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Canva
Canva is a powerful, but still simple to use, template-based graphics design app. There are hundreds of thousands of templates, graphics, and photos you can use as part of the free plan (that goes up to millions of assets with a Canva Pro subscription).
When you open Canva, you’re presented with dozens of possible templates for everything from posters to Instagram Posts. It’s a lot to navigate, but there’s great search built in. Just click the search bar in the top right of the screen and look for something like “birthday instagram stories” to see more specific options. (I got 160 suggested templates just for that.)
Once you’ve found a template to work from, the drag-and-drop editor makes it simple to add your own resources. Just click Uploads then Upload Media in the left sidebar, add any images or brand elements, and you can drop them straight into the editor. One tip: right-click on any element and click Send Back or Send Forward if you want to move it behind things like the text (which you can double-click on to edit) or the image frame.
Like Google Docs, Canva enables you to share and collaborate with others, so if you want a second set of eyes on your design, click the Share button in the toolbar and then add an email address.
When you’re done, click Download to save your post for, well, posting. If you’ve accidentally included any premium assets, you’ll have the option to pay to remove their watermarks (normally at about $1 per asset). It’s a handy option if you only occasionally use Canva. If this happens a lot, you can subscribe to Canva Pro for $12.95/month (or at least check out the 30-day free trial). Pro has heaps of extra designs, and some nice features, like automatic resizing, a social media scheduler, and the ability to upload your “brand kit,” so you can easily add your logo, brand colors, and font to your designs.
Canva Price: Free for 250,000+ templates and 5GB storage; from $12.95/month for Canva Pro, which offers unlimited storage, millions of assets, and more.
TailorBrands
How it works
Enter your company name, choose your industry, describe your business in an open-ended text box, and decide whether you want an icon-based, text-based, or initials-based logo. Next, the app will gauge your type preferences by having you pick your favorites from a series of sample fonts. Ta-dah! A number of logos will be automatically generated for you. After you pick one, you can edit the font and colors, change the icon, or purchase right away.
Quality
Though it takes some digging, there are some really good icons among the mostly basic selections, and the curated fonts and colors pair nicely with them. The fun part about using this app is that when you edit the color or font of the logo, each choice comes with a helpful explanation, e.g. “Your logo has a beautiful balance between class and elegance. We added the perfect orange hues which infuse excitement and vibrancy into the brand.”
Cost
- $3.99/month for JPG and PNG files
- $9.99/month for EPS vector files
Ratings
- Ease of use: Medium
- Customizability: Medium
- Price: $$$
- End result:★★★½
Adobe Spark
Adobe is the biggest name in graphic design, so it’s no surprise they have an app designed for making social media and web graphics. Adobe Spark (or Adobe Spark Post on mobile for the tools you want) isn’t as well known as Photoshop or Illustrator, but it’s better for most people. And it’s free to get started.
As I write this, Spark claims to have more than 34,000 templates for you to work from. A good chunk of them are Premium templates, only available to subscribers, but there are still thousands available for free. (To me, it looks like it’s a roughly 50/50 split between free and Premium).
Search isn’t as good with Spark as it is with Canva. The simplest way to get started is to select the kind of post you want to make from the home screen, then use the Templates search in the left sidebar to find the one you want, rather than to just search everything from the home screen. You can also create your own design using the Icons, Design Assets, and Backgrounds tabs in the sidebar, and, of course, adding your own photos (or pulling them from Pixabay) and text with the appropriate tools.
One great feature of Spark is how easy it is to resize and reformat your posts for different social media platforms. In the right sidebar, click Resize, and then select the different post style or design. Spark will then make a best guess at reformatting everything to fit. It normally does a pretty good job, and it should only take you a few seconds with the admittedly lovely-to-work-with editor to fix any quirks.
Spark is an excellent standalone editor, but it’s hard to overlook its integration with the rest of Adobe’s Creative Suite. If you plan to scale your business to the point where you need to use (and pay for) Adobe’s more powerful tools, Spark is the way to go. You can create libraries (in the Libraries tab of the sidebar) that are available across all your Adobe apps, pull in photos from Lightroom, and use Adobe Stock images.
Beyond the Post (graphic) design type, Spark also provides two other project types: Pages and Videos (available as separate apps on iOS). With Pages, you can build a simple, sleek web page that you can then share via a direct link. Videos is just what it sounds like: a basic video editing app that works as smoothly as Spark’s graphic design tool. You can even start with a template that will help guide you through ideal video structures for presentations, ads, and more.
The main downside of Spark’s free plan is that Adobe adds a logo to the bottom corner of your design. If you click on this logo, it will say Remove Once, but, after lots of testing, the logo appears to be removable in all designs—you’ll just have to deal with that upgrade pop-up each time.
Adobe Spark Price: Free for basic features; from $9.99/mo for premium features, such as logo upload and placement, branded templates and tools. (These premium features also come with an Adobe Creative Cloud subscription, starting with the $19.99/mo plan.)
Logo Makr
How it works
Logo Makr opens with an optional pop-up video explaining its interface. After that, you are dropped straight onto a blank design canvas to get to work.
Logo Makr is set up to be mostly DIY. You can choose from a robust library of premade icons, or you can also build your own original logo simply using the shape, font, and color tools like any other graphics editor. While this might seem intimidating for newcomers to design, the tools are few enough that, with a little patience, the learning curve is not at all steep. And even if you do skip the tutorial video, there are tool tips to guide you through the interface.
Quality
Given Logo Makr’s focus on customizability, the quality of the logo is dependent on you. So if you struggle with designing anything, this logo maker may not be for you. That said, the potential for quality is high, especially for the price. Out of any of the logo makers that I tested, the graphics library here was the most extensive, and I spent the most amount of time on this logo purely because there were so many quality options to try out.
Cost
- Free for a low resolution file
- $19 for full range of files (including PDF and SVG vector) and full license
Ratings
- Ease of use: Requires some learning
- Customizability: High
- Price: $
- End result:★★★½
Pablo by Buffer
Pablo is a minimalist tool for placing text over the top of images from the team behind the social media scheduling app Buffer. It couldn’t be simpler to use or in its design. To us, that’s a feature—but if you need something with more options, check out one of the other great apps on this list.
Seriously, Pablo is barebones. Open the website and you’re straight into the app. There’s no need to create an account—because there are no accounts. In the center of the screen, there’s a preview of your image. On the left, you can search for an image through Unsplash or click Upload Image to add your own. At the top of the screen, click Templates to choose from one of the six defaults. On the right, you can choose the size and shape of the canvas, add a filter, position the text, and insert your logo or another graphic. Click on the text to change its formatting, double-click on it to edit it directly. Oh, and click Reposition to change the position and crop of the background image. That’s literally it.
Once you’re happy with your post pic (and it won’t take long for you to be), click Share & Download to save your image or post it directly to Twitter, Facebook, Pinterest, or Instagram (or queue it up with Buffer). If you do queue it up with Buffer, you can also connect it to any of the other apps you use with Zapier.
For all the lack of options, Pablo is still on this list. It makes it beyond simple to create basic-but-good-looking social media images. Honestly, by stripping most features, it just makes it impossible to create ugly graphics.
Pablo Price: Free
Conclusion:
In today’s day and age, a ‘logo’ is no longer something that only big companies have. It is a powerful thing that can help one stand out from the crowd, and draw people in. A good logo that represents a business or a brand well has the ability to pave the way for that company or brand to go places, and open doors. But these days, people are very confused about how exactly to create their own logo design? What should they look for?