching on social media.
Through its user-friendly publication calendar function, the platform enables you to effortlessly plan out and produce posts. Additionally, you can quickly keep track of every campaign and make tailor-made reports that are simple to read and understand.
From the convenience of the Zoho Social dashboard, interact in real-time with your social media audience and actively engage your followers. Check out Zoho, particularly if you currently use their platform for other tasks.
Buffer Analyze
Buffer is a different name that you might be somewhat familiar with. Additionally, they feature strong yet incredibly easy-to-use social media analytics tools with their Buffer Analyze software. It has all the functions and resources you could possibly need for managing and monitoring your social media feeds.
You can easily schedule post timings and manage numerous social media accounts at once, just like with many other programs on this list. All of this enables you to focus on client involvement to the nth degree.
Buffer Analyze is undoubtedly a platform you should think about using because of the integrated social media analytics capabilities that enable you to increase reach, engagement, and sales.
Brand24
You might not be familiar with Brand24, which is unfortunate considering they offer one of the greatest social media monitoring tools available.
Our is a paid tool that offers a 2-week free trial (like all the others on this list). This implies that before making a final choice, you can dip your toes in the water and thoroughly investigate the platform.
The key aspects of social analytics monitoring include getting a ton of social analytics from various platforms, viewing engagement and influence metrics, finding trending hashtags, and viewing a variety of significant hashtag statistics.
Don’t forget to check out Brand24; it’s a platform you won’t want to miss. With their comfort
Cyfe
One of the greatest social media management analytics tools is Cyfe, a company dashboard tool. It can sync all of your data from all of your platforms and marketing tools in one location.
The topic of analytics extends beyond social media to include advertising, email, monitoring, sales, SEO, and website analytics.
The enormous variety of integrations that may be included in a single dashboard makes Cyfe stand out. You may sync and combine data and statistics from 19 different social media and other types of accounts using the platform.
No matter how many accounts you have open at once, this enables you to use data and make wise social media engagement decisions while relaxing in the comfort of a single panel.
CoSchedule
CoSchedule is likely the greatest social editorial calendar available, in addition to being a fantastic social media analytics platform. It excels in this area since it enables you to evaluate how well your social media posts are performing.
CoSchedule will provide suggestions for enhancements and recommendations to you across all channels using this data.
Not only that, but the calendar also provides information on the ideal time, day, and kind of content to post.
You should give CoSchedule a close look if you need social media analytics for everything from social engagement to social sharing, as well as everything in between.
Brandwatch
Brandwatch completes our ranking of the top social media analytics tools. Comparatively speaking to the other tools on this list, the platform operates a little differently. It gathers mentions from blogs, news websites, discussion forums, social media sites, and other publicly accessible sources from all over the internet.
After combining all of these mentions with other analytical tools that are already there, it generates comprehensive reports in either an easy-to-read HTML or PDF format.
Additionally, the site strives to offer information on a variety of topics, including influences, places, image analysis, and demographics.
If you wish to add mentions in your reporting, take a look at Brandwatch.
Why You Should Use Social Media Management Tools?
Actually, there are several justifications for employing social media management solutions.
You can use the ability to track the success of all social media posts across all channels in addition to the obvious tracking and indicator performances for marketing.
This power allows social media marketing teams and managers to more precisely identify the posts and/or paid campaigns that are creating the most discussion and engagement.
Teams can work on developing plans they are confident will succeed in the future with the help of this expertise and insight.
What Features Should You Look For?
One size probably doesn’t fit all when it comes to social media scheduling tools and software. Many of your final decisions will be influenced by both your personal preferences and the actual needs of your business.
Despite this, no matter whatever platform you ultimately choose, there are still several things you should make sure you have access to. Here are some key characteristics to consider.
Competitor Analysis
Let’s face it: you want to be able to monitor both your own social media analytics and those of rival efforts. It is crucial that the social media analytics platform you choose has this feature included for this reason.
You will learn what is and isn’t working for your competitors as a result.
Follower Analysis
Yes, it’s crucial to be able to observe how your followers respond to your content. However, you want to ensure that you can go a step further and learn more about the geography and demographics of your followers.
What works in one location and population might not in another. Improved engagement type knowledge is essential in this case.
Content Engagement Analysis
Similar to follower analysis, this is. It’s crucial to understand who is truly engaging with a post in addition to how much engagement it receives.
This enables even more precise targeting of customised articles and strategies, enabling your company to really connect with some segments.
Attribution
When followers are more precisely defined, you can reach out to them more directly to promote business material or posts with people like influencers and potential brand champions.
Remember that it will also be important to determine which followers have the most extensive networks.
Reporting
Custom reports and the ability to provide clear and concise reporting standards have always been a challenge in this arena.
Social media analytics tools will help improve the reporting process by giving you access to a dedicated reporting tool instead of just the typical spreadsheets and other notes. All of this is particularly useful when it comes to key metrics across the board.
Social Media Analytics Reporting
What is a Social Media Report?
A social media report allows you to extract value from data based on various social networks (Facebook, Twitter, LinkedIn, YouTube, and so on) and metrics (follows, likes, reach, growth, awareness, post-performance, engagements, and so on) over various time frames. Social media marketing reporting is based on a carefully curated collection of data and statistics that is tailored to your company’s social marketing activities and goals. You will make better, faster, and more informed decisions while maximizing your ROI with each initiative or interaction if you use social media management reporting software to track, measure, and refine your socially-driven efforts.
Why Is Social Media Reporting Important?
Platforms, plans, campaigns, and strategic initiatives underpin social platform marketing. It will pay dividends to be able to make intelligent decisions that will streamline your efforts.
That being said, social media reporting will expose you to a wealth of information that will assist you in generating leads, cultivating long-term customer relationships, creating shareable content, and increasing your brand awareness.
Shooting in the dark and hoping for the best is no longer acceptable in the digital age. You must use data to your advantage, and do so effectively, by selecting the appropriate digital marketing KPIs to aid in your overall social strategy. Whether it’s a Facebook social media report or a social media analysis report for another platform,
Smarter content creation
The foundation of any social media strategy is content creation. However, publishing material based solely on intuition is not the best way to approach your strategy. You can identify relevant information such as your top-performing posts, whether your target likes videos or images, posts or stories, and a variety of other insights using social media reporting. This will enable you to create and promote more valuable and engaging content on each social channel based on real-world data.
Results-driven scheduling
A monthly social media report can provide invaluable insights into the best times of day, week, or month to interact or share content with your audience, as well as which topics are likely to pique prospects’ interest. Understanding this information will allow you to strategically schedule posts and deliver campaigns, resulting in maximum results from all of your social marketing efforts. This should be accomplished by selecting accurate social media KPIs, which we will discuss in greater detail later.
Tailored targeting
Social media reporting provides you with a level of insight that allows you to delve deeply into platform-specific data and, ultimately, plan strategic efforts and activities tailored to each platform rather than taking a one-size-fits-all approach to your promotional efforts. This targeting can be significantly expanded with the assistance of an online data analysis tool.
Customized tracking and performance measurement
Tracking your efforts and setting goals is essential for ongoing growth and success, and these types of reports provide a wealth of insights that will assist you in overcoming specific roadblocks, overcoming challenges, and discovering new information that will assist you in driving the organization forward.
Identifying trends and new opportunities
Customers expect brands to participate in conversations on social media. With the help of social media reporting, you can conduct research that you might not find in other channels, such as what topics your customers are discussing, and connect with other international markets while keeping costs to a minimum. Discovering new consumer behavior and identifying new areas of potential selling points can and will expand a brand’s reach.
Delivering added value to audiences:
Another undeniable advantage of tracking your social platform’s activities is that you will have a better chance of leveraging trending hashtags, viral movements, and trends, and discovering new ways to inspire, entertain, and deliver value to your audience.
Prove the value of your strategy:
Whether you are working for a client or your own brand, there is no better way to determine the success of your social media strategy than with a social media report. By analyzing your social metrics, you can determine whether your posts were successful, whether your budget was spent wisely, and, most importantly, whether the investment in your strategy was worthwhile.
Identify seasonality effects
The final benefit discusses seasonality, which is defined in marketing as fluctuations that occur during specific seasons or days of the year. Easter, Christmas, Black Friday, and Cyber Monday are just a few examples. These events are crucial for businesses because they represent opportunities to increase sales and gain new customers. To achieve their seasonality goals, brands must conduct detailed analyses and plan quality campaigns with content that is relevant to their target audience. Social media reports are an invaluable resource for this purpose. You can use data from previous years to understand what types of holidays your customers interact with the most, which strategies worked and which didn’t, and plan accordingly.
As previously stated, tracking and measuring your activity is critical to success, and reports are an excellent tool for doing so. If you consistently track your social activity, you will not only grow your audience but also foster customer loyalty, converting one-time buyers into long-term brand advocates.
Furthermore, when customized to your specific needs and goals, these types of reports will help you become more approachable to potential customers by allowing you to establish the perfect brand voice for each platform while also improving your response rates and levels of social-based customer service.
71% of customers who have had a positive social experience with a brand are likely to recommend it to others. Keep track of and measure your efforts, and you will satisfy your customers while reaping the benefits of growth, loyalty, and prosperity. Should we go on?
Social Media Analytics Tools Free
1. Followerwonk
Explore and expand your social graph with the aid of Followerwonk. To find out who your followers are, where they are, and when they tweet, go at your Twitter analytics. You may use the app to compare your social graph to others’, identify and connect with influencers, and create useful visualizations.
2. Buffer
Buffer is a great tool that will help you in two main ways. You can write a few of posts at a time and choose which social profiles to send them to, and then Buffer will spread them throughout the day or week so that you don’t have to be at a computer all the time in order to have a social media presence. It also shortens your links and tracks engagement so you can see how many people clicked on them.
3. SumAll
SumAll helps guide your decision making by connecting all your key online marketing and e-commerce data in one interactive chart. Features include real-time data monitoring, goal tracking, viewing new vs. returning customers, and trendlines that project future performance.
4. Quintly
Quintly is a social media benchmarking and analytics solution that tracks and compares the performance of your social media marketing activities. Whether you are using Facebook, Twitter, YouTube, Google+, or all of them, their tool visualizes and checks your social marketing success, benchmarking your numbers against your competitors or best practices.
5. Cyfe
Cyfe is an all-in-one dashboard that helps you monitor and analyze data found across all your online services, including Google Analytics, Salesforce, AdSense, MailChimp, Amazon, Facebook, WordPress, Zendesk, and Twitter from one single location in real time. No more wasting countless hours tracking down your data from all over the Web every day!
6. Keyhole
Keyhole provides real-time social conversation tracking for Twitter, Facebook, and Instagram. It helps you measure and amplify conversations around your brand and campaigns, enables you identify prospective clients and influencers talking about (or looking for) your services, and aids in driving engagement by finding and re-sharing relevant content.
7. Klout
Klout measures influence based on your ability to drive action across the social Web. When you connect your social media accounts, it generates a score on a scale of 1-100 that represents your ability to engage other people and inspire social actions. The platform helps you gain insights that allow you better understand how you influence others.
8. ViralWoot
ViralWoot enables you to get more exposure for your Pinterest profile and your pins. You earn “seeds” (points) by following other users and re-pinning. It also helps with scheduling so your visibility is increased, and you can create alerts that let you know when other users are pinning your content.
9. Addictomatic
Addictomatic is an easy-to-use tool for tracking the reputation and influence of your business. Its discovery technology uses your keywords to search Google, Bing, Twitter, WordPress, YouTube, and Flickr to identify the most recent news stories, blog entries, photographs, or videos. The search results are divided into headers for better navigation.
Conclusion
By using Social Media Analytics, you can improve your eCommerce business by analyzing your website traffic, optimizing your website for search engine optimization, measuring customer engagement and retention, Evaluating the effectiveness of your social media posts, and more.