Many kinds of research can be conducted before a product is introduced in the market. There are different kinds of software which you can use to manage these kinds of research work. This article will help you understand all of them and will also offer you a choice on which one to choose for your own needs regarding market research. Click here to check out more from dimensional software for market research .
The software you need to launch a product is called market research software. You can use it to understand your target market, discover new business opportunities, test products, and more. Here’s what you need to know about how it works…
Nfield
What is Nfield?
Nfield is a powerful cloud based data collection platform for professional market research organizations. It features all you need to conduct high quality, professional and secure surveys. Nfield is available for CAPI and Online interviewing. Nfield is delivered as a service: hosted and managed by NIPO Software. For you this means: no servers, no licenses and no IT costs. NIPO Software takes care of running the IT infrastructure and making sure the platform is available 24×7.
Best For
We focus on making research operations more successful. Increasing efficiency and offering tools to create new business opportunities. 250 leading market research companies worldwide use our software.
Nfield Pricing Overview
Nfield pricing starts at $2000.00 based on usage, per year. They do not have a free version. Nfield offers a free trial.
KPI6
What is KPI6?
KPI6 is a Software as a Service Suite adopted by Brands and media agencies to understand consumers, identify their needs, and define audience segments. It analyses a multitude of user-generated content and unsolicited sources like online reviews, social and web panels, digital open data to provide the critical strategic insights a company needs to drive innovation, opportunity assessment, strategic planning, segmentation, creative development, and media strategy.
Best For
The KPI6 Suite provides various solutions that best fit the needs of market analysts and researchers, advertising planners within media agencies, and strategic managers of large brands.
KPI6 Pricing Overview
KPI6 pricing starts at $15000.00 based on usage, per year. They do not have a free version. KPI6 does not offer a free trial.
Cloudscene
What is Cloudscene?
Cloudscene is a data-driven marketplace platform that transforms the way businesses buy network services. By streamlining procurement and simplifying sales activities, Cloudscene makes way for stronger connections, easier tracking and management, empowered and agile teams, time and cost efficiency, and increased productivity for forward-thinking organizations. Our platform is backed by unmatched market intelligence as we believe the best business decisions are founded on powerful data.
Best For
Any company that wants to purchase cloud, connectivity and colocation services, globally without the hassle.
Semrush
What is Semrush?
Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.
Designed for marketing managers in businesses of all sizes that want to optimize their online visibility across key channels and create engaging content for users.
Semrush Pricing Overview
Semrush pricing starts at $119.95 based on usage, per month. There is a free version. Semrush offers a free trial.
SurveySparrow
Surveys are a good way to get relevant information from the public regarding a product you’re about to launch, or a product that has already been in the market in a while. With SurveySparrow, you will create various types of market surveys from the available built-in templates.
SurveySparrow, as a company, also offers various other marketing solutions for obtaining insights about the participants in a market. More so, SurveySparrow surveys can be embedded on sites and applications. This marketing software offers a ton of exclusive features that guarantee good results.
Discuss.io
Discuss.io is a smart video platform that helps global brands and agencies plan, execute and share qualitative research conversations at scale. We help enterprise market researchers, UX researchers, product managers, sales professionals, brand managers and CX departments ramp consumer conversations and streamline the workflow. Built by market researchers, key features include live video interviews, mobile screen share, interactive whiteboards, built-in auto translation (100+ languages), powerful.
Qualaroo
With Qualaroo, targeting the right audience, analyzing the market, and collecting feedback becomes super easy. Qualaroo’s list of professional templates has something for everyone, from e-commerce to educational technology companies. The surveys can be used for market research, checking NPS, prototyping, check CX and UX metrics and more on websites and apps with the option of advanced targeting to get accurate results.
Qualaroo Features: Survey Templates, Mobile iOS & Android, Nudge for Prototypes, AI Sentiment Analysis, Confirmation Page Surveys, Question Branching, NPS, Exit Intent Surveys, and A/B Testing
Statista
Statista is popular among product launchers and digital marketers; it is a tool that lets you get statistical data analytics for any product. This software is cloud-based and runs on all devices or systems. It collates market data from 600+ industries and is available globally. The app is very easy to navigate and use, featuring a super-intuitive interface.
With Statista, you can easily create buyer personas, online questionnaires, and have access to various content marketing tools. Interestingly, the result charts are straightforward and you can understand them easily.
SurveyLegend
SurveyLegend is the best mobile-ready free online survey app where you can easily conduct effective market research for your future products. The user can create engaging surveys on their tablet or computer with ease. You can find different themes for the survey as per your brand requirement. You can share your survey through email, facebook, twitter, blogs and with more ways to reach your audience. SurveyLegend also offers real-time data analytics to get real-time insights.
SurveyLegend Market Research Features : Data Management, Email / Online, Face-to-Face, Panel Management, Phone-Based, Sample Management, Statistical Analysis, Survey Management
Qualtrics
Qualtrics is the go-to marketing tool used by companies to run market research and understand their customers’ needs. This software helps you to reach your full audience, irrespective of their location. Forms and questionnaires created with Qualtrics are accessible on mobile devices and computer systems. It delivers real-time information, as well as provides real-time insights.
Furthermore, Qualtrics integrates with Zendesk, Adobe, Marketo, and many other business systems for more functionality. This software tool is available at a considerable price and it is for use in all industries.
SurveyMonkey
SurveyMonkey is leading market research software where the user can easily conduct market research surveys. The user can comfortably reach to a specific audience through this software. The user can also research & analyze a target market, measure brand awareness, and easily gain insight into the future product through SurveyMonkey. It’s also a useful market research tool to compare the strategies with your competitors and for effective market segmentation.
SurveyMonkey Market Research Features : Data Management, Email / Online, Paper-Based, Statistical Analysis, Survey Management
Alchemer
Alchemer (formerly SurveyGizmo) transforms customer feedback into operational gold to create customer-centric organizations. Alchemer provides a customer-experience platform and pre-packaged solutions that enable businesses to collect and act on feedback to find, get, and keep more customers and employees. Only Alchemer puts customers at the center of everything a company does by integrating feedback directly into the systems and applications that power the organization today. Alchemer serves more than 15,000 global customers and 30% of the Fortune 500.
Alchemer Market Research Features : Benchmarking, Compensation Management, Data Management, Email / Online, Face-to-Face, Panel Management, Paper-Based, Phone-Based, Sample Management, Statistical Analysis, Survey Management
Social Mention
This software comes in handy if your business has already gained a strong social presence. It helps to monitor various social media and provides you with detailed report(s) on how your brand is performing across various platforms. With this marketing research software, you can easily track all comments or mentions about your product or brand on various social platforms.
Furthermore, the app provides clear customer insights, lets you manage your online reputation. Social Mention supports Twitter, Facebook, Instagram, and virtually all social media platform you know. More so, it works in real-time.
Cloudscene
Cloudscene is a data-driven marketplace platform that transforms the way businesses buy network services. By streamlining procurement and simplifying sales activities, Cloudscene makes way for stronger connections, easier tracking and management, empowered and agile teams, time and cost efficiency, and increased productivity for forward-thinking organizations. Our platform is backed by unmatched market intelligence as we believe the best business decisions are founded on powerful data.
Typeform
Typeform is a data collection tool where the user can turn data collection into an experience. The software offers refreshing ways to ask questions and fun way to get answers. The user can collect better data through the conversational feature. Typeform offers a user-friendly interface to the users. You can find different templates to boost your market research. It’s also a suitable option to integrate with the third-party software.
Typeform Market Research Features : Data Management, Email / Online, Survey Management
Conclusion
Do you know what dimensions database is? This database software is an advanced database application. The main objective of the database is to gather and store data in such a way that it can later be retrieved and analyzed. The data about the customers helps marketers to figure out the best options for their clients, and it also assist them in creating various marketing campaigns. There are many dimension database tools that the marketers use for improving their communication with the customers and help them decide on what communication approach will work best.