There are many marketing research topics you can explore. You can also consult your professor or carry out b2b marketing research papers. We will help you choose the topic for your marketing essay. It is not easy to choose a great topic for your paper, but let this sentence be your starting point.
The best way would be to narrow down on your question, find the related terms on which you could find information and then start reading newpaper articles or blogs that discuss these terms, start searching for conferences where people are discussing them and then arrange them into new groups.
Moz’s 2013 Search Engine Ranking Factors
Moz’s biennial Search Engine Ranking Factors research gathers opinions from reputable search marketers from around the globe to better understand the complex workings of search engine algorithms. In the 2013 survey, Moz interviewed more than 120 search marketers who offered their opinions on more than 80 ranking factors.
This year, search marketers still believe the most important part of the algorithm is links (approximately 40%) and just 7% believe social factors are important in the 2013 algorithm. Aside from these statistics, the report provides results that could benefit marketers as they work their way through B2B SEO initiatives in the new year.
Ad Age Survey: What Advertisers Really Think About Facebook
Ad Age partnered with RBC Capital Markets to evaluate Facebook’s reputation among 1,200 Ad Age subscribers. The study was conducted to see how Facebook has changed from an experimental channel where marketers where reluctant to invest into a mature part of the marketing mix.
Seventy-four percent of marketers surveyed said their Facebook budgets now include Facebook ad spend and 56% believe their Facebook ad budgets will increase over the next year.
CMI’s B2B Content Marketing 2014 Benchmarks, Budgets, and Trends
The Content Marketing Institute partnered with MarketingProfs to report on the findings of their B2B Content Marketing 2014 Benchmarks, Budgets, and Trends survey. The report includes data from 1,217 respondents who identified themselves as B2B marketers in North America.
As reported in one of our previous news articles, nearly all B2B marketers (93%) have a content marketing strategy in place. CMI’s survey results also revealed 42% of B2B content marketers consider themselves effective, up from 36% a year ago.
CMO Club’s CMO Impact on Customer Experience
Neolane and the CMO Club polled more than 200 heads of marketing from the CMO Club’s diverse global member base. The survey results showed nearly all (90%) of today’s CMOs are personally responsible for the overall customer experience. However, only 11% actually own the customer profit and loss (P&L) results.
These numbers suggest that CMOs are not fully equipped to be customer experience leaders within their organizations. The report goes on to identify other obstacles that stand in the way of delivering a positive customer experience as well as the tools that marketers see as essential in delivering a positive experience.
Custora’s E-Commerce Customer Acquisition Snapshot
Custora examined data from 72 million customers across 14 industries in an effort to reflect on the rapidly changing landscape of customer acquisition and shed light on the direction of future e-commerce growth. The report indicates, as we move into the future, the savviest marketers will be looking at the value of new customers from across channels, platforms, and geographies.
Google AdWords’ Measuring AdWords Conversions in a Multi-Screen World
Google AdWords rolled out its Estimated Total Conversions, aiming to help marketers better understand how their online advertising is driving conversions. In addition to this new tool, AdWords also released these statistics, gathered from data across thousands of advertisers, to learn more about cross-device conversion patterns.
Conversions come in many forms (i.e., visits to stores, phone calls, app downloads, website sales, etc.) and this report takes a closer look at current conversion trends across various user experiences.
Janrain’s Social Login Trends across the Web for Q3 2013
Social logins are becoming more prevalent on websites of all types. In fact, Janrain’s Social Login Trends across the Web for Q3 2013 shows 87% of internet users have come across buttons that ask for authentication via popular platforms like Facebook, LinkedIn, and Twitter.
To understand which social networks are the most popular, Janrain analyzed the social login preferences for online users across all websites using their service. Facebook is leading the way, but Janrain takes a look at the other networks that are popular via social login.
Holger Schulze’s B2B Content Marketing Report
Led by Holger Schulze, founder of the Technology Marketing LinkedIn group, the 2013 B2B Content Marketing Report gathered 815 responses based on a variety of content marketing related questions.
B2B marketers are increasingly using content marketing tactics to engage B2B buyers with compelling content to educate, inform, entertain, and guide them. As noted in a previous news article, 82% of marketers plan to increase their content creation in the upcoming year.
Pardot’s The State of Demand Generation
To better understand buyers and their purchasing processes, Pardot surveyed more than 400 B2B marketers to evaluate how the purchasing cycle has changed in recent years.
Per a SearchEngineWatch blog post highlighting report information, 72% of product research for a future business purchase begins on Google. Take a look at the full results to learn more about B2B buyers and their purchasing habits prior to sales.
TechTarget’s Content Essentials for Technology Buying Teams Worldwide
Thanks to the multitude of online channels that B2B technology buying teams can use to access vendor information, the need to engage directly with organizations during the research process is decreasing.
TechTarget fielded responses from more than 2,300 technology buyers worldwide to better understand current and future best practices for marketers to leverage in their strategies.
Impact of product packaging on organisational sales: A case study of the UK retail sector
Research Aim: Due to intense competition in the UK retail sector, product packaging has gained significant importance concerning consumer purchase decisions. This research will focus on how product packaging (colour, shape, and other attributes) influences consumer purchase behaviour which in return increases or decreases the sales of the organisation.
Impact of E-marketing on consumer purchase decisions: Case of the UK luxury industry
Research Aim: The main purpose of the research is to analyze the impact of electronic marketing on consumer purchase decisions. Different modes of e-marketing will be assessed and based on the results of each e-marketing channel, the dissertation will be concluded. The focus of this research will be the UK luxury industry.
Research Aim: In today’s competitive corporate world, organizations are formulating and implementing customer-centric marketing strategies. These strategies are devised, keeping in mind customer behaviour, customer pattern, customer preferences, customer trends, etc. Considering all these and many other customer-related aspects, companies assess what is successful for their business. This research will discuss the different characteristics of customers that should be studied and how formulating related strategies will help the company in gaining a competitive advantage and generating profits.
Research Aim: The digital media or the digital world has provided a very effective and large platform for marketers to market and advertise their products. However, this platform can also be used to manipulate customers through deceptive marketing techniques. The main purpose of the research is to analyze the role of information technology in revolutionizing marketer’s approach towards manipulative advertisements. In addition to this, the research will also talk about how marketers use digital media channels to deceive customers who also harm the company’s reputation.
Assessing the impact of integrated marketing communication on consumer impulsive buying behaviour
Research Aim: Consumer impulsive buying behaviour has become an important phenomenon in today’s global world. Companies have been able to acquire a high market share through the impulsive buying behaviour of the consumer. Therefore, this research focuses on analyzing the impact of integrated marketing communication on consumer impulsive buying behaviour.
The Impact of digital marketing on businesses throughout the world
Research Aim: Digital Marketing has changed the face of marketing in today’s world. More and more companies are now adopting this new technique to gain a competitive edge over traditional marketing methods. This research will address the impact of different digital marketing channels on businesses and how each channel can help companies earn more.
Traditional vs digital Marketing: A comparative study of the last ten years
Research Aim: With the emergence of digital marketing in the global world today, more and more companies are abandoning traditional marketing techniques. This research will compare traditional and digital marketing methods and present data over the past ten years. Through this data, a conclusive analysis will be conducted to determine which marketing is more successful in today’s times.
Research Aim: Many companies have now completely automated their business operations. They have streamlined standard responses given to customers. This research will mainly assess the impact of automated responses on customers, whether or not they impact them in terms of generating and converting leads, and ultimately how it impacts the business overall.
Research Aim: Voice of Customer (VOC) is not a new concept. Companies have been working and collecting data on it for the past several years. It is a method to gather customers’ feedback about their expectations and experiences with respect to your product or service. This research will focus on studying how companies gather, assess, and analyse this data through artificial intelligence and how effective it is for businesses. The research will utilize quantitative analysis to conclude whether or not this new technology and strategy is successful.
Research Aim: Keyword targeting, search engine optimization (SEO), click trend, search trend, etc., are all ways to find how consumers search for a particular product, brand or website online. With more business being done online and with companies focusing more on online marketing, understanding online search queries have become crucial for the business’s success. This research will focus on the different ways through which companies can assess online search queries and whether or not they can benefit from them. Data from past years will be fetched and included to conduct authentic research and conclude accurately.
Conclusion
If you are looking for marketing research topics, there is no shortage of research question ideas out there. However we recommend you to look at the actual goal of your primary study and not just browse through numerous B2B topics or marketing research questions and then choose one that’s vague. The above suggestion are good to try out.