Social media remains a powerful marketing tool for businesses of all sizes. Whether you’re looking to drive new leads, measure customer engagement, or create unique content, social media analytics can play an important role in your success. In this article, we’ll take a look at the most popular social media analytics tools and how to use them for your business.
Social Media Analytics Tools for Uk Businesses
Oktopost
Oktopost’s social media management, social listening, and employee advocacy solutions help B2B businesses grow their online presence and assess the true value of social media for their operations. Oktopost enables marketers to obtain actionable data, improve customer and lead engagement, and demonstrate return on investment. In addition to Salesforce, Marketo, Eloqua, HubSpot, and Microsoft Dynamics 365, Oktopost also seamlessly integrates with all other major marketing automation and CRM platforms. This allows marketers to use social data to enhance customer experiences and increase sales. Oktopost was established in 2013 to support B2B enterprises in measuring the real effects of social media on their operations. Since then, the energy in our offices has been humming with innovative thinkers who are passionate about developing a meaningful social media experience for B2B.
Driftrock
Get 3 times more leads. From more than 20 sources, track and convert leads. 1. Integrate or build 20+ Driftrock forms and chatbots. 2. To improve lead quality, track every lead from its origin, ad, or keyword to conversion, lead validation, and campaign optimization. 3. Boost list conversion rates with automated audience nurturing and segmentation. 4. Keep Facebook, Google, and LinkedIn Custom Audiences in sync with your CRM. 5. To improve lookalikes and automatically eliminate current customers or conversions from your advertising, use Driftrock customer segments. Connect or create on Facebook, LinkedIn, Quora, TikTok, and more by browsing our lead generation library!
Audiense
Identify and comprehend every audience, regardless of how particular or special it is. Create highly individualized audience segments for your reports by using filter choices like user profiles, affinities, demographics, and job titles. Improve your marketing decisions, target differently, increase relevance, and scale high-performance campaigns. WHAT PROBLEM ARE WE TRYING TO FIX? Traditional consumer research is time-consuming, stagnant, and expensive. Social data will be included into the strategy. Brand strategy and personalization are very tactical, at the price of performance marketing. WHAT UNIQUE ABOUT US Audiense divides audiences based on social relationships (“Who knows who”). We can deduce the shared interests and affinities of consumers by looking at the connections that they make with one another (“How they know each other”).
CONTENIVE
CONTENIVE provides an effective combination of knowledgeable specialists and cutting-edge AI-powered tools through its own content production system. In this approach, we can guarantee that our users will always get high-quality information. In this manner, we will oversee every facet of the project, from copywriting and design to posting. We can transmit a consistent voice across all platforms thanks to the integration of all your business profiles into a single ecosystem, ensuring maximum reach and return on investment. You can let go of the constant concerns you have about maintaining your online business profiles by working with CONTENIVE. After all, you continue to handle the content internally, ineffectively, and in an unappealing way—a persistent issue.
RebelMouse
RebelMouse is a SaaS CMS that is constantly current and helps publishers and marketers increase organic traffic by bucking the trend of using outdated web technology. Content creators, editors, and designers need their work to rank across social media platforms and channels. Businesses require traffic, and content producers require a straightforward process. WordPress and products like SquareSpace provide versatility and ease of use, but RebelMouse delivers both with superior performance and higher traffic. On RebelMouse, skilled WordPress and Drupal developers can construct and maintain high-performing websites with a lot less work. The only enterprise-ready SaaS platform that is both powerful enough for a media firm and simple enough to use right out of the box for any marketing team looking to increase their revenue is RebelMouse.
Reportz
A white label reporting system called Reportz was created with just three goals in mind: to take stress out of the picture, greatly speed up the reporting process, and improve overall quality. Digital marketing firms, agencies, and freelancers can use Reportz, a dashboard-based, white-label live reporting platform, to automate client reporting procedures. Set the appropriate KPIs, then let our tool handle all the tedious work. Introduce your clients to the most transparent client reports they’ve ever experienced. countless integrations users indefinitely. White-label email and account reporting is free. Dashboards contain an infinite number of KPIs.
Hootsuite
Too many businesses fail at social media. It needn’t apply to yours. The correct tools are the first step. To develop outstanding social campaigns, provide 5-star social commerce experiences, and centrally manage all of their customer dialogues, thousands of brands rely on Hootsuite’s platform and solutions. With Hootsuite, you can easily manage organic and paid social content together, confidently schedule posts across numerous social networks (such as Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube), keep track of customer conversations, and gain actionable real-time insights from social media to make crucial business decisions—all from one user-friendly dashboard. With expert certifications, training, and coaching in social marketing, social listening, and customer support, Hootsuite, the most extensively used social media management solution in the world, can help you get off to a successful start.
Semrush
Semrush is a SaaS platform for content marketing and online visibility management that makes sure organizations obtain quantifiable outcomes from online marketing. Our platform assists businesses of all sizes and sectors in increasing their presence across crucial channels and producing user-engaging content. Great growth potential can be found with our data, and workflow and monitoring tools make it easier for users to execute experiments continually and measure outcomes with more accuracy.
Buffer
Buffer is a collection of tools that may be used to strengthen online relationships with customers and grow your business. Buffer is a collection of social media tools designed specifically for contemporary internet firms, giving them access to the statistics, audience engagement, and visual marketing resources they require. Buffer’s solutions assist individuals and businesses in standing out online, generating meaningful interaction and measurable commercial results. Over 75,000 brands benefit from the array of publishing, engagement, and analytics capabilities as they create outstanding online profiles.
Sprout Social
strengthen your connections on social media. Utilize the one and only social media management tool developed for connection to comprehend and connect with your audience, involve your community, and track performance. In terms of usability, customer support and satisfaction, ROI, and user adoption, Sprout Social is delighted to be a leader. Learn about the most reliable and well-rounded social media business solution. Utilize social data to identify patterns and useful insights that may be used to guide marketing and brand strategy. With cross-network social publishing, a team can plan, organize, schedule, and deliver content. A consolidated mailbox will simplify social monitoring and enhance responsiveness. Utilize rich social data and dashboards to influence strategic decision-making across the organization. Genuine brands, real connections, and real people. Customers discuss their selection of Sprout’s social media management services.
Social Analytics Tools
1. Keyhole
Keyhole is the first item on our list of the top social media analytics tools. The platform provides a stunning, thorough, and simple dashboard that tracks all of your social media activity.
Keyhole’s user-friendly technology genuinely helps you understand the thoughts of future clients and engagements. To help you decide what and where is most effective, you will now have access to comprehensive reporting that has been streamlined.
This platform offers a huge number of functions. The quantity of impressions, reach, posts, and engagements that particular accounts or hashtags are receiving will be visible to you.
Keyhole can help you there as well if you need to figure out which key influencers have the most followers and the highest interaction rates. In conclusion, you
2. Sprout Social
Sprout Social’s expertise in tracking and reporting on cross-channel social media analytics is what really elevated it on this list. With the help of this platform, you can compare all of the outcomes from various networks at once or get in-depth into the reports and analytics of a single network.
You can track anything from Facebook impressions to Twitter link clicks with the help of Sprout Social’s numerous features and tools. Having said that, tracking data for sites like LinkedIn and Pinterest are also integrated because, as we all know, social media platforms are rapidly developing.
The platform provides both pre-built and bespoke reporting possibilities. This means that you will have a variety of options.
3. Hootsuite
Hootsuite is another of the top social media analytics tools available right now. This platform has a strong reputation in this industry and has long offered reliable social interaction services.
You can fully manage postings, collaborations, scheduling, and analytics with the aid of Hootsuite. Your social media management team will be able to automate posts with the tools it offers, schedule posts appropriately, access a ton of analytics and insights, and calculate key performance indicators from all the marketing content.
Hootsuite’s ability to swiftly and simply interface with all social media networks, such as Facebook and Instagram, is yet another noteworthy feature. This implies that viewing analytics doesn’t require switching between different platforms. rather, you can.
4. Zoho Social
We are all aware that Zoho has a ton of fantastic products, including one of the greatest CRM systems. With the inclusion of Zoho Social, they also bring a solid platform for managing and reaching on social media.
Through its user-friendly publication calendar function, the platform enables you to effortlessly plan out and produce posts. Additionally, you can quickly keep track of every campaign and make tailor-made reports that are simple to read and understand.
From the convenience of the Zoho Social dashboard, interact in real-time with your social media audience and actively engage your followers. Check out Zoho, particularly if you currently use their platform for other tasks.
5. Buffer Analyze
Buffer is a different name that you might be somewhat familiar with. Additionally, they feature strong yet incredibly easy-to-use social media analytics tools with their Buffer Analyze software. It has all the functions and resources you could possibly need for managing and monitoring your social media feeds.
You can easily schedule post timings and manage numerous social media accounts at once, just like with many other programs on this list. All of this enables you to focus on client involvement to the nth degree.
Buffer Analyze is undoubtedly a platform you should think about using because of the integrated social media analytics capabilities that enable you to increase reach, engagement, and sales.
6. Brand24
You might not be familiar with Brand24, which is unfortunate considering they offer one of the greatest social media monitoring tools available.
Our is a paid tool that offers a 2-week free trial (like all the others on this list). This implies that before making a final choice, you can dip your toes in the water and thoroughly investigate the platform.
The key aspects of social analytics monitoring include getting a ton of social analytics from various platforms, viewing engagement and influence metrics, finding trending hashtags, and viewing a variety of significant hashtag statistics.
Don’t forget to check out Brand24; it’s a platform you won’t want to miss. With their comfort
7. Cyfe
One of the greatest social media management analytics tools is Cyfe, a company dashboard tool. It can sync all of your data from all of your platforms and marketing tools in one location.
The topic of analytics extends beyond social media to include advertising, email, monitoring, sales, SEO, and website analytics.
The enormous variety of integrations that may be included in a single dashboard makes Cyfe stand out. You may sync and combine data and statistics from 19 different social media and other types of accounts using the platform.
No matter how many accounts you have open at once, this enables you to use data and make wise social media engagement decisions while relaxing in the comfort of a single panel.
8. CoSchedule
CoSchedule is likely the greatest social editorial calendar available, in addition to being a fantastic social media analytics platform. It excels in this area since it enables you to evaluate how well your social media posts are performing.
CoSchedule will provide suggestions for enhancements and recommendations to you across all channels using this data.
Not only that, but the calendar also provides information on the ideal time, day, and kind of content to post.
You should give CoSchedule a close look if you need social media analytics for everything from social engagement to social sharing, as well as everything in between.
9. Brandwatch
Brandwatch completes our ranking of the top social media analytics tools. Comparatively speaking to the other tools on this list, the platform operates a little differently. It gathers mentions from blogs, news websites, discussion forums, social media sites, and other publicly accessible sources from all over the internet.
After combining all of these mentions with other analytical tools that are already there, it generates comprehensive reports in either an easy-to-read HTML or PDF format.
Additionally, the site strives to offer information on a variety of topics, including influences, places, image analysis, and demographics.
If you wish to add mentions in your reporting, take a look at Brandwatch.
10. Buffer
Buffer is a great tool that will help you in two main ways. You can write a few of posts at a time and choose which social profiles to send them to, and then Buffer will spread them throughout the day or week so that you don’t have to be at a computer all the time in order to have a social media presence. It also shortens your links and tracks engagement so you can see how many people clicked on them.
Why You Should Use Social Media Management Tools?
Actually, there are several justifications for employing social media management solutions.
You can use the ability to track the success of all social media posts across all channels in addition to the obvious tracking and indicator performances for marketing.
This power allows social media marketing teams and managers to more precisely identify the posts and/or paid campaigns that are creating the most discussion and engagement.
Teams can work on developing plans they are confident will succeed in the future with the help of this expertise and insight.
What Features Should You Look For?
One size probably doesn’t fit all when it comes to social media scheduling tools and software. Many of your final decisions will be influenced by both your personal preferences and the actual needs of your business.
Despite this, no matter whatever platform you ultimately choose, there are still several things you should make sure you have access to. Here are some key characteristics to consider.
Competitor Analysis
Let’s face it: you want to be able to monitor both your own social media analytics and those of rival efforts. It is crucial that the social media analytics platform you choose has this feature included for this reason.
You will learn what is and isn’t working for your competitors as a result.
Follower Analysis
Yes, it’s crucial to be able to observe how your followers respond to your content. However, you want to ensure that you can go a step further and learn more about the geography and demographics of your followers.
What works in one location and population might not in another. Improved engagement type knowledge is essential in this case.
Content Engagement Analysis
Similar to follower analysis, this is. It’s crucial to understand who is truly engaging with a post in addition to how much engagement it receives.
This enables even more precise targeting of customised articles and strategies, enabling your company to really connect with some segments.
Attribution
When followers are more precisely defined, you can reach out to them more directly to promote business material or posts with people like influencers and potential brand champions.
Remember that it will also be important to determine which followers have the most extensive networks.
Reporting
Custom reports and the ability to provide clear and concise reporting standards have always been a challenge in this arena.
Social media analytics tools will help improve the reporting process by giving you access to a dedicated reporting tool instead of just the typical spreadsheets and other notes. All of this is particularly useful when it comes to key metrics across the board.
Social Media Analytics Tools Free
1. Followerwonk
Explore and expand your social graph with the aid of Followerwonk. To find out who your followers are, where they are, and when they tweet, go at your Twitter analytics. You may use the app to compare your social graph to others’, identify and connect with influencers, and create useful visualizations.
2. Buffer
Buffer is a great tool that will help you in two main ways. You can write a few of posts at a time and choose which social profiles to send them to, and then Buffer will spread them throughout the day or week so that you don’t have to be at a computer all the time in order to have a social media presence. It also shortens your links and tracks engagement so you can see how many people clicked on them.
3. SumAll
SumAll helps guide your decision making by connecting all your key online marketing and e-commerce data in one interactive chart. Features include real-time data monitoring, goal tracking, viewing new vs. returning customers, and trendlines that project future performance.
4. Quintly
Quintly is a social media benchmarking and analytics solution that tracks and compares the performance of your social media marketing activities. Whether you are using Facebook, Twitter, YouTube, Google+, or all of them, their tool visualizes and checks your social marketing success, benchmarking your numbers against your competitors or best practices.
5. Cyfe
Cyfe is an all-in-one dashboard that helps you monitor and analyze data found across all your online services, including Google Analytics, Salesforce, AdSense, MailChimp, Amazon, Facebook, WordPress, Zendesk, and Twitter from one single location in real time. No more wasting countless hours tracking down your data from all over the Web every day!
6. Keyhole
Keyhole provides real-time social conversation tracking for Twitter, Facebook, and Instagram. It helps you measure and amplify conversations around your brand and campaigns, enables you identify prospective clients and influencers talking about (or looking for) your services, and aids in driving engagement by finding and re-sharing relevant content.
7. Klout
Klout measures influence based on your ability to drive action across the social Web. When you connect your social media accounts, it generates a score on a scale of 1-100 that represents your ability to engage other people and inspire social actions. The platform helps you gain insights that allow you better understand how you influence others.
8. ViralWoot
ViralWoot enables you to get more exposure for your Pinterest profile and your pins. You earn “seeds” (points) by following other users and re-pinning. It also helps with scheduling so your visibility is increased, and you can create alerts that let you know when other users are pinning your content.
9. Addictomatic
Addictomatic is an easy-to-use tool for tracking the reputation and influence of your business. Its discovery technology uses your keywords to search Google, Bing, Twitter, WordPress, YouTube, and Flickr to identify the most recent news stories, blog entries, photographs, or videos. The search results are divided into headers for better navigation.
Sprout Social Analytics
Sprout Social accepts the fact that social media is now a crucial component of any company’s customer-focused strategy. To improve their client’s social media strategy, this social media tools company employs a rare mix of engineers, marketers, designers, product experts, and customer support personnel from various backgrounds. Sprout Social can combine publishing for a business across the Twitter, Google+, Facebook, and LinkedIn platforms with their own social media management software. Additionally, the software’s calendar can be used to plan and organize content initiatives. Various corporate executives can delegate messages the company receives to their staff for the proper follow-up. As soon as a campaign is launched, Sprout Social’s social media tools can monitor its success by collecting high and low level performance information. Sprout Social can keep a company informed about what customers are saying about it on multiple social media platforms using its keen focus on the rest of the social media web. Every user who contacts a business’ profile via messages or other channels is added to contact lists and notes by the social media management software. With the use of various collaboration tools, content creators from various departments inside a firm can collaborate on a campaign or message to supporters. The social networking tools from Sprout Social can also interface with mobile devices and a business’ help desk to generate support tickets whenever a customer sends a message.
What features does Sprout Social Offer?
Here’s a round-up of the features we’ll be covering:
- Dashboard
- Publishing
- Smart Inbox
- Social Listening
- Reports
Dashboard
Sprout Social’s dashboard (user interface) features two menus on either side of the interface. The left-hand sidebar has a dark style and features quick-access links to the various tools the app offers, including Publishing, Social Listening, Smart Inbox and more.
The right-hand sidebar is thinner and has a white style. It features quick-access buttons for numerous functionalities:
- Compose a new social media post
- View your notifications
- Open conversations among team members
- View links you and your team have shared
- Connect a new profile
- Invite a new team member
- Search for profiles and keywords on Twitter
- Open Sprout Social’s help center
- View a cheatsheet of keyboard shortcuts
- Start a new live chat session with support
The center of the interface is where you’ll interact with whatever part of the app you have open.
Overall, Sprout Social’s UI is clean and easy to use. However, the quick actions sidebar menu could have been reserved as an extra menu item in the main menu on the left-hand side to leave a little more room for the center part of the interface.
Fortunately, the left-hand sidebar does shrink automatically when you’re not using it.
The section labelled “Dashboard” features a Get Started checklist for new customers. It also has a To Do list section showcasing new messages you have, tasks assigned to you and approvals you need to look over. You’ll also see the next few posts you’ve scheduled to publish on the current day.
Publishing
A social media calendar is the first of 12 elements that make up the Publishing tool. With the help of this calendar, you may see scheduled posts in weekly and monthly formats. You may further refine your search by adding filters to focus on particular social media accounts, post kinds (queued, scheduled, drafted, sent, needs approval, etc.), and tags. A volume chart that displays the number of posts you have scheduled for the following three weeks is also there.
When you wish to schedule a new post, you may either click the Compose quick-action button or the Schedule Post button on the day that you want the post to go live.
In any case, the app will be replaced by a new UI. It is divided into two sections: a preview on the right and an edit screen on the left.
Social media scheduling solutions like Sprout Social are essential to every business’ social media marketing plan because of the Publishing feature. You may schedule all of them at once with a single draft rather than logging into each unique social media network you publish to and writing pieces for new marketing campaigns one at a time.
Emojis, targeting for platforms that accept them, on-the-spot media uploads, media imported from the Asset Library, your location, and product links are all options when creating posts.
You and your team may instantly access the media you want to use or commonly utilize in articles by using the Asset Library, a central repository. You can also edit from the Library, and you can manage access rights by configuring the permission settings.
Tagging for individual postings is one of the Publishing tool’s most beneficial features. When you check your schedule, this might make it much easier for you and your team to understand what each individual post is for.
Some platforms have their own set of settings. For Pinterest, you can add a title, choose a board and set a destination URL.
When using Sprout Social’s own link in bio tool for Instagram, you can add a first comment (another content type you can add to the Asset Library) and a post link.
At the bottom of the Compose tool, there is a list of mistakes that are highlighted, letting you know what has to be rectified before you schedule your post.
Scheduling posts with Sprout Social
Speaking of scheduling, Sprout Social gives you a few alternatives to pick from when planning new posts. Of course, you can schedule posts before publishing them, but that is where the Publishing tool really shines.
You can choose the precise date and hour to publish the post if you choose the Specific Days & Times option. Additionally, a list of “ideal hours” will be made available. If you want to publish the post at different times in the future, you may even add more dates and times.
All social media management solutions have this capability as standard equipment. Sprout Social’s auto queue feature is where it really excels.
In the Queue, you can choose specific days of the week and times of day to publish posts on. Then, choose the Auto Queue option to add the post to the top or bottom of your queue. The tool will use your own preconfigured schedule when it’s time to publish the next post.
When you go back to the calendar view after scheduling posts, you’ll notice you and your team have the ability to add notes to individual posts.
Smart Inbox
The Smart Inbox tool allows you to monitor a variety of message types, of which are different for each platform. For Instagram, you can manage post comments, ad comments, direct messages, regular mentions, story mentions and media tags.
The tag feature works in this tool as well, allowing you to create an internal organization system for messages. You and your team can also add internal conversations to individual messages.
Additionally, the Smart Inbox tool is divided into sections for stored messages, private communications, and messages that have been completed. Messages can also be replied to by your team. These will show up in the Reply Approvals section, where you can utilize them to manually approve messages before sending them.
The inbox tool also supports custom views. You begin by setting up the message source, message type, and tag view filters in the tool. For each configuration you make, you can design a unique view.
As an aside, Sprout Social was included in our list of the top social media inbox tools.
Social Listening
With the Social Listening tool, you can set up views that enable you to monitor content posted on multiple social media platforms such as Twitter, Facebook, Instagram, YouTube, Reddit, Tumblr and the web (blog posts, news articles, forum threads, etc.) for specific keywords and hashtags.
You can even exclude keywords to clean up your results and include keyword variations to get more results.
Filters for language, posts that only contain images and videos, location, and posts published by verified accounts also available.
When you find a message that interests you, you can start a team conversation for it.
Reports
Like any social media management tool, Sprout Social includes reports for specific platforms that let you analyze analytics for post performance, audience growth, impressions, and more. You can use the quick-access buttons on it, though, to view particular reports.
Strategy & Insights, Competitive Analysis, Content Performance, and Customer Care & Team Performance are the four areas into which these reports are broken down.
These categories include Google Analytics, LinkedIn Pages, Twitter Keywords, Trends Report, Paid Performance, Tag Performance, and Inbox Activity, which together contain over 20 reports.
Conclusion
Social Media Analytics is a powerful tool that can be used to improve customer loyalty, brand awareness, website traffic, and customer retention. By using these analytics tools correctly, you can grow your business quickly and achieve success.