What are the best Amazon Market Research tools available for you? There are lots of different tools that you can use to research your market. Some will charge you an arm and a leg, others might be free. They all have their pros and cons so which is the best one for you?
There are millions of new products on Amazon each year, and new products every day. It’s only natural that competition will be tough. How can you possibly compete or even just keep up with what your competitors are doing? One way is to find the best Amazon market research tools.
Unicorn Smasher
Unicorn Smasher is an Amazon product research tool from AMZ Tracker. It offers solutions for sales estimates, comprehensive data, and more. It’s a free tool for Amazon sellers that “supercharges your Amazon product research”. They make it easy for you to pinpoint the perfect product that will fast track you to the top of your niche.
Qualtrics Market Research Panels
Qualtrics takes the pain of finding respondents for your market research surveys through an online sample service. After identifying your target audience, you can go to Qualtrics for access to a representative sample. You can either use your chosen survey software or use Qualtrics’ built-in platform for insights and feedback.
Pricing: Pricing available on request
AMZBase
AMZBase is a free, useful tool for assisting you in your search to find products to sell on Amazon. It helps sellers to quickly obtain the ASIN and the title description of listings on Amazon. As well as providing immediate access to CamelCamelCamel, Alibaba, AliExpress, eBay and Google search engines, AMZBase also calculates FBA fees to estimate your potential profits.
Keepa
Keepa is a modern Amazon price tracker that is elegant, efficient and easy to use. It offers comprehensive price history graphs, price drop and availability alerts, browser extensions, deals and a huge and constantly updated product database.
Related: How to Use Keepa and CamelCamelCamel for FBA
CamelCamelCamel
CamelCamelCamel is a price tracker that makes sure you’re getting the best deals. You don’t need an account to track your desirable products’ prices, but you do if you wish to get alerts. Plus, if you create a Wishlist in your Amazon account, it can watch the price history of all the items that you have not purchased yet, helping you decide when to buy.
Jungle Scout
Jungle Scout is an Amazon product research tool. It offers solutions for big data analytics, competitor monitoring, estimates and more. Use the web app to filter through millions of Amazon products until you find the right idea for you. Track your products (and your competitor’s) as you nurture and grow your business. You can also use their Chrome extension to validate product ideas as you browse Amazon and sort by the data that matters most to you.
Jungle Scout is one of the most well-known Amazon seller software. Jungle Scout helps provide sellers with the necessary tools to increase their sales and product information.
It can be used to find profitable products, track your inventory levels, and analyze the competition. Jungle Scout has a web application and a Chrome Extension.
PROS
- Flexible pricing options for all budgets
- Excellent tools to research and analyze products/niches/markets
CONS
- Jungle Scout doesn’t offer a free trial
- Some features on Jungle Scout are currently limited only to the U.S. marketplace
Pricing packages:
Jungle Scout Basic
$ 29
/month
Validate product ideas as you browse Amazon with our famous browser extension
Jungle Scout Suite
$ 49
/month
Everything you need to find new products & expertly manage your Amazon business
Jungle Scout Professional
$ 84
/month
More data, more users, more access — ideal for experienced sellers who need more
Sonar
Sonar is a free tool that offers a comprehensive set of features including reverse ASIN lookup, extended search to find synonymous keywords and Amazon search volume. Find the most profitable keywords in over 75 million real Amazon search terms.
Temper
Sometimes you need a no-frills test to take the pulse of consumers. Temper allows you to create a question, grab a snippet of code, and pop it onto your website. The smiley face, “meh” face, and frown face make it easy for viewers to make a snap judgment.
One great way to use this tool is by adding the widget on a blog post announcing the launch of your new product. That way, you can find out general sentiment on the product before launching it. You can also add it to a product page, an email, or a landing page.
When you include the widget, you can change the question to something that’s tailored to your offerings.
Pricing: $12/month (Hobby), $49/month (Pro), $89/month (Business), $199/month (White Label)
ZOOF
Zoof is a new Amazon seller software platform with some killer features, and it is one of my top favorite tools for Amazon product research. Gain access to accurate and comprehensive data with the help of a tool that filters through all the noise.
Filter away hype, bias opinions from other sources, identify opportunities missed by other tools. With Zoof, you’ll be able to make better product-picking decisions than ever before! Amazing Selling Machine also recommends Zoof!
PROS
- Zoof data comes directly from Amazon so that you can make informed decisions.
- Get everything with one affordable monthly subscription.
- Free 14-day trial
- Includes a reverse ASIN tool and a Chrome extension
CONS
- Supports only U.S. marketplace
Pricing packages:
Explorer
$ 49
/month
No Commitment. Cancel any time.
Platinum
$ 97
/month
No Commitment. Cancel any time.
NielsenIQ
NielsenIQ is a retail and consumer intelligence consultant that works with you to collect consumer insights, identify the best distribution channels for your product, and create a range of products that addresses the needs of your target buyers.
This service helps you look at your product launch from all angles and delivers forecasting data that predicts how your sales will perform upon launch. NielsenIQ can also run consumer insights surveys on their list of panelists and partners.
Because it operates like a consultant and not as a self-service software, NielsenIQ is a better option for established firms with a bigger product launch budget.
Pricing: Pricing available on request
Helium 10
This software contains multiple Amazon seller tools to help you find high ranking keywords, identify trends, spy on competitors and optimise product listings. The Amazon optimisation tool suite is specially designed for sellers looking to grow their Amazon FBA businesses exponentially.
Helium 10 is my top pick for the best Amazon product research tool because it is user-friendly, has very accurate data, and can be used by beginners and experienced Amazon sellers.
The Helium 10 team provides a lot of support for their members, including webinars and training videos to help you get started with your Amazon business.
PROS
- Largest dataset of products and keywords with accurate Amazon data.
- One of the most comprehensive all-in-one Amazon seller toolkits.
- Very intuitive and easy-to-use user interface.
- Helium 10 has a reverse ASIN tool that allows reverse engineering competitor’s product listings.
CONS
- You cannot do much with the Helium 10 free version. It has limited functionality.
- The user interface is not the best in the market but is still very easy to use.
SellerApp
SellerApp turns any user into a product research ninja with intuitive features, instant insights and smarter shortcuts. The software provides you with the right numbers and the data picked up from the most reliable sources.
ZONGURU
Zonguru offers amazon product research tools that help you find profitable products to sell on Amazon. It is a software for amazon sellers where they can do keyword, pricing, and competitor analysis effortlessly with the help of one tool only, which gives them an advantage over other tools.
PROS
- An affordable option for Amazon product research
- Free 7-days trial
- Great reviews on Trustpilot
- Zonguru supports many Amazon marketplaces.
CONS
- The Researcher plan lack some of the features like keyword ranking tracking
Pricing packages:
Researcher Plan
$ 39
/month
All the tools you need to find the perfect product
Seller Plan
$ 49
/month
All the tools you need to grow your Amazon business
AMZScout
AMZScout is very similar to Jungle Scout, they offer similar functionality through a web app and a Chrome Extension. Get everything you need at your fingertips: product potential score, BSR, monthly sales, profit, current inventory levels, plus multiple levels of competitor analysis – all without going to the product page. Favourite potential products and return to compare.
IO Scout
Get detailed Amazon product listings statistics including fees, estimated sales and revenue, seller details and more. IO for Amazon is a product research tool that works as a Chrome extension. You can easily access product detailed statistics and data right from amazon websites. You can also add specific products to your tracking lists to monitor them.
ZonGuru
ZonGuru is an all-in-one Amazon seller tool that offers big data solutions to help you find the best suppliers, research top-selling products, and uncover valuable market opportunities. Use Niche Finder to find inspiration and unlock your next product niche idea. You can use their powerful Easy Source tool (a world-first collaboration with Alibaba.com) designed to find the perfect supplier for your product.
Conclusion
If you are planning to start or improve your business in the Amazon marketplace, then I’m sure that you will agree with me that the key to success in this context is in finding lucrative products. After all, if you can’t find good-selling products, then there’s nothing much you can do even if you have spent hours on doing product research. Before getting into the best amazon market research tools, let me make you aware of what market research means.