So, you want to rank your website. Next step would be to find a good rank tracking tool. But wait, there are so many different tools available? Which one should you choose? How much does it cost?
Rank tracking tools are essential in the world of internet marketing in order to measure your current ranking keywords. Thankfully, there are many free SEO rank tracker tools that will enable you to do just that. There are also paid rank trackers for users who require more features.
Semrush
Semrush is one of the best tools for rank tracking, and it offers a lot more than just rank tracking. The Position Tracking Tool from Semrush can help you track your position for any keyword.
What’s more?
You can find your local competitors and group your keywords with tags through it.
Using its data, you can also target different devices. All you need to do is enter your domain and target keywords.
Image via Semrush
Pricing
Semrush is a freemium tool and you can get access to all of its features for limited use without any charges.
What if you want to buy it?
If you want to purchase it, the basic Pro plan will cost you $99.95 per month. If you want to go for their Guru plan, it’ll cost you $199.95 monthly. Lastly, their Business plan will cost you $399.95 per month.
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Xenu
Gotta be honest, although Xenu has been on every “free SEO tool” list since the dawn of, no way did I think it would make this one. This Windows-based desktop crawler has been virtually unchanged over the past 10 years. That said, a lot of folks still love and use it for basic site auditing, looking for broken links, etc. Heck, I’m leaving here for sentimental reasons. Check it out.
Get it: Xenu
Keyword Research
Tools to discover what people are searching for, along with volume and competition.
Keyword Surfer
We used to recommend Keywords Everywhere (still a great tool) but they no longer offer a free version. As an alternative, the most popular community-based recommendation—that’s still free—is Keyword Surfer. This Chrome extension gives you keyword search volume in Google search results. We’re also a fan of WMS Everywhere, a Chrome extension that gives you search volume, cost-per-click, and keyword suggestions.
Get it: Keyword Surfer
Also Try: WMS Everywhere
SEO Minion
SEO Minion is a very popular Chrome extension that goes beyond most SEO toolbars. Some of the quick functions it performs include analyzing on-page SEO, check broken links, Hreflang checks, a SERP preview tool, and a nifty Google search location simulator. Definitely worth trying out.
Get it: SEO Minion
SEOquake
Out of all the SEO toolbars available on the market, SEOquake is probably the most powerful, and comes with a plethora of configuration options — so you can configure it to adjust to your SEO needs. Aside from offering a boatload of data for every URL you visit, you can also perform basic on-page audits, compare domains, and export your data.
Get it: SEOquake
39. Sheets for Marketers
Sheets for Marketers isn’t a tool per se, but a website that contains over 100+ free templates to perform a huge number of tasks using Google Sheets. Find powerful free sheets for everything including competitive analysis, site audits, scraping, keyword research, and more. This is a website for your bookmarks.
Get it: Sheets for Marketers
40. Small SEO Tools
Small SEO Tools is a favorite among old-time SEO. It comprises a collection of over 100 original SEO tools. Each tool performs a very specific task, hence the name “small”. What’s great about this collection is that in addition to more traditional toolsets like backlink and keyword research, you’ll find an abundance of hard-to-find and very specific tools such as proxy tools, pdf tools, and even JSON tools.
Get it: Small SEO Tools
Ahrefs
Ahrefs is another excellent rank tracker tool. Similar to SEMRush, it is also a comprehensive SEO and digital marketing platform.
With the help of its Rank Tracker feature, you can add your website or connect your Google Search Console account with Ahrefs to import projects. Next, add the keywords you want to track to your Ahrefs dashboard.
Ahrefs shows you an overview of your search engine rankings. You can see your visibility percentage, average position, traffic, SERP features, and changes in position.
For each keyword, you can see their current position, search volume, total traffic they are getting, keyword difficulty, and if the keyword is in a SERP feature like the People also ask section.
You can add up to 10 competitors in the Ahrefs Rank Tracker tool and compare them with your own website. However, if you are looking for more in-depth competitor analysis, then we suggest using its other features.
For instance, you can enter a URL in the Site Explorer feature and find the number of backlinks, organic keywords, and identify content gaps.
Similarly, you can use Ahrefs for conducting a site audit, use Keyword Explorer for researching search terms for your content, and more.
Pricing: Ahrefs prices start from $99 per month.
MonsterInsights
MonsterInsights is the best Google Analytics plugin for WordPress. It allows you to easily set up Google Analytics in WordPress and view the data you need right in your WordPress dashboard.
MonsterInsights helps you monitor keyword rankings inside the WordPress admin area. You can view the Search Console report to see your site’s top 50 Google search terms and where you rank for them.
It will also show the number of clicks, impressions, click-through rate (CTR), and the average position for each keyword. This helps you optimize your website and boost rankings. For instance, you can find content that ranks at 11 or 12th position, you can optimize those articles to bring them to the first page.
Note: You will need to connect Google Search Console with Google Analytics in order to unlock these reports in MonsterInsights.
Pricing: MonsterInsights Search Console report is available in its Plus plan, which costs $99.50 per year.
SERPWatcher by Mangools
SERPWatcher by Mangools is a powerful SEO toolkit which allows you to easily track SERP for your business.
You also get access to their SERPChecker, Link Miner, Keyword finder, and Site Profiler tools, which makes Mangool a good alternative to some pricey SEO platforms.
It is a user-friendly tool and you can get started in just a few minutes. Simply add your website, selecting a location you want to track, select the platform (desktop or mobile), and then enter your keywords.
In the SERPWatcher report, you get a detailed picture of how your website is performing in SERPs. It shows you each keyword’s ranking, change in positions, average position, best position, search volume, and estimated visitors per month.
In addition, you can also view your site’s performance index, estimated visits, keyword distribution, and position flow.
SERPWatcher allows you to get daily ranking updates through email alerts. This helps you stay on top of any changes that might occur in the SERPs and act quickly.
Pricing: SERPWatcher prices start from $29.90 per month.
SE Ranking
SE Ranking is another great tool to monitor SERPs for your business. It is very easy to use and helps you keep your SEO strategy on track.
Using its Keyword Rank Tracker feature, you can monitor your website’s search terms on Google, Yahoo, Bing, Yandex, and YouTube. SE Ranking also lets you track keywords based on geographic locations and devices.
To start, you can use the SE Ranking’s wizard by entering your site’s URL, add keywords you want to track, and specify the search engine and country.
You can even add up to 5 competitors for tracking and connect the tool to your Google Analytics and Google Search Console accounts.
When you have added your website and keywords, you can use SE Ranking’s dashboard to monitor rankings, view historical data, track competitors, and much more.
In addition to tracking your search terms, you can use SE Ranking to analyze your traffic, measure SEO potential, create a marketing plan in real-time, conduct website audit, monitor backlinks, and more.
Pricing: SE Rankings prices start from $31 per month for tracking 250 keywords.
Wincher Rank Tracker
Wincher Rank Tracker is an extremely simple and affordable keyword rank tracker packed with features. Its easy-to-read and insightful reports and dynamic pricing model are what make it unique.
You shouldn’t overpay for unused limits of different SEO tools. With this rank tracking tool, you can choose the number of domains and keywords you want to track.
Another unique benefit of using this tool is that you can add your teammates to projects and up to 10 competitors per domain at no extra cost.
Mobile First Index Checker
Mobile versions of websites often differ significantly from their desktop versions. Because Google has switched to mobile-first indexing, it’s important that major elements (links, structured data, etc.) match on both versions. A number of tools will check this for you, but Zeo’s is probably the most complete.
Get it: Mobile First Index Checker
Mobile SERP Test
It’s amazing how mobile search results can vary by both location AND device. MobileMoxie’s mobile SERP test lets you compare devices side-by-side for any location, down to specific addresses.
Get it: Mobile SERP Test
Mobile-Friendly Test
The gold standard for determining if your page meets Google’s mobile-friendly requirements. If your page passes the test, then Google counts it as mobile-friendly, which is a bonafide (albeit small) ranking factor. If your page isn’t mobile-friendly, it will give you specific areas to address.
Get it: Mobile-Friendly Test
Multi-tool
Free SEO tools that have so many functions, they have their own special category.
Chrome DevTools
The sheer number of SEO tasks you can perform—for free—with Chrome DevTools is simply staggering. From JavaScript auditing to speed to On-Page SEO, some of the best features are hidden away but totally awesome. Need some specific ways to use it for SEO? Check out these resources here, here, and here.
Get it: Chrome DevTools
Marketing Miner
Marketing Miner has a low profile in the United States, but it’s one of the best-kept secrets of Eastern Europe. If you need to pull a lot of SERP data, rankings, tool reports, or competitive analysis, Marketing Miner does the heavy lifting for you and loads it all into convenient reports. Check out this list of miners for possible ideas. It’s a paid tool, but the free version allows to perform a number of tasks.
Get it: Marketing Miner
LinkResearchTools
LinkResearchTools (LRT) is a complete suite of tools that can help you with link analysis and link building. By using LRT’s tools, you can build your link profile and eliminate toxic links that are pulling down your ranking.
The tool helps you avoid Google penalties and prevent negative SEO which in turn pushes up your rank.
Image via LinkResearchTools
Pricing
LRT offers a variety of plans for customers with different needs. For link detox, you can opt for their Link Detox Smart plan which costs $2,199 yearly. If you need the complete LRT suite, the cheapest plan is Superhero Small which costs $499 per year.
LinkAssistant
If you need a rank tracker with limitless potential, LinkAssistant is right for you. Using the 23 tools in this suite, you can track unlimited keywords for different domains and locations. You can monitor SERP ranking of your pages and of your competitors.
What’s more?
You can also do advanced monitoring of keyword positions across 400+ search engines, and draw daily/weekly reports about the insights.
Image via LinkAssistant
Pricing
The tool is completely free of cost.
Conclusion
There are hundreds of rank tracking tools that site owners and blog owners can use to see what their ranking is on Google for a given keyword. Some of these trackers can be very expensive and hard to learn. Luckily I’ve found some cheap and decent rank trackers that do the same thing as the big guns.