Want to learn about online research tools and techniques? Or about market research tools and techniques? Then do not miss this fascinating resource dedicated to helping you better utilize online research tools.
Have you ever wanted information about online research tools? Or about market research tools? Well, now you’re in the right place. We are happy to tell you everything that we know about online market research techniques, and online market research tools. All of our favorite online research tools are absolutely free, but it’s best if you pay us to tell you all about them.”
Think With Google Research Tools
Wish you had information on your product’s likelihood of success? Think With Google’s marketing research tools offer interesting insights on whether anyone is looking for your product (Google Trends), which markets to launch to (Market Finder), and what retail categories rise as the months and seasons pass (Rising Retail Categories).
If you’d like to market your product through YouTube, the Find My Audience tool allows you to investigate what your potential viewers are interested in and what you should discuss in your brand’s YouTube channel.
Pricing: Free
Pickfu
Pickfu is a poll-based market research tool that enables you to easily obtain feedback from your potential customers. What it does, basically, is A/B test your ideas so as to decide on the best variation. It can show you what people like and what they don’t.
For instance, you can use Pickfu to choose the most appealing book cover and title before publishing, to validate your business ideas, test different logo and ad variations, improve your product listing photos and descriptions, optimize your app’s UI, and so on.
Price: $1 per response
WPForms
WPForms is the best WordPress survey form plugin and contact form plugin in the market used by over 4 million websites.
It’s very beginner friendly and lets you build out online surveys, polls, questionnaires, and user feedback forms simply with the drag and drop builder.
You can also use one of the 100+ pre-built templates to quickly create the exact form you need.
The powerful survey and polls addon lets you easily create engaging survey forms to collect customer and market data.
You can combine this addon with other useful features like conditional logic, multi-page forms, and even conversational forms to make your forms feel more human.
You can add all kinds of survey form fields, like checkboxes, radio buttons, net promoter score (NPS) field, ratings, and more.
Best of all, WPForms automatically creates beautiful reports with graphs and charts to help you better understand your data. You can also export these graphs as images to share on social media or embed them into your website.
For more details, see our guide on how to create a survey in WordPress with beautiful reports.
The free version of WPForms lets you simply create contact forms in WordPress, but if you want to create advanced surveys and more, then you’ll need a premium plan that currently starts at $199 per year.
Census Bureau
The Census Bureau offers a free resource for searching U.S. census data. You can filter by age, income, year, and location. You can also use some of its shortcuts to access visualizations of the data, allowing you to see potential target markets across the country.
One of the best ways to use this tool is by finding the NAICS code for your business, then accessing the Tables tool, then clicking Filter on the sidebar and searching for your industry. Easily find out where your target industry is most popular — or where the market has been oversaturated. Another helpful tool is the Census Bureau Business and Economy data, where you can also target premade tables depending on your industry.
Pricing: Free
LeadQuizzes
LeadQuizzes is a platform built for marketers, small businesses and entrepreneurs to help them increase leads and easily learn more about their audience using quizzes and surveys.
By creating and using highly visual surveys, you will be able not only to generate thousands of new leads but also to segment your audiences into different customer groups based on the responses they give.
Thanks to the market data you obtain this way, you should be able to segment your target audience and aim a particular marketing strategy at each of the groups based on their personal characteristics and preferences.
LeadQuizzes enables you to integrate your surveys with your favorite marketing tools and seamlessly share data between those so as to save both time and money. For example, you can integrate your survey with an email automation tool and, based on the results they get, send your customers personalized email sequences to move them further along your sales funnel.
If you’d like to learn more about how to create your own quizzes and surveys and use them to obtain reliable market research data, here’s a detailed quiz maker instructions for you to check out.
Price: Free to try, starting at $29/month
Think with Google Research
Think with Google Research is a collection of tools that will help you understand your market, uncover new trends, and gain valuable insights to give you an advantage.
This group of tools offers high-level insights into your market, useful statistics, and other marketing tools to put your insights to work.
For example, there’s a Market Insights tool that can help you find new regional and global markets.
You’ll also find a Rising Retail Categories tool that will show you trending eCommerce categories, like Google Trends for eCommerce.
You can filter this data by different countries and view it on a weekly, monthly, or yearly basis.
Make My Persona
Make My Persona is a proprietary tool that allows you to create a buyer persona for your potential new product. Defining who might benefit from your product is key to marketing it in an effective way. In this tool, you pick a name for the persona, choose their age, identify their career characteristics, and identify their challenges, allowing you to pinpoint both demographic and psychographic information.
This tool is most suited for B2B product launches, because you’ll be prompted to document your buyer persona’s career objectives and role-specific challenges. As such, your product would ideally solve a problem for them in the workplace or help their company achieve revenue goals.
Pricing: Free
Ubersuggest
With its simple interface and no sign-up needed, Ubersuggest is one of the simplest market research tools for performing keyword and content research. Just enter a keyword or phrase and it’ll create a list of related keywords in alphabetical order.
Price: Free
Semrush
Semrush is the best keyword research tool and content marketing research tool in the market. It’s used by everyone from SEO professionals to beginner bloggers.
Note: we use Semrush here at WPBeginner for a lot of SEO and content tasks like tracking keyword rankings and keyword research.
You can use the keyword research features to see how many people search for a given keyword and if it’s growing in popularity or becoming less popular.
If you’re using Google Analytics, then you can also use that to get additional insights about your website visitors.
It also provides in-depth data on other relevant and popular search terms, your competitor’s search engine ranking positions, and a lot more.
To get a big picture view of your market and competitors, you can use the competitive research toolkit to see your competitor’s traffic, authority sites, up and coming websites, and more.
If you want access to detailed content and keyword research data, then the pricing for premium plans starts at $119.95 per month and gives you full access to keyword, SEO, and traffic data.
Conclusion:
The ability to understand your customer and to deliver the products and services that they want is vital. There is no substitute for face-to-face interaction, but good research tools and good research techniques can add value to every project that you work on. Online Market Research Tools Free gives you access to a collection of online research tools designed to help you enhance your knowledge of market research tools, market research techniques, or both.