Social Media Analytics Reports are a huge part of your job. As an online marketer, you would have to generate reports for your management about the performance of social media, the results of your campaigns, shares, traffic coming from it etc.
This can be done easily by integrating social media marketing with Google Analytics. The reports will further help you take decisions for future campaigns and improve the performance of the posts.
Facebook Ads overview dashboard
This template provides a high-level overview of your Facebook Ads performance. It’s suitable for client-facing and internal reports. You’ll see:
- An overview of your campaigns
- Your best campaigns
- A conversion breakdown by country
Get the Facebook Ads overview report here >>
Google Ads vs. Facebook Ads comparison dashboard
If you’re running campaigns on Google Ads and Facebook Ads, use this template to find out which channel performs better.
You’ll see:
- Clicks, cost, and conversions by channel
- Best performing campaigns
- Audience demographic by channel
Get the Google Ads vs. Facebook Ads comparison template here >>
Facebook Page dashboard
Instead of jumping between tabs to see how your Facebook Page performs, you can easily monitor the key metrics at one glance with this template.
You’ll see:
- Your total likes
- Your follower demographic
- Your content performance
Get the Facebook Page dashboard here >>
3-page Facebook Page dashboard
Now let’s look at the extended version of the previous template: a 3-page Facebook Page report template.
The general overview page provides an overview of your Facebook Page performance. From here, you’ll see what your Facebook Page funnel looks like.
Page analytics provides an overview of your audience. You’ll see an engagement breakdown by age, gender, and country. Let’s say you want to run a Facebook Ads campaign. You can target a similar audience to your Facebook Page audience.
Last but definitely not least is post analytics. This page gives you a closer look at your posts’ performance. Let’s say you’re experimenting with different types of posts on Facebook. By looking at the post analytics page, you’ll quickly see what kinds of posts your audience enjoys the most and how people react to your posts, i.e., positive or negative reactions.
We also wrote a guide showing how to use the template.
Get the 3-page Facebook insights report template here >>
Psst, Data Studio won’t show you all three pages in the preview mode. But you’ll see everything after making a copy of the template.
Facebook industry insights dashboard
What’s the easiest way to keep tabs on your competitors? By using this Facebook industry insights report, of course.
This report will show you:
- The general overview of your competitors’ accounts
- Their best content
- The type of content that generates the most engagements
Get the Facebook industry insights reporting template here >>
Instagram industry insights dashboard
Whether you want to keep tabs on your competitors or look for inspiration from top Instagram accounts, this template is for you.
The template helps you:
- Understand your competitors’ performance
- See their best posts
- Identify opportunities to outperform your competitors
Get the Instagram industry insights reporting template here >>
Instagram insights overview dashboard
Creating content on Instagram takes lots of time. So unless you know what works best for your business and audience, you’re wasting your time. This template helps you quickly figure out what content brings in the most engagement.
You’ll see:
- Who your followers are
- What type of content they prefer
- How well your Insta posts are doing
Get the Instagram insights overview reporting template >>
LinkedIn Ads dashboard report
Let’s say you need to build a LinkedIn Ads report to show your client your campaigns’ impact on their business. Use this template to see:
- An overview of your account performance
- Your channels with the most conversions
- Your top campaigns
Get the LinkedIn Ads overview reporting template here >>
Pinterest Ads dashboard
If you’re running ads on Pinterest, then this template is for you. You’ll see:
- Your ad performance
- The number of conversions your ads generate
- Your campaign cost
If you want to learn more about Pinterest Ads reporting, check out this article.
Get the Pinterest Ads reporting template here >>
Brandwatch
Data is huge these days and BrandWatch is all about it. They set you up with the right industry data to make smart marketing decisions.
Monitoring your brand online has never been easier. BrandWatch provides you with in-depth insights into your target customers’ thinking per time, which makes it super easy to sell to them.
Pro: You can search the Internet for specific conversations about your brand, segment those conversations into categories, and analyze them to spot out critical information. Additionally, they have an image analysis tool that can uncover logos.
Con: Brandwatch can be quite technical for someone new to brand monitoring tools and the query structure can be tedious. However, for someone with medium to expert experience, this is one of the best tools to monitor online brand mentions.
Pricing begins at $1,000 according to PC Mag
Pinterest organic dashboard
If you’re managing a business account on Pinterest, then use this template to monitor your performance. You’ll see:
- Your content performance
- Your audience engagement
- Your best-performing pins
If you want to learn more about Pinterest organic reporting, check out this article.
Get the Pinterest organic reporting template here >>
Quora Ads overview dashboard
Are you running ads on Quora? If you nodded “yes,” then use this template to see how your account performs. You’ll see:
- An overview of your account performance
- A performance breakdown by month
- Your top campaigns
Get the Quora Ads reporting template here >>
Reddit public data dashboard
If you’re monitoring what people are saying about your brand using certain keywords, you can easily use this Reddit public data report to see:
- The number of posts, comments, and upvotes created
- Post trend, comment trend, and upvote trend
- Popular discussions about your brand
Get the Reddit public data reporting template >>
Tumblr public data dashboard
Let’s say you’re growing a Tumblr blog. You can use this template to see:
- Your total number of posts
- Your posts’ total likes and comments
- Your best posts
Get the Tumblr public data reporting template here >>
BrandMentions
BrandMentions is another powerful tool for measuring your social media marketing impact.
From brand monitoring, reputation management, business intelligence to competitor spying, the tool provides you with the relevant information about the success of your brand awareness campaigns.
BrandMentions also provides real-time notifications; you get notified once your site gets a new backlink or is mentioned in places that matter across the web.
Pro: BrandMentions is a great option even for small businesses and is easy to use even for a novice.
Con: Be sure to include/exclude mentions based on keywords otherwise you’ll get results that include spamming sites or results that are too generic.
Price: $99 – $499 USD per month.
Did you know that Keyhole users have reported saving at least 5 hours every week? Start working smarter not harder! Start your free trial today!
Meltwater
Meltwater is the go-to social media tool if you want to focus on brand engagement, while also monitoring what is being said about you and your industry online.
This social media analytics tool can also help you connect with influencers and quantify your PR impact.
One of the best ways to drive engagement is by using influencers. Meltwater makes it easy to connect with and vet influencers for your brand. You can also use the tool to manage influencer relationships and measure their ROI.
And like most other social media analytics tools, Meltwater provides email alerts that matter and reporting capabilities.
Pro: The site has over 1 million influencer accounts that you can easily filter and sort. This makes prospecting new high-profile accounts that are relevant to your brand easy.
Con: Meltwater offers a limited number of users and you have to pay more for more users. Additionally, the price can increase easily for basic functions such as reporting.
Price: Contact Meltwater for pricing.
Reputology
A single customer can make a review on your product that impacts several other customers. Reputology helps you monitor and analyze your reviews online so you get to monitor, catch and handle bad customer reviews before it spreads like wildfire.
This social media analytics tool is particularly great for companies that have multiple reviews across multiple platforms because it lets you view all your reviews in one dashboard.
Pro: You can respond to the reviews straight from your dashboard without having to visit every review source; which saves you a whole lot of time, and ensures you respond to all reviews – or complaints – in a timely fashion.
Con: At the moment you can’t reply to Yelp reviews within the software, which is unfortunate because Yelp is one of the most popular review sites.
Price: $180 – $2500 per month.
TapInfluence
Without a doubt, influencer marketing has become one of the most effective ways to reach today’s audiences.
But before spending a dime on any influencer, you want to measure the impact they actually have on your audience.
That’s where TapInfluence comes in; it helps you find the right influencers (who have a real impact) for your business.
It can be difficult to determine what to pay your influencers or even what they should be doing for your brand. From intelligence about an influencer’s reach and impact to their potential rates, TapInfluence can provide you with all this information.
Pro: TapInfluence allows you to create campaigns, schedule, manage, and track influencer deliverables. Also, you can monitor engagement analytics on your campaigns from the platform.
Con: There’s still a lot of work needed to set everything up as the process is not fully automated. Also, Tapinfluence caters to enterprises, so the price is inaccessible for most agencies.
Price: Contact TapInfluence for pricing.
Conclusion
Social media analytics is the measurement of activity and performance of your brand across social media platforms like Facebook, Twitter and YouTube (amongst others). A social media analytics report is a measurement and reporting of actions within these platforms, and can be integrated with various other aspects of your digital marketing plan.