A lot of people wonder how to use free market research tools uk. The main search engines will not provide you real information, but there are other websites that will provide you with what you need. There are some people who enjoy doing their own market research and this is a great tool for them. However, if you don’t have the time to do it yourself and would rather pay someone else to do it for you, consider using these sites.
If you need some software and you cannot pay for it, there is a solution: there are some Free Market Research Tools out there, and here they are.
Think with Google Marketer’s Almanac
Price: Free
If you need information on how people browse and buy according to seasonality, then Think With Google’s Marketer’s Almanac is the ideal resource for you. Offering clever insights into changes in consumer behaviour, it looks at trends and events informing innovative digital campaigns.Marketers Almanac Try Marketer’s Almanac
Temper
Price: From $12/month to $199/month
Ever wondered how your customers feel about your business? Or if they’ve had a positive or negative experience? With thanks to Temper, now you can find the answer. By inserting a snippet of code onto your website, Temper allows you to ask a question, asking the user to choose one of 3 faces; happy, sad or somewhere in-between. It’s short, sweet and very insightful.Temper
Social Mention
Price: Free
Social Mention is a great tool for you to keep abreast of what’s going on across social channels. It acts as a type of social media search engine, allowing you to search for keywords and also mentions of certain buzzwords. You can even check to see if consumers are talking about your business and whether it’s in a good or bad instance.
Social Mention
Google Trends
Price: Free
Google Trends is an online search tool that allows you to see how often certain keywords or subjects have been searched over a certain time period.
It allows you to input multiple keywords and refine results by location, category and search history. It also shows web interest on each keyword, such as the cause of the interest (e.g. press) and the traffic source.Google Trends
Consumer Barometer with Google
Price: Free
Google’s Consumer Barometer is a tool that shows global trends of how people use the internet. Information such as the percentage of people who use a smartphone or tablet is easily accessible. The data can also be easily filtered by country and segmented by sex and age group.Consumer Barometer with Google
SurveyMonkey
As some of you already know, one of the best ways to conduct market research is to ask your customers a handful of open-ended questions. You can do this for free with SurveyMonkey.
Specifically, with a free SurveyMonkey account, you can ask up to 10 questions and field up to 40 responses with each of your surveys.
Open-ended questions you may ask your customers include (but are not limited to):
- Why did you buy our product?
- What has our product helped you accomplish?
- How does our product compare to others that you’ve used in the past?
With just three questions — well under the limit of a free survey — you can learn quite a bit about your target market. If, for example, the majority of respondents say they bought your product because they were struggling to do their jobs in a cost-effective manner, that gives you a clearer picture of your prospects’ pain points and your competitors’ shortcomings.
WordSift
Make My Persona is appealing, in part, because it enables you to make sense of raw data — to separate the signal from the noise. The same can be said about WordSift, the final free tool we’ll be discussing today.
Built to help teachers with the instruction of vocabulary and reading comprehension, WordSift allows you to generate word clouds: images that represent the frequency with which certain words are used in a given body of text. Look what happens when I copy the introduction to this blog post and paste it into WordSift:
Instantaneously — and unsurprisingly — I can conclude that “business,” “market,” and “research” are among the most frequently used words in the introduction to this post.
What does this have to do with market research? Well, let’s say you’ve been using SurveyMonkey to ask your customers about their reasons for buying your product. One by one, if you were to copy their responses and paste them into WordSift, you’d be able to see which words your customers use most often. That’s a market research gold mine!
U.S. Census Bureau
On a mission to “serve as the [United States’] leading provider of quality data about its people and economy,” the U.S. Census Bureau is another terrific resource that costs nothing to use.
Just as we did with the BLS, we’ll focus on industry- and region-specific information. Admittedly, using the Census website to find industry-specific information is slightly more complicated than it is when using the BLS website. If you’re on the homepage and you hover over the Explore Data drop-down menu, you’ll see a hyperlink titled “Explore Data Main.”
Click on that, and you’ll be brought to the Census’ search engine. Then, click inside the search bar and select “Advanced Search.”
Underneath “Find A Filter,” type in the name of the industry you’re interested in researching. Once the search suggestions load, simply check the appropriate box and click “Search.”
From there, you’ll be able to explore thousands of data tables, maps, and whitepapers — many of them chock-full of industry-specific information that you can use to your advantage.
Finding region-specific information is a bit more straightforward. Head back to the Advanced Search engine, select “Geography” from underneath Browse Filters, and go from there:
G2
We’ll wrap up today’s guide with a free resource specifically for those of you in the software world. Designed to help buyers determine which products are best suited to their needs, G2 is the leading source of validated, unbiased software reviews.
G2 is, in other words, an excellent way to find out what your target customers are saying about your competitors’ products. Do a quick search for the type of software you’re developing and you’re in business.
If you were developing a sales compensation software product and you searched this keyword, you’d be brought to the page you see below. To learn more about Spiff — one of your top-rated industry competitors — all you’d need to do is click “Read Spiff Reviews.”
If you want to get granular, you can filter reviews in a number of different ways. As an example, let’s say you’re developing a sales compensation software product specifically for small businesses. G2 has the filter you’re looking for:
And just like that, you’ve got access to dozens of valuable insights like this one:
Attest
Send your first market research survey for free to a built-in audience. No credit card required.
Attest helps marketers access brand and market insights at lightning speed. That’s why we truly believe we’re the best market research tool in the biz.
Attest’s platform lets you do all kinds of market research – from hefty pieces of work – like market and competitor analysis – to in-the-moment gut checks, like testing different creatives for ads. Build surveys, connect to our audience of over 100M consumers worldwide, and start getting the answers you need in real-time.
Using the built-in audience makes it quick & easy to find the information you need from your target market. What they think, which brands they know & trust, and their buying habits.
We’re loved by the likes of Gymshark, Santander, and Transferwise as an unbeatable market research tool. Fancy giving it a try? Sign up for free and start drafting surveys in minutes. No credit card required.
Social Mention
Social Mention is a really simple tool that surfaces real-time data from social media platforms. Whether that’s blogs, videos, or Reddit posts, this handy social media scanner works like a search engine, pulling up examples of whatever you search from across the social web.
Social Mention also features sentiment analysis and estimates of mentions per minute. For example, when I searched for ‘bubblewrap’, sentiment analysis revealed that people felt pretty neutral about it, but when I searched for ‘tired’, the sentiment was resoundingly negative.
This market research tool is a quick and simple way to check in on what’s going on in the realms of social media.
Conclusion
Are you keeping an eye on your spending, money flow or cash flow? Then I am sure you will come across the need to use free market research tools. Free market research tools are very easy to use. Most of these cost nothing at all and many like ValueLink professional member site software, you can start receiving leads or prospects within hours of signing up online or through your mobile device! If you would like to learn more about value link membership, simply click on the value link free memberships upsell link above.